www.Facebook.com/HenryScheinDentalMetroNYNJ

Scan For More

Information! Scan To Register!

COME JOIN US for a full day of seminars and meet our vendor partners.

See the latest in dental technologies and the newest product offerings and have

one-on-one discussions with over 50 dental manufacturers in our convention-style

ballroom.

8:00AM - Doctor registration opens

8:00AM - 10:00AM Continental breakfast in the Concourse

11:30AM - 2:00PM Buffet Lunch in the Grand Ballroom

10:00AM - 4:00PM Vendor Exhibit Hall open

CE Credits will be issued and mailed to your office after you have signed in and

attended a seminar.

The Total Health and Wellness Practice Saving Lives One Mouth at a time “If you believe It you can achieve it” - Henry Schein

Christine Taxin

Dentists know the connection between oral health and overall health. Dental

practices can, and should, help protect patients from dangerous medical

conditions. This can increase patient treatment acceptance, generate quality

referrals from physicians, and add a sizeable amount of new production to

the practice’s schedule every month. Behaving more like a “Wellness

Center” not only changes your relationship with your patients, but your

practice can now bill to medical insurance – just like oral surgeons have

done for decades! Practitioners find it rewarding both emotionally and

financially to work with patients to address Perio disease, Sleep Apnea,

TMD and other conditions.

Course Objectives:

Overview of new treatments and diagnostic tools

Teach participants how to optimize clinical results through treatment

design by adding technology such as laser, Oral DNA, Carries Risk assessment, scan films and your Henry Schein Wellness Package

Understand diagnosis and use of skills to increase insurance payments

With over 20 years experience as a consultant, Christine Taxin’s passion is improving

practice performance and increasing profitability through communication, team training, and

goal setting. Her clients and workshop attendees benefit from her expertise in administration,

internal and external marketing, financial planning and insurance billing.

Foundations of Dental Office Management

Teresa Duncan

This new course is designed for doctors or managers with less than five years

of management experience or for those desiring a refresher course on the

basics of dental office management. Experienced dentists know clinical

excellence alone does not spell success – managerial talent and leadership is

needed as well.

Discussions will focus on situations that most managers encounter in their new

roles. From hiring and firing to managing your practice’s revenue cycle – we’ll

review basic systems that you will need to have in place.

Topics will include:

Structuring and managing an effective team

Managing your practice for financial success

Tips on insurance management and marketing

Leadership and attitude as a manager

With over 20 years of healthcare experience, Teresa addresses topics such as Insurance Coding, Office

Manager Training and Revenue Growth and Protection. She is a Fellow and Educator for the Association

of Dental Implant Auxiliaries and the American Association of Dental Office Managers. Her memberships

include the American Academy of Dental Consultants, Association of Certified Fraud Examiners and the

Academy of Dental Management Consultants. She is the host of AADOM’s popular Virtual Study Club.

Teresa received her Master’s Degree in Healthcare Management.

Take Control of Your Hard-Earned Accounts

Receivables with MaxCollect

Mike Whelan

Mike Whelan has over 35 + years of experience in the dental industry. His years

of professional experience include; customer service, office design, marketing,

sales, consulting and executive management. Mike worked for Henry Schein

Financial Service as an Regional Manager from 2001-2006, consulting dental

practices in new practice set up, practice acquisition and new equipment purchases.

Mike worked closely with Henry Schein from 2006-2009 as the Vice President of

private label finance program offered through Citi Bank. In 2010 Mike started his

own company AR Practice Consulting, LLC in an effort to help doctors improve

their office accounts receivable collections efforts without jeopardizing the

relationship of the practice patients.

Course outline:

Why practices struggle with collecting patient payments on time

How to set up an internal system to better collect all patient

payments

What to do if a patient does not pay the bill

How to introduce a new “Financial Disclosure”

Reporting to assist on monitoring your aging Accounts Receivable

Why MaxCollect vs. Collections Companies

A portion of the proceeds will be donated in the loving memory of

Mitch Cutler to the Dana-Farber Cancer Institute

The Dentrix Chartless Office

Jen Melton

The biggest challenge in going paperless for many practices is the

switch from paper charts and notes to a completely digital patient

chart. According to a Clinician’s Report survey on leading dental

software vendors, Dentrix has the highest percentage of customers

using electronic charting and treatment planning. Learn how to

optimize your Dentrix Software with simple day-to-day tasks.

Course Objectives

Equipment & Technology Needed for a successful Implementation

Laying the Foundation

Functions & Customizations in Dentrix to be Implemented

Realistic time line to become a fully digital office

Jennifer Melton has been in the dental field for over 21 years and her passion about the dental

industry is still going strong! She has an extensive background in management in addition to

being a Dentrix and Easy Dental Certified Trainer. Jennifer was recently recognized as Dentrix

Trainer of the Year. Her in depth knowledge of the software gives her the ability to assess a

practice and create a customized plan assisting offices to improve productivity/profitability,

implement systems to empower the entire team, transition successfully going chartless and

finding solutions/strategies that are relevant in today’s economy.

TO REGISTER Email: CESeminars@HenrySchein.com

Phone: 800.686.4200 Ext. 3608

Online: http://bit.ly/MC7L8i Registration fees are $159 for Doctor, $89 for Auxiliary

Fee includes breakfast, lunch, CE seminars, and vendor

fair!

Must register by October 12, 2012.

Henry Schein Dental is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist

dental professionals in identifying quality providers of continuing education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit

hours by boards of dentistry.

9:00 am - 11:00 am 1:00 pm - 3:00 pm

11:30 am - 1:30 pm

12:30 pm - 2:30 pm

Tongue Tied: A Story NOT Silenced by Oral Cancer

Eva Grayzel

Thirteen years ago, she planned her funeral. At age 33, Eva

Grayzel, a nationally recognized interactive performance

artist, was diagnosed with late-stage oral cancer and told she

had a 15 percent chance of survival. A non-smoker, she was

bounced among dental professionals while the ulcer on her

tongue grew more prominent and painful. You will laugh, cry,

and broaden your understanding of life’s possibilities as Eva

shares riveting details about her delayed diagnosis and how

she found the strength to persevere through the devastating

effects of radical surgery and radiation. Turning adversity into

opportunity, Eva illuminates how survivorship initiated her

work as an activist and advocate for early detection. Eva’s

eloquent and engaging speaking style transports dental professionals into the patient’s

experience of oral cancer. You don’t just hear a story, you experience it.

Course Objectives

Save lives through early detection

Transform your approach to patient care

Integrate thorough screenings with patient education

Motivate passion and purpose in your work

Eva’s career as a Master Storyteller and performance artist

provides her the skills to communicate her experience as a survivor in a unique and

powerful way. Her passion to save lives by publicly telling her intimate and dramatic

story took off after her experience as a featured speaker at the 2003 ADA Annual

Session. Eva speaks worldwide at dental meetings, healthcare association conferences

and cancer centers.

A champion for early detection, Eva founded an oral cancer awareness campaign,

Six-Step Screening™, for which she was recognized by the American Academy of Oral

Medicine and given honorary membership.

Eva celebrated her 10 year cancer-free anniversary by authoring ‘You Are Not Alone:

Families Touched By Cancer,’ the first book in the Talk4Hope series.

The Million Dollar PPO Dr. Matthew Krieger

This seminar will provide

information on how to improve

efficiency and productivity in order to allow

for improved profitability in a PPO or Fee for

Service practice. It will also provide a multitude of

practice management, marketing and leadership tips.

Course Objectives

Some key points:

What is a PPO and what are you agreeing to

when you sign a contract.

5 pieces of technology that you can’t afford not to have.

Tips for building the right team.

The statement free practice

How to dramatically reduce no shows and cancellations

Same day dentistry vs. single visit dentistry

The truth about Pre-D’s

How to reduce insurance denials and speed up claim payment

Fee for service dentistry has long been considered the gold standard in private

practice. Dentists still boast about “not” taking insurance or “not participating” when

discussing their practices. Those who do participate do so quietly. We hold our tongues

at practice-management seminars and keep quiet during online dental forums, but, as

the economy shifts, and patients become more insurance conscious, the need and

incentive to participate in preferred provider organizations becomes more evident. For

those of us who have chosen to participate, there is a systematic, stress-free way to

create a thriving and profitable practice that provides high-quality care and

value-added services.

Matthew Krieger graduated near the top of his class from New Jersey Dental School in 1998. He

completed hospital based General Practice Residencies at both Mt. Sinai Hospital in New York

City and the Bronx VA Hospital. In addition to active memberships in the American Dental

Association, The New Jersey Dental Association, The Bergen County Dental Association, The

Academy of General Dentistry, the American Academy of Cosmetic Dentistry, and The Crown

Council, Dr. Krieger has completed more than 500 hours of continuing education in the fields of

cosmetic and restorative dentistry. He started his practice in 2003 from scratch and built it to a

full-time practice in just one year. He has grossed over $1,000,000 annually since 2006. In

addition to a full time practice, Dr. Krieger is the founder and CEO of Symposia.

Using Digital Patient Engagement and Social Media in

Your Practice

Communication with your patients, both

existing and new, is more important than ever.

Social Media provides us with a modern way of

attracting new patients, creating stronger

relationships with existing patients and marketing

our use of technology. Content is key, and with consumer-focused,

regularly updated content you will be able to engage patients, not

only building up those relationships, but also your search engine

ranking as well. Join Jason Krause, VP of Digital Clinic and Dr.

Edward J. Zuckerberg, practicing dentist and father of 4 (including

Facebook founder Mark Zuckerberg), as they teach you a new and

effective methods to market your practice both internally and

externally.

Course Objectives

Creating an internal marketing campaign to shift the paradigm

from patient education to practice education

Market any technologies that separate you from your competitors and show satis-

fied customers testimonials

Market your practice externally through Social Media outlets such as

Pinterest, Fourquare, LinkedIn and Facebook

Step-by-step guide for using Facebook and why this is critical to your practice

Review new ways to engage and motivate your current patients, build up those

relationships and increase your search engine rankings as well

Edward Zuckerberg. DDS, FAGD, graduated from the NYU College of Dentistry in 1978 and

completed his general practice residency at the Brooklyn VA Hospital a year later. He received

advanced training in oral surgery, endodontics, periodontics, and prosthetics, and by 1984, he was

granted a fellowship from The Academy of General Dentistry, which recognized his advancements in

post-graduate continuing education. Dr. Zuckerberg has written articles in numerous dental journals;

Dental-Town and Inside Dentistry magazines have both featured him on the topic of using

Facebook to promote a dental business, in 2010 and 2012, respectively. He still maintains a private

practice in Westchester County, NY.

Jason Krause is an accomplished patient engagement and social media speaker and is nationally

recognized as a social media consultant. He has 10 years of experience in sales and marketing; more

than 8 of those years were in the dental community, including Henry Schein, where he was the

manager of the Colorado/Wyoming territory and helped start up Henry Schein’s E4D CAD/CAM

dental system. Currently, Mr. Krause is Vice President of Digital Clinic, where he is developing a new

digital patient engagement technology that integrates social media. He is also the cofounder of a

dental nonprofit, TeamSmile (www.teamsmile.org), where he has helped launch an outreach program

that partners oral health professionals with professional athletic organizations to provide care to

underserved children in 8 major cities

Come and see what the future of

dentistry offers utilizing the latest in

chairside CAD CAM dentistry.

Learn how to improve patient care

and practice profitability through Same Day

Dentistry

Learn about materials and the

clinical results of Same Day Dentistry

Explore the capabilities of current

chairside CAD CAM systems

Discover the complete E4D Dentist System, its many

clinical uses, and how it differs from other basic chairside

systems currently on the market

Achieve maximized gross profit margins through E4D CAD

CAM technology and the implementation of Same Day Dentistry

best practices

Heather Hennen is a native of Pittsburgh, PA and has lived in

North Carolina for over 10 years. She began her career in dentistry

11 years ago as a chairside dental assistant in a

pediatric practice, and has gathered valuable experience as she

progressed to her current position as a business coordinator in a

contemporary adult dental practice focusing on comprehensive and

neuromuscular dentistry. Heather’s devotion to her craft has led to

lecturing opportunities for the Nash Institute, the UNC Residency

Program, and national and regional Dental meetings, and many

others. She is a sought-after speaker at the regional and national

levels on topics such as contemporary dental techniques, including CAD/CAM,

treatment presentation, team building, and new patient acclimation. Heather is also

teaches advanced CAD/CAM techniques with the E4D as an instructor for The Fifth

Gear programs.

Bring a prepared articulated model of an all ceramic prepara-tion suitable for a CAD CAM restoration to the event and have it designed, milled, and finished by the experts. Limit one unit per practice and prescription must be submitted via www.buildacrown.com at least 48 hours prior to the event. All restorations will be delivered to your practice by your Henry Schein Field Rep. Not ready to build your own crown? Still attend the event and watch over-the-shoulder as we build crowns. Don’t miss seeing this practice changing technology in your town, Register for The Metro Fall Festival today!

Sponsored by:

Jason Krause, MBA

Edward J. Zuckerberg, DDS, FAGD

10:30 am - 12:30 pm and

1:30 pm - 3:30 pm 10:30 am - 12:30 pm and 1:30 pm - 3:30 pm 1:00 pm - 4:00 pm

Begins at 9:00 am