1Add a cool finish to the cover(s): Spot UV, embossing and different types of laminations Outlining or Highlighting a product image is a good place to start and won’t break the budget.

2Catalogue Design :

Hand-in-hand with brand identity is effective catalog design. Depending on the category, an offer or hook can pique interest, or create a sense of urgency. Catalog interiors should have user-friendly organization.

3Small might be the new big:

Consider printing a pocket-size guide of newer or faster moving applications. Make it handy to use and portable.

4Use a new color for thumb edge imprint:

Black is a great, easy to read color but other primary colors such as blue and red are available too. Think outside the (black) box.

5A picture paints a thousand words:

Make sure you have high quality photos that are professionally styled and photographed.

6Do Offer More:

Give customers the opportunity to purchase additional complimentary items. Capture a larger share of the consumer market by meeting more of the needs and wants of each individual customer.

7Call to Action:

Basic information should include your list of branches, your addresses, and contact nos if you are a store chain/multi location & it should be clutter free.

8Target new customers and reactivate lapsed customers:

Give customers a product, brochure/ catalogue that makes their life easier and more informed and they will use it.

9Get a Fabulous Printer:

Process will be smoother if you have a professional printer who is familiar with the job and knows how to do it well.

Ruby Print N PackA-17, Bonanza Industrial Estate,

Ashok Nagar, Kandivali (E),

Mumbai, Maharashtra 400101,

India.

Tel.: +91-022 2884 5961

+91-022 2887 2900

Customer Care: 9004 990 990

Email: info@rubyprint.in

Web: www.rubyprint.in

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