How to take advantage of 9 Major Changes in LinkedIn in 2014
Empowered Mums, Palm Beach, Qld, Australia, 22 July 2014
Des Walsh
Des WalshSocial Media Strategist, Business Coach
& LinkedIn Specialist
Empowered Mums,
Palm Beach, Qld, July 2014
Disclaimer
This presentation is for information only, should not be taken
as representing the official views of LinkedIn and should not be
construed as constituting business or financial advice.
Logos are copyright of the respective companies.
Des Walsh has no business connection with the LinkedIn
Corporation.
Ask why you are on LinkedIn and what you plan to gain from
it..
4 elements of LinkedIn success: Prresence, Reach, Engagement and
Influence.
Presence. This is more than just having a profile. LinkedIn is
now much more than a storehouse of resumes. It provides scope for
extensive participation and publishing. Use the features to create
and maintain an impressive presence.
Reach. You need a critical mass of first level connections to
take advantage of LinkedIn, in terms of finding people and being
found.
Engagement and Influence. Requires active participaion.
Major changes
1. Status updates re-located from Profile to Home
2. New publishing platform be an influencer
3. Newsle acquired activity of connections replaces LinkedIn
Signal
4. LinkedIn Pulse now in news & mobile apps replaces
LinkedIn Today
5. Contacts replaces Profile Organizer
6. Send 50 emails at a time, with tags replaces filters for
batch emails
7. Profiles to look more like Facebook
8. Showcase pages replace Products & Services pages
9. Spotlight premium account replaces Personal Plus
Staus updates moved from Profile page to Home page.
Note the little pencil symbol in the status update field click
on that to create a post a blog
Note the various filters in the dropdown menu, to access various
views of updates.
Updates, depending on which filter you have chosen, appear under
the Pulse segment.
LinkedIn's Influencer project provided blog posts by various
notables, including Sir Richard Branston, Tony Robbins, Ariana
Huffington, Barack Obama.
Now you can be an influencer too, as LinkedIn has extended the
publishing platform to the broader membership.
LinkedIn removed the Signal feature, which allowed us to see
updates by our connections.
LinkedIn has now purchased Newsle, a news aggregator. See next
slide for a screenshot of Newsle.
When your friends & colleagues make the news, we make sure
you know. Never miss an article about someone who matters to
you.
Presumably LinkedIn will integrate this application into the
LinkedIn platform.
LinkedIn Pulse is the news app tailored to you.
You can select from a range of journals and other news sources
and create in effect your own online newspaper. Very handy for
providing content for updates.
The new Contacts feature is worth studying to learn the options
it provides to establish and build relationships and
interaction.
There are prompts to congratulate people on birthdays, new
positions and other events.
Various filters for contacts and connections first name, last
name, A-Z, tags.
We used to be able to send messages to groups of connections by
category. That's gone.
You can message 50 people at a time. Tags help you to organise
and streamline that process.
Tip: use the precise tag for no more than 50. To build a group
under one broad tag use numbers, for example, mainlist1,
mainlist2...
Premium members now have Facebook-style cover images on their
profiles.
There is some evidence that LinkedIn is now rolling this feature
out to basic (free) members also.
Products and Services feature part of Company pages was closed
some time ago.
We now have Showcase pages to highlight specific prducts and
services.
For some years, LinkedIn had an economical membrship Personal
Plus - just above the Basic (free) one.
Personal Plus has gone.
A new premium membership category, Spotlight, provides some
features as listed in the comparative chart of account types at
this link: Compare accountshttp://tinyurl.com/licompareaccts
Taking Action
5 Day LinkedIn Powerup
http://deswalsh.com/5-day-linkedin-powerup
Join the 30 Day Linking Blitz #30dlb
Next Blitz starts Monday 15th September
2013http://30daylinkingblitz.com
LinkedIn premium accounts compared
http://tinyurl.com/licompareaccts
My LinkedIn Services
LinkedIn profile makeoverLinkedIn profile Done With YouPersonal
LinkedIn strategyCompany LinkedIn strategyCorporate workshops
Details at http://deswalsh.com/linkedin
Contacting Des
Most of my social links at http://XeeMe.com/deswalsh
0413 089 355 | [email protected]
http://linkedin.com/in/deswalsh
LinkedIn serviceshttp://deswalsh.com/linkedin
Linking Edge podcast
- http://linkingedge.com
Credits & Copyright
Image credits:
Mermaid Beach, by Behzad K, via Flickr, CC BY 2.0
Why? (Good Question), by Eric, via Flickr, CC BY-ND 2.0
Spotlight, by Martin Fisch, via Flickr, CC BY-SA 2.0
All logos in this slide deck are copyright the respective
owners. The slide deck is copyright Des Walsh. Please ask Des -
deswalsh(at)gmail.com - if you wish to use it for other audiences:
permission will not be unreasonably withheld.
Hot so take advangage of 9 Major Changes in LinkedIn
Empowered Mums, Palm Beach, Qld, Australia, 22 July 2014
