PROJECT REPORT

Visit to

YAKULT DANONE India

Submitted to: Made By:-

Prof. Seema Mishra Swathi Agarwal(Assistant Dean) Shweta

Rohit Sachan MBA (BU)

3rd semester

Preface

More than 70 years ago, Minoru Shirota, a researcher at the Faculty of Medicine at Kyoto University, began investigating lactic acid bacteria. Having studied the work of Nobel Prize winner Eli Metchnikoff, Dr Shirota became convinced that a positive balance of good bacteria in the gut was the basis of a long and healthy life ? so convinced, that he devoted his whole life’s work to it. 

           Dr Shirota breakthrough came in 1930, when he succeeded in isolating a particular lactic acid bacterium, which had the ability to survive the harsh conditions of the stomach. This enabled it to reach the intestines alive and make a positive contribution to the balance of the gut flora. This bacterium was named Lactobacillus casei Shirota in his honor. Dr Shirota then developed a fermented milk drink, as a convenient way to introduce Lactobacillus casei Shirota to the gut. He named it 'Yakult'.            To begin with, Dr Shirota made Yakult in his clinic and distributed it from there. But by 1955 demand had grown to such a point that he established the Yakult Honsha Co. Ltd in Tokyo. 

           And the rest is history. Dr Shirota lived to the ripe old age of 83. And Yakult has grown to become a world leader in probiotics. Around 25 million people drink Yakult every day. And we now operate in 31 countries, across five continents. 

Declaration

we hereby declare that this project report entitle “Yakult Danone India” submitted on the visit

to the production plant is based on the data collected by our from various websites and based

on the interaction done with their manager. we would also like to declare all the information

given in this project is correct asper our knowledge but if any information found incorrect it will

be totally our responsibility.

Swathi Agarwal Date:

Shweta

Rohit Sachan

Batch 2010-2012

Table of content

Serial no. Topics Page no.

i. Prefaceii. Declaration

iii. Introduction 1iv. History of Yakult 1v. Philosophy and Vision 4

vi. Growth Stage of Yakult 4 vii. Facts of Yakult 6

viii. Making of Yakult 7ix. Product Details 8x. Quality Control Measure 9

xi. Availability of Product 9xii. Benefits of Yakult 10

xiii. Brand Ambassador 11xiv. Marketing Strategy 12

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Introduction:-

Yakult (ヤクルト Yakuruto?) is a Japanese   probiotic   milk -like product made by fermenting a

mixture of skimmed milk with a special strain of the bacterium Lactobacillus casei  “Shirota”.

It was created by Minoru Shirota who graduated from the Medical School of Kyoto University in

1930. In 1935, he started manufacturing and selling Yakult.

Official claims state that the name is derived from jahurto, an older form of jogurto,

the Esperanto word for "yogurt". Since then, Yakult has also introduced a line of beverages for

the Japanese market that contain Bifidobacterium breve bacteria, and has also used its lactobacilli

research to develop cosmetics.

More recently, the Yakult Honsha played a major role in developing the chemotherapy drug 

irinotecan (Camptosar, CPT-11).

History of Yakult

1930 : Dr. Minoru Shirota succeeds in culturing and utilizing lactic acid bacteria (Lactobacillus casei strain Shirota).

1935 : Yakult is manufactured and introduced to the market.

1938 : Yakult is registered as a trademark.

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1955 : Yakult Honsha Co., Ltd. is established. (Nishi Hatchobori, Chuo-ku,Tokyo) & Research Institute is established in Kyoto.

1963 : Yakult launches its unique Yakult Ladies system of door-to-door distribution.

1964 : Yakult Co., Ltd. (Taiwan) begins operations as the company's first overseas operation base.

1967 : Yakult Central Institute for Microbiology Research is established in Kunitachi, Tokyo.

1968 : - The company takes over the management of the Sankei Atoms              baseball team (now the Yakult Swallows).            - Yakult S/A Ind. E. Com. (Brazil) begins operations.            - Yakult is introduced to the market in a new plastic container.

1969 : Hong Kong Yakult Co., Ltd. begins operations.

1971 : - The company begins the full-scale sale of cosmetics.           - Yakult (Thailand) Co., Ltd. and Korea Yakult Co., Ltd.              Begin operations

1972 : New head office building is completed in Higashi Shimbashi, Minato-ku, Tokyo.

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1978 : Yakult Philippines, Inc. is established.

1979 : Yakult (Singapore) Pte. Ltd. begins operations.

1981 : Yakult S.A. De C.V. (Mexico) begins operations.

1986 : Fuji Susono Plant is completed for dairy-product manufacturing.

1991 : P.T. Yakult Indonesia Persada begins operations.

1994 : Yakult Australia Pty. Ltd. and Yakult Nederland B.V. begin operations.

1995 : Yakult Belgium S.A./N.V. begins operations.

1996 : Yakult UK Ltd., Yakult Deutschland (Germany) and Yakult Europe B.V. is established.

1997 : Yakult Argentina S.A. begins operations.

2002 : Guangzhou Yakult Co., Ltd. begins operations.

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2004 : - Yakult Malaysia begins operations.           - Sales of Yakult are begun in New Zealand and Ireland.           - Yakult Brazil begins operations.           - Shanghai Yakult Co., Ltd. begins operations.

2005 : Yakult (China) Co., Ltd. and Beijing Yakult Co., Ltd. is established to oversee operations in China.

2007 : - Yakult Italia S.r.l. begins operations.           - Sales of Yakult are begun in California, USA.

2008 : - Yakult DANONE India Pvt. Ltd. begins operations.           - Yakult Vietnam Co., Ltd. begins operations.

Philosophy and vision

 Philosophy: "We contribute to the health and happiness of people around the world through

pursuit of excellence in life science in general and our research and experience in

microorganisms in particular" 

           Vision: "We believe in what we do. In our little bottle. In probiotics. We want to raise the

quality of life for people throughout the world."

Growth stage of Yakult

After its introduction in Japan and Taiwan, Yakult was first sold in Brazil in 1966, due to the

large number of Japanese immigrants in the country, before it was marketed elsewhere. Today,

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Yakult is sold in 31 countries, although its bacteria cultures are provided from a mother strain

from Japan regardless of production location.

JOINT VENTURE IN INDIA

Yakult DANONE India (P) Ltd is a 50:50 JV between Yakult Honsha,

Japan and Groupe DANONE of France, both of which are global probiotic leaders. The JV was

formed in 2005 to manufacture and sell probiotic products in the Indian market. Yakult, a

probiotic drink was launched in India in 2007, and is presently available in Delhi, NCR,

Chandigarh, Punjab, Jaipur, Mumbai, Pune and Bangalore. Yakult is manufactured at an ISO

9001: 2008 and HACCP certified manufacturing facility in Sonepat, Haryana in India.

As a pioneer in probiotics, Yakult has formidable research capabilities and product technologies

in the field of probiotics. Yakult Central Institute for Microbiological Research has for years

researched the use of intestinal bacteria as a factor in health maintenance, conducting a wide

range of studies on the benefits of microorganisms in Japan

In India too, Yakult DANONE India is working actively to build awareness about probiotics and

contribute to a healthier society. 

Yakult’s benefits have been scientifically established through years of research and 30 million

people in 32 countries drink Yakult every day.

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Yakult Haryana plant

The company has been allotted eight acres of land in the Food Park of Haryana State Industrial Development Corporation. The unit has been set up with an investment of Rs 136 crore.

Yakult Honsha, which has 28 plants across the world, is focusing on overseas markets with an

aim to bring safe, probiotic products to the consumers. Recent markets for the company include

China, Malaysia, New Zealand and Austria

Facts of Yakult

Yakult is recommended for all age groups including children (1 year and above) and pregnant women. Yakult is a health drink which should be consumed everyday as a part of your daily diet.

Yakult contains sugar, so if you are diabetic, it is best to consult your doctor and find out if it is safe for you.

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According to our studies, 65 ml of Yakult contains sufficient beneficial bacteria (6.5 billion LcS) to favorably impact the balance of the gut flora. However if you wish to consume more than a bottle, it is absolutely safe to do so.

You need to replenish the beneficial bacteria in your gut everyday to keep yourself healthy and free from harmful bacteria. Since most probiotic bacteria are flushed out in the stool, you need to consume them everyday

Yakult and yoghurt are both cultured dairy products made from milk fermented with live bacteria. Yakult is unique because it is made using Lactobacillus casei Shirota strain, not the strains of bacteria used in yoghurt. Yakult is not a substitute for milk /dahi and vice versa. The bacteria in Yakult (Lactobacillus casei strain shirota) are not found in any other food and hence it is recommended to include Yakult in your daily diet along with dahi and other dairy products

Making of Yakult

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STEP-1

(Mixing of Milk, Sugar and Glucose)

2-3 days

STEP-2

(Fermentation process) it takes long time

STEP-3

(Add cold water)

STEP-4

(We check the contamination)

STEP-5 (assurance of 6.5 billion bacteria

Per bottle)

STEP-6

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SEED STARTER

MILK SOLUTION

CONCENTRATED YAKULT

QUALITY CONTROL

MICRO BIO LAB

PACKAGING

Result of production system

Product details

The friendly bacteria in Yakult help to improve digestion and build immunity when consumed everyday

Skimmed milk powder, water, sugar, glucose, added natural & natural identical flavours and most importantly 6.5 billion of Lactobacillus casei strain Shirota, a unique strain of bacteria

Energy 50 Kcal

Carbohydrate 12g

Fat Less than 0.1g

Protein 0.8g

Yakult has a shelf life of 40 days, when refrigerated below 10°C. There are no preservatives in Yakult. Available in bottles of size 65ml

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Quality Control Measures:-

More than 100 checks carried out to ensure that the final product tastes right, And of course, special care is taken to safeguard the viability of live Yakult bacteria. Workers wear special clothes like hair nets, masks, gloves, etc. Workers sanitize their hands and pass through the air shower before entering the production area. The bottling and filling area is controlled with germ free air. Every batch of Yakult produced is monitored for 24 hours before it is dispatched for sale

Availability of product: -

Yakult Ladies are pleasant, dynamic women, propagating good health and delivering Yakult free of cost across Delhi, NCR, Jaipur, Chandigarh, Mumbai and Pune. Available at more than 5000

retail stores, supermarkets, chemists, bakeries that have established cold storage facility

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Benefits Of Yakult

Improve bowel movement and aid digestion

Maintain balance of good and bad bacteria

Reduce toxins in our body

Help build the immune system (reduce risk of infections)

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BRAND AMBASSDOR

 Mumbai, August 4th 2009:  Global probiotic leader, Yakult DANONE India (P) Ltd. today announced Bollywood actress and superstar Kajol Devgan as its brand ambassador for promoting its probiotic health drink Yakult in the Indian market.   Speaking on her association with Yakult, Kajol said, “Yakult is a brand that celebrates health. I have seen it in grocery stores across the globe and I am happy to see Yakult is now available in India. This product is known to improve digestion and build immunity. Today’s lifestyle demands a lot out of people; hence Yakult can go a long way in providing the needed protection. Being a mother and a wife, for me my family comes first making me conscious of their healthcare needs. I would recommend that all of us include Yakult in our daily diet.”

Marketing strategies:-

Yakult is marketed in different sizes. In Australia, Europe, India, and Indonesia, Yakult comes in 65mL bottles. In the Americas, Japan, Philippines and South Korea, 80 ml bottles are available; the same applies in Mexico, one of Yakult's largest selling markets. In Thailand, Singapore, Taiwan and mainland China, and the United States. It is also available in Hong Kong where it comes in 100 ml bottles.

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Australian Yakult

Brazilian yakult

Chinese yakult

4 different flavors of Singapore Yakult

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Yakult is available in select supermarkets and high volume retailers, bakeries, chemists, hospitals, office canteens and small retailers in Delhi, NCR, Jaipur , Chandigarh, Mumbai, Pune and Bangalore

Yakult lady system is a unique home delivery system that the company has adopted globally for the convenience of the consumers. It provides free delivery of Yakult at the customer's doorstep and is presently available in Delhi NCR, Mumbai, Chandigarh, Jaipur and Pune.

Yakult take orders for bulk quantities and send it by air courier, wherever possible, but the cost of the courier has to be borne by the customer

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CONCLUSION

The most important thing is Time management. Even a delay of single second can lead to so many problems

They maintain hygienic environment at their work site.

Always accomplish the set benchmark.

IIBS AT YAKULT