Indias biggest online

bookseller

13 cities self delivery

11500000 book titles

8, 00, 0000 monthly

visits

$ 11 million sales (FY

2010)

~ 2500 employees

20, 000+ items

shipped daily

Flipkart is an online

shopping destination for

India. Categories include

Books, Music, Movies,

Mobile phones and

electronics. The site

provides clean user

experience and is

backed up by reliable

service, including on-time

delivery, no-questions-

asked return policy, and a

wide catalog.

Value Proposition

Customer

Personal Selling Periodic newsletters

Sales Promotion 15 to 20% discount

No loyalty Schemes

Public Relations NGOs get

additional discounts

Advertising TV

Newspaper

Social Media

Inorganic

marketing kicked

in only when the

product was

strong.

Competitive

advantage

based on SEO.

(Found on 130

keyword searches

on search engines)

Communication Strategy

Compelling Competitive

Advantage

First to offer free of cost delivery

Cash on delivery system

Shortest Lead time 24 Hours: Cities with Flipkart Warehouses

12 hrs - 2 Days : Other cities

No question asked return policy

Intuitive user interface (ex:- Search Bar)

24 X 7 customer support

Late refund policy

Strictly abide by never promise something that u don't have rule.

Supplier & Distributors

Local book Vendors

Network of 500 distributors

Offline Partners

Offices &Ware Houses

8 locations Bangalore, Delhi, Calcutta, Mumbai , Chennai , Pune, Noida, Hyderabad

Logistics

Tie Up with 15 Courier Companies such as Blue Dart, First Flight, FedEx, Aramex and Professional Couriers

Indian post

By air, train ,truck, two wheeler, on foot.

Payment & reverse logistics

credit/debit card, net banking, cash-on-delivery, Cheque /DD and money order.

Prepaid wallet

Same Courier company brings back the return goods at no extra cost.

Customer

Sophisticated Internet users,

Aged 20-40

Supply Chain

Warehousing

Warehouses split into multiple areas inventory, packing, shipping

Stock replenishment every 24-48 hours.

Associates for tracking systems, reconciliation and MIS reports.

Private courier companies carry shipment tracking ID or an airway bill number linked to every package.

80% orders are handled via warehouses

Warehouses are located near airports.

Fans are contributing content to the Page Fans proactively interact on current affairs Product promotions done in highly engaging, conversant tone Innovatively use of celebrities as talking points Frequently seek opinions of fans and acknowledge and respect it In fact there is praise being heaped on aspects like service delivery

Connect with Customers

Its in me now

Hosts music streaming for labels like Saregama, Universal Music and Inreco.

For entry into the digital distribution of content like music, movies and games.

Mime 360

Social book discovery engine

Enables users to recommend and discover books, search for authors, rate and review books as well. WeRead

Chakpaks digital catalogue which includes 40,000 filmographies, 10,000 movies and close to 50,000 ratings

Acquisition will allow it to offer editorial and user generated content for a vast Indian movies catalog

Chakpak