UPKAR PRAKASHAN, AGRA–2

ByDr. L. N. Koli

&Prem Koli

© Publishers

Publishers

UPKAR PRAKASHAN(An ISO 9001 : 2000 Company)

2/11A, Swadeshi Bima Nagar, AGRA–282 002Phone : 4053333, 2530966, 2531101Fax : (0562) 4053330, 4031570E-mail : care@upkar.inWebsite : www.upkar.in

Branch Offices

4845, Ansari Road, Daryaganj, 1-8-1/B, R.R. Complex (Near Sundaraiah Park,New Delhi–110 002 Adjacent to Manasa Enclave Gate), Bagh Lingampally,Phone : 011–23251844/66 Hyderabad–500 044 (A.P.), Phone : 040–66753330

● The publishers have taken all possible precautions in publishing this book, yet ifany mistake has crept in, the publishers shall not be responsible for the same.

● This book or any part thereof may not be reproduced in any form byPhotographic, Mechanical, or any other method, for any use, without writtenpermission from the Publishers.

● Only the courts at Agra shall have the jurisdiction for any legal dispute.

ISBN : 978-93-5013-219-7

Price : 450/-(Rs. Four Hundred Fifty Only)

Code No. 1701

Printed at : UPKAR PRAKASHAN (Printing Unit) Bye-pass, AGRA

CONTENTS

● Solved Paper

Part ‘A’

Unit-I : Managerial Economics ………………………………..…………… 3–44* Multiple Choice Questions ………………….…………..……… 38

Unit-II : Organisational Behaviour …………………………………..……… 45–77* Multiple Choice Questions …………………….………..……… 71

Unit-III : Human Resource Management …………………...…………..…… 78–112* Multiple Choice Questions ………………….……………..…… 106

Unit-IV : Financial Management ……………………………………..……… 113–175* Multiple Choice Questions ……………………….………..…… 169

Unit-V : Marketing ……………………………………………………..…… 176–202* Multiple Choice Questions …………………….………..……… 196

Unit-VI : Production Management and Operation Research …...…..…..…… 203–258* Multiple Choice Questions ………………………..…..………… 252

Unit-VII : Advanced Statistics and Management Information System …......… 259–302* Multiple Choice Questions ……………………………..…..…… 296

Unit-VIII : Corporate Strategic Management ……………………..……...…… 303–327* Multiple Choice Questions …………………………..…..……… 322

Unit-IX : Entrepreneurship …………………………………….....………..… 328–354* Multiple Choice Questions ……………………….…..………… 349

Unit-X : Business Ethics and Management …………………...…..………… 355–408* Multiple Choice Questions ………………………….…………… 402

Part ‘B’

Unit- I : Human Resource Management ……………………………..……… 1–46* Multiple Choice Questions ………………………….…………… 40

Unit- II : Marketing Management ……………………………..…...………… 47–78* Multiple Choice Questions ……………………………………… 72

Unit- III : Financial Management ……………………………...……………… 79–139* Multiple Choice Questions ……………………….……………… 133

Unit- IV : India's Foreign Trade and Policy …………………………………… 140–176* Multiple Choice Questions ………………………….…………… 171

SYLLABUS

Paper–III (A) Core GroupUnit–I

Managerial Economics—Demand Analysis.Production Function.Cost-output relations.Market structures.Pricing theories.Advertising.Macro-economics.National Income concepts.Infrastructure—Management and Policy.Business Environment.Capital Budgeting.

Unit–IIThe concept and significance of organisational behaviour—Skills and roles in an

organisation—Classical, Neo-classical and modern theories of organisational structure—Organisational design—Understanding and Managing individual behaviour personality—Perception—Values—Attitudes—Learning—Motivation. Understanding and managing groupbehaviour, Processes—Inter-personal and group dynamics—Communication—Leadership—Managing change—Managing conflicts.

Organisational development.

Unit–IIIConcepts and perspectives in HRM; HRM in changing environment.Human resource planning—Objectives, Process and Techniques.Job analysis—Job description.Selecting human resources.Induction, Training and Development.Exit policy and implications.Performance appraisal and evaluation.Potential assessment.

( v )

Job evaluation.

Wage determination.

Industrial Relations and Trade Unions.

Dispute resolution and Grievance management.

Labour welfare and social security measures.

Unit–IVFinancial management—Nature and Scope.

Valuation concepts and valuation of securities.

Capital budgeting decisions—Risk analysis.

Capital structure and cost of capital.

Dividend policy—Determinants.

Long-term and short-term financing instruments.

Mergers and Acquisitions.

Unit–VMarketing environment and Environment scanning; Marketing Information Systems and

Marketing research; Understanding consumer and industrial markets; Demand Measurementand Forecasting; Market Segmentation—Targeting and Positioning; Product decisions,Product mix, Product Life Cycle; New product development; Branding and Packaging; Pricingmethods and strategies.

Promotion decisions—Promotion mix; Advertising; Personal selling; Channel manage-ment; Vertical marketing systems; Evaluation and control of marketing effort; Marketing ofservices; Customer relation management; Uses of internet as a marketing medium—otherrelated issues like branding; market development, Advertising and retailing on the net.

New issues in Marketing.

Unit–VI

Role and scope of production management; Facility location; Layout planning andanalysis; Production planning and control—production process analysis; Demand forecastingfor operations; Determinants of product mix; Production scheduling; Work measurement;Time and motion study; Statistical Quality Control.

Role and scope of Operations Research; Linear Programming; Sensitivity analysis;Duality; Transportation model; Inventory control; Queueing theory; Decision theory; Markovanalysis; PERT/CPM.

Unit–VII

Probability theory; Probability distributions—Binomial, Poisson, Normal and Exponential;Correlation and Regression analysis; Sampling theory; Sampling distributions; Tests ofHypothesis; Large and small samples; t, z, F, Chi-square tests.

( vi )

Use of Computers in Managerial applications; Technology issues and Data processing inOrganizations; Information systems; MIS and Decision making; System analysis and design;Trends in Information Technology; Internet and Internet-based applications.

Unit–VIII

Concept of corporate strategy; Components of strategy formulation; Ansoff’s growthvector; BCG Model; Porter’s generic strategies; Competitor analysis; Strategic dimensionsand group mapping; Industry analysis; Strategies in industry evolution, fragmentation,maturity and decline; Competitive strategy and corporate strategy; Transnationalization ofworld economy; Managing cultural diversity; Global Entry strategies; Globalisation offinancial system and services; Managing international business; Competitive advantage ofnations; RTP and WTO.

Unit–IX

Concepts—Types, Characteristics; Motivation; Competencies and its development;Innovation and Entrepreneurship; Small business—Concepts Government policy forpromotion of small and tiny enterprises; Process of business opportunity identification;Detailed business plan preparation; Managing small enterprises; Planning for growth;Sickness in Small Enterprises; Rehabilitation of sick enterprises; entrepreneurship(organisational entrepreneurship).

Unit–X

Ethics and management system; Ethical issues and analysis in management; Value basedorganisations; Personal framework for ethical choices; Ethical pressure on individual inorganisations; Gender issues; Ecological consciousness; Environmental ethics; Socialresponsibilities of business; Corporate governance and ethics.

Paper–III (B)[Elective/Optional]

Elective–IHuman Resource Management (HRM)—Significance; Objectives; Functions; A

diagnostic model; External and Internal environment.Forces and Influences; Organising HRM function.Recruitment and Selection—Sources of recruits; Recruiting methods; Selection

procedure; Selection tests; Placement and Follow-up.Performance Appraisal System—Importance and Objectives; Techniques of appraisal

system; New trends in appraisal system.Development of Personnel—Objectives; Determining Needs; Methods of Training and

Development programmes; Evaluation.Career Planning and Development—Concept of career; Career planning and

development methods.Compensation and Benefits—Job evaluation techniques; Wage and salary administration;

Fringe Benefits; Human resource records and audit.

( vii )

Employee Discipline—Importance; causes and forms; Disciplinary action; Domesticenquiry.

Grievance Management—Importance; Process and Practices; Employee Welfare andSocial Security Measures.

Industrial Relations—Importance; Industrial conflicts; Causes; Dispute settlementmachinery.

Trade Unions—Importance of Unionism; Union leadership; National Trade UnionMovement.

Collective Bargaining—Concept; Process; Pre-requisites; New trends in collectivebargaining.

Industrial Democracy and Employee Participation—Need for industrial democracy;Pre-requisites for industrial democracy; Employee Participating—Objectives; Forms ofEmployee Participation.

Future of Human Resource Management.

Elective–IIMarketing—Concept; Nature and Scope; Marketing myopia; Marketing mix; Different

environments and their influences on marketing; Understanding the customer and competition.

Role and Relevance of Segmentation and Positioning; Static and Dynamic understandingof BCG Matrix and Product Life Cycle; Brands—Meaning and R ole; Brand buildingstrategies; Share increasing strategies.

Pricing objectives; Pricing concepts; Pricing methods.

Product—Basic and Augmented stages in New Product Developments.

Test marketing concepts.

Promotion mix—Role and Relevance of advertising.

Sales promotion—Media planning and management.

Advertising—Planning, execution and evaluation.

Different tools used in sales promotion and their specific advantages and limitations.

Public Relations—Concepts and Relevance.

Distribution channel hierarchy; Role of each member in the channel; Analysis of businesspotential and evaluation of performance of the channel members.

Wholesaling and Retailing—Different types and the strengths of each one; Emergingissues in different kinds of retailing in India.

Marketing research—Sources of information; Data collection; Basic tools used in dataanalysis; Structuring a research report.

Marketing to organisations—Segmentation models; Buyer behaviour models;Organisational buying process.

Consumer Behaviour theories and models and their specific relevance to marketingmanagers.

( viii )

Sales Function—Role of technology in automation of sales function.

Customer relationship management including the concept of ‘Relationship marketing’.

Use of internet as a medium of marketing; Managerial issues in reachingconsumers/organisation through internet.

Structuring and managing marketing organisations.

Export Marketing—Indian and global context.

Elective–IIINature and scope of Financial Management.

Valuation and Concepts—Risk and Return; Valuation of securities; Pricing theories—Capital asset pricing model and Arbitrage pricing theory.

Understanding financial statements and analysis thereof.

Capital budgeting decisions; Risk analysis in capital budgeting and Long-term sources offinance.

Capital structure—Theories and Factors; Cost of capital.

Dividend Policies—Theories and Determinants.

Working Capital Management—Determinants and Financing; Cash management;Inventory management; Receivable management.

Elements of Derivatives.

Corporate risk management.

Mergers and Acquitions.

International Financial Management.

Elective–IVIndia's Foreign Trade and Policy; Export promotion policies; Trade agreements with other

countries; Policy and performance of Export zones and Export-oriented units; Exportincentives.

International marketing logistics; International logistical structures; ExportDocumentation framework; Organization of shipping services; Chartering practices; Marinecargo insurance.

International financial environment; Foreign exchange markets; Determination ofexchange rates; Exchange risk measurement; International investment; International capitalmarkets; International Credit Rating Agencies and Implications of their ratings.

WTO and Multilateral trade agreements pertaining to trade in goods; trade in services andTRIPS; Multilateral Environmental Agreements (MEAs); International Trade Blocks—NAFTA, ASEAN, SAARC, EU, WTO and Dispute Settlement Mechanism.

Technology monitoring; Emerging opportunities for global business.

Management(Paper-III)

UGC-NET/JRF Exam.,(January 2017)

Solved Paper

(Held on 22 January, 2017)

Management(Paper-III)

Note : This paper contains seventy five (75)objective type questions of two (2) marks each. Allquestions are compulsory.

1. From the following two statements of Asser-tion (A) and Reasoning (R), indicate the cor-rect code :Assertion (A) : The quantity of a product de-manded invariably changes inversely to changesin its price.Reason (R) : The price effect is the net resultof the positive substitution effect and negativeincome effect.Codes :(A) (A) and (R) both are correct(B) (A) is incorrect but (R) is correct(C) (A) is correct but (R) is incorrect(D) (A) and (R) both are incorrect

2. Match the items of the List-I with that of theList-II and suggest the correct code from thefollowing :List-I(a) Cost function(b) Supply function(c) Production function(d) OligopolyList-II(1) Kinked demand(2) Isoquants(3) Engineering method(4) Factor pricesCodes :

(a) (b) (c) (d)(A) 3 4 1 2(B) 2 1 3 4

(C) 1 2 4 3

(D) 4 3 2 1

3. Which one of the following combinations may

not render the investment multiplier inapplicable ?

(A) Net imports, undistributed profits and

taxation

(B) Excess stocks of consumption goods, debt

cancellation and savings

(C) Price inflation, public investment programmes

and strong liquidity preference

(D) Closed economy, unemployment in the

company, constant marginal propensity to

consume

4. Match the items of the List-I with that of the

List-II and suggest the correct code from the

following :

List-I

(a) Competitive Parity

(b) Promotional Elasticity of Market

(c) Optimal promotional mix

(d) Contra-cycle advertising

List-II

(1) Variations in Advertising

(2) Level advertising

(3) Advertising expenditure decision

(4) Marginal equivalency of media outlay

Codes :

(a) (b) (c) (d)

(A) 2 3 1 4

(B) 1 2 3 4

(C) 2 1 4 3

(D) 4 1 2 3

4 | UGC Management (III) Jan. 2017

5. Match the following and indicate the code ofcorrect matching :List-I(a) Classical conditioning(b) Operant conditioning(c) Cognitive theory(d) Social learningList-II(1) Response-Stimulus learning(2) Stimulus-Response learning(3) Stimulus-Stimulus learning(4) Modelling processCodes :

(a) (b) (c) (d)(A) 2 3 4 1(B) 2 1 3 4(C) 1 2 3 4(D) 4 3 2 1

6. Boss offers an employee a promotion which hashuge increase in salary along with a new title.It also requires employee to work ten hoursmore per week along with shifting to a remoteplace. It is an example of which one of thefollowing ?(A) Approach conflict(B) Approach-Approach conflict(C) Approach-Avoidance conflict(D) Avoidance-Avoidance conflict

7. Which one of the following is not an exampleof semantic barrier ?(A) Poorly chosen words and phrases(B) Faulty translation(C) Use of symbols that have various meanings(D) Guarding against certain type of information

8. Assertion (A) : Equity theory of work motivationis based on social exchange process, in whichindividuals make contributions (inputs) andexpect certain rewards (outcomes).Reason (R) : Individuals decide whether or nota particular exchange is satisfactory by com-paring their inputs and outcomes with those ofothers and try to rectify inequality.Codes :(A) (A) is correct but (R) is not correct(B) (A) is not correct but (R) is correct(C) Both (A) and (R) are correct and (R) is right

explanation of (A)

(D) Both (A) and (R) are correct but (R) is notthe right explanation of (A)

9. Which one of the following methods of per-formance appraisal involves ranking employeesfrom best to worst in a particular trait ?(A) Graphic rating scale method(B) Forced distribution method(C) Paired comparison method(D) Alternation ranking method

10. Which one of the following is not a basic featureof ‘Scanlon Plan’ ?(A) Philosophy of competition(B) Identity(C) Competence(D) Involvement system

11. A union of electricians working in differentindustries is called by which one of the follow-ing ?(A) Craft Union (B) Industrial Union(C) General Union (D) National Union

12. Which one of the following is not correct aboutvoluntary retirement scheme in public enter-prises ?(A) It was designed to help enterprises rationalise

their surplus manpower(B) Salary for the purpose of VRS consists of

basic pay only(C) Benefits are in addition to money that has

accrued to provident fund(D) Benefit is tax-free severance payment

13. In case Mutual Funds invest in the securitieswhose price variations suggest the general pricemovement, it is called :(A) Hedge Fund (B) Index Fund(C) Growth Fund (D) Balanced Fund

14. Indicate the correct code of the combinationsof the following methods commonly used forcapital budgeting :(a) Payback period(b) Profitability Index(c) Utility theory(d) Internal rate of returnCode :(A) (a), (b) and (c) (B) (b), (c) and (d)(C) (a), (b) and (d) (D) (a), (c) and (d)

UGC Management (III) Jan. 2017 | 5

15. Match the items of List-I with List-II and indicatethe correct code from the following :List-I(a) Sale of existing firm to management(b) Financing acquisition with substantial

secured borrowings(c) Firms demerged worth more to other firms(d) Cash inflows on demerger at present at the

sacrifice in form of cash out-flow ontransfer of division/asset

List-II(1) Reverse synergy(2) Management buyout(3) Reverse capital budgeting(4) Leveraged buyoutCodes :

(a) (b) (c) (d)(A) 1 2 3 4(B) 3 1 2 4(C) 2 4 1 3(D) 2 1 4 3

16. NPV and IRR methods of investment evaluationmay give divergent accept-reject decisions onaccount of which of the following ?(a) Varying initial investment(b) Divergent cash flows from the investment

projects(c) Disparity in the lives of the investment

projectsIndicate the correct code of their combinationsCode :(A) (a) and (b) only(B) (b) and (c) only(C) (a) and (c) only(D) (a), (b) and (c) all

17. Match the items of List-I with the items of List-II and select the code of correct matching :List-I(a) Latent demand(b) Full demand(c) Overfull demand(d) Unwholesome demandList-II(1) More consumers would like to buy the

product than can be satisfied.(2) Consumers may be attracted to products

that have undersirable social consequences.

(3) Consumers may share a strong need thatcannot be satisfied by an existing product.

(4) Consumers are adequately buying allproducts put into the market place.

Codes :(a) (b) (c) (d)

(A) 3 1 4 2(B) 3 4 1 2(C) 4 3 1 2(D) 1 2 3 4

18. Match the items of List- I with the items of List-IIand select the code of correct matching :List-I (Medium of Mass Communication)(a) Outdoor (b) Yellow pages(c) Brochures (d) TelephoneList-II (Limitations)(1) Relative high cost; increasing consumer

resistance(2) Over production could lead to runaway

costs(3) High competition; long advertise purchase

lead time; creative limitations(4) Limited audience selectivity; creating

limitationsCodes :

(a) (b) (c) (d)(A) 4 3 2 1(B) 1 2 3 4(C) 3 2 4 1(D) 4 2 1 3

19. “The manufacturer threatens to withdraw aresource or terminate a relationship if inter-mediaries fail to cooperate”, refers to which oneof the following channel power ?(A) Referent power(B) Coercive power(C) Legitimate power(D) Reward power

20. Assertion (A) : A company’s positioning anddifferentiation strategy must change over theproduct life cycle.Reason (R) : A company’s product, market andcompetitors change over the product life cycle.Codes :(A) (A) is correct, but (R) is incorrect(B) (A) is incorrect, but (R) is correct(C) Both (A) and (R) are correct, but (R) is not

the right explanation of (A)

6 | UGC Management (III) Jan. 2017

(D) Both (A) and (R) are correct, and (R) isthe right explanation of (A)

21. The following information is given :Expected usage of 50,000 units in a period of250 daysCost of processing an order ` 20 per orderCarrying cost per unit ̀ 0·50 for the period leadtime on an order : 5 daysCompany wants to keep a reserve supply of twoday’s usageHow many units will included in the reorderpoint ?(A) 2000 (B) 1000(C) 400 (D) 1400

22. Statement-I : A variable in the Linear Pro-gramming problem representing the unusedquantity of an input resource is called surplusvariable.Statement-II : Values of the variables in theobjective function of the dual of a primary prob-lem denote shadow prices of the variables.Codes :(A) Both the statements are correct(B) Both the statements are incorrect(C) Statement-I is correct while Statement-II

is incorrect(D) Statement-I is incorrect while Statement-II

is correct.

23. The least amount of time an activity is expectedto consume. Which one of the following relatesto the expression as per PERT language ?(A) Expected time(B) Most likely time(C) Optimistic time(D) Pessimistic time

24. Which one of the following is not covered whileconsidering the types of costs involved inquality control ?(A) Preventive costs(B) Manufacturing costs(C) Inspection costs(D) Failure costs

25. Match the items of List- I with the items of List-IIand select the code of correct matching :List-I(a) The parameters of the distribution are n and p

(b) The mean and the variance of the distribu-tion are identical

(c) The mean and the standard deviation of thedistribution determines central location andspread respectively

(d) The graph of the probability density functionof the distribution slopes downward to theright from its maximum mean value

List-II(1) Normal distribution(2) Exponential distribution(3) Binomial distribution(4) Poisson distributionCodes :

(a) (b) (c) (d)(A) 3 4 1 2(B) 1 2 3 4(C) 4 3 1 2(D) 3 1 4 2

26. When a researcher wants to select a representa-tive sample to assess different parameters froma large sized finite heterogeneous population,which one of the following sampling techniquesis the most appropriate ?(A) Judgemental sampling(B) Simple random sampling(C) Stratified random sampling(D) Quota sampling

27. Statement-I : The mean of the sampling dis-tribution of mean is equal to the parameter valueof the population mean.Statement-II : Stratified sampling techniqueis unrestricted probability (random) samplingtechnique.Codes :(A) Both the statements are correct.(B) Both the statements are incorrect.(C) Statement-I is correct while statement-II is

incorrect.(D) Statement-I is incorrect while statement-II

is correct.

28. You are given the following information aboutof advertising expenditure and sales :

(` in lakh)

Advertisement Sales (Y)

Arithmetic mean 10 90

Standard deviation 3 12

UGC Management (III) Jan. 2017 | 7

Correlation coefficient between advertising ex-penditure and sales = 0·80. What is the likelysales for advertising budget of ` 15 lakh ?(A) 120 lakh (B) 106 lakh(C) 58 lakh (D) 48 lakh

29. Assertion (A) : McDonald’s India Pvt. Ltd., thewholly-owned subsidiary of the US based fast-food giant Mcdonald’s Corporation, along withCoca-Cola, is developing a fruit based beverage,to be retailed exclusively at McDonald’s outlets.Reason (R) : Organisation rightly try to diver-sify in order to spread their risks across severalindustries.Codes :(A) (A) and (R) both are correct and (R) is the

right explanation of (A)(B) (A) and (R) both are correct, but (R) is not

right explanation of (A)(C) (A) is correct but (R) is incorrect(D) (R) is correct but (A) is incorrect.

30. Statement-I : Competitors analysis begins withidentification of potential competitors.Statement-II : An industry analysis gives in-formation regarding probable sources of com-petition.Codes :(A) Statement-I is correct but II is incorrect.(B) Statement-II is correct but I is incorrect(C) Both the statements are correct(D) Both the statements are incorrect

31. Strategic management consists of which one ofthe following combinations :(a) Environmental scanning(b) Strategy for outplay(c) Strategy formulation(d) Strategy implementation(e) Evaluation and controlCodes :(A) (a), (b), (c) and (d) only(B) (b), (c), (d) and (e) only(C) (a), (c), (d) and (e) only(D) (b), (c) and (d) only

32. Michael Porter’s Five Forces Model includeswhich one of the following combinations ?(a) Threat of new potential entrants(b) Threat of substitute product/service(c) Bargaining power of suppliers(d) Bargaining power of buyers

(e) Rivalry among current competitors(f) Rivalry among prospective competitorsCode :(A) (a), (c), (d), (e) and (f)(B) (a), (b), (d), (e) and (f)(C) (a), (b), (c), (e) and (f)(D) (a), (b), (c), (d) and (e)

33. Which one of the following is not a commonmotivation of an entrepreneur ?(A) Desire to maintain the status quo(B) Search for more rewarding work(C) Search for personal and professional growth(D) Desire for independence

34. The SFURTI programme of the government isto boost production in which one of the follow-ing industries ?(A) Auto-components industry(B) Industries using renewable energy(C) Khadi and village industry(D) Construction industry

35. Match the items of List- I with the items of List-IIand select the code of correct matching :List-I(a) Entrepreneurship and Dynamic Capitalism(b) The Affluent Society(c) Theory of Economic Development(d) The Dynamics of Industrial CapitalismList-II(1) A.D. Chandler Jr.(2) J.K. Galbraith(3) Joseph Schumpeter(4) B.A. KirchhoffCodes :

(a) (b) (c) (d)(A) 1 3 2 4(B) 1 2 3 4(C) 4 3 2 1(D) 4 2 3 1

36. Statement-I : Entrepreneurs recognize oppor-tunities where others see chaos or confusion.Statement-II : Entrepreneurs bring aggressivecapital for the existing business in traditionalmarket place.Codes :(A) Statement-I is correct but II is not correct(B) Statement-II is correct but I is not correct(C) Both the statements are correct(D) Both the statements are incorrect

UGC NET /JRF /SET Management(Paper-III)

Publisher : Upkar Prakashan ISBN : 9789350132197Author : Dr. L. N. Koli &Prem Koli

Type the URL : http://www.kopykitab.com/product/11868

Get this eBook

30%OFF