85d4_DOOXLE - Business Strategy Competition

8/8/2019 85d4_DOOXLE - Business Strategy Competition

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Dooxle International Pte Ltd presents

2010 International Collegiate Business

Strategy Competition

Great ideas are not adopted automatically. They must be

driven into practice with courageous patience.

-Hyman Rickover

If you have great ideas Dooxle has the courage and patience

to implement them across the world.

One of the most beneficial educational experiences for any student is

participating in an international competition. Calling business minded

people who can integrate their learning and experiences to enchant the

consumers with their power of imagination.

About Dooxle

Dooxle is a young E-commerce venture run by talented and successful

entrepreneurs. From day one it is a fast expanding Singapore based

company and is referred as the art of E-shopping. Despite having access

to 1000s of products Dooxle has chosen few niche and most demanded

products in Singapore to start with; mostly electronic accessories for

world renowned brands.

At Dooxle we aim to bring e-shopping to a complete new level.

Dooxles mission is to give people 24/7 E-shopping experience, which

is more fun, easy, convenient and reliable. Best of all, just a click to


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buy what you want wherever you want and we take care of

everything el e.

Before you begin on the projectlearn more about Dooxle by accessing

www.dooxle.com. Also, check forits updates on Facebook.Following are the topics on which we would like our prospective

participants to contribute by being (realistically) creative.

1. Dooxl s ffili ion Program (Important):

We are looking forward to associate Dooxle with other websites by

making them as our partners. Could you think of an altogether

new/modified version of existing-strategies that can be implemented to

minimize (advertising) expenses: like Revenue sharing etc .

2. Dooxl and Distri tors (Important):

Offli B i f Dooxl : We have a product range of over 150K, so

one can order almost any types of consumer goods at Dooxle. As

distribution channelinvolves legally dealing with all customs/import

duties, licenses for both electronic/non-electronic goods (allmanufactured & non-agricultural products). CC your report on this

particulartopic to whol sal @dooxl .com

3. Dooxl and CSR:

We expect you to think of some interesting ideas on how an E-commerce

along with its community fan-base can associate incoherence to create

both business and benefit all from a common efforts. You could exploreon whattype ofC R suits Dooxle the most. (Cost benefit analysis would

be an added advantage).


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4. Open Ideas Category:

In the Open Idea Category we expectthe participants to think of new

implementable ideas. For e.g. you can pick any one of following lines:

a. How to build Dooxle Brand awareness? Should it stick to limitedportfolio strategy & avoid being a fish-marketwebsite?

b. How inclusion of country specific products can hel p Dooxle inexpanding in that geographicallocation. Choose any country?

c. Which countries should Dooxles Marketing Strategy target first?d. *How Dooxle can affiliate with Corporate? Wholesale Markets?e. *How to further simplify the Customers transaction experience?f. Pick any real-life topic of your choice; say how Dooxles 1 st

introductory emailto Clients should be like e tc. etc.

Kindly at this point of time do not spend time and energy on FaceBook,

Twitter and YouTube advertisement strategies.

Competition Details

i. PARTICIPATION:

Teams should comprise of maximum of 4 people.

ii. REPORT:

There is only 1 phase of competition i.e. sending a report. You can send

us the reportin either PPT(s) (Max 15 slideswith Notes, if any) or DOC(x)

formats (Max 6 pages, line spacing 1.15, font Garamond; size 11.5). The report

can be as small asjust 1 page, as long as it describes What & How?

iii. JUDGEMENT CRITERIA:

No particulartopic will be given any special preference whilejudging.

Although good writing & presentation skills are always an added

advantage but we will read through the lines and more importance will


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be given to the quality ofideas and its practicalimplementation. The

number of winning position is limited to 5; but otherteams can also be

considered for ongoing project opportunities with Dooxle iftheirideas

are practically easily implementable and beneficialto Dooxle.

Prizes

1st prize Cash Prizefor `25000/-

2nd prize Cash Prize for ` 15000/-

Three Consolation prizes Cash Prize for `2000/- each

i . RESULTS

Winners will be intimated by mail, information will be sentto their

respective University and on various online public forums on 31st

Oct

2010 like daretocompete.com.

Please mailin your entries to [email protected] 23:59 pm

Monday 10th

October 2010.

* Dooxle reserves the rightto (not) share the

information it receives from the participants

Documents

85d4_DOOXLE - Business Strategy Competition