85°C85°C VSVS StarbucksStarbucks

By--Silvia

85°C85°C It’s a fashion café, It’s a fashion café,

from Taiwan, Chinafrom Taiwan, China Named 85°C Named 85°C

because of make because of make cafe on this cafe on this temperature is the temperature is the best.best.

StarbucksStarbucks From America,1971.From America,1971. The biggest café The biggest café

company in world.company in world. ““enjoy your life just enjoy your life just

like drink café”.like drink café”.

PlacementPlacement

StarbucksStarbucks Find a pace where Find a pace where

basic on 50000 basic on 50000 people.people.

Near the top grade Near the top grade area.area.

Think about how this Think about how this area develop. area develop.

85°C85°C Most on economy Most on economy

place.place. Near the Near the denizens denizens

and students.and students. Mostly near the Mostly near the

Starbucks.Starbucks.

Quality:Quality:

85°C85°C more more commonaltycommonalty, for , for

same cafe and cakes, same cafe and cakes, are cheap than are cheap than Starbucks. Starbucks.

85°C company believe 85°C company believe even lower price, also even lower price, also can make best cafe and can make best cafe and cakes. They have a aim’ cakes. They have a aim’ make the five star quality make the five star quality into state-set price.into state-set price.

Starbucks Starbucks business café; business café; it focuses on business it focuses on business

man or some people man or some people who have higher income. who have higher income.

So the product in So the product in Starbucks is more Starbucks is more expensive.expensive.

Design featuresDesign features

85°C 85°C is opening is opening kitchen space, kitchen space, customers can see customers can see all the thing, can all the thing, can know how to make it, know how to make it, it if it clean.it if it clean.

Every 40 days has a Every 40 days has a new product.new product.

StarbucksStarbucks is close is close kitchen space, kitchen space, customer cannot see customer cannot see it.it.

Do not have cycle to Do not have cycle to make a new product.make a new product.