MY
R, m
illio
ns
For Hollywood content, high- ‐risk advertising primarily
comprised of malware, while for local content, the greatest risk
was from scams.
Mainstream advertising
High-risk advertising
Custom analysis of Alexa data (March 2018)
MovieLabs data
Custom analysis of Alexa data
Page views per million
Mainstream Advertising on Rogue Websites in Malaysia: A
Comparison
of Local and Foreign Content, Dr. Paul A. Watters, Massey
University, July 2014
2014 2015 2016 2017
-
10
5
15
20
25
30
35
40
Movie TV Total
160
140
120
100
80
60
40
20
0
Jan-
14
Mar
-14
May
-14
Sep
-14
Nov
-14
Jan-
15
Mar
-15
May
-15
Sep
-15
Nov
-15
Jan-
16
Mar
-16
Sep-
16
Nov
-16
Jul-
16
May
-16
Jul-
15
"The Dual Impact of Movie Piracy on Box-Office Revenue:
Cannibalization and Promotion", Carnegie Mellon University,
February 2017
+ 15% Potential IncreaseActual Box Office
27.9%
72.1%
84 million = total number of BitTorrent movieand TV downloads in
2017
91.76 % =percentage of high-risk advertisements (sex industry,
gambling, scams) appearing on pirate websites for Hollywood
content
Annual BitTorrent Movie & TV Downloads in Millions
Piracy Traffic by Category
completely stamped out15 % increase in box office if piracy
is
MALAYSIA’S PIRACY LANDSCAPE 2018Ju
l-14
Jan-
17
Mar
-17
Sep-
17
Nov
-17
Jul-
17
May
-17
PhP-‐
PhP2,000
PhP4,000
PhP6,000
PhP8,000
PhP10,000
PhP12,000
PhP14,000
IHS 2017 Local
Milli
ons
Philippines: Estimated Local Currency
2017 box office increase if no
piracy
Box Office (IHS) Potential Increase
15%
1 ,400
$-
1,200
1,000
200
400
600
800
MYR, 1.1 billion
IHS 2017 Local
MYR, 162 million
In Malaysia, local views at pirate
2.10 times higher thanthose at legitimate sitessites are
Legitimate Online Video Services
Local Pirate Site Visits: 9,932 ,484
WEBSITE(TOP 5)
TOTAL VISITS LOCAL VISITS
kissasian.ch 25,012,429 2,965,378
kissanime.ru 57,796,900 2,326,991
icdrama.se 4,873,106 1,717,100
kshowonline.com 10,036,112 1,623,384
myasiantv.se 17,960,193 1 , 299,631
-‐
20
40
60
80
100
120
140
160
2013 2014 2015 2016 2017
TV Movie Total
Local Content
2016 average
11%
12%77%12%
20%
68%
STREAMING PIRACY
WHILE P2P DECLINESSIGNIFICANTLY UP
Increased pageviews of an average user of streaming piracy
websites between Jan 2016 & Dec 2017
34% =
2017 average
Host Streaming/Linking P2P
*The count of pageviews is the total number of times the pages
of a website were viewed or refreshed within the selected time
period. Page views per million indicates what fraction of all the
page views by Alexa Toolbar users go to a particular site.
Host Streaming/Linking P2P
Streaming up
050000001000000015000000200000002500000030000000350000004000000045000000
Jan-‐16
Feb-‐16
Mar-‐16
Apr-‐16
May-‐16
Jun-‐16
Jul-‐1
6
Aug-‐16
Sep-‐16
Oct-‐16
Nov-‐16
Dec-‐16
Jan-‐17
Feb-‐17
Mar-‐17
Apr-‐17
May-‐17
Jun-‐17
Jul-‐1
7
Aug-‐17
Sep-‐17
Oct-‐17
Nov-‐17
Dec-‐17
Chart Title
Series1 Series2 Series3
45
MPA Research: Impact of Site Blocking in Malaysia, May 2017
67% - 74% reduction of traffic to blocked pirate websites six
months after latest site blocking waves
Trends in Traffic to Blocked Sites (Level 1)Malaysia: Traffic
Trends to Sites Blocked in Waves 4-6
Effects on Traffic to Blocked Sites (Level 1)
• Visits to blocked sites decline after each wave of site
blocking (black lines)
• 24 of the 34 sites in Wave 6 saw increases in traffic between
August 2015 (the Wave 5 block) and
May 2016 (the month before the Wave 6 block). Overall, traffic
to sites blocked in Wave 6 increased
142% over the time period, prior to being blocked in June
2016.
Wave Change in Visits: Three Months Change in Visits: Six
MonthsWave 4 -47% -67%*Wave 5 -60%* -70%*Wave 6 -67%* -74%*
*Indicates a significant reduction at p
