81 st Annual Convention & Trade Show IRgA IRgA Digital Services Survey Results The IRgA Digital Services Committee

81st Annual Convention & Trade ShowIRgIRgAA

IRgA Digital Services Survey IRgA Digital Services Survey ResultsResults

The IRgA Digital Services CommitteeThe IRgA Digital Services Committee


Digital ServicesDigital Services

The creation, preparation, manipulation The creation, preparation, manipulation and management of digital files created for and management of digital files created for the purpose of conveying information for the purpose of conveying information for electronic distribution, print output or electronic distribution, print output or archival purposesarchival purposes


Survey Results – OverviewSurvey Results – Overview

Sent to 2766 email addressesSent to 2766 email addresses 903 opened and viewed the 903 opened and viewed the

messagemessage 217 responded to the survey217 responded to the survey


Q1 – Please comment on the Q1 – Please comment on the definition of “digital definition of “digital

services” as defined by the services” as defined by the committee.committee. 135 responses135 responses

67 agree completely with the definition67 agree completely with the definition Several noted lengthiness of definitionSeveral noted lengthiness of definition Other change noted – addition of the Other change noted – addition of the

word digital “The creation, … word digital “The creation, … management of ‘digital’ files…”management of ‘digital’ files…”


Q2 – Charging digital Q2 – Charging digital services to customers is a services to customers is a

necessary role for necessary role for reprographics firmsreprographics firms 210 responses210 responses

67.6% Strongly Agree and 21% Agree67.6% Strongly Agree and 21% Agree

1.4%

2.9%

21.0%

67.6%

7.1% Strongly Disagree

Disagree

Neutral/No Opinion

Agree

Strongly Agree


Q3 – Does your company Q3 – Does your company charge for digital services?charge for digital services?

210 responses210 responses 90% (189) responded “Yes” and were 90% (189) responded “Yes” and were

directed to Q6directed to Q6

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Yes No


Q4 – If No, do you plan to Q4 – If No, do you plan to charge for digital services charge for digital services

within the next 12 months?within the next 12 months?

22 responses22 responses 68.2% responded “No”68.2% responded “No”


Q5 – If No, please describe Q5 – If No, please describe the main reason for not the main reason for not

charging for digital charging for digital services?services? 19 responses19 responses

42.1% responded “Competition doesn’t 42.1% responded “Competition doesn’t charge” charge”

68.4% responded “Other” noting they 68.4% responded “Other” noting they charge sometimes, that software and charge sometimes, that software and machines do the work minimizing the machines do the work minimizing the cost, or that they are supplierscost, or that they are suppliers


Q6 – For what types of Q6 – For what types of services do you charge? services do you charge? (Select all that apply)(Select all that apply)

0%20%40%60%80%

100%

Yes

No

180 responses180 responses


Q7 – How do you determine Q7 – How do you determine charges?charges?

162 responses162 responses ‘‘Other’ responses noted “all of the above,” Other’ responses noted “all of the above,”

“depends on the customer” or “depends on “depends on the customer” or “depends on the service”the service”

32.7%

3.7%

16.0%

6.8%

40.7%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0%

Per Unit/Item

Flat fee

Based on time (e.g. by the hour)

Addition to print charges

Other (please specify)


Q8 – Do you have a Q8 – Do you have a minimum digital services minimum digital services

charge?charge? 159 responses159 responses For those responding ‘Yes’ - ranges provided For those responding ‘Yes’ - ranges provided

started at $5 and were as high as $50started at $5 and were as high as $50

45.3%

52.2%

Yes No


Q9 – Do you discount or Q9 – Do you discount or waive the charges based on waive the charges based on

volume?volume? 161 responses161 responses 70.2% said ‘Yes’ noting that 70.2% said ‘Yes’ noting that

discounts depended on the discounts depended on the customer, were for large volumes or customer, were for large volumes or were based on competition were based on competition


Q11 – Do you track the Q11 – Do you track the percentage of digital percentage of digital

services to sales volume?services to sales volume? 182 responses182 responses

51.6%48.4% Yes

No


Q12 – If Yes, have you Q12 – If Yes, have you defined the categories or defined the categories or sub categories of digital sub categories of digital

services?services? 134 responses134 responses 54.5% responded ‘Yes”54.5% responded ‘Yes”


Q13 – What is the size of Q13 – What is the size of your company?your company?


36.1%

19.7%

8.2%

13.7%

22.4%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%

1-19 employees

20-34 employees

35-49 employees

50-99 employees

100+ employees


Q14 – Do you have people Q14 – Do you have people on your staff dedicated to on your staff dedicated to

_____ digital services? _____ digital services? (Check all that apply)(Check all that apply)

63.9%

49.3%

86.8%

58.3%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

Selling

Training on

Educating about

Managing


Q15 – What is your Q15 – What is your geographic location?geographic location?


22.2%

25.0%

15.3%

27.3%

5.1%5.1%East

Midwest

Southeast

West

Canada

International


Thank you to the Best Thank you to the Best Practices CommitteePractices Committee

Charles A. Gremillion III, A&E – The Charles A. Gremillion III, A&E – The Graphics Complex; Chair, Digital Graphics Complex; Chair, Digital Services CommitteeServices Committee

Mark Axford, Imaging Technologies Mark Axford, Imaging Technologies Services, Inc.Services, Inc.

Chuck Hayes, OCB ReprographicsChuck Hayes, OCB Reprographics Betsy Kahn, Copycat Print Shop Inc.Betsy Kahn, Copycat Print Shop Inc. Tony Militano, Carbon Copy DigitalTony Militano, Carbon Copy Digital Casey Simpson, MBC Precision Casey Simpson, MBC Precision

Imaging Imaging

Documents

81 st Annual Convention & Trade Show IRgA IRgA Digital Services Survey Results The IRgA Digital Services Committee