8.018.01 Interpret the Interpret the resources in career resources in career decision-making decision-making

A. How do I chose a A. How do I chose a career?career?

• 1. Job vs. Career1. Job vs. Career– JOB – specific work assignment within a businessJOB – specific work assignment within a business– CAREER – lifelong field of employment ( may CAREER – lifelong field of employment ( may

include various jobsinclude various jobs• 2. Career Planning 2. Career Planning

– Lifestyle goals Lifestyle goals – Self-assessment Self-assessment

•Values, interests, aptitudes, skillsValues, interests, aptitudes, skills

B. CAREER PLANNINGB. CAREER PLANNING

• OUTLINING OUTLINING STEPS STEPS INVOLVED IN INVOLVED IN REACHING A REACHING A CAREER GOALCAREER GOAL

1.1. LIFESTYLE LIFESTYLE GOALS – GOALS – WORKSHEETWORKSHEET

CAREER PLANNINGCAREER PLANNING

2.2. SELF-ASSESSMENT – ALLOWS A SELF-ASSESSMENT – ALLOWS A PERSON TO TAKE A CLOSE LOOK PERSON TO TAKE A CLOSE LOOK AT HIM/HER SELF & EVALUATE:AT HIM/HER SELF & EVALUATE:

VALUES – VALUES – BELIEF SYSTEM THAT GUIDES BELIEF SYSTEM THAT GUIDES HOW WE LIVEHOW WE LIVE

INTERESTS – INTERESTS – WHAT WE PERSONALLY WHAT WE PERSONALLY ENJOYENJOY

APTITUDES – APTITUDES – TALENTS OR ABILITIES TALENTS OR ABILITIES THAT COME NATURALLYTHAT COME NATURALLY

SKILLS – SKILLS – ABILITY TO PERFORM A SPECIFIC ABILITY TO PERFORM A SPECIFIC TASKTASK

CAREER PLANNINGCAREER PLANNING

• 3. EVALUATE CAREER OPTIONS3. EVALUATE CAREER OPTIONS– O*NET – O*NET – (OCCUPATIONAL INFORMATION (OCCUPATIONAL INFORMATION

NETWORK); PROS & CONS OF A JOBNETWORK); PROS & CONS OF A JOB

• 4. EXPERIENCE/TRAINING 4. EXPERIENCE/TRAINING – CO-OP – CO-OP – A SCHOOL TEAMS WITH A SCHOOL TEAMS WITH

EMPLOYERS TO ALLOW STUDENTS TO EMPLOYERS TO ALLOW STUDENTS TO RECEIVE ON-THE-JOB TRAININGRECEIVE ON-THE-JOB TRAINING

– APPRENTICESHIP – APPRENTICESHIP – TRAINING FOR AN TRAINING FOR AN OCCUPATION UNDER THE DIRECTION OF A OCCUPATION UNDER THE DIRECTION OF A SKILLED WORKERSKILLED WORKER

EXPERIENCE/TRAINING EXPERIENCE/TRAINING

• ASSOCIATE DEGREE – ASSOCIATE DEGREE – 2 YEAR DEGREE 2 YEAR DEGREE USUALLY EARNED FROM A COMMUNITY USUALLY EARNED FROM A COMMUNITY COLLEGECOLLEGE

• MAJOR – MAJOR – SPECIFIC FIELD OF STUDY IN SPECIFIC FIELD OF STUDY IN COLLEGECOLLEGE

• BACHELOR DEGREE – BACHELOR DEGREE – DEGREE EARNED AT DEGREE EARNED AT MOST 4-YEAR COLLEGE PROGRAMSMOST 4-YEAR COLLEGE PROGRAMS

• MASTERS DEGREE –MASTERS DEGREE –DEGREE EARNED DEGREE EARNED AFTERAFTER A BACHELORS AT MOST 4-YEAR A BACHELORS AT MOST 4-YEAR COLLEGE PROGRAMS, TAKES COLLEGE PROGRAMS, TAKES 1-2 years1-2 years

C. How do I plan my C. How do I plan my goals?goals?

• BE Specific – DETAILS!! BE Specific – DETAILS!! • BE Realistic – REASONABLE & BE Realistic – REASONABLE &

ACHIEVEABLEACHIEVEABLE• Short-term – WITHIN A YEARShort-term – WITHIN A YEAR• Long-term - MORE THAN A YEARLong-term - MORE THAN A YEAR

D. How do I create a career D. How do I create a career plan?plan?

• Step 1: Set career goals Step 1: Set career goals • Step 2: Develop an Step 2: Develop an

education/professional education/professional development plan development plan

• Step 3: Create a plan of action Step 3: Create a plan of action

E. Marketing careersE. Marketing careers

• Characteristics of a marketing careerCharacteristics of a marketing career– Diverse jobs (buying, selling, creating, advising, Diverse jobs (buying, selling, creating, advising,

designing ads)designing ads)– 33% of U.S. jobs involve marketing33% of U.S. jobs involve marketing– Above average incomeAbove average income– AdvancementAdvancement– Can be stressfulCan be stressful

Marketing careersMarketing careers

• Employment trends are projected Employment trends are projected to continue at a high level to continue at a high level through 2012 through 2012

• Occupational area Occupational area – AdvertisingAdvertising– Customer serviceCustomer service– E-commerceE-commerce– Entertainment marketingEntertainment marketing

Occupational areaOccupational area

• EntrepreneurEntrepreneur• Fashion merchandisingFashion merchandising• Financial servicesFinancial services• Food marketingFood marketing• Hospitality marketingHospitality marketing• Importing/exportingImporting/exporting• Market researchMarket research• Pharmaceutical marketingPharmaceutical marketing

Occupational areaOccupational area• Product Product

managementmanagement• Professional salesProfessional sales• Public relationsPublic relations• Real estateReal estate• Restaurant Restaurant

managementmanagement

• Retail mgt.Retail mgt.• Sales mgt.Sales mgt.• Service marketingService marketing• Sports marketingSports marketing• Travel/tourismTravel/tourism

E. Job levelsE. Job levels

• Entry-level jobs – Entry-level jobs – no experience no experience needed; very few decisions to makeneeded; very few decisions to make

• Career-sustaining jobs – Career-sustaining jobs – higher higher level skills; more decisions (head teller at level skills; more decisions (head teller at a bank)a bank)

Job levelsJob levels

• Marketing specialist employees - Marketing specialist employees - a a team leader; involved in daily decision-making team leader; involved in daily decision-making (account executive at an ad agency)(account executive at an ad agency)

• Marketing supervisors – Marketing supervisors – requires good requires good management skills; must make smart decisions management skills; must make smart decisions on a regular basis; higher income (customer on a regular basis; higher income (customer service manager at a bank)service manager at a bank)

• Managers and CEOs/owners – Managers and CEOs/owners – top level top level job; highly skilled, run the business; responsible job; highly skilled, run the business; responsible for success/failure (Chief Financial Officer of for success/failure (Chief Financial Officer of Marriott Corp.Marriott Corp.