MARKET800PIZZA is considered the most successful authentic Italian pizzeria chain in the UAE nowadays and the very first to bring the art of traditional wood-fired baking to Dubai in 2007. As of Today, 800PIZZA is one of the very few if not the only company in Dubai to maintain a 100% wood-fired baking policy.Demand for hearty wood-fired pizzas as part of a lighter and healthier choice (as opposed to pan fried pizza) continues as consumers become aware that in a traditional and authentic Italian meal, health and nutrition are within its fresh and natural ingredients.800PIZZA holds pride in serving authentic Italian dishes that have not been influenced or modified in spite of the global consumerism trend that is dominant nowadays, thus maintaining their flavor and healthy nature making them true to the Italian culinary heritage.

ACHIEVEMENTS800PIZZA has won awards for its authentic Italian food from many quarters including the region’s media, which has been highlighting the brand since its early days. On June 23rd, 2013 the company launched its franchising operations in the Middle East, making it a new milestone for 800PIZZA in its efforts for expansion and growth across the region. With new Head Quarters based in Dubai hosting offices, call center units, large cold and dry storages, a training facility and a centralized production unit; 800PIZZA has finally become in the position to provide all the needed administrative and operational support for expansion. 800PIZZA’s Central Production Facility (where dough and desserts are prepared daily) is a fully HACCP certified and accredited establishment. HACCP (Hazard Analysis Critical Control Point) is one of the highest certifications in food hygiene and production processes. As part of the HACCP program, the team and the entire facility has undergone a comprehensive restructuring and training to comply with the strictest practices in food safety and hygiene.

HISTORYThe idea of 800PIZZA came to life in 2006 by Mr. Alessandro D’Ubaldo, an Italian expatriate who had resided in Dubai since 1999. It was mainly due to his passion for the traditional wood-fired baking

and his belief that customers would appreciate the “taste of Italy” coming all the way to Dubai. A year later in March 8th, 2007, the first Pizzeria branch opened its doors in Al Barsha area. The small outlet was mainly catering for home delivery orders, hence the company’s catchy name; 800PIZZA (corresponding to the number to dial for home delivery 800-74992 (PIZZA))

In 2010, 800PIZZA joined hands with Belhasa Hospitality resulting in a strong growth of its business. By October 2012, the restaurant had spread all over the citywith additional four branches in Dubai Marina, Downtown Dubai, Motor City, and Ibn Battuta Mall.

PRODUCT 800PIZZA offers a wide range of menu options as well as traditional Italian retail products. The company holds much pride in

its genuine handcrafted wood burning oven flown in all the way from the “The Boot” of Southern Europe, Italy! Baking using the wood-fired oven provides the pizza with a wholesome aroma that cannot be achieved with other types of cooking; it creates a unique and wonderful smoky flavor through the open flame of the burning beech and oak wood, which is imported from Italy. The dough is freshly made daily according to the company’s secret recipe with no sugar, butter or any source of fat added to it, involving a special blend of hard and soft flour imported directly from Naples in south Italy, making the dough unique in combining both crunchiness and softness. The dough’s maturing and rising time exceed 12 hours to achieve maximum lightness and fragrance.The company not only offers pizzas as the name implies; but also offers a wide range of freshly made dishes, such as appetizers, pasta, salads and desserts.

800PIZZA’s tomato sauce (as opposed to tomato surrogate with colorants and preservatives) comes from Italian plum tomatoes rich in healthy antioxidants such as beta-carotene and lycopene which enhance immunity and protect against toxins.

800PIZZA’s pasta is made at the time of ordering, not pre-cooked or pre-boiled even if that means taking precious extra time to prepare the dish. Simply, everything is prepared to perfection!

800PIZZA is known to use the finest Italian ingredients such as actual “ParmiggianoReggiano” which comes all

the way from Reggio Emilia, Italy. The company also uses Buffalo mozzarella kept in its own milk, freshly imported from Caserta, Buffalo ricotta, “Pecorino Romano”, “ProvolaPiccante”, “Scamorzaaffumicata” and “Gorgonzola” Cheeses.

The company offers retail items, especially imported from Italy. Those items includes:

l Tartufata 80g by Italtouch: An Italian paste made of Italian summer Truffles, Anchovies, Capers and Olives, this item is great as a spread or condiment.l 25 years old balsamic Vinegar 100ml by La Vecchia Dispensa: This is obtained only by the cooking of mosto or must of ripe grapes (the juice, skins and pips left over after pressing for wine) which are harvested in the territory of Modena. This gourmet vinegar is aged for 25 years in series of casks made of different kinds of wood where no flavoring is.l Balsamic density purple label 250ml by La Vecchia Dispensa: It is obtained from high quality cooked must of grapes. It is produced following certain acidification methods which use grape vinegar being added after a long period of must sedimentation, matured in old barrels of different types of wood to add a delicate flavor to it.l Organic Balsamic Vinegar 250ml by La Vecchia Dispensa: Produced using the must of organically grown grapes. The Product is bottled under control of ICEA (Istituto per la Certificazione Etica ed

Ambientale) which in English is the Ethical

& Environmental Institute Certification to ensure perfect compliance of the product with Italian & EC standards.l Peeled tomatoes San Marzano 400g by Gustarosso: These peeled San Marzano tomatoes are grown in very limited quantities in the Italian southern region of Campania. These authentic S.Marzano tomatoes are extremely sweet and of extraordinary fragrance.l Umbria Extra Virgin Olive Oil (EVOO) 500ml by Marfuga: Organic PDO (A quality standard certification granted by the EU as a guarantee of the protected origin, the authentic taste, the typicality and the high physical-chemical characteristics that lend the oil its top quality.) Umbria Extra Virgin Olive Oil is cold pressed from olives harvested by hand in the olives groves that are grown between Assisi and Spoleto in the heart of Umbria, Italy. The cultivars are mainly; Moraiolo (75%), Leccino (15%) and Frantoio (10%).l Pavesini Biscuits 200g (8 pieces individually wrapped): Sweet, Crisp Italian Biscuits with no added fat making them perfect for a lunch box treat or an afternoon snack with a cup of tea.l Lenticchie in Juta bag 500g: A wonderful blend of colorful and tiny sized lentils rich in taste as well as Iron and Potassium, this delicacy’s origin comes from the village of Castelluccio in Italy.l Scialatielli Setaro 500g: Short pasta originating from the Campania region in Italy. The look is similar to that of short but thick fettuccina and the consistency is very special, offering the real “Al dente” experience. The Setaro pasta factory is well known across Italy.l Mezzi Pacheri Setaro 500g : Short pasta originating from the Campania region in Italy. The shape is that of a wide hollowed out tube of pasta and the consistency is very special offering the real “Al dente” experience.

RECENT DEVELOPMENTS800PIZZA currently has 5 branches in Dubai;

l Al Barsha Branch: First branch which was created for home delivery service. It is located on Sheikh Zayed’s Road, in the Abdullah Meheiri building between the Holiday Inn hotel and Mall of

the Emirates. l Marina Branch: Marina Hotel Apartments, between the two Trident Towers at the Dubai Marina Walk.l Downtown Branch: Yansoon building Opposite the Al Manzil hotel in the heart of Dubai.

l Ibn Battuta Branch: Andalusia court, Shop number 16c.l Motor City Branch: Kojak Motors building on the main Motorcity stripAs a part of the company’s continuous effort to serve customers around Dubai, 800PIZZA is currently adding new branches in Dubai in Mirdif within the Arabian Center Mall and in Dubai land, 5 new branches in Abu Dhabi and a few more to open in Qatar and Saudi Arabia are to follow.

800PIZZA LLC was the seed for a growing group of companies. In 2013, 800PIZZA International was established to accommodate for all the franchising requirements of the expanding brand network. A year later in 2014, 800PIZZA Food Trading was created to supply the large volume of regional Italian ingredients used daily across the chain as well as allowing a strong trading opportunity within the UAE market through the HORECA sector. With new branches opening across the GCC, 800PIZZA has proven its strength in the Italian casual dining sector and has surely built a brand recognized by many as the leading name in Traditional and Authentic Italian Food.

PROMOTION: 800PIZZA offers a loyalty program with two tiers of benefits, Gold and Silver, designed to serve many of its special customers who have been the reason behind its success. As a member, points are earned for every Dirham spent in dine-in, home delivery and take away.

A dedicated Marketing Department team is

responsible for continuous

marketing and promotional efforts, taking in account the CSR (Corporate Social Responsibility) by capitalizing on healthy offerings for customers through a highly ethical and friendly approach, within its scope of operation the department covers online marketing, through social media activities, online blogs and newspapers, alongside to the traditional offline newspapers and events which the company holds several times a year.

As part of the company’s networking efforts in building a highly loyal customer base, 800PIZZA offers cooking classes as well as Italian language classes in their Dubai Downtown branch.

www.800pizza.ae

Things you didn’t know about

800PIZZAl 800PIZZA used 30,000 kgs of Italian mozzarella cheese in 2013 to bake over 300,000 pizzas.l The idea of 800PIZZA came to life in 2006 by Mr. Alessandro D’Ubaldo. l A year later, on March 8th 2007, the first Pizzeria branch opened its doors in Al Barsha area. l 800PIZZA currently has five branches in Dubai. l The restaurant takes great pride in its genuine handcrafted wood burning oven, flown in all the way from Italy.

MARKET800PIZZA is considered the most successful authentic Italian pizzeria chain in the UAE nowadays and the very first to bring the art of traditional wood-fired baking to Dubai in 2007. As of Today, 800PIZZA is one of the very few if not the only company in Dubai to maintain a 100% wood-fired baking policy.Demand for hearty wood-fired pizzas as part of a lighter and healthier choice (as opposed to pan fried pizza) continues as consumers become aware that in a traditional and authentic Italian meal, health and nutrition are within its fresh and natural ingredients.800PIZZA holds pride in serving authentic Italian dishes that have not been influenced or modified in spite of the global consumerism trend that is dominant nowadays, thus maintaining their flavor and healthy nature making them true to the Italian culinary heritage.

ACHIEVEMENTS800PIZZA has won awards for its authentic Italian food from many quarters including the region’s media, which has been highlighting the brand since its early days. On June 23rd, 2013 the company launched its franchising operations in the Middle East, making it a new milestone for 800PIZZA in its efforts for expansion and growth across the region. With new Head Quarters based in Dubai hosting offices, call center units, large cold and dry storages, a training facility and a centralized production unit; 800PIZZA has finally become in the position to provide all the needed administrative and operational support for expansion. 800PIZZA’s Central Production Facility (where dough and desserts are prepared daily) is a fully HACCP certified and accredited establishment. HACCP (Hazard Analysis Critical Control Point) is one of the highest certifications in food hygiene and production processes. As part of the HACCP program, the team and the entire facility has undergone a comprehensive restructuring and training to comply with the strictest practices in food safety and hygiene.

HISTORYThe idea of 800PIZZA came to life in 2006 by Mr. Alessandro D’Ubaldo, an Italian expatriate who had resided in Dubai since 1999. It was mainly due to his passion for the traditional wood-fired baking

and his belief that customers would appreciate the “taste of Italy” coming all the way to Dubai. A year later in March 8th, 2007, the first Pizzeria branch opened its doors in Al Barsha area. The small outlet was mainly catering for home delivery orders, hence the company’s catchy name; 800PIZZA (corresponding to the number to dial for home delivery 800-74992 (PIZZA))

In 2010, 800PIZZA joined hands with Belhasa Hospitality resulting in a strong growth of its business. By October 2012, the restaurant had spread all over the citywith additional four branches in Dubai Marina, Downtown Dubai, Motor City, and Ibn Battuta Mall.

PRODUCT 800PIZZA offers a wide range of menu options as well as traditional Italian retail products. The company holds much pride in

its genuine handcrafted wood burning oven flown in all the way from the “The Boot” of Southern Europe, Italy! Baking using the wood-fired oven provides the pizza with a wholesome aroma that cannot be achieved with other types of cooking; it creates a unique and wonderful smoky flavor through the open flame of the burning beech and oak wood, which is imported from Italy. The dough is freshly made daily according to the company’s secret recipe with no sugar, butter or any source of fat added to it, involving a special blend of hard and soft flour imported directly from Naples in south Italy, making the dough unique in combining both crunchiness and softness. The dough’s maturing and rising time exceed 12 hours to achieve maximum lightness and fragrance.The company not only offers pizzas as the name implies; but also offers a wide range of freshly made dishes, such as appetizers, pasta, salads and desserts.

800PIZZA’s tomato sauce (as opposed to tomato surrogate with colorants and preservatives) comes from Italian plum tomatoes rich in healthy antioxidants such as beta-carotene and lycopene which enhance immunity and protect against toxins.

800PIZZA’s pasta is made at the time of ordering, not pre-cooked or pre-boiled even if that means taking precious extra time to prepare the dish. Simply, everything is prepared to perfection!

800PIZZA is known to use the finest Italian ingredients such as actual “ParmiggianoReggiano” which comes all

the way from Reggio Emilia, Italy. The company also uses Buffalo mozzarella kept in its own milk, freshly imported from Caserta, Buffalo ricotta, “Pecorino Romano”, “ProvolaPiccante”, “Scamorzaaffumicata” and “Gorgonzola” Cheeses.

The company offers retail items, especially imported from Italy. Those items includes:

l Tartufata 80g by Italtouch: An Italian paste made of Italian summer Truffles, Anchovies, Capers and Olives, this item is great as a spread or condiment.l 25 years old balsamic Vinegar 100ml by La Vecchia Dispensa: This is obtained only by the cooking of mosto or must of ripe grapes (the juice, skins and pips left over after pressing for wine) which are harvested in the territory of Modena. This gourmet vinegar is aged for 25 years in series of casks made of different kinds of wood where no flavoring is.l Balsamic density purple label 250ml by La Vecchia Dispensa: It is obtained from high quality cooked must of grapes. It is produced following certain acidification methods which use grape vinegar being added after a long period of must sedimentation, matured in old barrels of different types of wood to add a delicate flavor to it.l Organic Balsamic Vinegar 250ml by La Vecchia Dispensa: Produced using the must of organically grown grapes. The Product is bottled under control of ICEA (Istituto per la Certificazione Etica ed

Ambientale) which in English is the Ethical

& Environmental Institute Certification to ensure perfect compliance of the product with Italian & EC standards.l Peeled tomatoes San Marzano 400g by Gustarosso: These peeled San Marzano tomatoes are grown in very limited quantities in the Italian southern region of Campania. These authentic S.Marzano tomatoes are extremely sweet and of extraordinary fragrance.l Umbria Extra Virgin Olive Oil (EVOO) 500ml by Marfuga: Organic PDO (A quality standard certification granted by the EU as a guarantee of the protected origin, the authentic taste, the typicality and the high physical-chemical characteristics that lend the oil its top quality.) Umbria Extra Virgin Olive Oil is cold pressed from olives harvested by hand in the olives groves that are grown between Assisi and Spoleto in the heart of Umbria, Italy. The cultivars are mainly; Moraiolo (75%), Leccino (15%) and Frantoio (10%).l Pavesini Biscuits 200g (8 pieces individually wrapped): Sweet, Crisp Italian Biscuits with no added fat making them perfect for a lunch box treat or an afternoon snack with a cup of tea.l Lenticchie in Juta bag 500g: A wonderful blend of colorful and tiny sized lentils rich in taste as well as Iron and Potassium, this delicacy’s origin comes from the village of Castelluccio in Italy.l Scialatielli Setaro 500g: Short pasta originating from the Campania region in Italy. The look is similar to that of short but thick fettuccina and the consistency is very special, offering the real “Al dente” experience. The Setaro pasta factory is well known across Italy.l Mezzi Pacheri Setaro 500g : Short pasta originating from the Campania region in Italy. The shape is that of a wide hollowed out tube of pasta and the consistency is very special offering the real “Al dente” experience.

RECENT DEVELOPMENTS800PIZZA currently has 5 branches in Dubai;

l Al Barsha Branch: First branch which was created for home delivery service. It is located on Sheikh Zayed’s Road, in the Abdullah Meheiri building between the Holiday Inn hotel and Mall of

the Emirates. l Marina Branch: Marina Hotel Apartments, between the two Trident Towers at the Dubai Marina Walk.l Downtown Branch: Yansoon building Opposite the Al Manzil hotel in the heart of Dubai.

l Ibn Battuta Branch: Andalusia court, Shop number 16c.l Motor City Branch: Kojak Motors building on the main Motorcity stripAs a part of the company’s continuous effort to serve customers around Dubai, 800PIZZA is currently adding new branches in Dubai in Mirdif within the Arabian Center Mall and in Dubai land, 5 new branches in Abu Dhabi and a few more to open in Qatar and Saudi Arabia are to follow.

800PIZZA LLC was the seed for a growing group of companies. In 2013, 800PIZZA International was established to accommodate for all the franchising requirements of the expanding brand network. A year later in 2014, 800PIZZA Food Trading was created to supply the large volume of regional Italian ingredients used daily across the chain as well as allowing a strong trading opportunity within the UAE market through the HORECA sector. With new branches opening across the GCC, 800PIZZA has proven its strength in the Italian casual dining sector and has surely built a brand recognized by many as the leading name in Traditional and Authentic Italian Food.

PROMOTION: 800PIZZA offers a loyalty program with two tiers of benefits, Gold and Silver, designed to serve many of its special customers who have been the reason behind its success. As a member, points are earned for every Dirham spent in dine-in, home delivery and take away.

A dedicated Marketing Department team is

responsible for continuous

marketing and promotional efforts, taking in account the CSR (Corporate Social Responsibility) by capitalizing on healthy offerings for customers through a highly ethical and friendly approach, within its scope of operation the department covers online marketing, through social media activities, online blogs and newspapers, alongside to the traditional offline newspapers and events which the company holds several times a year.

As part of the company’s networking efforts in building a highly loyal customer base, 800PIZZA offers cooking classes as well as Italian language classes in their Dubai Downtown branch.

www.800pizza.ae

Things you didn’t know about

800PIZZAl 800PIZZA used 30,000 kgs of Italian mozzarella cheese in 2013 to bake over 300,000 pizzas.l The idea of 800PIZZA came to life in 2006 by Mr. Alessandro D’Ubaldo. l A year later, on March 8th 2007, the first Pizzeria branch opened its doors in Al Barsha area. l 800PIZZA currently has five branches in Dubai. l The restaurant takes great pride in its genuine handcrafted wood burning oven, flown in all the way from Italy.