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8001 Franklin Farms Drive, Suite 208 Richmond, VA 23229
Phone: 804.288.6080 | Fax: 804.288.6082www.redmondassetmanagement.com
2
Firm Overview
Redmond Asset Management (RAM) seeks to deliver top-notch client service and above average investment returns by purchasing publically traded stocks that we believe offer superior risk adjusted long term opportunities for growth of capital.
Founded by Scott Redmond in December 2005.
As of June 30, 2013 RAM had firm assets of approximately $170 million.
Located in Richmond, Virginia.
Organizational Chart
Investments Operations
Scott Redmond, CFAFounder
Small Cap Core Portfolio Manager & Lead AnalystLead Portfolio Manager
Jamie AlexanderChief Compliance Officer,
Marketing, Operations
Tom Robertson, CFASmall Cap Core Analyst
Portfolio Manager
Jeremy Kirkland, CFASmall Cap Core Analyst
Portfolio Manager
Jim Jollay Equity Strategist
Analyst
Margaret PhillipsClient Service,
Trader,Operations
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Full bios found on pages 25-26
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Dec-05 Dec-06 Dec-07 Dec-08 Dec-09 Dec-10 Dec-11 Dec-12 Dec-13 Dec-14 Dec-15 Dec-16 Dec-17 Dec-18 Dec-19$0
$100,000,000
$200,000,000
$300,000,000
$400,000,000
$500,000,000
$600,000,000
$700,000,000
$800,000,000
Two Phase Growth Plan
Individual SMA Clients Small Cap Core Institutional SMAs
AUM
Jeremy Kirkland Jim Jollay
Tom Robertson
PHASE I
Develop Bedrock Business
Create Small Cap Track Record
Status: COMPLETE
PHASE II
Grow Small Cap Core
Maintain Bedrock Business
Status: JUST STARTING
Marketing Commitment
Soft Close $300M
Hard Close $500M
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Markel Corporation
On July 1, 2013 Markel Corporation (ticker MKL) became our largest client1
Tom Gayner, Co-President and CIO, has long been a friend to RAM; now is squarely in our corner. We feel our resources have expanded meaningfully
It is not exactly a bad thing that our largest client is, in our opinion, a far superior investor AND has a vested interest in our success
Markel Corp. does not have an equity stake in RAM, but will benefit from our growth
Classic Win/Win, in our opinion
1 It is not known whether the listed client approves or disapproves of Redmond Asset Management, LLC or the advisory services provided.
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Return History1,2,3
RAM Small Cap Gross Return (%)
RAM Small Cap Net Return (%)
Russell 2000® Total Return (%)
2012 22.4 21.2 16.4
2011 -0.6 -1.6 - 4.2
2010 33.7 32.4 26.9
2009 45.4 44.0 27.2
2008 - 46.4 -47.0 - 33.7
2007 4.1 3.1 - 1.6
1 Past performance is not indicative of future performance. Client investment returns will be reduced by the advisory fees and other expenses it may incur. Advisory fees are negotiable. 2 GIPS Compliant Presentation found on page 28.3 Returns are shown in U.S. Dollars.
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Annualized Returns1,2,3
Ending 31 Dec 2012
1-Year3-Year
Annualized5-Year
Annualized
RAM Small Cap Gross Return
22.4% 17.6% 4.9%
RAM Small Cap Net Return
21.2% 16.4% 3.8%
Russell 2000®Total Return
16.4% 12.3% 3.6%
1 Past performance is not indicative of future performance. Client investment returns will be reduced by the advisory fees and other expenses it may incur. Advisory fees are negotiable. 2 GIPS Compliant Presentation found on page 28.3 Returns are shown in U.S. dollars.
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Firm Ownership and Compensation
Scott Redmond founded the firm, owns 100% of the firm, and serves as the benevolent dictator
Meritocratic Compensation (don’t bother asking for the formulas)
I. The source of revenue is the source of compensation
A. Analysts are evaluated on long term performance of recommendations vs. the benchmark and the proprietary screen
B. Portfolio Managers are evaluated vs. Analyst Recommendations
C. Analysts and Portfolio Managers may earn a portion of New Business/Client Retention revenues
Succession Plan
II. Key Person Insurance exists for Scott Redmond and Jeremy Kirkland
III. Should Scott Redmond die
A. Chief Legal Counsel becomes interim CEO
B. Resources are in place for an orderly transfer of ownership and responsibilities
Core Investment Beliefs
Components of Persistent Long Term Alpha
I. High Active Share
II. Low to Moderate Tracking Error
III. Low Turnover
IV. No Factor Bets
V. Investing is More Art Than Science
(More UC Berkley than Caltech)
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Science Behind Our Beliefs
I. “Research shows that funds with high active share and moderate tracking error deliver excess
returns on average.”1
II. Active Share2
A. “Active Share significantly predicts fund performance relative to the benchmark.”2
B. “We also find strong evidence of performance persistence for funds with highest Active Share.”2
C. “Active Share has greatest predictive power for returns among small-cap funds.”2
III. Proprietary Analysis by RAM
1Michael J. Mauboussin, “Mauboussin on Strategy”, February 24, 2012 http://www.petajisto.net/media/20120224lm.pdf.
2K. J. Martijn Cremers and Antti Petajisto, “How Active Is Your Fund Manager? A New Measure That Predicts
Performance,” March 31, 2009 http://www.petajisto.net/research.html
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Manage to High Active Share and Low/Moderate Tracking Error Portfolios
I. NO FACTOR BETS
II. Ownership of Industry Dominant or Distinguished Companies
A. Diversify by business, not by GICS Sector Code
B. Reduced Systematic Risk
III. Long term exposure to “Antifragile*” Companies
*The term “antifragile” was introduced by Nassim Taleb
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Stock Selection
I. Overwhelmingly RAM seeks ownership of
A. Industry Dominant Companies
B. Distinguished Companies
II. Stocks usually originate from a Proprietary Screen, but may come from other sources
III. Up to 5% of the portfolio is allocated to immature or speculative companies
IV. The Process is 90% fundamental and 10% quantitative
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13
Equity Investment Philosophy
I. Find long term investments in Great Growth Companies through Bottom-Up Stock Picking
II. Great Growth Companies exhibit the following:
A. Outstanding Management and Corporate Culture
B. Industry or Niche Dominance
C. High or Rapidly Growing RAM Margins*
D. Disciplined use/reinvestment of cash
III. We believe our stocks could outperform the stock market over the long run because:
A. Cash generation creates wealth for the company
B. Prudent reinvestment of that cash increases company wealth even more!
C. Eventually, an increase in company wealth may translate into proportionately higher stock prices
*a proprietary calculation
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RAM Margin
Proprietary Calculation Adjusted Cash Flow – Adjusted Cost of Capital
Adjusted Invested Capital
What It Means To Us
Consistently positive RAM Margins may indicate:
A well run company
Operating in a Niche, or
Dominating an industry
Rapidly rising RAM Margins may indicate:
Change in competitive landscape
Past investments starting to pay off
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Typical Investment Process
2000 Company Universe
Four Screens
RAM Margin
Fundamental Growth
Relative Strength of Stock Price
Earnings Estimate Revisions
200 CandidateCompanies
Fundamental Analysis
Growth Prospects Competitive Advantage Corporate Culture
Return Expectations
Earnings Based Cash Flow Based
Portfolio Considerations
Sector Weight Liquidity
50-70 Stock
Portfolio
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Equity Sell Disciplines
I. Fundamental
A. Loss of confidence in management
Results in complete sale
B. Fundamental deterioration
We usually scale out as evidence of deteriorating fundamentals builds
II. Price Related
A. Overvaluation
We usually scale out as the stock becomes overvalued
B. Monitor holdings for absolute and relative performance
We do not use price targets
Portfolio Construction
Broad Ensemble of Industry Dominant or Distinguished Companies (50-70 stocks)
I. Drivers (3%-7% weight per stock)
A. Deep knowledge of and strong conviction in the company
B. Compelling risk return of the stock
II. Core Positions (1.25%-3% weight per stock)
A. Solid Companies
B. Stocks have attractive risk return potential
III. Incubators (<1.25% weight per stock)
A. General inclination toward the stock
B. Immature or speculative companies
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Portfolio Diversification
Simple yet comprehensive approach
I. Business
A. Unique, distinguished ,or dominant companies will rarely compete for the same dollar of revenue
B. For example, in Dec 2011 our top four financial holdings represented 20% of the portfolio and included a debt collector, a BDC, a
bank, and a specialty insurer
C. GICS sector codes are irrelevant
II. Growth Rate
A. Wide range of short and long term projected growth rates
B. Boring businesses hit inflection points, exciting businesses keep momentum., and “Steady Eddies” plod along
III. Stock Chart
A. Wide range of general stock chart patterns
B. Stocks do not normally move together
IV. Valuation
A. Wide range of valuations
B. Some are not as expensive as they appear, some are very cheap, and others are fairly priced and you get the growth rate of
earnings
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Ownership Mentality
Year First Purchased
% by weight*
% by count
2007 24 20
2008 13 9
2009 10 15
2010 15 21
2011 19 22
2012 10 13
*as of 12/31/2012. Cash was 9% by weight.
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True long term investors
Know what we own and why we own it
Opportunity to know companies well over time
Our Primary Short Run Risks To Relative Performance
I. Low and Increasing Market Dispersion*
II. Speculative Bubble
III. Junk Rally
* We would like to acknowledge the influence of the Antti Petajisto, “Active Share and Mutual Fund Performance”, December 2010 http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1685942
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General View of Risk
I. To RAM Risk Is A Function Of1:
A. The amount of money you stand to lose
B. The likelihood of the loss occurring
II. Greatest Source of Risk Is Ourselves
III. To RAM Risk Is Not1:
A. Price Volatility
B. Beta, Correlation, Tracking Error etc…
1We would like to acknowledge the influence of the greater works of Seth Klarman
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Managing Risk
I. Simplified Investment Process1: A. Accentuates roll of skill versus luck in long run outcomes1
B. Anchored to Core Beliefs
II. Limit AUMA. Wider spectrum of investable ideas
B. Soft Close at $300M
C. Hard Close at <$500M
III. Check Lists1
A. Prior to Purchase
B. Monitoring Existing Holdings
IV. Maintain a log of various thoughts1 • oddly the most valuable log is “if we are wrong it will probably unfold like…”1
V. Active Introspection of Behavioral Biases and Cognitive Errors1
1We would like to acknowledge the influence of the greater works of Michael Mauboussin
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Adaptation of Heisenberg Uncertainty Principal
I. In our words: Measurement Perturbs
• Werner Heisenberg concluded you cannot simultaneously precisely know both the location and speed of
a particle, because to measure one perturbs the other
II. Too frequently measuring the performance of a long term strategy perturbs the investment
process… if you are human!
III. We believe in the science behind our art
IV. We grind through process, aware of performance
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Fee Structure1
Asset Amount Annual Fee
Less than $50,000,000 1.00%
Greater than $50,000,000 0.85%
1 Fees are negotiable
Investment Team
R. Scott Redmond, CFA Jeremy Kirkland, CFA Tom Robertson, CFA
RAM
Founder
Small Cap Core Portfolio Manager &
Lead Analyst
Lead Portfolio Manager
Small Cap Core Analyst
Portfolio Manager
Joined RAM in 2006
Small Cap Core Analyst
Portfolio Manager
Joined RAM in 2012
Experience
The Capital Management Corporation, 2002 – 2005
Director of Research Portfolio Manager
Godsey & Gibb Associates, 1998 – 2002
Portfolio Manager, Research Analyst, Sales Associate
Financial Analyst at HCA Healthcare Inc.
Dynegy, Inc
Gardner & Robertson, President and Co-Owner
Anderson & Strudwick, served in various roles over 30 years: President, CEO, Director of Research, CCO, and CFO.
Education
Washington & Lee University BA Chemistry, 1994 Philadelphia College of Osteopathic
Medicine, MS, 1996
Washington & Lee UniversityBA Economics, 2002
University of VirginiaB.S. Commerce, 1968
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Operations Team
Jamie Alexander Margaret Phillips
RAM CCO, Marketing, Trading, Operations Joined RAM in 2010
Client Service, Trading, Operations Joined RAM in 2012
Experience
Analyst at StreetAccount, LLC, Jackson Hole, WY – 3 yrs. A subscription based financial news website.
Jackson State Bank & Trust, Jackson Hole, WY – 1 yr. Accounting and Commercial Loan Support
Gardner & Robertson Anderson & Strudwick Legg Mason Davenport & Company
Education University of Virginia
BA History, 2005 University of Virginia
BA Anthropology, 1980
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Third-Party Relationships and Services
Custodians Legal Support GIPS Verification Critical Software
BB&T Charles Schwab Fidelity Merrill Lynch
Sterne Agee SunTrust TD Ameritrade Wells Fargo
Christian & Barton, LLP Alpha Performance Verification Services
Thomson Reuters Captools Microsoft 365
Sub-Advisory and Wrap Program Relationships Compliance
GARP Strategy offered via Merrill Lynch Managed Account Service (MAS)
RAM’s GARP Strategy is offered via Sterne Agee Investment Advisor, Inc. and via a model portfolio to a local money manager.
RAM provides equity portfolio management services to a local money manager.
ACA Compliance
27
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Redmond Asset Management, LLC Small Cap Composite
1 January 2007 through 31 December 2012
YearEnd
Composite Gross Return (%)
Composite Net-of-Fee Return (%)
Benchmark Return
(%)
Composite 3-Yr St Dev
(%)
Benchmark 3-Yr St Dev
(%)
InternalDispersion
(%)
Number of
Portfolios
Composite Assets($ M)
Firm Assets($ M)
2007 4.1 3.1 -1.6 n/a n/a n/a ≤ 5 0.40 34.2
2008 -46.4 -47.0 -33.7 n/a n/a n/a ≤ 5 0.21 39.4
2009 45.4 44.0 27.2 33.9 25.2 n/a ≤ 5 0.31 79.6
2010 33.7 32.4 26.9 36.7 28.1 n/a ≤ 5 0.41 100.9
2011 -0.6 -1.6 -4.2 30.7 25.4 n/a ≤ 5 0.41 119.7
2012 22.4 21.2 16.4 20.5 20.5 n/a ≤ 5 0.50 154.5Redmond Asset Management, LLC (referred to as RAM) claims compliance with the Global Investment Performance Standards (GIPS®) and has prepared and presented this report in compliance with the GIPS standards. RAM has been independently verified for the periods 1 January 2007 through 31 December 2012. Verification assesses whether (1) the firm has complied with all the composite construction requirements of the GIPS standards on a firm-wide basis and (2) the firm’s policies and procedures are designed to calculate and present performance in compliance with the GIPS standards. The Small Cap composite has been examined for the periods 1 January 2007 through 31 December 2012. The verification and performance examination reports are available upon request.Notes:1 Redmond Asset Management, LLC is an independent, SEC registered investment management firm located in Richmond, VA and is not affiliated with any parent organization. RAM was founded in 2005 and registered with the SEC on 12/22/2005. The company offers investment management services for equity, balanced and fixed income portfolios to corporate, institutional, and individual investors. The firm is wholly owned by the founding principal, R. Scott Redmond, CFA. Policies for valuing portfolios, calculating performance, and preparing compliant presentations are available upon request.2 The Small Cap Composite includes all discretionary portfolios that are managed according to RAM's Small Cap investment strategy. The strategy uses a bottom-up stock selection approach to identify fifty to seventy small capitalization companies with high quality management teams, industry and/or niche dominance, with historical and continuing high returns on invested capital and reinvested cash. The firm defines small cap companies as those with market capitalizations less than $2 billion, or those companies with market capitalizations no larger than the most recently reported market capitalization of the largest constituent of the Russell 2000 Index. There is no account minimum restriction for the composite.3 The performance benchmark for the composite is the total return of the Russell 2000® Index, as reported by Russell Investments. The composite returns may be significantly more or less volatile than the benchmark returns. 4 Valuations are computed and performance is reported in U.S. dollars.5 Composite Gross Returns are presented before management and custodial fees but after all trading expenses. Composite Net-of-Fees Returns are presented after all custodial fees, trading expenses and management fees. Net-of-fee returns are calculated using actual management fees, which are accrued on a quarterly basis. Composite and benchmark returns are presented gross of withholding taxes except for foreign tax withholding on ADR securities. The standard fee schedule for the composite is 1.00% on the first $50 million. Fees are negotiable.6 This composite was created in June 2009. A list of composite descriptions is available upon request.7 R. Scott Redmond, CFA has served as the lead portfolio manager of the small cap strategy since inception. In July 2012, RAM hired Tom Robertson, CFA who now serves as an analyst for the Small Cap strategy and manages our new Growth at a Reasonable Price “GARP” strategy. RAM’s total firm assets increased significantly because many of Tom’s existing clients transferred with him. 8 The three-year annualized standard deviation measures the variability of the composite gross returns and the benchmark returns over the preceding 36-month period. The three-year annualized standard deviation is not presented for 2007 and 2008 because the composite did not yet have 36 monthly returns as of that date. 9 RAM has adopted a significant cash flow policy for the Small Cap Core Composite. When an external cash flow exceeds 10% of an account's value, that cash flow is segregated into a temporary account until the funds are invested according to the composite strategy or disbursed.
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Appendix: Current Business Overview
$170 Million AUMClassification Small Cap Mid Cap Large Cap
Fixed Income
NormalRanges $30 - 45M $35 – 50M $50 – 80M $5 -15M
Account Types
Small CapProduct
All Cap and Balanced Separately Managed Accounts
(primarily HNW individuals with a personal connection to a RAM employee*)< $1M $170M
SMA Product Individually Tailored SMAs GARP Model
*Stable and Enduring Business
*RAM and its employees are under no financial pressure; we can be patient!
Resource Allocation
SALES AND MARKETING
through 2012 HNW - primarily by word of mouth - 95%Small CapDatabases
after 2012 Small Cap Core Product - 100%
Past, Present and and Future
RESEARCH
Small Cap50 - 60%
Mid Cap20 - 30%
Large Cap20 - 30%
Fixed Income1 - 3%
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Disclaimers
Past performance is no guarantee of future results.
Information provided in this brochure is for educational and illustrative purposes only and should not be construed
as individualized investment advice. We recognize that each client’s investment needs and goals are different,
and that the investments or strategies discussed herein may not be suitable for all investors. Any opinions or
estimates contained in this brochure constitute the judgment of Redmond Asset Management, LLC (RAM) as of
this date (June 30, 2013) and are subject to change without notice.