8 Steps to Effective Coalition Buildingold.preventioninstitute.org/pdf/samhsa_trn2_031104.pdf · 8 Steps to Effective Coalition Building: Training conducted by Prevention Institute

8 Steps to Effective Coalition Building:8 Steps to Effective Coalition Building:

Training conducted by Prevention InstituteTraining conducted by Prevention Institute

for for Targeted Capacity Expansion --Targeted Capacity Expansion --Prevention and Early Intervention to Build Mentally Healthy CommunitiesPrevention and Early Intervention to Build Mentally Healthy Communities

program granteesprogram grantees

with support from thewith support from theFederal Department of Health and Human Services,Federal Department of Health and Human Services,

Substance Abuse and Mental Health Services Administration,Substance Abuse and Mental Health Services Administration,Center for Mental Health ServicesCenter for Mental Health Services

Harnessing the Power of the Coalition toHarnessing the Power of the Coalition to

Increase Program Effectiveness & SustainabilityIncrease Program Effectiveness & Sustainability

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Training OverviewTraining Overview

!!Role of coalitions in programRole of coalitions in programeffectiveness and sustainabilityeffectiveness and sustainability

!!8 Steps8 Steps

!!Q&AQ&A

!!Learning ActivityLearning Activity


Strengthening Individual Knowledge and SkillsStrengthening Individual Knowledge and Skills

Influencing Policy and LegislationInfluencing Policy and Legislation

Changing Organizational PracticesChanging Organizational Practices

Educating ProvidersEducating Providers

Promoting Community EducationPromoting Community Education

The Spectrum of PreventionThe Spectrum of Prevention

Fostering Coalitions and NetworksFostering Coalitions and Networks


People

Systems

Strategies


Influencing Policy & Legislation

Changing Organizational Practices

Fostering Coalitions & Networks

Educating ProvidersPromoting Community Education

Strengthening Individual Knowledge & Skills


Developing Networks of Service ProvidersDeveloping Networks of Service Providers

AlcoholAbuse

Agencies

Public Health

Mental Health

Social Services

Alcohol & DrugAbuse

Schools

Alcohol& DrugAbuse

Social Services

Mental Health

PreventionProgram

Schools

Public Health Media

PREVENTIONPROGRAM

Individual AgenciesIndividual Agencies Prevention/Early InterventionPrevention/Early InterventionMental health CoalitionMental health Coalition

EconomicEconomicDevelopmentDevelopment



“A carpenter joinswood to wood...

Bill Berkowitze & Tom WolffThe Spirit of Coalition

A coalition builder joinsperson to person.”

A welder joinsmetal to metal...


Alexis de Tocqueville1840

“T“T hese Americans are a peculiar people….If, in a local

community, a citizen becomes aware of a human need that

is not met, he thereupon discusses the situation with his

neighbors. Suddenly a committee comes into existence.

The committee thereupon begins to operate on behalf of

the need and a new community function

is established. It is like

watching a miracle.””


Developing Effective Coalitions:Developing Effective Coalitions:The 8-Step ProcessThe 8-Step Process

1.1. Analyze program objectives, determine whetherAnalyze program objectives, determine whetherto form a coalitionto form a coalition

2. Recruit the right people2. Recruit the right people

3. Devise preliminary objectives and activities3. Devise preliminary objectives and activities

4. Convene the coalition

5. Anticipate necessary resources5. Anticipate necessary resources

6. Develop a successful structure6. Develop a successful structure

7. Maintain coalition vitality7. Maintain coalition vitality

8. Improve through evaluation8. Improve through evaluation

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AA

Step 1Step 1

nalyze your program’s objectives andnalyze your program’s objectives anddetermine whether to form a coalition.determine whether to form a coalition.

!! Clarify current objectivesClarify current objectives

!! Examine approaches which might beExamine approaches which might beeffectiveeffective

!! Assess current community strengthsAssess current community strengthsand needsand needs

Developing Effective CoalitionsDeveloping Effective Coalitions



Coalitions may be...Coalitions may be...

!! Time intensiveTime intensive

!! FrustratingFrustrating

!! InefficientInefficient

!! Poorly utilizedPoorly utilized

But they can be...But they can be...

"This coalitionused to be worthwhile,

but now I find it awaste of time."

"Another meeting?I'd like to attend but

I have real workto do."


…a roadmap to achieving…a roadmap to achievingeffectiveness and sustainabilityeffectiveness and sustainability

Effective coalitions allow you to...

! Accomplish a broad range of goals

! Broaden buy-in

! Identify areas for focus

! Concentrate on comprehensiveapproaches


“Without the coordination that this coalition provides,“Without the coordination that this coalition provides,we never would have accomplished such a broadwe never would have accomplished such a broadpolicy objective.”policy objective.”

“The opportunity to interact“The opportunity to interactwith people from relatedwith people from relatedprograms strengthens myprograms strengthens myday-to-day work. Now I knowday-to-day work. Now I knowwho to refer my clients to andwho to refer my clients to andwhere to go for advice whenwhere to go for advice whenI need it.”I need it.”


Step 2Step 2

Recruit the right people.Recruit the right people.

!! Identify people working on the issueIdentify people working on the issue

!! Consider who has influenceConsider who has influence

!! Determine who will be supportiveDetermine who will be supportive

!! Identify who may put obstacles in your pathIdentify who may put obstacles in your path

!! Consider how many peopleConsider how many peopleshould be involvedshould be involved



Prisoner’sPrisoner’sAidAid

AlcoholAlcohol& Drug& Drug

ProgramsPrograms

MarylandMarylandWomen’sWomen’s

LegislativeLegislativeCaucusCaucus

Mayor’sMayor’sOffice--Office--

ChildrenChildrenYouth &Youth &FamiliesFamilies

SocialSocialServicesServices

StateStateAttorney'sAttorney's

OfficeOffice

Legal Legal AidAid

NationalNationalAssociation ofAssociation of

WomenWomenJudgesJudges

JailsJails

Mental health coalitionMental health coalitionmembers can include...members can include...

Grantee Example: Grantee Example: Tamar�s Tamar�s Children, Baltimore, MDChildren, Baltimore, MD


CoalitionCoalitionMembersMembersWearWear

2HatsHats


PartnershipsPartnershipsAmongAmongSystemsSystems

Health &Health &HumanHumanServicesServices CriminalCriminal

JusticeJustice

EducationEducation


Types ofTypes ofCollaborationsCollaborations

GrassrootsGrassrootsCommunity-Community-

BasedBasedOrganizationsOrganizations

GovernmentalGovernmentalOrganizationsOrganizations


Forming Broader PartnershipsForming Broader Partnershipsto Meet Mutual Goalsto Meet Mutual Goals


Step 3Step 3

Set preliminary objectives and activities.Set preliminary objectives and activities.

!! Manage turf strugglesManage turf struggles

!! Propose a variety of activities toPropose a variety of activities tomeet members’ needs and skillsmeet members’ needs and skills

!! Identify short-term successesIdentify short-term successes



Strengthening Individual Knowledge and SkillsStrengthening Individual Knowledge and Skills

Influencing Policy and LegislationInfluencing Policy and Legislation

Changing Organizational PracticesChanging Organizational Practices

Fostering Coalitions and NetworksFostering Coalitions and Networks

Educating ProvidersEducating Providers

Promoting Community EducationPromoting Community Education

The Spectrum of PreventionThe Spectrum of Prevention


Look at needs of foster care childrenLook at needs of foster care children

Pair child welfare units with mental health cliniciansPair child welfare units with mental health clinicians

Forge city-wide system ofForge city-wide system ofintegrated early intervention servicesintegrated early intervention services

Train caseworkers, parents, doctors, lawyers, judges,Train caseworkers, parents, doctors, lawyers, judges,teachers, child care providers...teachers, child care providers...

Conduct media campaigns to raise awareness aboutConduct media campaigns to raise awareness aboutchild maltreatment and serviceschild maltreatment and services

Intervene with abused/neglected infants & toddlersIntervene with abused/neglected infants & toddlers

Denver’s Kempe Under Sixes ProjectDenver’s Kempe Under Sixes ProjectGrantee ExamplesGrantee Examples


Step 4Step 4

Convene the coalition...Convene the coalition...


" through a meeting

X through a workshop

X through a conference


Step 5Step 5

Anticipate the necessary resources.Anticipate the necessary resources.

!! ClericalClerical

!! Meeting planning, preparation andMeeting planning, preparation andfacilitationfacilitation

!! Membership recruitment, orientationMembership recruitment, orientationand encouragementand encouragement

!! Research and data collectionResearch and data collection

!! Participation in activities and projectsParticipation in activities and projects







Step 6Step 6

Devise a successful coalition structure.Devise a successful coalition structure.


!! Should coalition be ad hoc or ongoing?Should coalition be ad hoc or ongoing?

!! How long and frequent should meetings be?How long and frequent should meetings be?

!! Should agencies officially joinShould agencies officially jointhe coalition?the coalition?

!! How will decisions be made?How will decisions be made?

!! How will agendas be structured?How will agendas be structured?

!! How much will members realisticallyHow much will members realisticallyparticipate between meetings?participate between meetings?



Step 6Step 6

Devise a successful coalition structure.Devise a successful coalition structure.


!! Should coalition be ad hoc or ongoing?Should coalition be ad hoc or ongoing?

!! How long and frequent should meetings be?How long and frequent should meetings be?

!! Should agencies officially joinShould agencies officially jointhe coalition?the coalition?

!! How will decisions be made?How will decisions be made?

!! How will agendas be structured?How will agendas be structured?

!! How much will members realisticallyHow much will members realisticallyparticipate between meetings?participate between meetings?


Step 7Step 7

Maintain the coalition’s vitality.Maintain the coalition’s vitality.


!! Difficulties generally arise due to:Difficulties generally arise due to:

## poor group dynamicspoor group dynamics

## inadequate membership participationinadequate membership participation

## ineffective coalition activitiesineffective coalition activities

## external changes whichexternal changes whichaffect the coalition’s missionaffect the coalition’s mission



TheTheTensionTension

ofofTurfTurf


!!Acknowledge potential turf issues.Acknowledge potential turf issues.

!!Shape collective identity.Shape collective identity.

!!Remind participantsRemind participantsof the big picture.of the big picture.

!!Reward members.Reward members.

How to Manage Turf:How to Manage Turf:Tips for Coalition LeadersTips for Coalition Leaders


Step 8Step 8

Make improvements through evaluation.Make improvements through evaluation.

!! Ask for feedbackAsk for feedback

!! Evaluate the effectiveness ofEvaluate the effectiveness ofspecific activitiesspecific activities

!! Know when it is time to dissolve,Know when it is time to dissolve,disband, or change the structuredisband, or change the structureof the coalitionof the coalition




The field of evaluationThe field of evaluation

must bemust be

expandedexpanded

to enhanceto enhance

mental healthmental health

prevention/earlyprevention/early

interventionintervention

results.results.


Toward a more comprehensive evaluationToward a more comprehensive evaluation

Current State:Current State:

LinearLinear

Single programsSingle programs

Singular approachesSingular approaches

Simplified effortsSimplified efforts

VacuumVacuum

Must Include:Must Include:

StrategyStrategy

Integrated partnershipsIntegrated partnerships

Multifaceted effortsMultifaceted efforts

InteractiveInteractive

ContextContext


Recognize Unintended SuccessesRecognize Unintended Successes

-- Cherie R. Brown-- Cherie R. Brown

“C“C oalition organizers should avoid gettingoalition organizers should avoid gettingso caught up in any one effort as toso caught up in any one effort as toview it as ‘make or break.’view it as ‘make or break.’

Every effort prepares for greaterEvery effort prepares for greaterand more sustained efforts in the future.and more sustained efforts in the future.””


AnyAnyquestions?questions?


Learning ActivityLearning ActivityWorksheets are available atWorksheets are available at

www.preventioninstitute.org/mentalhealth/htmlwww.preventioninstitute.org/mentalhealth/html

PART I: List the two most important sustainability goals foryour program. (Consider the range of sustainabilityopportunities, i.e.building community support,ensuring provider capacity in a range of sectors,maintaining stakeholder commitment, changing thepractices of organizations that deliver services, andaltering state and local policy.)

PART II: Considering your main sustainability objectives, gothrough each of the 8 steps and answer the questionsfor consideration in order to determine ways youcan enhance your coalitions structure, membershipand effectiveness.


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phone: (510) 444-7738 fax: (510) 663-1280phone: (510) 444-7738 fax: (510) 663-1280

www.preventioninstitute.orgwww.preventioninstitute.orgprevent@[email protected]

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Documents

8 Steps to Effective Coalition Buildingold.preventioninstitute.org/pdf/samhsa_trn2_031104.pdf · 8 Steps to Effective Coalition Building: Training conducted by Prevention Institute