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8/7/2019 8 Pawns and 2 Knights
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8 Pawns and 2 Knights
By : Shivam BehlPGDM
FT-09-852
8/7/2019 8 Pawns and 2 Knights
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To Study the o n-r o ad life o f driver and his tyre understanding and op ini o n .
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U nderstanding the life o f a driver
Educ ation
Insur an ce Tren dsFamily Life
Tyre Un de rstan d ing
Maintenan ce P ractices
Recommen dation
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EDUCA TION 34% of the dr ivers we re
illite rate .
54% we re s chool dr opo u ts .
Rarely anyone ma de it pasta high s chool .
Illiterate34%
Schooldr opo u t
54%
Met ric6%
Sr. Secon dr y6%
This was not a caree r option that they chose , b u t pe rhaps theonly option that they ha d.
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A SP IR A TION S W ant the best e duc ation fo r
thei r childr en .
W ork ove rtime so that thei r childr en can st ud y in an
English Me d ium .
Have dr eams li ke any othe r wo rk ing pa rent .
Mat ricu lation12 %
Sr. Secon dary13%
Gradu ation58 %
Postgradu ation
17 %
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F AM ILY LI F E
Dissatisfa ction
A lmost no dr iver wants his childr en
to be a pa rt of the In du st ry in anyway .
3 8
3 16
4 6
Yes No Cant tell Now
Your Childr en in the In du st ry ?
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F AM ILY LI F E
81 % of the dr ivers spen d upto 15 days away f rom
home .
Mise rable family life .
Not only does this p romote
mu ltiple sex pa rtne rs b u talso in creases the risk of HIV and othe r SDT s.
3 5%
4 6%
19 %
Time Away from Home
< 10 days 10-15 days >15 days
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C o mmunity Pr ob lems
Gambling17 %
Police Misb24%
Prostit u tion19 %
STD's13%
Lack of Educ ation
27 %
W orst P roblem fo r the comm unity ? Majo rity of the dr ivers we reof the opinion that la ck of educ ation is thei r biggest
dr awba ck.
The se con d of cour se was
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M in o r Health A ilments
No33%
We ak Eye sig
t4 ¡ .4 ¢
%
Muscle stiffn e ss
¡ 9.32%
Joint pains15 .42%
O t
e r12 .7 ¢
%
Ye s72%
Health Ailments Mino r health ailments a remo re of an in convenien ce
to the dr ivers than majo r ones .
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P o st R etirement
Its not a choi ce b u t anobligation .
Low on savings .Do nothing
68%
Stay in theindu st ry
13%
O the r19 %
P ost retirement plans
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T yre Op ini o n 70 % eithe r rarely o r neve r
assist the t ranspo rte r.
Truck in the wo rk ingcon d ition .
Some of the who d id go to
the t ranspo rte r to s uggesthim , saw .
Most of thetimes
4%
Sometimes26%
Rarely4 1%
Neve r29 %
PURC HASE ASSITANCE
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T yre Op ini o n
Shows Keen inte rest2% Takes a note
6%
Listens £ ut does his ownwish65 %
Does not ente rtain anysuggestions
27%
O wner response
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T yre Op ini o n Reje cte d 7 responses .
75 % knew rad ial
advantages .
A quarte r still unfamilia r with the p roduc t
Fu lly awa re20%
I know thebasi cs55 %
No/Little25 %
D o you know the benefits of radials ?
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Curr entlyusing3 5%
Use d in past18 %
Neve r use d4 7%
U sage
A ctive Use rs : 1 3 8
Dormant Use rs :7 3
Total Use rs : 211
Neve r Use d : 189
R adial U sage
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Op ini o n o n R adials
Value fo r money
21%
ok-ok4 6%
Didn t spotthe
d iffe ren ce33%
Total
0
20
4 0
60
80
100
120
14 0
160
180
200
Value fo r money
O k-O k Nod ifferen ce
Co-relation with Ra d ial usage
79
11 3
19
4
72
11 3Bias Use rs
Rad ial Use rs
Value fo r money3 7%
O k-O k54%
Nod ifferen ce
9%
R adial U sers
Value fo r money
O k-O k
No d ifferen ce
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B rand R ecall
0
20
4 0
60
80
100
120
102
56
3 9
66
4 0
3 1
66
JK
MRF
Apollo
Michelin
Birla
Double Coin
Diversified Chinese
JK25 %
MRF
14%
Apollo10 %
Michelin16%
Birla10 %
Double Coin8%
Diversified Chinese17 %
JK
MRF
Apollo
Michelin
Birla
Double Coin
Diversified Chinese
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T yre I ns p ecti o n
Regu lar Inspe ction56%
O nly when I feel dr ivingtrouble .
34%
Tyres a re inspe cte d by the t ranspo r te r
6%
The ty re company sen dsthei r rep resentative
4%
Total
0
50
100
150
200
250
Regu lar Inspe ction O nly on dr iving t rouble By t ranspo rte r Tyre company
Co-relation w rt rad ial usage (1 3 8 curr ent usage) : Bias = 2 62
14 6
95
165
Bias Use rs Rad ial Use rs
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T yre R ep air
A t company o u tlets25 %
O nly t ru ste d me chani cs51 %
A nywhe re24%
To t l
0
50
100
150
200
250
At comp a ¤ y outl e ts Trust e d m e ch a ¤ ics A ¤ y¥ h e re
Co-re lati on ¥ ith radial usag e
7851
9
20
15 4
88
Bias
Radial
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R ec o mmendati o n Financial
10 %I Yea r
5% IIYea r
2% IIIYea r
A nnuity Scheme : Little savings eve ry yea r.
Ret ur ns at ma rket rate .Provides pension at the en d of te rm .
W ill provide the dr iver with an In depen dent s ustaining powe r post reti rement .
How can JK help ?
Encour age savings by s ubsid izing p remi um
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S o cial R ec o mmendati o ns C redit U ni o ns
Oppo rtunities f o r children
M ob ile health units f o r min o r
ailments.
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T yre R elated
R ec o mmendati o n Phased D river Feed b ack Sho u ld be pilot teste d with fleets in fleet mgt ..
Segmentation base d on Vehi cle , Loa d , Rou te an d Running .
Exten ded to rea ch the exte rnal dr ivers.
M aintenance Ro utine, C am p s Initiate d in ma rkets with in crease d rad ial sales .
Imme d iate camps on rad ial care tips .
Clarification of doubts an d myths .
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T yre R elated
R ec o mmendati o n Service C ard:
Issued sepa rately with ea ch ty re .Provides 3 f ree se rvicing of ty res at ty re care cente r at reg u lar inte rvals .
Cond ition repo rt gene rate d afte r eve ry se rvice .W ill provide elabo rative data on the con d ition of ty re w .r. t to the sale date .
If the con d ition is not upto the ma rk , jud ge the anomaly an d let the dr iver know what iswrong whe re .
Provide a ret rea d d iscount coupon at the en d of the thi rd se rvice .
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Con diti on
re por tge n e rat e daft e r e ve ry
se rvice
Se vice Card
Issue d
FirstSe rvice
Se con dSe rvice
ThirdSe rvice