8 Important Questions to Ask a Telemarketing Company before Making

Your Decision

TelStar offers a program which has proven to provide our Clients with the best “Bang for the Buck”.

As a rule, most telemarketing companies charge by the hour with little or no guarantee to get results and with noguarantee of a refund either. This is because they are only making outbound cold calls. 65% - 70% of those outboundcalls will result in voicemail. Most telemarketing companies cannot receive returned or inbound calls and do not receive inbound e-mails, therefore they do not know when the perfect time is to call the Prospect back, resulting in less than 1% ROI.

What Is the Cost and what is the Guarantee?

At TelStar we guarantee results in everything that we do. Ourmandate is to replicate the activity of your current sales and/or marketing effort and those vital marketingprocedures that makes your company successful. Because we makeoutbound calls, leave voicemail, send e-mail, make presentationsby video and are able to receive e-mails and receive returned calls,this allows us to provide a guarantee where others cannot. What we are doing is leveraging your calling campaign to a whole new level. Proven results have shown that this procedure can attain outcomesas high as 10% - 12%

It is most important to remember that if you are spending yourcompany’s money that you get value for the money that is beingspent. The only way for this to happen is to know what yourguaranteed before the campaign begins.

At TelStar our guarantee is based on the following:

◦ Number of Qualified Prospects◦ Quality of those Prospects◦Money Back Guarantee

CRM systems are widely used in the telemarketing industry today by mosttelemarketing companies, but very few have an actual phone system and even lesshave their phone system connected directly to their CRM system.

At TelStar we utilize technology based on what our Clients needs are. Wehave a web-based CRM solution that you will have access to 24x7. Completewith built in notifications, e-mailing, phone call recordings and reportingcapabilities. Every time a lead or an appointment is booked or a sale is made, the system will notify you by e-mail. Every day after calling is completed; the CRM will automatically e-mail you a report of the day’s inbound & outbound calling activity.

Our CRM is also connected to our phone system. This way we are able to record,monitor, and assist in the closing of a Prospect during the call. Recordings are alsoused for verification and training purposes. Our Clients can have access to listen inon calls and also listen to selected recordings at any time. We also have the ability to be able to transfer Interested Prospectsdirectly to our Clients to further expedite the sales cycle.

What Technology do you use?

Most telemarketing companies try to meld your organization into their current format or start up procedure. Unfortunately, this system does not allow for Customizing your campaign to reflect your company’s unique points ofinterest. Because every campaign and every company is different, customizing the campaign to suit a Client is the only effective way to attain theresults expected. Most telemarketing companies charge between $300.00 – $500.00 or more to perform this service. We believe that if you have confidence in your service then you don’t need to charge for set up because the continued revenue generated from the campaign will more then cover those costs.

How Thorough is your Set up Process?

At TelStar we believe that Clients require one person that will spear head the entire set up and customization of the campaign. Our Site Managers will spend between 10 – 15 hours and pool the resources of other members of our success team to oversee that your Set up is performed in a professional and timely manner ( usually between 3 to 5 days). TelStar does not charge for this service “No Set Up Charge“, because we realize that if your campaign is a success, then we will continue the program month after month and year after year.

 

Set Up Procedures

◦ Developing the inbound & Outbound Telemarketing Script◦ Developing the Voicemail Script◦ Writing the HTML or Video e-mail templates◦ Producing a 15 to 20 second video e-mail and Landing Page◦ Selection and Ordering the Calling List◦ CRM and Phone Set up◦ Daily Reporting and Notifications◦ Team Leader & Staff Introductions◦ Calling Agent Selection◦ Customized Training ◦ Campaign Testing

Make sure that the telemarketing company that you hire takes a personalinterest in what you are doing.

Every company has a unique message that needs to be iterated to Potential Customers. Things like “We have Great Service” or “We have the Best Pricing” are just NOT good enough anymore. By interviewing our Clients we Learn what makes your company unique in comparison to your competition. This is then reflected in everything that TelStar does; from the development of The telemarketing script, voice mail script, e-mail templates, video commercial to the training of the Calling Staff. All of which need to go hand in hand in Order to set your company apart from your competition. Once this has been established, TelStar will then test all of the components that have been developed to make sure that the campaign will be a success before it begins.

How do you Differentiate One Telemarketing Company from Another

Communication is the life blood of any successful telemarketing campaign. It’s about all parties collaborating for one common goal. Feedback is also an integral part of the overall success of a marketing campaign. That being said, a combined effort and full disclosure is required between your company and the telemarketer to make this happen.

How Strong is your Client Communication and Feedback?

At TelStar we keep the doors of communication completely open allthe time. You’re Site Manager and Team Leader are available by telephone and e-mail. We also guarantee that your questions or concerns will be dealt with within 4 hours or by the morning of the next business day.

Here at TelStar we believe in making an investment in your marketing effort. We Do Not charge for the initial Set up procedure. We also Guarantee that we will get you results or your money back. It is in our best interest to keep the lines of communication open to ensure the campaign is a success and to ensure future success for TelStar.

Most telemarketing companies pay as little as possible for Telemarketers (Minimum Wage). They also only hire from the local proximity to their office. No matter what city or town that you are located in, there is simply just not enough Strong Calling Agents within any one local area.

How Experienced Are you’re Calling Agents and where are they Located?

Because our Call Center is Virtual, we can now provide our Clients with the best CallingAgents in the Country, Not just the best in the local area. We hand pick our Calling Agents from literally thousands of applicants every month in order to find only the best that the industry has to offer. As a general rule, TelStar does not hire “Newbie’s” although some

Junior and Intermediate Calling Agents have proven to be successful. Our average Calling Agents come to us with usually between 5 – 7 years experience and range in age between 25 – 40 years. Because TelStar pays an above average wage and also allow the Calling Agents to receive a Bonus or Commission for successfully booking appointments, generating leads or making sales our turnover rate for Calling Agents and Management is extremely low. This means that the Team that you start with on your campaign will be the one that you will continue with throughout your campaign. We have had some campaigns running for 3 years or more

Our Calling Agents are selected based on the following criteria

◦ Years of Experience (Telemarketing or Sales)◦ Type of Telemarketing (Inbound or Outbound)◦ Background & Reference Check◦ Voice Recorded Audition◦ Previous Experience (Type of Campaigns worked on)◦ Work History (How long at each job)◦ Management Experience (if any)◦ Quality of Computer Equipment & Connectivity◦ Position Objective◦ Aptitude Testing

At TelStar, we do not believe in a whole bunch of legal jargon that you need to have your Lawyer review before signing. We have a simple Service Agreement that spells out the Terms and Conditions for both sides in an easy to read format. At TelStar there are no hidden costs or fine print. We outlinethe price and the guarantees which are the most Important things in any marketing campaign.

Additionally and more important is the Client Requirement Form which we will require you to fill out that will help us to understand what the campaign is all about, what your call to action is and what the expectations are.

What Kind of Contract do you have to Sign?

It is a widely known fact that it takes more than one call to break through to a Potential Prospect and in most cases it takes several calls to turn that Potential Prospect into a qualified one. In 2008, the American Association of Advertisers wrote that is takes more than 8 touches to a potential prospect before they are interested enough to buy from you. That being said, one-off e-mails, direct mailings and even conventional telemarketing cold call campaigns do not work anymore. Every business knows that just because a Potential Client does not buy from you this month, doesn’t mean that they are not interested at all. They may buy from you next month or the month after. That’s why tenacity and persistence pays off every time.

Make sure that whoever you decide to work with has a follow up procedure in place that is synergistic with you company's sales or marketing process.

What is your Process on following Up with Potential Clients?

Here at TelStar we believe in touching the Prospect from several angles in order to make them respond favorably towards your company. Furthermore, steady contact on a once or twice a month basis through e-mail, video and follow up phone calls has proven outstanding results. As well, being able to deliver your company’s best sales presentation will do nothing more then put your campaign over the top.

Our Process Direct Contact:

We call the Prospect with the intention to speak with the Contact in a non intrusive way asking to book an appointment , gather information or send them some information about your company

E-mail the Prospect:  

We e-mail the Prospect with specific information about your company which includes a “Call to Action” and a link to your

video sales presentation

Viewing the Video:

We will create a professional 15-20 second High Definition commercial that will briefly outline your best products and services. It will include all the benefits of doing business with your firm and provide some concrete reasons why your company is the best choice for them. Finally we will include a “Call to Action” giving the Prospect a reason for calling us back today. After viewing the video the Prospect will want to call us back to book and appointment, get more information or buy.

Leave a Voice Mail:

TelStar will create an enticing voicemail script that will contain a “Call to Action” making that Prospect want to call us back

Calling the Prospect Back:

For those Prospects that we do not reach by phone or by e-mail, TelStar will continually call all Contacts in the list until a call disposition can be achieved about each one.

E-mailing the Prospect Again:

TelStar will continually e-mail a new video and landing page each and every month until the Prospects respond. Tenacity and repetition is the basis of any successful marketing campaign.

It is a fact that 65%-70% of all outbound calls result in voicemail. This means that only about 30% of the outbound calls made are received by someone. Most telemarketing companies simply make outbound calls only and never leave messages because they have no way of receiving returned phone calls. Therefore, all those calls and potential Clients are lost. It only stands to reason that if the success of your sales department is based on making cold calls, leaving messages, sending e-mails, making presentations and following up, then that is what your telemarketing company should be doing as well.

Your Results

At TelStar we look at communicating with your Prospects on a long term basis.We call and hopefully speak with them over the phone, if not; we leave a voice mail message and/or send them an e-mail with a link to the video presentation. We will be able to track when and how many times the e-mail and the video have been seen. The more they view it, the more interest we can assume they have. It definitely makes more sense speaking to Prospects that are showing an interest in your company. Furthermore, I would much rather speak to a Prospect that calls or e-mails me then one I have to chase down or convince to book or buy.

Leaving a message and e-mailing is an integral part of the telemarketing and sales process today. I am sure that you will agree that a Prospect that calls you back from a voice mail or an e-mail has way more strength then a cold called lead.

Here at TelStar our CRM web based software is integrated with our phone system. We assign a local or toll free number to your account and then provide that phone number in the e-mails, video landing page and voicemails. This gives the Prospect a way of contacting us back when they are ready to get more information about your company, book an appointment or buy from you.

If you agree with even a few of the processes that TelStar has in place, then I would suggest that you call us today.

OrJoin one of our Webinars every

Tuesday at 2pm EST & Thursday at 11am EST

info@telstarmarketing.netOr visit our website at

www.telstarmarketing.net