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8 CS OF EFFECTIVE

BUSINESS

COMMUNICATION

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The word communication originatesfrom the Latin word communis which

means common. And the wordbusiness stands for any economic

activity which is undertaken with a viewto earn prot and the communication

undertaken in the process of this activityis termed as business communication.

INTRODUCTION

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Intrapersonal ommunication

Interpersonal ommunication !roup ommunication

"ass ommunication

CLASSIFICATION OF COMMUNICATION(ACCORDING TO BASIS OF MEDIUM)

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#erbal ommunication

$on%verbal ommunication "eta ommunication

CLASSIFICATION OF COMMUNICATION(ACCORDING TO NUMBER OF RECEIVERS)

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The process of communication involves twoor more persons participating through a

medium that carries the information ormessage for a particular purpose which ismutually understood by both sender andreceiver. &nly when the conditions are

fullled ' a signicant communicationsituation will take shape.

PROCESS OF COMMUNICATION

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A message needs to be brief.

&nly relevant material should beadded

(ordiness should be avoided inwriting

1. CONCISENESS

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The message conveyed should beaccurate

In case of writing' spelling'grammar and punctuations shouldbe accurate.

2. CORRECTNESS

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The information to be conveyed should bespecic.

Abstract or vague words or e)pressionsshould be avoided' unless re*uired

e)plicitly.

3. CONCRETENESS

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The message conveyed should beclear.

The message conveyed should havea denite purpose.

4. CLARITY

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The message conveyed should notlack information.

A message is complete then theaudience has everything they needto be informed

5. COMPLETENESS

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It should be relevant to the topic.

It should devoid of e)traneousinformation.

6. CONSISTENCY

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It should include proper titles andgender%specic language.

The message conveyed should be positiveand inherit goodwill building *ualities.

. COURTESY

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It must consider the audience+sview points' background' mind%set

and education level. It implies stepping into the shoes

of others

8. CONSIDERATION