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7th INFORM Network Conference Sofia, 17- 18 May 2011
"Creating media interest for ERDF programmes: the case of the Hungary- Croatia IPA
CBC programme"
Background
Specific situation- Croatia (Candidate Country) and Hungary (MS) in the IPA CBC Programme How to create interest of media for the present CBC co-operation and for the future ETC (ERDF) time?
Specific Programme area
Border (328 km) geographically limited in case of both countries (determined by natural characteristics- rivers Mura, Drava)
Problem of the slowlier
opening of borders (Shengen Border)) Cross-border transport infrastructure is weak
and limited (only 6 road and 3 railway border crossings
Specific Programme area
• The co-operation in the previous CBC period(s) was just at the beginning (before HU-HR bileteral CBC Programme 2007-2013 only 5 real joint projects have been implemented)
• Very strong language barrier
VERY GOOD HU-HR BILATERAL RELATIONS
Slogan & logo•To minimize
geographical handicap
•Starting point to draw attention to the Programme
to all target groups
Raise the interest of the media
Specific legal framework Besides Commission Regulation (EC) No 718/2007 of 12 June 2007 (IPA)
taking into consideration the importance of the communication as well as the fact that Croatia will be MS in future
COMMISSION REGULATION (EC) No 1828/2006
setting out rules for the implementation of Council Regulation (EC) No 1083/2006 laying down general provisions on the European Regional Development Fund, the European Social Fund and the Cohesion Fund
and of Regulation (EC) No 1080/2006 of the European Parliament and of the Council on the European Regional Development Fund
(CHAPTER II, IMPLEMENTING PROVISIONS OF REGULATION (EC) NO 1083/2006, Section 1 Information and publicity)
has been consulted, especially when drafting the COMMUNICATION PLAN of the Programme
Communication should be organised in effective way
•Will journalists atall understand complicated and specific set up?
•Will media be interested at all? Local or national media?
•How to minimize geographical handicap?
•Are only projects interesting for promotion? •Or the Programme itself has an opportunity and potential to offer something?
•Where the interest will be higher? In Hungary as MS or Croatia as CC?
Communication should be organised in effective way
•Not easy task, especially when presenting Programme as whole
•Local media on both sides showed more interest. National media dominantly on Croatian side
•Creating connective corporate identity
• Project promotion much easier•Programme level- TPP (joint strategic tourism project) gave an opportunity
•In Croatia stronger media impact
Media coverage, 2009 and 2010
Much higher interest of media on Croatian side in 2009 and 2010
• More funding available in Hungary being Member State of EU
• In Croatia EU related topics still unknown, everything is new• Instrument for Pre-Accession Assistance (IPA) in Croatia:
many counties (regional level) can only develop concrete projects through CBC (case of HU-HR Programme)
Media coverage, selection 2009
Media coverage, selection 2009
Media coverage, selection 2010
Media coverage, selection 2010
Future activities of JTS to improve the media interest
• Strengthening the contacts with media on Hungarian side
• Promoting the interest of media in Hungary for Croatia as MS in future
• Search for the interest through the different new promotional activities
• Stronger possibility through the tourism actions CfP
Hungary-Croatia IPA Cross-border Co-operation Programme 2007-2013
Thank you for your attention!
Tvrtko ČELAN
Programme and communication manager
HU-HR Joint Technical Secretariat
