7th Annual Shopping Malls_pro

29th – 30th MARCH 29th – 30th MARCH CENTARA GRAND & BANGKOK CONVENTION CENTRE AT CENTRALWORLD, BANGKOK THAILANDCENTARA GRAND & BANGKOK CONVENTION CENTRE AT CENTRALWORLD, BANGKOK THAILAND

7th ANNUAL SHOPPING MALLS 29th – 30th March 2017 Centara Grand & Bangkok Convention Centre at Centralworld, Bangkok Thailand

EVENT OVERVIEW

With mall operators in Asia merging of�ine and online demands over the past few years, we are now seeing vast investment into creativity to capture and improve the customer experience. Omni-channel marketing,ecommerce shops, data capture for analytics, social media monitoring, mobile services and apps are just some elements aimed at keeping up with society demands and the ‘millenni- al’ generation.

These new innovations are also critical to incorporate and upgrade existing structures, especially with the recent in�ux of ‘lifestyle’ malls with owners p lac ing greater emphasis in p lanning for h igh-end restaurants, events and mixed-use spaces. Creative approaches are also required in planning for the realignment in rental models alongside retailers which will need to incorporate various tangible metrics in future rental agreements.

How will pop-up and short-term stores be incorporated into leasing models whilst still being sustainable? How to address the current over supply situation? To what extent should major stakeholders be investing into omnichannel marketing, pioneering show and webrooming trends inorder to raise business? How best can malls rebrand, redevelop and reuse existing property whilst incor- porating technology, satisfying retailers and including the local community?

Join us at the 7th Annual Shopping Malls bringing owners, retailers, developers, contractors and architects together to embrace and collaborate in the rapidly changing customer environment. Expect international keynotes, owner and retailer panel discussions, in depth best practice sharing and one on one meeting’s, geared towards making this a fundamental must attend in your event calendar.

7 REASONS TO ATTEND

1. Understand future plans of mall developers in Asia: create strategic business procedures in line with client priorities to win contracts and do deals.2. L i s ten to ca l cu la ted fo recas t s and ins ight in to the fu ture demographics of consumers to align your planning goals.3. See �rst-hand the latest technology implementation through international case studies being used in successful ventures.4. Improve or create new partnerships in person with developers or retail owners to work together and maximise project deliverables.5. Ga in a tho rough apprec i a t ion and l ea r n how to max im i se omnichannel, social media and mobile marketing.6. Meet one on one with key decis ion makers involved with and looking for creative approaches for existing mall redevelopments.7. Pitch your solution to a room full of buyers keen to maximise revenue, foot �ow and data technology plans for existing or new ‘lifestyle malls’.

WHO SHOULD ATTEND

Mall owners Mall developers Mall operations Mall management Mall investment Mall construction Retail owners Retail operators Retail tenants Retail marketing and branding Retail business developmentMall design and planningMall marketing and leasingMall facilities managementMall �t outs brand partnersArchitecture and design Food retail/food court operations Visual merchandising

EVENT FEATURES

3 Dynamic streams One-to-one meetings 2 new collocated events Meet emerging retail brands in a virtual mall setting Gathering global trend setters in the retail industry Case study and best practice sharing Exclusive site tour

“The world of retail is changing dramatically- when today’s consumers visit malls, they are looking for experiences that go well beyond traditional shopping.”

- Mckinsey

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Bringing you the most jaw dropping shopping mall fiesta in Asia

JOIN THE DISCUSSION

Shopping Malls Forum -Join the group

2016 Video Highlight -Click Here

https://www.linkedin.com/groups/7034659 https://drive.google.com/file/d/0B99I5ur6R0K4VVZQX0xwNzBDT2s/view

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FEATURING PRESENTATION AND CASE STUDIES BY DISTINGUISHED EXPERTS:

Kimiko ThorntonSr Director of innovationBespoke Westfield, USA

Speaking on: Housing start-up and emerging brands

Ibrahim IbrahimManaging Director Portland Design, UK

Speaking on: Another mall in an overcrowded marketplace?

Ian McLellandCenter DirectorEast Kilbride Shopping Center, UK

Panel Discussion: Big data in action: How to maneuver marketing, operations and tenants

Sophie RossChief Executive OfficerHammerson, UK

Speaking on: Immersing into digital shopping experience

Healey CypherChief Executive OfficerOak Labs, USA

Speaking on: Engage with Millennials- Gamifying shopping mall

Bastien LealMarketing & Communication DirectorHammerson, France

Speaking on: Connecting with visitors pre & post visitation via social media platforms

Supoj ChaiwatsirikulManaging DirectorICONSIAM, SiamPiwat, Thailand

Speaking on: Creating a thematic mall to remain unique

David Lang Vice President, Design & ConstructionWalmart Realty Asia, China

Speaking on: The face of future shopping mall- Evolving as a distribution centers for retailers

Greg ClarkeDirectorHorizon Group Properties, USA

Speaking on: Transforming your anchor tenants: Adapting to changing demand

Heru NasutionChief Executive OfficerSupermall Karawaci, Indonesia

Speaking on: Addressing the current oversupply – Just another mall in an overcrowded marketplace?

Francis LoughranFounderFuture Food, Australia

Speaking on: Creating a F&B havenn to enhance the ‘offline experience’

Ian HunterCenter DirectorThe Pavilions Shopping Centre, Ireland

Speaking on: Alternative revenue streams and operating income: events, restaurants & common spaces

Sakchin BessetteCo-Founder/CIOMoment Factory, USA

Speaking on:Panel Discussion: To be or not to be - Should or should not malls differentiate to be successful?

Hsiang Yun ChuGeneral ManagerShanghai Dream Center, China

Speaking on: Driving footfall by becoming the ‘lifestyle destination’

Kelvin NgChief Executive OfficerSynergistic Real Estate, Singapore

Speaking on: Redevelopment of mall by the people for the people - Become the future mall

KS WongSenior General ManagerSunway Group Sunway Velocity MallKuala Lumpur, Malaysia

Speaking on: Breathing new life into mall reburbishment

Rowan Verwoerd Vice President Sales & Operations – ChinaC&A(China)Co.,Ltd

Speaking on: The changing nature of shopping center lease model

Senior Rep.Taipei 101, Taiwan

Speaking on: ‘Shopper-tainment’- Providing a seamless retail experience for all consumers

Simone DirckzeGeneral ManagerDirect Factory Outlet, Australia

Speaking on: Outlet shopping comes to town

Michael BateHead of RetailColliers International , Australia

Speaking on: Battling the increasing numbers of empty space in malls

Turner CanningSr. Development.Manager PayaLebar QuarterLendlease, Singapore

Speaking on: Negotiating better rental structures to avoid empty spaces

Fahd SiddiquiCorporate Leasing Manager,Al Tamman Real Estate Co, UAE

Speaking on: Working with a community in creating a successful neighborhood malls

Mohamed Haouache Chief Executive Officer The Storefront, USA

Speaking on: Enhancing your malls for omnichannel marketing and e-commerce

Kevin TranbargerHead - Retail ProjectJLL Asia Pacific , Hong Kong

Speaking on: Reinventing tenant & landlord relationships to boost sales

Suresh DalaiFormer Head of Regional Merchandise PlanningLevi Strauss & Co., Asia, Middle East, Africa

Speaking on: Panel Discussion (Part 2): What are retailers looking for in a mall – Finding out the ‘X-factor’



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Registration and coffee

Opening address by chairperson

Plenary One: Engage with Millennials- Gamifying shopping mall Healey Cypher Chief Executive OfficeOak Labs

Plenary Two: Panel Discussion (Part 1) - What are retailers looking for in a mall? -Finding out the ‘X factor’.Panelists:Francis Loughran FounderFuture Food, Australia

Speed networking

Morning refreshments

Plenary Three: Working with the disruptors- It’s all about customer intimacySpeaker to be advised Plenary Four: Panel Discussion - Big data in action: How to maneuver marketing, operations and tenantsPanelists:Ian Mclelland Center DirectorEastKilbride Shopping Centre

Kimiko Thornton Sr. Director of innovationBespoke, United States

Networking luncheon

Day One, Wednesday29th May, 2017

Session OneWorking with a community in creating a successful neighbourhood malls• Integrating local preferences into your mall development• Delivering a personal mall experience and design to satisfy local consumer demographics • How locally fulfilling is your mall?• Customized service initiatives: Location-based amenities and fascinating in-store environments Fahd Siddiqui Corporate Leasing ManagerAl Tamman Real Estate Co, UAE

Session TwoBuilding a shopping experience that didn’t exist• Getting the planning right from the start• Investing on infrastructure enhancements • Planning individual stores to resonate with the market preference and • Fostering community growth and adding value to secondary market Speaker to be advised

Afternoon refreshments

Session ThreeCreating a thematic mall to remain unique• In the midst of mushrooming of malls, having a unique concept promotes mall recognition among consumers• By injecting the creative gene, current malls have the opportunity for future sustainability• The thematic concept covers from the mall ambience and tenant mixing to provide absolute branding and identitySupoj Chaiwatsirikul Managing DirectorICONSIAM, Siam Piwat, Thailand

Session FourOutlet shopping comes to town• Redefining a mall structure into a more open concept in secondary areas• Driving sales in by being sole mall located in the vicinity• Outlet malls are catering to the millennia generation for providing high-end brands at lower pricesSimone Dirckze General Manager Direct Factory Outlet, Australia

End of day one

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Session OneBattling the increasing numbers of empty space in malls• Managing tenant and rental portfolio in ensuring mall earnings• Rental reversion growth to ease in view of the prevailing weak market sentiment• Bringing in the right traffic to sustain our retailers’ sales growthMichael Bate Head of Retail Colliers International, Australia

Session Two Fostering a mutual benefit relationship between landlord and retailers• Mall’s role in working with retailers in consumer engagement strategies for improved touch points, client experience insights and technology deliverables • How to turn personalisation into a real strategic asset?• Sharing of big data for analytics technology to improve customer understanding and deliver the right services or productKevin Tranbarger Head - Retail ProjectJLL Asia Pacific, Hong Kong


SessionThreeNegotiating better rental structures to avoid empty spaces• Do you know how effective are your rental structures?• Are your rental schemes keeping your tenants in or chasing them out?• How profitable to malls to have more flexible rental structures?• What are the best rental structures to keep your tenants in your mall?Turner Canning Sr. Development ManagerPaya Lebar Quarter- Lendlease, Singapore

Session FourLeasing solutions: pop-ups and container shops• As temporary solutions for retailers who are unable to secure a fixed real estate• Retailers have the options of short–term renting or a one-off opportunity for events• Such approaches are also popular for online retailers opting to broaden their demographic to consumers who shop offline• What do you do when retailers want to extend their short-term contracts?Speaker to be advised

End of day one

Session OneImmersing into digital shopping experience• Equiping your mall with an augmented reality to forefront retailers• Adopting advance use of technologies that give shoppers a reason to get engaged with the brand and products• Enhancing customer loyalty by providing effortless shopping processSophie Ross Chief Executive OfficerHammerson, UK

Session TwoConnecting with visitors pre & post visitation via social media platforms• Manage your online followers into active shoppers• Keep your shoppers informed with latest promotions and news• Make your social media platforms interactive• Give your shoppers a sense of importance by providing a personalized online experienceBastien Leal Marketing & Communication DirectorHammerson, France


Session ThreeEnhancing your malls for omnichannel marketing and e-commerce• Is your mall fully optimized for omnichannel support?• How can you connect your physical store to online shopping and match with consumer’s on-the-go lifestyle?• How should you flawlessly include omnichannel in a complex ecosystem?• What are the procedures to provide fast, flexible and convenient shopping experience?Mohamed Haouache Chief Executive OfficerThe Storefront, USA

Session Four: Panel DiscussionShopping mall apps: How effective are they to boost your business?• Are you fully embracing tech and digital to increase sales?• What are the benefits of syncing your business with consumer’s accessibility to tech?• How to be your consumer’s personalized tour guide to navigate them to their products of interestSpeaker to be advised

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Stream 1Mall development in secondary location

Stream 2 Leasing & tenant strategies

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Stream 3Technological marketing



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Registration and coffee

Welcome address by chairperson

Plenary One: The face of future shopping mall- Evolving as a distribution centers for retailers David Lang Vice President, Design & Construction Walmart Realty Asia, China

Plenary Two: Panel Discussion (Part 2) What are retailers looking for in a mall? -Finding out the ‘X factor'.Panelists:David Lang Vice President, Design & Construction Walmart Realty Asia, China

Rowan Verwoerd Vice President Sales & Operations – China C&A (China) Co. Ltd

Speed networking

Morning refreshments

Plenary Three: Panel Discussion - To be or not to be: Should or should not malls differentiate to be successful? Panelists:Sakchin Bessette Co-Founder/Chief Innovative OfficerMoment Factory, USA Plenary Four: Shopping malls as soft targets: Fortifying training and effective preparation for terror attacks and emergencies Speaker to be advised

Networking luncheon

Day Two - Thursday, 30th March 2017

Session OneAddressing the current oversupply- Just another mall in an overcrowded marketplace?• Identifying your market positioning and value proposition to compete in the marketplace• Understanding the requirement for malls to be flexible for future re-invention and innovation• Balancing mall transformation with sensitivity towards customer and tenant communication to distinguish your mall as the neighbourhood hubHeru Nasution Chief Executive OfficerSupermall Karawaci, Indonesia

Session TwoRedevelopment of mall by the people for the people- Become the future mall• What approaches you can take to truly understand your demographic needs?• How can the public contribute into your redevelopment?• In what ways can you better your current mall in preparation for the future?• What are the challenges faced now to create a profiting future mall?Kelvin Ng Chief Executive OfficerSynergistic Real Estate, Singapore


Session Three: Panel DiscussionDeveloping sustainable malls for the future• What does it take to revive a dying mall?• How different should your new concept be to successfully attract active consumers?• How do you attract active shoppers into your mall with competitors surrounding you?• Could your current tenants contribute to your mall’s sustainability? Panelists:Kelvin Ng Chief Executive Officer Synergistic Real Estate, Singapore

Ibrahim Ibrahim Managing DirectorPortland Design, UK

Session Four Breathing new life into mall refurbishment• Leverage from online disruptions by upgrading your malls• Reversing the online curse into an opportunity for your malls• Malls require creative approach to lure consumers in• Transforming from brick-and-mortar to brick-and- mobile businessKS Wong Senior General Manager Sunway Velocity Mall Kuala Lumpur, Malaysia

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Session OneHousing start-up and emerging brands• Revitalize your shopping mall by providing unique and interactive space that converge tech and retail• Redefine your mall with incorporation of current trends that pulls in active shoppers• A hub for start-ups to harmoniously co-work, present demos and host events Kimiko Thornton Sr. Director of InnovationBespoke Westfield, USA

Session TwoTransforming your anchor tenants: Adapting to changing demand• How do you revamp that vacant anchor space?• What is the price per square for new tenants for you to finance that vacant space?• Anchor tenants such as department stores are becoming less relevant due to price wars• Revamp vacant anchor space for specialty retailers and entertainment-based tenants to increase footfallRowan Verwoerd Vice President Sales & Operations – China C&A (China) Co. Ltd


Session ThreeAnimating the site plan- How to engage retailers in a new development• How to effectively communicate a developer’s vision of the project to retailers• What materials should be employed and how and what are the stages of tenant engagement• Analysing retail planning guidelinesGreg Clarke Center Director Horizon Group Properties, USA

Session Four Creating an F&B haven to enhance the ‘offline experience’• How to leverage from F&B to keep your mall relevant in the new • How can segmenting your F&B categories ease consumers’ shopping experience?• Should you provide a wide selection of category to attract different consumers?• Is having a wider variety of F&B category more profiting or should you focus on selections to provide an enhanced experience? Francis Loughran FounderFuture Food, Australia End of conference

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STREAM 1Developing future malls

Stream 2 Legal strategies for tenants

Session One‘Shopper-tainment’- Providing a seamless retail experience for all consumers• Open your mall’s walls to create an inviting ambience• Transforming into an entertainment hub for social gatherings• Upgrading and expanding your entertainment facilities to attract consumers• Grow your mall into a downtown with green spaces and wide walkways• Provide comfortable amenities for consumers to socializeSenior Representative Taipei 101, Taiwan

Session TwoDriving footfall by becoming the ‘lifestyle destination’• How do you grasp the concept of ‘lifestyle destination’?• What lifestyle concepts are suitable for your mall and demographic?• Which aspect of your mall can easily incorporate the new concept to boost footfall?• Should you invest in entertainment or leisure facilities? How to make them work simultaneously?Hsiang-Yun Chu Managing DirectorShanghai Dream Center, China


Session ThreeShopping mall’s new product= Fun!• Get your consumers engaged with your mall the moment they walk in• Communicate with your consumers through virtual reality• Provide accessibility of your mall’s offerings through downloadable pamphlet• Accompany their path to stores with active displays of performances like choirSpeaker to be advised

Session FourAlternative revenue streams and operating income: events, restaurants & common spaces• More than just shop: Managing inventory and budget to hold unlisted space or parts of a common area for outsourcing events for ticket sales or pop up stores• Innovating services to increase mall member ships to drive, retain and increase customer sales• Moving away from retail dominated malls into lifestyle and entertainment spacesIan Hunter, Center DirectorThe Pavilions Shopping Centre, Ireland

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Stream 3 Mall marketing



Floor Plan

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Shopping MallsStream 3

Retail in MallsConference

TrueventusShopping Malls

Runway

Supermarket Conference

Networking meeting Point

RefreshmentArea

Registration Area



Documents

7th Annual Shopping Malls_pro