7808 Connected Home Brochure LR

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Part of EXCELLENT CROSS-SECTION OF TOPICS AND A VARIED MIX OF

ATTENDEES, INCLUDING A GOOD QUOTA OF OPERATORSPrincipal Analyst, Ovum

Grand Connaught Rooms, London, 28-29 June 2011

Optimising the Delivery ofNetworked Home Services

Eric Bruno,Vice President of Product Management,Verizon, USA

OVER 50 SPEAKERS INCLUDING30 IP SERVICE PROVIDERS

REGISTER ONLINE AT www.the-connected-home.com

Steve Koenig,Director, Industry Analysis,Consumer Electronics Association

Carolyn Luey,CTO,Telecom New Zealand

Marc Lirette,P. Eng, Technology Strategy,Telus, Canada

Rodrigo Duclos,Innovation and Development Director,Netservicos, Brazil

Nidhish Parikh,Chairman of the DLNA Boardof Directors and President,Digital Living Network Alliance (DLNA)

Paul Robson,Lead Architect for the HAN (Home AreaNetwork) for the SmartReach Consortium,BT, UK

Tim Wright,Vice President of Technology,Sony Pictures Entertainment

Ian Chin,Vice President of Business Development,BesTV, Shanghai Media Group, China

Renaud Di Francesco,General Manager,Sony Europe Technology Standards

Helen Anderson,Senior Associate,SNR Denton UK

Ruth Wilson, DSP Groupand Vice-Chairperson,DECT Forum

Kevin Mathers,Industry Head, Technology,Google, UK

Mihai Crasneanu,CEO,Grey Juice Lab

Gideon Summerfield,Product Manager, BBC iPlayer on TV,BBC, UK

Jasper Smith,CEO,Playjam

Jan Van Ottele,Founder & CEO,ZappoTV

Jai Maroo,Director,Shemaroo Entertainment, India

Bernhard Hafenscher,Head of Business Development,Red Bull Media House, Austria

Thomas Benski,Managing Director,Pulse Films, UK

Antonio Gioia,Project Manager, DTT Content Factory,Mediaset, Italy

Yousef Mugharbil,President of Digital Media,Rotana, Saudi Arabia

Guilhem Poussot,Head of Connected Home,Vodafone

Pedro Planas Nascimbene,CTO,Telefonica Peru

Rudolf Oswald,Head of Devices,Swisscom, Switzerland

Tim Hadley,Director of Communications,Omnifone

Paul Robson,SmartReach Lead HAN Architect,BT

Norocel Munteanu,former Manager TV Product Development,Romtelecom

Bui Quang Huy,VAS and Broadband Strategy Manager,Viettel, Vietnam

Tiziana Demaria,Strategy and Innovation Manager,Telecom Italia

5 REASONS YOU CANNOT AFFORD TO MISSTHE CONNECTED HOME WORLD SUMMIT

Featuring over 50 expert speakers including over 30operator & content providers case studies from right acrossthe world including the USA & Canada, South America,

Europe, The Middle East, Asia and Australasia Focused & in-depth agenda including 12 interactive

panel debates

Unrivalled opportunity to access the key decision makers fromthe complete value chain: service providers, content providers;consumer electronics; solution providers; standards bodies

Multiple structured networking opportunities

Latest technology trends and options examined

PLUS Pre-Conference Workshop 27th June

Analysing the Digital Homehosted by Parks Associates

PLUS Post-Conference Workshop 30th June

Improving Network-based ServiceReturns: Why Planning for the Edge

Matters hosted by Altman Vilandrie

50%Discount for Telecoms

Operators & ISPs

Gold Sponsor:

Silver Sponsors:


2/6REGISTER ONLINE AT www.the-connected-home.com

Including 50+ speakers from the forefront ofConnected Home across the world, the show will includeover 30 service provider case studies, plus input fromcontent providers, innovators, industry forecasts andprojections, and ample opportunity to network with theleading global voices of this new industry.

Topics to be addressed:

Influence of the Internet-Connected TV

TV Everywhere Strategies

New Technology and Consumer Electronics Advancements

Unified Cloud Services

Content Protection

Partnership Models and Revenue Agreements

Standardisation and Flexibility

The Connected Home World Summit taking

place in London on 28-29 June 2011 willaddress every aspect of the new medium andits relevance across the whole value chain.

WELCOME

Why you need to participate:

Programme At A Glance

Gain unique access to a one-stop shop of Connected Home industry thoughtleadership and purchasing power

Influence the success of Connected Home development and deployment across

the world Drive forward your vision for technological efficiency and a sustainable market

Accelerate services tailored specifically to the home environment

Increase Connected Homes potential to create real financial rewards for all

DAY ONE Tuesday 28 June 2011

Keynote Session: Leading the Connected Home Revolution

Official welcome address Making new technology accessible to all Making the connected home a reality Seizing the business opportunity of the Connected Home

Successful Delivery of the Connected Home

Achieving best possible service performance and delivery Taking fixed-mobile convergence to the next level Developments in Consumer Electronics

Monetising the Connected Home

Creating a compelling networked home experience Achieving efficient Quality of Service in all operations Driving up revenues through maximising service stickiness

Technology, Standardisation and Interoperability

Achieving interoperability between all devices Establishing open standards for the Connected Home

DAY TWO Wednesday 29 June 2011

Keynote Session: Defining the Path to Profitability

Providing effective media portability across quadruple play operations Transforming services through more content to more screens with

more flexibility

The growing influence of Connected Home platform owners

Active Management of Services

Effective active management of digital home services Establishing services in the cloud

Applications and Content Trends

Gaming as a chief driver of the Connected Home Enriching the TV content portfolio with new initiatives What will be the most lucrative and desirable future service opportunities for

the Connected Home? The future content landscape

The Connected Home Evolution

Service opportunities: Which services hold the most promise long-term?

Flexible entertainment from multiple devices Conquering the connected home marketplace

The Connected Home World Summit is beingproduced by Informa Telecoms & Media, the

producers of the much-acclaimed IP&TV WorldForum, attracting over 6,500 high-level

attendees each year from right across theworld, and is still growing.

To enquire about speaking on this programme as a panellist orsolo speaker, please e-mail [email protected].

Places will be allocated on a first-come first-served basis.

THE EVENT WAS VERY WELLORGANIZED AND VERY INSIGHTFUL

IPTV Manager, Optimus

AN EXCELLENT OPPORTUNITY FOREXPANDING KNOWLEDGE OF THE CONNECTED

HOME ECO SYSTEM AND GOOD NETWORKINGEU Marketing Director, DSP Group

Cable operators, telecom providers, DTT operators and ISPs who wish to increasetheir market potential by delivering a whole new type of televisual service to theircustomers and need to learn more about the technical requirements needed tosustain and deliver the Connected Home with optimal quality;

Vendors who wish to connect with leading operators and service providers fromaround the world and illustrate their cost-effective solutions to enable sustainable,efficient service delivery across many devices, making the Connected Home asaccessible as possible;

Content providers such as media and film companies that wish to illustrate toservice providers the benefits of utilising their services within their Connected

Home packages - with gripping new content that can draw in new customers andhang onto them long-term - and their thoughts on the kind of media (eg. sports,entertainment, documentaries) which work best within the new medium;

Industry bodies who wish to standardise the Connected Home so that it can worksynonymously from any location anywhere in the world;

Anyone wishing to find out more about this swiftly-growing industry.



DAY ONE: Tuesday 28 June 2011

THE EVENT WAS VERY WELLORGANIZED AND VERY INSIGHTFUL

IPTV Manager, Optimus

LEADING THE CONNECTED HOME REVOLUTION

08:30 Analyst Breakfast Briefing Session:

The Role of Platforms in the Connected Home

Andrew Ladbrook, Research Analyst, Informa Telecoms & Media, UK

Monetising the Digital Lifestyle

John Barrett, Director of Research, Parks Associates, USA

SmartGrid Consumer Research

Steve Koenig, Director, Industry Analysis, Consumer Electronics Association

09:15 Informa Welcome & Speed Networking Session

Day One Chair: John Barrett, Director of Research,Parks Associates, USA

09:30 Operator Case Study: Influencing the Future of Connected Home Devices The Horizon set-top box, offering gateway access to OTT internet content to compliment analogue

and digital cable TV offerings Results so far and response from the rest of the industry What relevance this revolutionary technology has for the development of the Connected Home Plans to rollout the Horizon model more widely in the future

Senior Representative, Liberty Global

09:50 Keynote Presentation: Vision for Intelligent Connectivity Within the Home Advocating a truly interactive approach to all home operations Responding effectively to emerging economic and social trends for greater connectivity, creativity

and interoperability Highlighting solutions to streamline connected home development Exploring service provider case studies worldwide

10:10 Operator Case Study: Making the Connected Home a Reality Stating the case for the connected home as a natural evolution for IP-based TV Managing the home from multiple screens in real time Detailing Verizons pioneering Home Monitoring and Control initiative Putting consumers in control how this will benefit take-up long-term

Eric Bruno, Vice President of Product Management, Verizon, USA

10:30 Networking Break & Exhibition Visit

SUCCESSFUL DELIVERY OF THE CONNECTED HOME

11:30 Video Presentation: Delivering the Connected Home Strategic business drivers for a networked home proposition What is the business case for the networked home? Customer insights and appeal of different networked home services Key challenges and learnings

Carolyn Luey, CTO, Telecom New Zealand

11:50 Panel Discussion: Assessing the Effects of Developments inConsumer Electronics Highlighting the latest developments in the consumer electronics industry, partnerships with

operators and other upcoming initiatives To what extent are CE manufacturers responsible take-up of new Connected Home services? Examining the stickiness of multiscreen and interactive entertainment Evaluating the d ifferentiated and p ersonalised services on offer How does the CE industry see its role in the Connected Home ecosystem? How can it work

together most effectively with other players?

Panellists:

Steve Koenig, Director, Industry Analysis, Consumer Electronics Association, USAThomas Kleist, Director UI and UX Design, Native, UKPatrice Fryson, CEO, LEANidhish Parikh, Chairman of the DLNA Board of Directors and President,Digital Living Network Alliance (DLNA)

12:30 Lunch & Exhibition Visit

MONETISING THE CONNECTED HOME

13:30 Operator Case Study: Creating A Compelling Networked Home Experience How device interactivity can enhance the service for triple and quadruple play customers Enabling access of identical paid content on any chosen home-based device Benefits of one single service provider controlling multiple device interactivity through the home Generating whole service loyalty and improving the barrier to entry for competitors Where is this market heading?

Marc Lirette, P. Eng, Technology Strategy, Telus, Canada

13:50 Monetising the Connected Home Through Smarter Solutions Enhancing the user experience with companion services Beyond quad play - high value services to extend the offering and build lasting relationships

with customers The importance of an integrated solution for ultimate flexibility and reliable delivery

Andy Hooper, Director of Converged Experiences & Software, Motorola Mobility

14:10 Evaluating Consumer Attitudes Towards Intelligent Energy Management Does energy efficiency affect CE purchase decisions? Understanding consumer awareness and attitudes regarding energy management Determining the effects of energy efficiency on CE purchase behaviors

Identifying the current actions consumers are taking to become more energy efficient andenvironmentally friendly

Understanding the ways consumers expect energy to be managed

Steve Koenig, Director, Industry Analysis, Consumer Electronics Association, USA

14:30 Panel Discussion: Driving Up Revenues Through MaximisingService Stickiness Minimising churn through proactive customer management Defining the drivers behind customer satisfaction and loyalty in the world of mass consumer TV What are the best pricing structures? eg. Monthly tariff, advertising-driven or pay per click? Understanding how service reliability and overall QoS can affect consumer uptake and overall stickiness

Panellists:

Leon Chicheportiche, Vice President of Sales, Europe, TwonkyNorocel Munteanu, former Manager TV Product Development, Romtelecom, RomaniaRodrigo Duclos, Innovation and Development Director, Netservicos, Brazil


TECHNOLOGY, STANDARDISATION AND INTEROPERABILITY15:55 UltraViolet: A Standard for Film and TV Services for the Connected World

What is UltraViolet and what does the user get with UltraViolet films and TV programmes? How can industry take part in UltraViolet? When is UltraViolet happening? What are the key points about UltraViolet for the connected home?

Tim Wright, Vice President of Technology, Sony Pictures Entertainment

16:15 Panel Discussion: Achieving Interoperability Between All Devices Which devices will dominate the connected home in future years and is there an unavoidable need

for them to be geared towards open standards? The gateway software mastering the connected home CPEs What initiatives have already been undertaken to enable interoperability and collaboration between Considering digital TV receivers, set-top boxes, PVRs, HDTV, next generation DVD, games consoles

and digital media players What initiatives have already been undertaken to enable interoperability and collaboration between

devices and where have the greatest achievements been made? Where are the exceptions and what needs to change?

Panellists:

Paul Robson, Lead Architect for the HAN (Home Area Network) for the SmartReachConsortium, BT, UKRami Amit, Chief Technology Officer,JungoGuilhem Poissot, Head of Connected Home, Vodafone Group, UKTim Wright, Vice President of Technology, Sony Pictures Entertainment

Jud Cary, Vice President of Video Technology Policy and Deputy General Counsel, CableLabs, USA

16:45 Panel Discussion: Establishing Open Standards for the Connected Home Is this an achievable aim? Can all CE manufacturers, service providers, platform operators and

application developers one day work together? Outlining wired and wireless technologies such as WiFi, Powerline, Ethernet and POF and their

suitability for differing scenarios Comparing home networking technologies and standards in terms of industry support, quality levels

and availability timelines Updates on the progress of Standard G.Hn and the Homeplug Standard for Powerline What are the challenges in a doption and standards definition? Examining the business case for DLNA to enable a seamless environment between devices

Panellists:

Renaud Di Francesco, General Manager, Sony Europe Technology StandardsHelen Anderson, Senior Associate, SNR Denton, UKRuth Wilson, DSP Group and Vice-Chairperson, DECT Forum

17:15 INFORMA BRIEFING: CONNECTED HOME CONVERGENCEAn exclusive complementary opportunity to hear about the very latest on this pivotal topic led byInforma Telecoms & Media Analyst, Andrew La dbrook. Featuring complementary drinks a nd canapsfor all attendees.

17:20 Convergence Briefing: Defining A Profitable Pathway Forward Latest figures from Informa Telecoms & Media regarding the future Connected Home environment Evidence as to which d evices will thrive in the connected home, based on industry expectations

and current market trends Preparing operators to cater for a permanent multi-device environment in the future Expectations as to future content trends and an increasingly commonplace second screen

Andrew Ladbrook, Research Analyst, Informa Telecoms & Media

17:40 General Debate Determining the future Networked Home market landscape and chief concerns for operators

How will types of content differ between devices? What should come first? Energy needs or digital entertainment and communications needs? What will the chief role of the TV be in the Connected Home household of the future? Which players are destined to become the true owners of the Connected Home environment? How will the battle for market supremacy play out? Is there room in the market for all?

18:10 Group Discussion & Feedback

18:30 End of Day One

INDUSTRY

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GOOD NETWORKING &EXCHANGE OF INDUSTRY VIEWS

PC, Orange

DAY TWO: Wednesday 29 June 2011

KEYNOTE SESSION: DEFINING THE PATH TO PROFITABILITY

08:30 Analyst Breakfast Briefing Session:

Market Acceleration the Connected Home

Ved Sen, CEO, ThinkPlank, UK

Which Devices Will Dominate?

Colin Dixon, Senior Partner, The Diffusion Group, USA

Connecting the Home to the World with More Open Networks

Renaud Di Francesco, Divisional Director, Europe Technology Standards Office, Sony

09:15 Informa Welcome & Speed Networking Session

Day Two Chair: Colin Dixon, Senior Partner, The Diffusion Group, USA

09:30 Leader Summit: Seizing the Business Opportunity of the Connected Home What is the potential for connecting the home and can this be achieved? What strategies are there for the ongoing active management of home connectivity services? Evaluating existing connected home operations around the world and their relative value to customers Who will win the battle for dominance in the Connected Home environment? Service providers,

application developers, or the platform operators themselves? Understanding the different needs of content providers, service providers, CE companies and

consumers - how can all the various pa rtners work together most profitably?

What will be the most dominant applications and facilities coming through in the year ahead? What are the key strategies that investors need to bear in mind in order to gain maximum return on

investment?

Panellists:

Pedro Planas Nascimbene, CTO, Telefnica PeruIan Chin, Vice President of Business Development, BesTV, Shanghai Media Group, ChinaDave Alloway, Director of Interactive Television Strategy, Digital Cable, Cablevision, USASasa Kramar, Chairman of the Board & CEO, Iskon Internet, CroatiaBui Quang Huy, VAS and Broadband Strategy Manager, Viettel, Vietnam

10:00 Keynote Presentation: Defining the Pathway to Profitability New technology transforming the Connected Home Problems operators face in delivering the connected home effectively New solutions for monetising the connected home and enabling operators to benefit Expectations regarding new trends and the industrys future growth and development

10:20 Operators should Embrace a Future Full of Connected Devices, Not Fight It Connected consumer devices are only going to become more popular, this is just as much an

opportunity as it is a threat What will the connected home of tomorrow look like

How new technology and devices will remove the costs of delivering a multi-room experience Can DLNA deliver on its promises or is RVU the better option?

Andrew Ladbrook, Analyst, Informa Telecoms & Media


ACTIVE MANAGEMENT OF SERVICES

11:30 Operator Case Study: Introducing and Effective Managing new services forthe Digital Home Foreseen long-term evolution of offering and effective management of services in the Digital home Questions to be addressed: home systems openness, ecosystems evolution, applications roadmap The Access Gateway path to become Telecom Italia point of presence in the Digital Home Integrated access to a growing set of services: healthcare/assisted living, energy management,

intelligent building, safety/security

Tiziana Demaria, Strategy and Innovation Manager, Telecom Italia

11:50 Panel Discussion: Establishing Services in the Cloud Working towards a personalised, flexible, mobile and multi-screen environment

Highlighting the advantages of cloud service technology for all kinds of data Remote monitoring: How can you access services in the cloud? Understanding the various cloud service models, relative operational challenges and their

associated revenue potential Security, customer lock-in, reliability and billing systems Simplifying access for the consumer and using the cloud to maximise the number and variety of

available services

Panellists:

Ruedi Oswald, Head of Devices, Swisscom, SwitzerlandTim Hadley, Communications Director, Omnifone, UKRoger Blakeway, President, SCTE

12:20 Panel Discussion: The Growing Influence of Connected Home Platform Owners What is the role of connected home platforms in the current ecosystem and how is this likely to

expand and develop in coming years? What are the big differentiators between platforms and what are the essential must-have services

which each are now looking to include? How important is the user interface in the battle for the mass market? What are the opportunities for content and service providers, manufacturers and application

developers? Creating an open and competitive market for internet connected TV devices built on a common

technical standard

Panellists:

Kevin Mathers, Industry Head, Technology, Google, UKDavid Borris Fell, Steering Group Member, HbbTV, EuropeGideon Summerfield, Product Manager, BBC iPlayer on TV, BBC, UK

12:50 Lunch & Exhibition Visit

APPLICATIONS AND CONTENT TRENDS

14:00 Panel Discussion: Gaming as a Chief Driver of the Connected Home

Gaming on the go: Examining the growth of the ga ming market as a driver of the connected homeenvironment

What potential is there for growth in the user-generated gaming market? Game consoles as a key device in the connected home Considering new gaming platforms such as Connected TV how will this affect the TV industry? What types of games are best suited for a flexible, connected, multi-screen, mobile environment? How will TV gaming expand and develop, 3D and beyond?

Panellists:

Jasper Smith, CEO, PlayjamSaif Chaudhury, Creative Director, Stereografix

14:30 Photography Services and Personal Video Management User-generated content and the need to achieve better synchronicity between devices within the

home Enabling consumers to view, edit, transport and share their content with one another more readily

and easily Why this sector holds such potential for driving the growth of the connected home and defining the

nature of services in years to come How will this sector expand and develop?

Jan Van Ottele, Founder & CEO, ZappoTV

14:50 Q&A Discussion


THE CONNECTED HOME EVOLUTION

15:30 Panel Discussion: What Will Be the Most Lucrative and Desirable FutureService Opportunities for the Connected Home? Blending locally generated content Video management Photography services Home monitoring and security Home control - energy Web video blending User generated gaming Remote access, time and place shifting Targeted advertising Social networking

Storage services T-commerce Health management Education services

Panellists:

Leslie Goulding, Co-Founder and CMO, AcetraxMihai Crasneanu, CEO, Grey Juice LabVed Sen, CEO, ThinkPlank, UKPilgrim Beart, Founder, AlertMeJuan Alberto Vasquez Cordova, VP for Strategic Planning, VTR, Chile

16:00 Panel Discussion: The Future Content Landscape Which content business model is likely to succeed open or closed? Which are the content forms which are likely to be most successful and why? How will home monitoring, home control and security progress and develop? Will green energy become a dominating part of the connected home service portfolio of the future? What are the opportunities for health management and how popular will this become? Is the TV always likely to be a key element in the Connected Home or could personal devices and

PCs supersede it? With so many added applications available to the viewer through the Connected Home, and so many

mediums to view content on, what possible consequences will there be for actual TV viewing?

Panellists:

Bernhard Hafenscher, Head of Business Development, Red Bull Media House, AustriaThomas Benski, Managing Director, Pulse Films, UKAntonio Gioia, Project Manager, DTT Content Factory, Mediaset, ItalyYousef Mugharbil, President of Digital Media, Rotana, Saudi ArabiaJai Maroo, Director, Shemaroo Entertainment, India

16:30 Panel Discussion: Conquering the Connected Home Marketplace Who will be the key market players in the years ahead? Which devices will dominate the connected home and should they be proprietary or operate to

open standards? What are likely to be the most needed service opportunities in years to come? What can hold the

most viability long-term? Long-term service opportunities and partnership possibilities with relevant suppliers Expectations for the continued development of the connected home during the year ahead

Featuring a selection of speakers from across the two days.

17:00 End of Day Two.

AN EXCELLENT OPPORTUNITY FOR EXPANDINGKNOWLEDGE OF THE CONNECTED HOME ECO SYSTEM

AND GOOD NETWORKINGEU Marketing Director, DSP Group

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WORKSHOPS

Analysing The Digital HomeMonday, 27th June 2011

Improving Network-Based ServiceReturns: Why "Planning for the

Edge" MattersThursday, 30th June 2011

Workshop Leaders:

John Barrett, Director of Research, Parks AssociatesPietro Macchiarella, Research Analyst, Parks Associates

Workshop Description:

Hear consumer research and industry experts from Parks Associates share their analysis and mostrecent data on the connected home. Presentations will specif ically cover the following topics and drawfrom recently completed Parks Associates reports on European & international digital home trends.

The Current State of the Connected HomeThis presentation provides an in-depth overview of theConnected Home including platforms, services, and short & long term opportunities.

Video Consumption Trends The research presentation includes an analysis of current videoconsumption trends and the market impact of new, over-the-top video services.

Cloud MediaGrowing connectivity is enabling a wider variety of digital-cloud services. Thispresentation analyzes current and upcoming opportunities within this space as well as their

potential implications. Connected CE DevicesThis presentation assesses the current impact of connected devices on the

digital entertai nment and communication ecosystem. It provides an overview of the key servicesand platforms including game consoles, Blu-ray players, and stand-along devices.

Workshop Schedule:

13:00-14:00 The Current State of the Connected Home

14:00-15:00 Video Consumption Trends

15:00-16:00 Cloud Media

16:00-17:00 Connected CE Devices

Presenter Biographies:

John Barrett, Director of Research

John Barrett currently analyzes digital media and international trends for Parks Associates andalso heads the companys consumer research team. He regularly advises companies from both thecontent and hardware industries on their digital media strategies and has authored dozens ofindustry reports. Recent publications include All Eyes on Video, Gaming ARPU: Games & theService Provider, and Global Digital Living. He holds an MA in international economics from the

Johns Hopkins University: School of Advanced International Studies (SAIS) and a BS in internationalaffairs from Georgetown University.INDUSTRY EXPERTISE: International Research, Digital Media,Mobile TV, Social Media, User-generated Content, Web 2.0

Pietro Macchiarella, Research Analyst

Pietro Macchiarella joined Parks Associates following an international career in the wirelessindustry. He has worked in management-level positions throughout Europe and the U.S. In hisrole as a research analyst, Pietro covers home entertainment media with specific focus on videogaming, digital music, and connected CE devices. Pietros research interests also include mobileservices and 3D TV. He earned his degree in business administration from Universit CommercialeLuigi Bocconi in Milan, Italy. He also has an MBA from Iona College in New Rochelle, NY. IndustryExpertise: Gaming Content and Services, Game Consoles, Connected Consumer Electronics, 3D TVTechnologies and Services, Consumer Storage Products and Services.

Workshop Leader:

Sujit Jha, Director, Altman Vilandrie & Company

Workshop Description:

Hear consumer and industry research from Altman Vilandrie & Company wireless and FTTxstrategy expert, Sujit Jha, as he discusses how the state of the connected home and serviceprovider returns can improve drastically by following specific and advanced strategies andmethodologies. Presentations will cover the following topics and draw from Altman Vilandrie &Companys advanced Planning for the Edge methodologies.

Workshop Schedule:

09:00 10:00 Why Planning for the Edge Matters: Introduction and Industry Overview

10:00 11:00 Moving Network-based Services Closer to the Customer

11:00 12:00 Developing Optimal Network Infrastructure

12:00 13:00 Implementing Advanced Analytical Methods to Improve Customer Experience

Why Planning for the Edge Matters: Introduction and Industry Overview This presentationprovides a present day overview of network-based services, how the performance of these services haspositively and negatively affected customer satisfaction levels and what it all means to service providers.

Moving Network-based Services Closer to the Customer This presentation discusses thepositive effects customers experience (lower latency, higher bandwidth, etc.) as network-basedservices move closer to the home. It will also discuss how in return, service providers are able to reapbetter service penetration results and higher revenues.

Developing Optimal Network Infrastructure There are two key hurdles that must be resolvedbefore implementing this strategy determining customer demand in local areas and developing anetwork infrastructure investment plan that establishes the optimal infrastructure to store anddeliver these services. This presentation will discuss both elements in-depth.

Implementing Advanced Analytical Methods to Improve Customer Experience Providers canovercome key hurdles in improving customer satisfaction while increasing returns by implementingspecific and advanced analytical methodologies that ensure mutual benefits for all. This presentation

will discuss these strategies and methodologies in detail.

Presenter Biographies:

Sujit Jha, Director

Sujit is a Director with Altman Vilandrie & Company (AV&Co.). He assists wireline and wirelessoperator and investor clients in new product strategy, development and lifecycle management.

Sujit is an expert in areas across the communications spectrum including FTTx strategy andplanning, IPTV, wireless data and advanced advertising. He has defined some of the l eadingnew product business models in these areas and developed deep actionable economic analysisin support of these business models.

Prior to joining AV&Co. in 2007, Sujit was a Manager at Deloitte Consulting's Telecom StrategyPractice. He holds an MBA from Cornell University, and a Bachelor of Technology in ElectricalEngineering degree from Regional Engineering College, Kurukshetra, India.

GOOD OVERVIEW OF POSSIBLITIESAND OBSTACLES/PITFALLS OF THE

CONNECTED HOME MARKETUK, Boxer TV Access

Lunch &

Refreshments

To Conference

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Entrance to

Exhibition Room

Registrations

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BookYour

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To take advantage of the sponsorshipand exhibition opportunities, please

contact Barry Killengrey on

Tel: +44 (0)20 7017 5850 or [email protected]

Building on the huge amount of positive feedbackfrom last year's event, and following Informa's hugelypopular Networked Home stream at the 2011 IP&TVWorld Forum in March 2011, this newly expandedConnected Home World Summit brings youeverything you need to make connected homeoperations a success and to meet, network and learnfrom all the leading figures at the forefront of this

burgeoning new industry.

Unlike other events, the Connected Home WorldSummit is a truly international event with speakersand contributors from right across the world.

Hosted by: Hosted by:

Silver Sponsors:Sponsors and Exhibitorsin 2010 included:

Gold Sponsor:

Sponsors for 2011


6/6

Largely driven by the popularity of games consoles , thenstalled base of connected devices has grown over 600% in

our years. But Informa expects that in the next four years

connected TVs will replace games consoles as the most

popular connected device in the home.

The PC no longer has a monopoly on how users access the Internet.

As the means by which users can access content increases,

the connected home should be seen as only the first step

toward offering a truly multiscreen service.

Informa expects that by 2015, more than 350 million users will

be viewing OTT video on the TV via their connected devices.

This growth will be driven by three factors: penetration of

connected devices, availability of premium content and

awareness of services.

OTT video viewed on the TV is expected to increase exponen-

tially. But Informa believes that many OTT-video-to-the-TV users

will treat it as an additive to existing TV services rather than a

direct substitute.

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WHO SHOULD ATTEND THE CONNECTED HOME WORLD SUMMIT?

Head of Department

Marketing, Branding, Product, ProjectManagement, PR

Board level, C-level, Director level

Business Development & Sales

Research, Analyst, Press & Consultant

Other

28%

20%

16%

15%

10%

11%

Operator/ISP

Maunfacturer

Solutions Provider

Press/Analyst

Middleware

Regulator

Broadcaster

Software Provider

31%

14%

12%

10%

8%

7%

Network Provider

Component Provider

Consultancy

Cable Provider

Legal

4%

4%

3%

2%

2%

2%

1%

Standard Delegate Fee

Full Event: 1,499 + VAT @ 20%Conference Only: 1,099 + VAT @ 20%Both Workshops: 599 + VAT @ 20%One Workshop: 399 + VAT @ 20%

Telecoms Operators & ISPs

Full Event: 749.50 + VAT @ 20%Conference Only: 549.50 + VAT @ 20%Both Workshops: 599 + VAT @ 20%One Workshop: 399 + VAT @ 20%

Price Available for Registrations before 16th May 2011

Standard Delegate Fee

Full Event: 1,699 + VAT @ 20%Conference Only: 1,299 + VAT @ 20%Both Workshops: 699 + VAT @ 20%One Workshop: 449 + VAT @ 20%

Telecoms Operators & ISPs

Full Event: 849.50 + VAT @ 20%Conference Only: 649.50 + VAT @ 20%Both Workshops: 699 + VAT @ 20%One Workshop: 449 + VAT @ 20%

Price Available for Registrations on or after 16th May 2011

DiscountforTelecomsOperators&ISPs

50%HOW TO REGISTEREvent Code: I38DCDates: 28-29 June 2011Website: www.the-connected-home.com

Visit the website: www.the-connected-home.comTelephone the bookings hotline: +44 (0) 20 7017 5506Email customer services at: [email protected] forget to quote your VIP code when you register

Source: The Connected Home World Summit 2010 Attendance

I am unable to attend, please send me access details to view the events documentation online at 325 + VAT @ 20%

For full terms and conditions, please visit www.the-connected-home.com/termsandconditions

Full Connected Home Eco-system ParticipationSenior Level Attendance

Documents

7808 Connected Home Brochure LR