77896645-Chicago-Food-and-Beverage-Presentation.ppt

7/23/2019 77896645-Chicago-Food-and-Beverage-Presentation.ppt

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GROUP № 5:



Introduction

• Chicago Food & Beverage Company waChicago Food & Beverage Company wa

eta!"ihed in Chicago in #$%'eta!"ihed in Chicago in #$%'

• It produce (ruit )am* canned +h* meat*It produce (ruit )am* canned +h* meat*

vegeta!"e* and non,a"coho"ic !everage'vegeta!"e* and non,a"coho"ic !everage'• It !ecame the +(th "arget -mericanIt !ecame the +(th "arget -merican

producer in the (ood and !everage ectorproducer in the (ood and !everage ector

in #$.5'in #$.5'

• Foreign e/panion p"an tarted at theForeign e/panion p"an tarted at the!eginning o( #$.5 with the new C0O 1r'!eginning o( #$.5 with the new C0O 1r'

Bi"" 2teven'Bi"" 2teven'



3opic #: 4uetion #Internationa"iation

trategie




trategie• 1u"ti dometic or "oca"iation trategy:customizing the frm’s goods/services to tastes andpreerences in dierent national markets.

• G"o!a" trategy:reduction o cost that comes rom economies o scale,

learning eects, and location economies.• 3rannationa" trategy:

hybrid o multi domestic and global strategies;retaining o central control o operations andresponsiveness to local needs.

•

Internationa" trategy:products which designed with domestic market in mindare sold internationally with minimal localization.




trategie• Between #$.5 & #$$6 ac7uired "oca"enterprie in Be"gium* France and Germany.

• In #$$# the +rt 8oint 9enture in 2ingapore'• In #$$5 the econd 8oint 9enture in ong

;ong'• In #$$. the third 8oint 9enture in aiphong'• 0ach )oint venture produce it own product

which are ditri!uted within the "oca" mar<et'• 2u!idiarie are entire"y independent (rom

each other'• 1u"ti dometic="oca"iation trategy>>>




trategie• In ?666 regrouping into region:U2- with it center in Chicago@ 0uropewith it center in Brue"@ -ia in2ingapore'

• Certain product wi"" !e produced !ycertain u!idiarie (or other'Characteritic o( G"o!a" trategy>>

•

2u!idiarie continue producing "oca"pecia"tie though they are dependenton certain product (rom otheru!idiarie' 3rannationa" trategy>>>



3opic #: 4uetion ?R1 orientation* comment &

recommendation




recommendation

• CFB emp"oyed ?5 -mericane/patriate'

•

ead oAce recruit e/patriate(or u!idiarie'

• 0thnocentric orientation>>>




recommendation

Pro!"em:

• 0/patriate manager maye/perience ad)utment pro!"em

• 0/patriate manager may attemptto impoe ty"e which areappropriate at the organiation

head7uarter !ut which may !edeemed inappropriate in the hotcountry




recommendation

• eve"op regiocentric approach>

• ire manager within the regiono( the !uine or "oca""y incethey are aware o( cu"ture andhence !etter undertand andinDuence emp"oyee>

• Eet regiona" !ranche ta<edeciion (or theme"ve ratherthan head 7uarter>



3opic ?: 4uetion #Pau" Fierman a an e/patriate manager

• #$$5 Bache"or egree in 1ar<eting

• #$$5 Product vice,manager withCFB'

• #$$. Regiona" product manager

• ?666 Country !rand manager

• ?66?,?66 1B- in Internationa"

1anagement• ?66 0/patiation to aiphong'

i ! # i $



opic !" #uestion $%aul &ierman as an e'patriate

manager• 3he on"y internationa" e/perience he hadwa a year in O/(ord* Great Britain'

• o deep reearch on the country' !oo<a!out 9ietnam are outdated'

• Eac< o( communication with 4' hourmeeting with Ro!ert Green!erg'

• 3oo much interet in +nancia" ide o(aignment'

• Unhappy poue'

• Bad management o( "oca" emp"oyee'

• Eac< o( adaptation and De/i!i"ity'

i ! # ti $



opic !" #uestion $%aul &ierman as an e'patriate

manager• Company (au"t:

haty recruitment

"ac< o( communication with Pau" "ac< o( training program



3opic ?: 4uetion ?0/patriate management & recruitment

•0/patriate e"ection'

• 3raining andmanagementdeve"opment

• Repatriation o(e/patriate

• Per(ormance appraia"

• Payment (ore/patriate



3opic ?: 4uetion ? 0/patriate e"ection pro!"em:

, tendency to e(uateperormance in home)country with overseas;

) primary ocus ontechnical skills;

) ignoring ointernational e'perience

and adaptability skills

i ! # ti !



opic !" #uestion !*'patriate management +

recruitment• 0/patriate e"ection:• R hou"d e"ect the appropriate candidate (or

e/pat aignment' For enior poition it i wie"yto hire taH with e/tenive internationa"e/perience rather than with proper technica"

<i""* particu"ar"y in the country where the poti to !e he"d'• 3he characteritic o( idea" candidate (or

e/patriation:, high e"(,eteem and e"(,con+dence@

, good communication <i""@ , deire to "earn a (oreign "anguage@ , high adapta!i"ity , a!i"ity to empathie with peop"e o( other

cu"ture

i ! # ti !




recruitment• 3raining and management deve"opment

• Company hou"d provide training a (or

the e/patriate a we"" (or hi=her poueon aignment and cu"ture o( the countrywhere the aignment wi"" ta<e p"ace'

• 3raining on deve"opment o( manageria"

<i""'• Company hou"d create adaptation po"icy'



i ! # ti !




recruitment• Per(ormance appraia"

• On,ite manager appraia"'

• 0va"uation hou"d !e made !y theame nationa"ity a the e/patriateand !y the (ormer e/patriate'

• ome,oAce manager hou"d !econu"ted'

i # ti $



opic " #uestion $*'patriate compensation

methods• Ba"ance heet

• egotiation

•

Eoca"iation• Ca(eteria p"an



opic " #uestion $*'patriate compensation methods

-alance sheet approach

• 3he !a"ance heet approach• 3he Ba"ance 2heet i an approach origina""y

deigned !y 1ercer the !aic o!)ective o(

which i maintenance o( home,country"iving tandard p"u +nancia" inducement:, (oreign ervice premium@

, a""owance e'g' hardhip a""owance*houing a""owance* cot,o(,"iving

a""owance* education a""owance', return tic<et to home country paid@

, "i(e inurance in countrie which areunder war'




-alance sheet approach

-dvantage

• *(uity betweenassignments +e'patriates o the same

nationality;• &acilitates international

mobility;

• *asy to communicate toemployees.

iadvantage

• an result in greatdisparities betweene'patriates o dierentnationalities + localnationals;

• i0cult to manage asre(uires a lot o

inormation on cost oliving inde', ta'ationsystem and salarycomparison.




1egotiation approach

• 3he negotiationmethod

he employer andemployee simplynegotiate thepackage ocompensation.




1egotiation approach

-dvantage

• *ective in case the

company has a smallnumber o e'patriates.

iadvantage

• 2elatively costly

• reates comparability

problems betweenvarious e'patriates.



3opic : 4uetion #0/patriate compenation method

Eoca"iation approach

Eoca"iationapproach:

3t is based on the host

country’s salary and itis easy to see thedierent salaries o

the same position inthe dierentcountries.




4ocalization approach

-dvantage

• *(uity between localnationalities’ salaries

and e'patriates;• *asy to administer

iadvantage

• 1eed or negotiatingsupplements;

•4ess attractive isalary in host countryis much bigger thansalary in overseas

country.




aeteria approach

• 3he ca(eteria approach

individualizing o each e'pat’s beneft plans;

the employer gives each employee a benefts undbudget, and lets the person spend it on thebenefts he/she preers, sub5ect to two constraints;

$st, the employer must limit the total cost oreach employee’s benefts package. !nd, each

employee’s benefts plan must include certainre(uired items 6 or e'ample, 7ocial 7ecurityworkers compensation and unemploymentinsurance.




aeteria approach

-dvantage

• 8llows employee tochoose the benefts

he/she needs;• &le'ible

iadvantage

• *mployees can makebad choices

•8dministrative costscan be high




• From #$.5 ti"" ?66? CFB uednegotiation method'

•

In ?66? R introduced mi/edcompenation method which i !aedon diHerent a"arie (or )unior andenior manager'

•

1ore than % year o( internationa"e/perience internationa" method@

• Ee than % year home countrymethod'



opic " #uestion !7uggestions on *'patriate compensation

methods

• R management hou"d c"ear"ycommunicate the compenationpac<age to each e/patriate'

• 3he !aic a"ary hou"d !e !aed one/perience and <i"" o( the e/patriate'

• 3he !ene+t hou"d !e the ame (or a""'

• 3he pac<age oHered hou"d !e the

ame (or e/patriate (rom the diHerentcountrie !ut with the ame!ac<ground'

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77896645-Chicago-Food-and-Beverage-Presentation.ppt