A STUDY ON CUSTOMER SATISFACTION TOWARDS SHRI KANNAN

DEPARTMENTAL STORES WITH SPECIAL REFERENCE IN NAMAKKAL TOWN

Research Guide: Research student: Mr. K.Gunasekaran, M.Com. M.Phil. PGDBA. S.Rajeswari, Head of the Department, Final year – M.com, Department of Commerce, Selvamm Arts &Science College, Selvamm Arts & Science College, Namakkal. Namakkal.

Questionnaire

1. Name :

2. Sex :

a. Male [ ] b. Female [ ]

3. Marital Status:

a. Married [ ] b. Unmarried [ ]

4. Occupation:

a. Government employees [ ] b. Private employees [ ]

c. Students [ ] d. Agriculture [ ]

5. Monthly income:

a. Below 10000 [ ] b. Rs.10001 to 15000 [ ]

c. 15001 to 20000 [ ] d. Above 20001 [ ]

6. Educational qualification

a. Illiterate [ ] b. Degree holders [ ]

c. Higher secondary level [ ] d. Professional [ ]

7. Where did you purchase on house hold products?

a. Shri Kannan departmental store [ ] b. Srinivasa stores [ ]

c. Kanna super market [ ] d. Others [ ]

8. How do you know about the shri Kannan departmental stores?

a. Relatives [ ] b. Friends [ ]

c. Advertisement [ ] d. Salesman [ ]

9. How much amount spends on purchase of household goods per month?

a. Below 3,000 [ ] b. Rs.3, 000 to 4,000 [ ]

c. Rs. 4,000 to 5,000 [ ] d. Above5,000 [ ]

10. Which type of product are you purchase?

a. Stationary [ ] b. Food production material [

] c. Household products [ ] d. Others [ ]

11. Are you satisfied with product availability of Departmental stores?

a. Highly satisfied [ ] b. Satisfied [ ]

c. Dissatisfied [ ] d. No idea [ ]

12. How long months customer in Shri Kannan departmental stores?

a. Below 2 months [ ] b. 2 or 4 months [ ]

c. 4 – 6 months [ ] d. Above 6 months [ ]

13. What do you feel about brand of Shri Kannan departmental store?

a. Excellent [ ] b. Good [ ]

c. Nice [ ] d. No idea [ ]

14. Why did you select shri Kannan departmental store?

a. Convenience to my home [ ] b. Less price [ ]

c. Delivery of goods [ ] d. Good quality [ ]

15. Are you satisfied with advertisement in Shri Kannan departmental stores?

a. Highly satisfied [ ] b. Satisfied [ ]

c. Dissatisfied [ ] d. No idea [ ]

16. What is your opinion of suitable media for Shri Kannan departmental stores?

a. TV [ ] b. Ratio [ ]

c. Newspaper [ ] d. Outdoor publicans[ ]

17. Are you satisfied with approaches of Shri Kannan departmental stores employees?

a. Highly satisfied [ ] b. Satisfied [ ]

c. Dissatisfied [ ] d. No idea [ ]

18. Are you satisfied with the package?

a. Yes [ ] b. No [ ]

19. If yes, what is your opinion regarding the packaging?

a. Highly satisfied [ ] b. Satisfied [ ]

c. Dissatisfied [ ] d. No idea [ ]

20. Are you satisfied with following factors in stores?

Satisfaction level factors

Highly satisfied

Satisfied Dissatisfied No idea

Price

Quality

Quantity

Transportation

Durability

Delivery

21. If any suggestion in future development: