76411281 Entrepreneurship Project

7/31/2019 76411281 Entrepreneurship Project

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The CAF COFFEE

DAY is a 10 minswalk away from my

home.

It is an excellentplace to hang out.

The Coffee and hot

brownie are the

hot favorites of

this place.

According to asalseman 5 to 7 in

the evening is the

time when the caf is filled to the brim. The most

common order is the hot choclate coffee and choclate

and walnut brownies.

The interior of the place is excellent and the salesman

service is also very good.

They challenge you that you will get your food within

10 mins of placing the order here.


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Location

The adress of the caf is

P-81 SARATH BOSE ROAD

OPP TO BHARAT PETROL PUMP

KOLKATA, WEST BENGAL

It is near the crossing of Sarat Bose Road and HazraRoad. This caf is not found empty because of its

location which is a big asset for the place.


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SelfService Caf Coffee Day Style

The picture above is a stand up note put on all the

tables. Though the caf follows Self-Service systembut this also has a twist. We just have to place our

order and as it is ready and heated up we get it on our

seats.This new system was implemented with the new logo

and is definetly a positive chabge which adds a new


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dimension to the place making itnot just ateen-

place but also a Corporate-place

The ECO-Clean Place

The Caf Coffee Day also has its own set of dustbins.

The pictures labeled 1 and 2 above are of the dustin

present outside the caf clicked from different angles.

These dustibns look good also and add to the

cleanliness factor also so good positive point to go toCaf Coffee Day.


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These dustbins are challenged to be found in all CCD

outlets and thus are a very big advantage against all

other cafs.

Awards

Caf Coffee Day (CCD) has a long list of awards. Some

notable ones are-

CCD has won the best BREWMASTERS in the country.Its track record at the IBC(India Barista

Championship) & WBC(World Barista Championship)

is as follows:

2009: CCD secured the first, third, fourth and Most

Promising Talent position at the IBC and represented

India at WBC at Atlanta2010: First, second and fourth place at the IBC and

represented India at the WBC in London

Other Awards "MOST POPULAR HANGOUT JOINT

AMONGST YOUTH" award at the 3rd GLOBAL YOUTH

MARKETING FORUM 2011. India's Most Popular

Coffee Joint at the Indian Hospitality ExcellenceAwards-2011. Caf Coffee Day featured No.2 in the

Food Services category in the prestigious Economic

Times, Brand Equity, Most Trusted, Peak Performers

List 2010. Most preferred Coffee Shop category


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award winner at the CNBC Awaaz Consumer Awards

2010 The Times of India TimesFood Guide Award

category Best Coffee Bar in Kolkata in 2009, 2010

The Caf Coffee Day Merchandise

If you are a CCD lover you can grab some cool CCD

stuff and keep it with you and enjoy the fun of CCD athome.


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There are a lot of good cups and mugs available. There

are also the very own ccd coffee powder and CCD

chocolate and Dark Chocolate chips!


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Questionnaire

1. Name:2. Age:3. Profession:4. Sex:5. What Coffee Shop do you usually go to? ________________6. How much money do you usually spend at a Coffee Shop?

0-25 Rupees 25-75 Rupees

75-125 Rupees Over 125 Rupees

7. How much time do you usually spend at a Coffee Shop?

Less than 1/2 hour 1/2- 1 hour

1-2 hours Over 2 hours

8.How many people do you usually go with?

Alone With 1 person

2-4 people More than 4 people

9. How often do you visit a Coffee Shop in a month?

Less than3 3- 5

5-7 over 7 days

10. What is the single most important factor for you to choose a Coffee Shop?

Taste of coffee/food

People/ Service

Value for money

11. Any Advise :


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Acknowledgement

I would like to place my acknowledgment first as I

would first like to thank the people who have

supported me in this project. Thanks to all!

I have taken efforts in this project. However, it would

not have been possible without the kind support andhelp of many individuals and organization. I would like

to extend my sincere thanks to all of them.

I am highly indebted to BIRLA HIGH SCHOOL for their

guidance and constant supervision as well as for

providing necessary information.

I would like to extend my gratitude towards my

parents and Entre teacher for their kind co-operation.

I would like to express my special gratitude towardsmy friends for helping me and supporting me.

HOPE YOU LIKE IT!


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76411281 Entrepreneurship Project