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Reach desirable customers located within close proximity of your store or business. 76107 is a community lifestyle publication produced by 360 West magazine. Mailed to the most coveted households in the zip code and adjacent areas in west Fort Worth, content is entirely about the area in which it is distributed. Copies are also distributed to advertisers and high traffic business locations. Advertise in a targeted, sophisticated way to those most likely to patronize your store or business.
76107 MAGAZINE2020 MEDIA KIT
ARLINGTON HEIGHTS - CAMP BOWIE - CRESTWOOD - CULTURAL DISTRICT MONTGOMERY PLAZA - MONTICELLO - RIVERCREST - SO 7 - WEST 7TH - WESTOVER HILLS
WHY WEST FORT WORTH
SHOULD BE IN YOUR MEDIA PLAN
Fort Worth’s west side is a mixture of culture and
Cowtown, and is where the area’s most affluent
neighborhoods are located. It is home to world class
museums and Texas Christian University, and the site of
top equestrian events. Readers who live in this area have
the means to shop and spend at levels well beyond the
market average. The most desirable neighborhoods
within the zip and throughout all of west
Fort Worth receive 76107 Magazine via mail.
These are the members of country clubs such as
Rivercrest, Colonial, Ridglea and Shady Oaks.
183
199
377
White Settlement Rd.
MONTICELLO
CRESTWOOD
WEST 7TH
ARLINGTONHEIGHTS
RIVERCRESTWESTOVER
HILLS
W. 7th St.
Lancaster Ave.
Uni
vers
ity D
r.
Hor
ne S
t.
Mon
tgom
ery
St.
Hul
en S
t.
Camp Bowie Blvd.
W. Vickery Ave.
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DISTRIBUTION OVERVIEW
6,700 copies mailed in 76107
3,400 bonus copies in Mira Vista, Montserrat, Tanglewood, Park Hill, Berkeley, Mistletoe Heights, Colonial Country Club, Overton Park, TCU, Ridglea and downtown Fort Worth.
900 local business and store copies
11,000 total distribution per issue
40,714 Print/Digital readership
CIRCULATION & READERSHIP
Market % 76107 Reader %HOME (APPRAISAL) VALUES:$300K - 500K 9% 28%$500K - 1 million 3% 37%$1 million+ 1% 12%
HOUSEHOLD INCOME:$150K - 250K 9% 34%$250K - 500K 2% 18%$500K+ 1% 12%
ASSETS:$375K - 750K 9% 18%$750K - 1 million 3% 16%$1 million+ 4% 49%
MORTGAGE:$250K - 500K 4% 19%$500K+ 1% 6%
DEMOGRAPHICS/LIFESTYLE:Homeowner 58% 76%Married with kids 40% 54%Own an SUV 15% 29%Charity Donor 29% 39%Urban Upper Crust 1% 10%Reaping Their Benefits 2% 9%Healthy, Wealthy & Urbanized 7% 13%Habitual Indulgence 1% 6%Habitual Spending 5% 20%Frequent Spending 3% 7%
Source: Fort Worth eMedia (Oct., 2017)
READER PROFILE
Space Close: Jan. 10Artwork Close: Jan. 15Publishes: Jan. 24
Space Close: Feb. 28Artwork Close: Mar. 4Publishes: Mar. 13
Space Close: May 29Artwork Close: June 3Publishes: June 12
Space Close: July 3Artwork Close: July 8Publishes: July 17
Space Close: Aug. 28Artwork Close: Sept. 2Publishes: Sept. 11
Space Close: Oct. 23Artwork Close: Oct. 28Publishes: Nov. 6
2020 PLANNING CALENDAR
JAN/FEB MAR/APR MAY/JUNE JULY/AUG SEPT/OCT NOV/DEC
• Locally Owned Businesses
• Doctors Worth Knowing• Chefs/Caterers Worth
Knowing
• Dentists Worth Knowing
• Best of 76107
• Attorneys Worth Knowing
• Women to Watch
• Faces of Fort Worth • Best Real Estate Agents
Calendar subject to change. Special advertising sections and deadlines are prior to run of book deadlines. For more information, contact your account manager or 817-632-8100.
SPECIAL ADVERTISING SECTIONS
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On the pages that follow, you’ll find profiles of businesses that call our area home. We’re proud to feature these local professionals
because they truly understand and value their customers. They serve their friends and neighbors in the community we all love. We encourage you to support local by buying local.
Special Advertising Feature
Locally Owned
Businesses Worth Knowing
360 West Magazine
TOP DOCTORS 2020
op Doctors is a nomination-based project in which we ask physicians in the area to vote for other physicians in various specialties. We ask doctors to vote for doctors who
exemplify excellence in their specialties. This list is a service to readers, giving them a doctor’s perspective regarding the top doctors in 58 specialty areas. The list is intended to allow readers to see and celebrate their physicians who make the list. It gives those seeking medical information a place to see doctors highlighted for achievement and reputation, and it can be a great tool for finding the right doctor for their needs. It can also be a means for doctors to make the community aware of their specific specialties and areas of expertise. To complete this nomination project, 360 West magazine contracted DataJoe
Research to conduct nominations using an online ballot for collecting, vetting, and tallying the votes. DataJoe Research is a survey/research company specializing in data collection and verification. It conducts various nominations across the United States on behalf of publishers. We recognize that there are many good doctors who are not shown in this representative list. This is only a sampling of talented professionals within the region. Inclusion in the list is based on the opinions of responding doctors in the region. We take time and energy to ensure fair voting, although we understand that the results of this survey nomination are not an objective metric. We certainly do not discount the fact that for various reasons many excellent doctors may not appear on the list.
Presenting our annual list of the region’s best physicians – in 58 specialties – as chosen by their peers
T
P R O M O T I O N A L F E A T U R E
n our very first BEST OF 76107 reader survey, we weren’t sure what to expect in terms of participation and interest. However, we were pleased to learn that many of you have strong opinions and want to share your insider perspective with others. The
BEST OF 76107 survey had more than 960 completed ballots, and local businesses received approximately 6,400 votes in one or more categories. A statistically valid survey at the county-wide level is approximately 500 responses, so to have such a high number of completed ballots from a smaller geographic area like 76107 ensures the accuracy of these picks. To prevent ballot stuffing, readers were only allowed to submit one ballot per email address. In addition, to encourage a broad base of votes in each category, participants who cast votes in 20 or more categories were eligible for a $500 grand
prize. To be among the list of winners you had to meet certain criteria. First, you had to have a location in 76107 or, in the event of a service-based business, 76107 had to be part of your service area. You also had to be a top vote-getter in your category. In many categories we are recognizing two winners — both a Readers’ Choice and a Publisher’s Pick. Both winners were top vote-getters. While we congratulate these winners, we recognize that many successful and popular businesses did not make the list. Our area is fortunate to have a variety of choices from which to select and this list is provided as a service to readers who may be new to the area or are looking to branch out and try a new restaurant, a new service-related business, or other retailer. You’ll find the complete list of 107 winners in 55 categories on the following pages.
P R O M O T I O N A L F E A T U R E
I
BEST OF
Results of our annual reader survey of the best food and drink, services, shopping and more
TOPATTORNEYS
2020
360 West Magazine
P R O M O T I O N A L F E A T U R E
Presenting our annual list of the region’s best attorneys — in 43 specialties — as chosen by their peers
Top Attorneys 2019 is a nomination-based project in which we ask area attorneys to vote for other attorneys who exemplify excellence in a variety of different specialties. The Top Attorneys list provides a service to
readers, giving them attorneys’ perspective on their peers. The list also is intended to allow readers to see and celebrate the achievement of their attorneys who make the list. Additionally, it gives those seeking legal information a place to see attorneys recognized for their expertise and reputation and helps them select the right representation for their needs. It also can be a means for attorneys to make the community aware of their specific specialties and areas of expertise.
We take time and energy to ensure fair voting. We recognize that there are many good attorneys who do not appear on this list for various reasons. This is only a sampling of the talented professionals within the region. Inclusion in the list is based on the opinions of responding attorneys in the area and the results, therefore, are not objective. 360 West magazine contracted with DataJoe Research to conduct nominations using an online ballot for collecting, vetting and tallying the votes. DataJoe Research is a survey/research company specializing in data collection and verification. It conducts various nominations across the United States on behalf of publishers.
FACES OFFORT WORTH 2020
Meet some of the people behind local businesses who serve Fort Worth
S P E C I A L A D V E R T I S I N G S E C T I O N Special Advertising Section
On the pages that follow, you’ll find information about area real estate professionals worth knowing. These are some of our area’s most talented individuals, which we’re proud to feature in our Best Real Estate Agents & Top Producers 2018 profile section. These individuals and the companies they represent can provide the
guidance you need when buying or selling.
P R O F I L E S
New & NotableNew retail and news you can use
HappeningsThings to do, places to go, people to see
Dining GuideRestaurant news and listings
IN EVERY ISSUE EDITORIAL DEPARTMENTS/FEATURES
RATES, DEADLINES & SPECIFICATIONS 2020
2-Page Spread
Bleed:19” X 11.3125”
Trim:18.5” X 10.8125”
Full Page
Bleed:9.75” X 11.3125”
Trim:9.25” X 10.8125”
1/2 PageHorizontal 8.25” X 4.75”
1/4 Page 4” X 4.75”
1/2 PageVertical 4” X 9.75”
Publication Trim Size: 9.25” wide x 10.8125” high
Image Resolution: 300 DPI
Line Screen: 150 LPI
Safety: Keep live matter 1/2” from the trim on all sides
Bleed: Include 1/4” bleed outside trim on all pages/spreads
Fort Worth Targeted E-Newsletter
Geo targeted exclusive email delivered to your desired zip codes
30,000 recipients - $1,500 per E-Newsletter
For more info call 817-632-8100 ext. 1101 or visit us online at 76107magazine.com
Circulation: 11,000Print/Digital readership: 40,714
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For current advertising rates, including special discountsfor new advertisers, call 817.632.8100 ext. 1101, oremail [email protected].