7107 Islands beyond the Usual. LOCATION Southeastern Asia, archipelago between the Philippines Sea and the South China Sea, east of Vietnam Southeastern

7107 Islands beyond the 7107 Islands beyond the UsualUsual

LOCATIONLOCATION

Southeastern Asia, Southeastern Asia, archipelago between archipelago between the Philippines Sea and the Philippines Sea and the South China Sea, the South China Sea, east of Vietnameast of Vietnam

Geographic Coordinates: Geographic Coordinates: 13 00 N, 122 00 E13 00 N, 122 00 E

Capital City: ManilaCapital City: Manila

FAST FACTSFAST FACTS ClimateClimate

• Hot and Dry – March to MayHot and Dry – March to May• Rainy – June to OctoberRainy – June to October• Cool – November to FebruaryCool – November to February• Temperature : 78ATemperature : 78A00F/25AF/25A00C to C to

90A90A00F/32AF/32A00C ; humidity 77%C ; humidity 77%

PopulationPopulation• 89,468,677 July 2006 est89,468,677 July 2006 est

FAST FACTSFAST FACTS

LanguagesLanguages• 2 official language: English and Filipino2 official language: English and Filipino• 8 major dialects 8 major dialects

ReligionReligion• 83 % Catholics83 % Catholics• 5 % Muslim5 % Muslim• 12 % smaller Christian dominations and 12 % smaller Christian dominations and

BuddhistBuddhist

BRIEF HISTORYBRIEF HISTORY Discovered in 1521 by Discovered in 1521 by

Ferdinand MagellanFerdinand Magellan 1565 Miguel Lopez de 1565 Miguel Lopez de

Legazpi established a Legazpi established a Spanish Base in town of Spanish Base in town of ManilaManila

1898 succeeded in 1898 succeeded in winning Independence winning Independence after 350 yearsafter 350 years

1898 became the 11898 became the 1stst and only colony of the and only colony of the

United States United States

BRIEF HISTORYBRIEF HISTORY 1935 became a self-1935 became a self-

governing Commonwealthgoverning Commonwealth Manuel Quezon was elected Manuel Quezon was elected

as President – prepared the as President – prepared the country for Independence country for Independence after 10 year transitionafter 10 year transition

1942 Philippines fell under 1942 Philippines fell under Japanese occupation Japanese occupation during WWIIduring WWII

US and Filipinos fought US and Filipinos fought together in 1944-45together in 1944-45

1946 regained Independence1946 regained Independence

Went through a series of political Went through a series of political upheaval until the present dayupheaval until the present day

PROFILEPROFILE 33rdrd largest English speaking country in the largest English speaking country in the

worldworld Democratic GovernmentDemocratic Government

* Executive Branch* Executive Branch- Headed by Chief of Staff - Headed by Chief of Staff

(President) and V.President(President) and V.President- Cabinet- Cabinet

* Legislative Branch* Legislative Branch- Senate- Senate- House of Representatives- House of Representatives

* Judicial Branch* Judicial Branch- Supreme Court- Supreme Court

ECONOMYECONOMY

Major industriesMajor industries• Agriculture : sugarcane, coconuts, rice, Agriculture : sugarcane, coconuts, rice,

corn, bananas, cassavas, pineapple, corn, bananas, cassavas, pineapple, mangoes, pork, eggs, beef, fishmangoes, pork, eggs, beef, fish

• Industry : Electronics assembly, Industry : Electronics assembly, footwear, pharmaceutical, chemicals, footwear, pharmaceutical, chemicals, wood products, food processing, wood products, food processing, petroleum refining, fishingpetroleum refining, fishing

ECONOMYECONOMY Currency : Peso

GDP (purchasing power parity) $451.3 B (2005 est)

GDP: $91.36 B (2005 est)

GDP (real growth rate) 5.1% (2005 est)

GDP (per capita, PPP) $5,100 (2005 est)

GDP (composition by sector)- (2005 est) Agriculture – 14.8 %

Industry – 31.7 %

Services – 53.5 %

ECONOMYECONOMY Labor Force – 36.73 million (2005 Labor Force – 36.73 million (2005

est)est)• Agriculture – 36%Agriculture – 36%• Industry – 16 %Industry – 16 %• Services – 48 % (2004 est)Services – 48 % (2004 est)

Unemployment Rate – 12.2% (2005 Unemployment Rate – 12.2% (2005 est)est)

Population below Poverty line: 40% Population below Poverty line: 40% (2001 est)(2001 est)

ECONOMYECONOMY Household income or consumption by Household income or consumption by

percentage share: (2003 est)percentage share: (2003 est)• Lowest 10% -2.3% Lowest 10% -2.3% • Highest 10% – 31.9% Highest 10% – 31.9%

Inflation rate : 6.2 % (2006)Inflation rate : 6.2 % (2006)

Investment : 16.3 % of GDP (2005 est)Investment : 16.3 % of GDP (2005 est)

Revenues : $12.38BRevenues : $12.38B Expenditure : $15.77BExpenditure : $15.77B

ECONOMYECONOMY Public debt : 77.4% of GDP (2005 Public debt : 77.4% of GDP (2005

est)est)

Imports : $42.66B (2005 est)Imports : $42.66B (2005 est)• Raw materials, machinery and equipment, fuels, vehicles and vehicle parts, plastic, Raw materials, machinery and equipment, fuels, vehicles and vehicle parts, plastic,

chemicals, grainschemicals, grains• Import partners: US 18.8%, Japan 17.4%, Singapore 7.8%, Taiwan 7.3%, South Korea Import partners: US 18.8%, Japan 17.4%, Singapore 7.8%, Taiwan 7.3%, South Korea

6.2%, China 6%, Malaysia 4.5% (2004)6.2%, China 6%, Malaysia 4.5% (2004)

ECONOMYECONOMY

Exports: $41.25B (2005 est)Exports: $41.25B (2005 est)• Electronic equipment, machinery & Electronic equipment, machinery &

transport equipment, garments, opticla transport equipment, garments, opticla instruments, coconut products, fruits & instruments, coconut products, fruits & nuts, copper products, chemicalsnuts, copper products, chemicals

• Partners: Japan 20.1%, US 18.2%, Partners: Japan 20.1%, US 18.2%, Netherlands 9%, Hongkong 7.9%, China Netherlands 9%, Hongkong 7.9%, China 6.7%, Singapore 6.6%, Taiwan 5.6%, 6.7%, Singapore 6.6%, Taiwan 5.6%, Malaysia 5.2% (2004)Malaysia 5.2% (2004)

TRANSNATIONAL ISSUESTRANSNATIONAL ISSUES

International Disputes:International Disputes:• Philippines claim sovereignty over Philippines claim sovereignty over

Spratly IslandsSpratly Islands• Island also claimed by China, Malaysia, Island also claimed by China, Malaysia,

Taiwan and VietnamTaiwan and Vietnam

Illicit drugs: Illicit drugs: • Domestic methamphetamine productionDomestic methamphetamine production• Marijuana Marijuana

The Country and its PeopleThe Country and its People

Pinoy –Filipino MalePinoy –Filipino Male Pinay – Filipina FemalePinay – Filipina Female

What you need to know….What you need to know….

Filipinos love to eatFilipinos love to eat

““Po” or “Opo” – form of acknowledgement Po” or “Opo” – form of acknowledgement when one calls an elder’s namewhen one calls an elder’s name

Touching an elder’s hand to ones Touching an elder’s hand to ones forehead is a sign of respectforehead is a sign of respect

The Country and its PeopleThe Country and its People

One of the highest literacy rates in One of the highest literacy rates in Asia at almost 100%Asia at almost 100%

22ndnd happiest country according to the happiest country according to the world happiness indexworld happiness index

When giving directions, most When giving directions, most Filipinos point with their lipsFilipinos point with their lips

What you need to know….What you need to know….

Known for being compassionate Known for being compassionate people and know how to pay debt.people and know how to pay debt.

The Country and its PeopleThe Country and its PeopleWhat you need to know….What you need to know….

PakikisamaPakikisama or knowing how to get on or knowing how to get on well with otherswell with others

Utang na loobUtang na loob or a sense of gratitude or a sense of gratitude

HiyaHiya or fear of losing face or not or fear of losing face or not wanting to trouble anyonewanting to trouble anyone


Bahala naBahala na means what will be, will be means what will be, will be

Filipinas are known for their grace, Filipinas are known for their grace, beauty and warmthbeauty and warmth

Filipinos celebrate anything & everything – Filipinos celebrate anything & everything – (festivals for all kinds of saints and native dances)(festivals for all kinds of saints and native dances)

Bayanihan or spirit of Bayanihan or spirit of Kinship and camaraderieKinship and camaraderie

HospitalityHospitality

PiousnessPiousness

Close Family RelationsClose Family Relations


TOURISM SITUATIONERTOURISM SITUATIONER

Department of TourismDepartment of Tourism

The Department of Tourism (DOT) The Department of Tourism (DOT) shall be the primary government shall be the primary government agency charged with the agency charged with the responsibility to encourage, promote, responsibility to encourage, promote, and develop tourism as a major and develop tourism as a major socio-economic activity to generate socio-economic activity to generate foreign currency and employment foreign currency and employment and to spread the benefits of tourism and to spread the benefits of tourism to both the private and public sector. to both the private and public sector.


Vision:Vision:

- Improve accessibility of travel destinations

- Make tourism products better and more affordable

-Promote a culture of tourism among local residents

- Increase recognition of tourism as an effective and efficient tool towards socio- economic development of the Philippines

Department of Tourism Region III


Mission:Mission:- To generate foreign currency and employment

- To spread the benefits of tourism to a wider segment of the population with the support, assistance and cooperation of both the private and public sector

- To ensure the safe, convenient, enjoyable stay and travel of foreign and local visitors in the Philippines

Department of Tourism Region III

8 Anchor Destinations8 Anchor Destinations

MANILAMANILA• Country’s capitalCountry’s capital• Fast growing metropolis Fast growing metropolis • Showcase different culturesShowcase different cultures

CEBUCEBU• Queen City of the SouthQueen City of the South• Site of new and exciting business Site of new and exciting business

ventures between local and foreign ventures between local and foreign capitalcapital


DAVAODAVAO• Industrial hub of Mindanao Industrial hub of Mindanao • Mt. Apo – highest peak in the country Mt. Apo – highest peak in the country

and home of the Philippine Eagleand home of the Philippine Eagle


BAGUIOBAGUIO• Country’s Summer Capital Country’s Summer Capital • 1500 meters above sea, 8 degrees 1500 meters above sea, 8 degrees

cooler than lowlandscooler than lowlands• Jump-off point to the famous Banawe Jump-off point to the famous Banawe

Rice TerracesRice Terraces


BORACAYBORACAY• Known as Island paradiseKnown as Island paradise• Powder white sand, crystal blue watersPowder white sand, crystal blue waters• Located at northern tip of Panay island, Located at northern tip of Panay island,

3 hours from Manila3 hours from Manila


8 Anchor Destinations8 Anchor Destinations PALAWANPALAWAN

• Country’s Last FrontierCountry’s Last Frontier• Situated between Mindoro Island and Situated between Mindoro Island and

North BorneoNorth Borneo• Home to over 80 minority groups, Home to over 80 minority groups,

Calamian deer, Palawan bearcatCalamian deer, Palawan bearcat• White sand beaches, black marble caves, White sand beaches, black marble caves,

breathtaking dive sitesbreathtaking dive sites

BOHOLBOHOL• Country’s 10Country’s 10thth largest Island largest Island• Pristine white beaches, wonderful dive Pristine white beaches, wonderful dive

sites, Chocolate Hills and Tarsiersites, Chocolate Hills and Tarsier• Site of historic Blood compact between Site of historic Blood compact between

Sikatuna and Legazpi Sikatuna and Legazpi


LAOAG/VIGANLAOAG/VIGAN• Located in Ilocos Norte and Ilocos SurLocated in Ilocos Norte and Ilocos Sur• Impressive wide highways and narrow Impressive wide highways and narrow

cobble stoned homes, antiquated towns, cobble stoned homes, antiquated towns, Antillan ancestral homesAntillan ancestral homes


Philippine Tourism: Breaching Three Million Arrivals and 40% Growth in Tourist Spend for 2007

Philippine Tourism: Breaching Three Million Arrivals and 40% Growth in Tourist Spend for 2007

Sec. JOSEPH H. DURANO

Department of Tourism

Sec. JOSEPH H. DURANO

Department of Tourism

1.99

2.84

1.801.93

1.90

2.29

2.62

3.09

1.50

2.00

2.50

3.00

3.50

2000 2001 2002 2003 2004 2005 2006 2007

The 2007 has been a breakthrough for Philippine tourism as healthy growth in visitor arrivals was recorded.

2.133

1.722 1.740

3.465

1.5221.990

2.236

4.885

1.50

2.00

2.50

3.00

3.50

4.00

4.50

5.00

2000 2001 2002 2003 2004 2005 2006 2007

For the first time ever, foreign expenditure posted a hefty growth of 40.99% to reach For the first time ever, foreign expenditure posted a hefty growth of 40.99% to reach US$4.885 Billion.US$4.885 Billion.

The Department of Tourism’s ultimate goal is to attract not only more tourists, but also higher value visitors that stay longer and spend more generating more opportunities for the country.

The Department of Tourism’s ultimate goal is to attract not only more tourists, but also higher value visitors that stay longer and spend more generating more opportunities for the country.

The DOT will target US$ 5.8 Billion in tourist spend in 2008, surpassing two years earlier the medium term goal of US$ 5.0 Billion in 2010.

The DOT will target US$ 5.8 Billion in tourist spend in 2008, surpassing two years earlier the medium term goal of US$ 5.0 Billion in 2010.

THANK YOUTHANK YOU

DEPARTMENT OF TOURISMDEPARTMENT OF TOURISM www.visitmyphilippines.comwww.visitmyphilippines.com

Documents

7107 Islands beyond the Usual. LOCATION Southeastern Asia, archipelago between the Philippines Sea and the South China Sea, east of Vietnam Southeastern