Set yourself apart from the pack.

7 WAYS A CRM WILL BOOST YOUR COMPANY’S SUCCESS

2

Grow Your Business with Confidence

Set yourself apart from the pack.

The broader business community wants you to manage your customers poorly. Why?

Customer management has quickly become one of the top ways businesses set themselves

apart. Companies that get ahead of the pack have adopted modern CRM, or customer-

relationship management, platforms. Once used exclusively by larger companies to better reach

customers, CRM platforms are now the competitive difference for every business, regardless of

industry.

3

Grow Your Business with Confidence

What is a CRM Platform?A CRM platform increases visibility and helps you remember those important details about your

customers. All your key customer data is stored in one place that multiple internal teams can

view and manage. Sales, Marketing, and Customer Care are three core teams that can benefit

from this powerful tool’s extensive capabilities. What’s more, CRM’s can easily be integrated

with the rest of your business. With the right integrations, you can bring over key inventory and

warehouse information from your Enterprise Resource Planning (ERP) system.

CRM systems simplify the hard parts of customer management. Tracking sales efforts,

automating data entry, tracking customer responses, and communicating across teams all

become second nature. The distance from your customers shrinks, causing an increase in sales

and, thus, company growth. Here are some direct benefits your business can derive from

implementing a new CRM software:

4

Grow Your Business with Confidence

1. Free Up Your Sales Team’s Time

Companies can easily boost sales and profits with a little help from their

friends…in this case, a CRM that takes care of routine tasks. Today’s CRM’s

offer a 360-degree view of your customers, allowing you to automate your

customer-centric operation. Top performing salespeople have verified that

their companies’ CRM technology is the key factor behind their success.1

CRM solutions greatly boost your efficiency for both operations and

customer engagement. Gone are the days that you’re frantically chasing

down crucial information. You no longer have to worry about interpreting, updating or

synchronizing spreadsheets. CRMs ensure that valuable customer information or notes are not lost

or thrown away. It reduces the dangers of inconsistent employee-customer interactions.

Success is enhanced by cutting edge AI technology with integrations like Salesforce’s Einstein.

According to estimates, AI-Powered CRM will contribute a whopping $394 billion in revenue. 2 Over

28% of organizations worldwide have already adopted this technological upgrade. 3 AI makes

predictive suggestions and eliminates any unavoidable blind spots, giving you a clear path to

customer satisfaction.

1 6 ways CRM helps you grow your business; Salesforce2 Increased revenue from artificial intelligence adoption in customer relationship management (CRM) activities in the United States, from 2017 to 2021 (in billion U.S. dollars); Statista3 A Trillion-Dollar Boost: The Economic Impact of AI on Customer Relationship Management; IDC

5

Grow Your Business with Confidence

“Time is money.” Easy to access data from reports, dashboards, and AI, improve efficiency,

decrease time, and lower overall cost of sales. CRM systems help you understand where to put

your efforts, so you don’t waste resources on a customer or potential customer who may not

want what you’re selling. For instance, there is 60 to 70% likelihood that an existing customer will

do business with you. Compare that to the 5 to 20% likelihood of a new client.4 Through sales

forecasting in CRM’s, your sales team now has the ability to understand potential

deals/opportunities, so they can understand what to go after.

CRM’s give your sales team a new set of eyes, providing an in-depth understanding of your

customer's journey from lead generation to loyalty. Your CRM system will provide insights on the

right ways to get more referrals and ultimately new customers. In doing so, you’ll avoid wasting

time and money cold-calling or chasing dead-end leads.

2. Reduce the Cost of Sales

4 Customer Retention Statistics – The Ultimate Collection for Small Business; Small Business Trends

6

Grow Your Business with Confidence

3. Give Clients Unique Attention

With technology advancements, hyper individualization has become more evident and even

expected in recent years. According to Salesforce, 46% of sales leaders say that individualized

relationships are vital to sustaining success. Without a CRM system, it is challenging to gain in-

depth insights into your business’ relationship with each customer.

No matter the size of your business, a strong relationship is essential to fostering trust and

enhancing customer retention. A CRM system will help you get there. With a CRM system, your

company can finally put a finger on each customer’s goals, preferences, and inevitable

challenges. More profound insights into the needs of each customer, will allow you to make

recommendations of products relevant to customer interests at the right time. Successfully

following up becomes a natural process.

An excellent CRM system will also provide information on the here and now, namely how

customers are currently using your products and services. This is a piece of powerful

information that can be used to scale your 1-to-1 relationships and provide the best-

personalized engagement platforms. Your business becomes customizable to each customer,

fostering trust and loyalty.

46% of sales leaders say that individualized relationships are vital to sustaining success.

- Salesforce

7

Grow Your Business with Confidence

4. Prevent Data Security Breaches

CRM platforms keep customer data in a centralized system rather than countless disconnected

desktops. They allow companies to keep close tabs on their data flow through a single channel to

more easily detect data breaches. CRM platform providers, such as Salesforce and Microsoft,

increase this security by hosting data on the cloud, instead of you needing to create an on-premise

security system.

With an excellent CRM system, it also becomes easier to implement multiple layers of security

routines and tighter contractual obligations. For instance, a cloud-hosted CRM provides better

ways to place additional layers of login protocols and passwords as well as minimize access to

server hardware. Therefore, CRM provides an avenue to store and manage data from all

departments in your company in one single secure ecosystem.

Data security is a critical topic in 2019. A recent data breach revealed over 2 billion unencrypted

records of marketing data were leaked.5 Companies must enhance the features and operation

processes of their CRM software to protect the information of their clients. Without doing this, your

business risks enormous data breaches which can destroy the trust of clients and harm your

business. As technology evolves, hackers evolve as well. As hackers evolve, companies need to

evolve too.

5 2 Billion Unencrypted Records Leaked in Marketing Data Breach --What to Do Next; Forbes

8

Grow Your Business with Confidence

5. Keep Customers Longer

Decreasing your customer defection rate by 5% increases profits up to 95%.6 Without a CRM

system, it is a challenge to understand your ideal customer and to create effective strategies.

This can lead to a feeling of disconnect and the eventual loss of customers. As mentioned earlier,

CRM systems position you in a place of power and give you the ability to understand customer

relationships on an individual level. Your sales team is given the ability to act proactively,

addressing challenges your customers may not have been aware of.

Customer service goes beyond looking internally. It is dictated by your competitors, and how

they are managing their customers. A CRM system helps you stay ahead of your competition,

helping you understand what your customer’s next move is and how your relationships with

investors are. Properly managing your customers gives you a leg up. A CRM system puts crucial

information directly in front of you, so you don’t miss a beat.

6 The Value of Keeping the Right Customers; Harvard Business Review

9

Grow Your Business with Confidence

6. Work Better On-The-Go

Gone are the days of being tied to a desktop or laptop. Mobile CRM’s finally allow you to take

advantage of full CRM capabilities from all kinds of devices. With this extreme mobility and

convenience, your sales team can keep track of consumer information in real time. Your

managerial team will have access to incoming information like completed field checks, client

meetings, and even back-office processes. Increased mobile CRM usage can improve efficiency by

about 15% 7 and can boost customer experience in the process.

Think back to the last e-mail response you got. How quickly did you get a response? It feels good

to get a quick response, and it tends to add a pleasant element of surprise. You want your

customers to feel the same satisfaction. Mobile CRM’s can end delays and speed up

communication between your company and your clients. By increasing accessibility to all kinds of

information regardless of your location, CRM’s streamline the communication process and make it

easier ways to find valuable information in notes, conversations, emails, and sales history. With an

excellent mobile CRM system, your sales team will always have the information they need at their

fingertips, so they can quickly complete key tasks not minding location.

7 36+ Impressive Sales Statistics You Need to Know in 2019; G2 Learning Hub

10

Grow Your Business with Confidence

5. Find Better Leads

Your company may fail to convert 79% of marketing leads to sales if you are lacking a CRM

software.1 This is a shocking statistic, especially when your organization does not have a CRM

system or is operating on an outdated platform.

A CRM system gives your sales team the right information, making it easier to target the right

prospects that will generate revenue. Without a CRM system, more time will be spent trying to

figure out where you can find the right clients. In addition, it becomes difficult to track and adjust

for market trends. Time and efficiency are vital factors that can be used to draw power gains to

your business.

This technology, additionally, keeps your managerial team in the loop with accurate insights. This

will further impact and refine your lead strategies. CRM’s can help your administrative team

understand weakened areas so that the right resources and effort can spend strengthening those

areas to bring about overall improvements in your business operations.

11

Grow Your Business with Confidence

Final ThoughtsBusinesses of all shapes and sizes must ensure that their operations are streamlined and

customer-centric. Too often a clear view of the customer slips out of reach and a potential win

turns quickly into failure. Even when you are selling the best product, without equally excellent

customer service, it becomes harder to acquire or retain customers. All businesses require a

modern CRM system to ensure accuracy and efficiency in customer management. CRM

systems have robust functionalities that alleviate your employees from menial tasks, increase

data security, pinpoint leads that are more likely to convert, and provide greater visibility of

your customer’s habits. As some say, a CRM is like a conductor who directs different kinds of

instrument towards the creation of a solid music piece in just one fluid motion.8 Business

consists of many moving parts that are easy to lose track of. With a CRM system, your company

runs more smoothly with less effort on the part of you and your employees. Like a CRM system,

FMT Consultants would like to be here to guide you through the process of selecting what’s

right for your company. CRM’s are incredible pieces of technology but not all are the same. Give

us a call at (833) 827-4271 to discuss your unique situation. A helpful hand is waiting for you.

We've hired and worked with lots of vendors and partners over the years and have never been happier than working with FMTConsultants.

- Nick RichtsmeierChief Operation Officer at Trilogy Financial

We put our clients at the center of everything we do.

When we think of our customers, our goal is to optimize the core of the organization. There is no single “right

way” and no single technology that works for every business. FMT aims to stay away from practice-specific

communication and aim to offer the right combination of products, services, project delivery, and ongoing

customer care. It is our sincere desire to create success and a competitive advantage for your company.

© 2018 FMT Consultants. All rights reserved. FMT Consultants

MAKES NO WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, AS TO THE INFORMATION IN THIS DOCUMENT.

Get Started with FMT ConsultantsVisit us to speak with a representative, view a demo, or learn more about our solutions for

small and midsized businesses.

Call 833 – 924 – 6527 to speak directly to an FMT representative.

You’re the center of everything we do