7 tools of goodinformationdesign(but you can use them for other types of design too)

don’t worry, you already know this.

All the key principles of good design apply, whether they’re print, environmental, or interactive.

However, the following basic tools are particularly effective in solving information design challenges.

design tool #1

color

People identify with colors.It is an effective way to convey diferentiation. It allows the reader to quickly scan and isolate

important elements, and impart meaning.

What do you identify red with?

What do you identify red with?

Colors can create identities.

Who are these companies?

An understanding of culture is important when using color to evoke certain responses -

color means different things to different cultures.

Designers often choose color as the central organizing element of a piece.

design tool #2

type styling

The styling of type can create hierarchy, and differentiate types of information.

Type weights, scales, italics, contrasting fonts... they can all be part of your design arsenal.

Don’t be afraid to play with typography. It can play a pivotal role in your overall message.

design tool #3

design tool #3

weight + scale

Humans scan patterns and differences as a way to read quickly.

Changes in the weight and scale of artwork and type can signal that certain pieces of information

are more important.

design tool #4

structure

design tool #1

Structure helps us navigate through

complexity, and leads to a quicker

understanding of new things.

Grids help navigate the reader through complex information.

Grids direct regular readers to information that is usefull to them (and allow them to ignore what isn’t).

design tool #5

grouping

Clustering information helps readers quickly

locate the information they are seeking.

Multiple entry points allow a reader to absorb

information as visual sound bytes.

The grouping of information can signal

hierarchies of important, especially when grouped

with changes in color, weight, and scale.

design tool #6

graphic elements

Lines, Rules, Bullets and other graphic devices attract the eye.

These devices can also act as tools for showing visual direction, leading the viewer around the work.

design tool #7

Imagery

Captivating images draw readers in.Boring images are a great way to ensure nobody

will read what you have to say.

Combining text and image is one of the most important ways to help a reader retain information.

A smart use of: color type styling weight + scale structure grouping graphic elements imagery

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