7 Tips for Effective EU Public Affairs - Practical Ideas to Reach the Highest Impact for Your Issue

7/28/2019 7 Tips for Effective EU Public Affairs - Practical Ideas to Reach the Highest Impact for Your Issue

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Free Webinar - 26 June 2013 -1-2pm

Please turn up your computer speakers or put on you r

headset

You can ask quest ions in w r i ting in the chat panel

7 Tips for Effective EU Public

Affairs: Practical ideas to

reach the highest impact foryour issue


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ABOUT THE WEBINARSERIES

1


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EU Lobbying, Ethics &Transparency: "Do"-s

and "Don't"-s

Risk Regulation in th e

EU: Sectors ,

Advo cacy and the

Precaut ionaryPrincip le

Regulatory AffairsExplained: What you

must know about

implementing &delegated acts

How to Master EUInterest

Representation: TheBM guide to EU

lobbying best practices

7 Tips for Effective EUPublic Affairs: Practical

ideas to reach thehighest impact for your

issue

Digital Communicationin EU Affairs: How to

master Twitter, Linkedin& social media in public

affairs

EU Public Affairs

Forecast until June2014: What to expect

until the end of BarrosoII and beyond?


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GOOD TO KNOW

2


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Turn off your Outlook, Skype and other programs


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Ask via chat in the bottom left chat box


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Questions will be answered during & after the

presentation


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presentation

Presentation will take approx. 40 mins, followed by

Q&A


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presentation


Q&A

The webinar is being RECORDED


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presentation


Q&A


Recording & PPT will be made available within 3

days


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presentation


Q&A


Recording & PPT will be made available within 3

days

Transcript will be available within 1 week


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SPEAKER & ORGANISER

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SPEAKER

Diederik Peereboom:

Director, Public Affairs at Burson-Marsteller Brussels





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SPEAKER MODERATOR

Diederik Peereboom Andrs BANETH

Director, Public Affairs at Burson-Marsteller Brussels Director European Train ing A cademy





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1-day EU training workshops on

lobbying, communication &

decision-making


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THE PRESENTATION

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EVIDENCE-BASED COMMUNI CATIONS

Click to edit Master title style

19 EVIDENCE-BASED COMMUNI CATIONS

7 Tips for Effective EU Public Affairs:

Practical ideas to reach the highest

impact for your issue

Diederik Peereboom, Director

Webinar, Brussels, 26 June 2013


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Whats in a name?

PUBLIC AFFAIRS

LOBBYING

COMMUNICATION

GOVERNMENT RELATIONS

COMMUNICATIONS

ISSUES MANAGEMENT

CORPORATE CITIZENSHIP STRATEGIES

PUBLIC POLICY

REPUTATION

STAKEHOLDERS

THE ACTIVITY OF CONVEYING MEANINGFUL INFORMATION

" THE ACT OF ATTEMPTING TO INFLUENCE DECISIONS


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7 Tips

1. Set Clear Objectives


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7 Tips


2. Develop a Compelling Story


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7 Tips



3. Understand the Process


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7 Tips



4. Be Informed



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7 Tips



4. Be Informed

5. Maintain a Network of Contacts



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7 Tips

6. Avoid Complacency



4. Be Informed




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7 Tips

7. Build a Strong Team




4. Be Informed




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SET CLEAR OBJECTIVES AT THE BEGINNING OF YOUR CAMPAIGN

ENSURE THAT THE ENTIRE TEAM KNOWS THE OBJECTIVES

BE PREPARED TO ADAPT YOUR STRATEGY IN RESPONSE TO BOTH EXTERNAL AND INTERNAL CHANGES


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THINK OUTSIDE THE BOX

THINK POLITICALLY

BACK UP YOUR ARGUMENTS

USE DIFFERENT CHANNELS


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MAP EACH STEP OF THE PROCESS

KNOW THE KEY ACTORS AND INFLUENCERS


THINK AHEAD

BE PROACTIVE: DO NOT FOLLOW BUT

SHAPE THE PROCESS


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UNDERSTAND THE RELEVANT DEVELOPMENTS

INTERPRET THE CONSEQUENCES

SPOT NEW HOOKS

WATCH POTENTIAL OPPONENTS

4. Be Informed

C


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SEARCH FOR ALLIES AND BUILD COALITIONS

FIND THOSE WHO SHARE YOUR DESIRED OUTCOME

FORM A CHOIR OF DIFFERENT VOICES


Cli k t dit M t titl t l


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SEE IT THROUGH UNTIL THE VERY END

WHAT CAN STILL GO WRONG?

WHAT IS NEXT?


A feeling of smug or uncritical satisfaction with oneself or ones achievements

Cli k t dit M t titl t l7 B ild St T


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7. Build a Strong Team

A VARIETY OF SKILLS

STRONG INTERNAL ORGANISATION

CLEAR AND REGULAR INTERNAL COMMUNICATIONS

Cli k t dit M t titl t l


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If you have further questions, you can contact

Diederik Peereboom: [email protected]


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Questions?

Type in the ChatBox!


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Thank you for

your attention

and see you on 3 July!

Documents

7 Tips for Effective EU Public Affairs - Practical Ideas to Reach the Highest Impact for Your Issue