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7-Step Technical Sales Enablement Version 6.1, June 2009

7-Step Technical Sales Enablement

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Page 1: 7-Step Technical Sales Enablement

7-Step Technical Sales EnablementVersion 6.1, June 2009

Page 2: 7-Step Technical Sales Enablement

2Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Goal & Purpose

Increase your effectiveness and create better sales opportunities

Create credibility and confidence at your customer

Increase Close Rates

Increase Customer Satisfaction

Raise your skills

Page 3: 7-Step Technical Sales Enablement

3Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Problems & Pains

Questions from our partners:– Where can I find product information?

– Where can I find competitive & Market information

– Who should I contact?.

– What procedures do I need to follow?

– How do I use the programs

– How can I train myself?

– How do I maintain & service my customers installation?

– How can I demonstrate and show the Avaya solutions?

– …

Page 4: 7-Step Technical Sales Enablement

4Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Benefits and Impact

Win time in finding correct resources and tools for answering RFP’s, proposals, Technical questions – time is money

React quickly on Customer requests for Information

Leverage SE Skills on Added Value Work.

Make efficient use of the Avaya Technical Presales Resources

More time for Avaya Consultants to focus on Key Projects , Customer Facing Meetings and Partner Enabling

Page 5: 7-Step Technical Sales Enablement

5Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

The 7 StepTechnical Sales

Navigator

4

Learn

2

Strategy

Com

petition

1Solutions& Offers

5Helpdesk

6

Dem

on

strate

7C

onsu

ltanc

y

3 P

rop

ose

Get trained

Increase your Avaya Knowledge Understand

the marketplace

and the competition

Find Details onSolutions and Services Offers

Get Help

Contact the Helpdesks

Dem

on

strate

Sh

ow

the S

olu

tion

s

Enga

ge P

resa

les

Bus

ines

s C

onsu

ltant

s

Bu

ild P

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nsw

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FP

/RF

I q

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The 7-Step Technical Sales Navigator

Page 6: 7-Step Technical Sales Enablement

6Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Make efficient use of the Avaya Technical Presales Resources :

Always use the self-service tools first, before requesting info to the Avaya TechniCenter or to local-regional presales engineers.

Step 1: Consult the Partner Portal for detailed info on Products-Services

Step 2: Understand Avaya Vision and Market insights

Step 3: Build your Proposals and answer RFP/RFI questions

Step 4: Get Trained and increase you Knowledge

Step 5: Get Help and Contact the Technical Helpdesk

Step 6: Show Case and Demonstrate the Avaya Solutions

Step 7: Engage Avaya Presales & Business Consultants

The 7 Step Approachfor Technical Sales Resources

Page 7: 7-Step Technical Sales Enablement

7Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Step 1 – Portfolio A-Z

Find Details on Solutions and Services Offers

Page 8: 7-Step Technical Sales Enablement

8Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Step 1 : Portfolio A-Z

All you want to know on the Avaya products or Services Offers

One Place for All information on Products and Services

– Positioning

– Product Presentations - Definitions

– Brochures - White Papers

– Technical specifications

– Integration Notes

– Designer cheat sheets

1. Portfolio A-Z

Products - Services

Support site

Services Navigator

Page 9: 7-Step Technical Sales Enablement

9Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Solutions & Products

– Portfolio Area Section: information

– Insights

– Featured Customers

– Key topics

– Value through partnership

– Demos

Product A-Z Section: Materials

– Product Information

– Selling strategies information

– Sales collaterals and tools

– Product Documentation

– Product Technical support

Navigation for Products & Services A-Z

Partner Portal landing Page

partner.avaya.com

Page 10: 7-Step Technical Sales Enablement

10Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Navigation for Products A-Z cont’d

Page 11: 7-Step Technical Sales Enablement

11Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Navigation for Products A-Z cont’d

Page 12: 7-Step Technical Sales Enablement

12Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Products A-Z : IP Office

Page 13: 7-Step Technical Sales Enablement

13Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

IP Office Product MatrixUnder job aids and Tools

Page 14: 7-Step Technical Sales Enablement

14Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Services A-Z

Services A-Z

Day 0 to Day 2 services information

– Implementation

– Maintenance

– Offers

Presentations and Descriptions

Job aids, tools and FAQs

Partner Portal landing Page

Page 15: 7-Step Technical Sales Enablement

15Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Partner Services Navigator

Partner Services Navigator

Easy to use Navigator

All services offers available following a services lifecycle

– Plan, design, implement, maintain, optimise

Services Navigator : www.avaya.eu/psn

Page 16: 7-Step Technical Sales Enablement

16Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Support Site – support.avaya.com

The Post Sales Support Site

Installation Manuals

User Guides

PCN information

Connectivity Information

Link to Services Tools

E-notification

– End-of-Sales

– End-of Support

Download

– updates, firmware

support.avaya.com

Page 17: 7-Step Technical Sales Enablement

17Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Step 2 – Strategy & Competition

Understand the Avaya Strategy , the marketplace and the competition

Page 18: 7-Step Technical Sales Enablement

18Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Step 2 : Strategy & Competition

Understand Avaya Value Proposition, Vision and Roadmap.

A Day in the Life Presentations

Go Green With Avaya

Know the market and competition

Find Reference Customers and Case studies

Be ready for the customer visit

2. Strategy & Competition

Value Proposition & VisionSolution PresentationsCompetitive IntelligenceCustomer Gallery

Page 19: 7-Step Technical Sales Enablement

19Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Avaya Value Proposition

Presentations & Speakernotes on :

High level overview

Positioning the Avaya Vision

Overview of solutions

Reference Architecture

Portfolio Roadmap– Unified Communication

– IPT

– Contact Center

Partner Portal - Sales Tools

Page 20: 7-Step Technical Sales Enablement

20Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

A Day in the Life Presentations

Have a business value driven discussion with a line of business leader

Help to uncover and confirm the customers key pain points, discuss how Avaya solutions could address those issues today as picture of “what’s possible” tomorrow.

Show the pain points and impacts of Avaya solutions on key roles within the enterprise.   

Different Roles covered :– Mobile Professional - IT Director

– Knowledge Worker - HR Director

– Attorney - Contact Center Supervisor

– Contact Center Agent - Customer

Under Portal Landing Page – Sales Tools – Sales Enablement

Page 21: 7-Step Technical Sales Enablement

21Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Go Green with Avaya

All you want to know about Green Avaya. How can Avaya solutions reduce “carbon footprint”? “cheat sheet " outlining Avaya technologies Independent Studies

Portal : Go Green With Avaya RFP website – Green Section – Click Here Portal - Customer Presentation – Click Here Portal - Additional materials – click Here

Green Calculator For Business For Employee Public Link

– Green Calculator

Page 22: 7-Step Technical Sales Enablement

22Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Helps you to understand details of the key technology areas which will “dissolve” any of the confusing or wrong info that competitors raise with prospects.

Get Market & industry Analyst Reports

Understand the Key Selling point

Improve your credibility with customers on how Avaya compares

Competitive Intelligence - Resource Centre

Partner Portal landing Page

Page 23: 7-Step Technical Sales Enablement

23Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Competitive Intelligence - Example

Page 24: 7-Step Technical Sales Enablement

24Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Competitive Intelligence – IP Office

Select IP Office Competitive Information under Competitive Intelligence

Resources:

– CIN Sheets

– Talking Points

– Presentations

Page 25: 7-Step Technical Sales Enablement

25Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Customer Gallery

Customer success stories

Clear, strong evidence of the wide-ranging benefits achieved through the implementation of Avaya products, solutions and services

Generates unique confidence and credibility in Avaya-BP’s ability to deliver value to our prospective customers.

BP can also submit a Reference customer

.

Partner Portal landing Page – Sales Tools

Page 26: 7-Step Technical Sales Enablement

26Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Conformity Docs

Documents that contain the declaration of conformity

http://support.avaya.com under resource library -> more resources

Page 27: 7-Step Technical Sales Enablement

27Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Step 3 – Propose

Build your Proposals and answer RFP/RFI questions

Page 28: 7-Step Technical Sales Enablement

28Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Step 3 : Propose

Support the BP with best-in-class Proposal Management

Consistent Avaya message and value proposition in one single template format.

Provide questions to write RFP’s

Provide answers to RFP questions.

Provide Design Materials

Complement & enhance your solutions with services using the Services Navigator.

Understand the Promotions

3. Propose

ProposAll Wizard Searchable RFP Database (FAQ)ROI/TCOServices Offers

Page 29: 7-Step Technical Sales Enablement

29Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Proposal Tools – Self-Support

Partner Portal landing Page – Sales Tools Help! I've got an RFP

– Management tips to respond an RFP.

– Downloadable Response and CD Templates

RFP Q&A Database – Searchable Web database

– Answers to frequently asked questions

Influencer Questions – Sample RFP Wizard

– Provide the customer these thought-provoking questions to help them create an RFP.

– Cleverly written to highlight Avaya's strengths

ProposAll Wizard– User-friendly tool

– Produces a professional, customer-ready proposal

– Based on the input you provide

– Tweak it to speak to your specific customer's unique needs.

.

Page 30: 7-Step Technical Sales Enablement

30Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Q&A Database

Easy to use on-line access to database via SSO

Full of customer-ready RFP questions and answers

A large and growing database of RFP answers that are available using a fast search engine.

Cut and paste your selected answer right from the tool. 

Submit new question and answer

Page 31: 7-Step Technical Sales Enablement

31Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

The ProposALL Wizard

Web based Proposal Tool

Different Languages

Package info on

– multiple products

– services

Single, customer-ready document.

Build Content in 4 steps – Fill out contact information

– Select desired items

– Build executive summary

– Create Proposal

Used when – initiating a new contact with a customer

– customer’s request for more information on a product

– to learn and understand the Avaya products

Page 32: 7-Step Technical Sales Enablement

32Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

http://marketingtools.avaya.com/knowledgebase Search engine

TechTips & Bulletins

Product Description

Installation Manuals

End-User Guides

Multiple Languages

KnowledgeBase IP Office

Page 33: 7-Step Technical Sales Enablement

33Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

ProposAll Wizard - IPO

Page 34: 7-Step Technical Sales Enablement

34Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Proposal Tools – Support

Partner assisted by Avaya when Available Resources

Large & Complex High-Touch Deals

Assign Global Proposal Manager

Advisory support– Deals > 1M$

– Creating a timeline and a task assignment list.

– Managing the kick-off call.

– Tutoring the sales team on using the self-help tools.

– Acting as a point of contact to find help for extremely difficult questions

Managed support– Deals > 3M$

– The opportunity is a "fit" for Avaya products and services

– The Sales Team is prepared to engage in the response effort, i.e. a WIN Strategy has been developed and a local team of sales, technical and contract support has been assembled, and the RFP has been read and discussed.

– There is sufficient time - 12 working days is the minimum time

Page 35: 7-Step Technical Sales Enablement

35Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Design Materials – Visio Central

Optimize your Visio diagrams with Avaya Specific Stencils

Partner Portal– Technical Resources – Design Central

Page 36: 7-Step Technical Sales Enablement

36Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Design Materials – Connectivity Guides

Guide provides system component descriptions, drawings, environmental information, capacity information, and part numbers

Partner Portal– Technical Resources – Design Central

Page 37: 7-Step Technical Sales Enablement

37Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

ROI TCO Navigator

With Today’s economics, End-customer will look for hard savings and a meaning full ROI. The ROI TCO Navigator support you in showing your client the cost justification needed to move forward on a decision for Avaya.

Total Cost of Ownership

Compares the costs of acquiring, running,

and maintaining a solution

over some period of time

Return of Investment

Compares the benefits to the costs

of a solution over some period of time

What?– Participate by giving support as needed

– Questions and Answers

– Case review

– Presentation preparation and delivery

– ROI/TCO workshops

– Tool adaptations

Page 38: 7-Step Technical Sales Enablement

38Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

IPO – ROI Quick Calc Tool

ROI Tool Covers :Conferencing, Calling, Mobility, Productivity

www.avaya.com/ipofficeroi

Page 39: 7-Step Technical Sales Enablement

39Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

EMEA Services Navigator

Complement & enhance your solutions with Avaya services using the EMEA Services Navigator (www.avaya.eu/psn)

The offers behind the design and

implement phase can help you

enhance and implement your end

customer solutions beyond your core

area of expertise.

Page 40: 7-Step Technical Sales Enablement

40Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Partner Services Navigator

Click on the offer of

interest.

Page 41: 7-Step Technical Sales Enablement

41Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Promotions & Acquisition Programs

Watch Out for Promotions

– Installed Base – Migration & Upgrade

– New - Competitive Acquisition

Competitive Playbooks

– How to beat the competition?

– Silver Bullets, Customer Cases

– Marketing Materials

• Brochures

• Email Templates

• Telemarketing Scripts

Partner Portal– Marketing – Promotions

Page 42: 7-Step Technical Sales Enablement

42Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Step 4 – Learn

Get trained and Increase your Avaya Knowledge

Page 43: 7-Step Technical Sales Enablement

43Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Step 4 : Learn

Avaya University

– Product Training

– Certification

– Product Authorization

Weekly training sessions (Monday)

Knowledge transfers on Avaya and Devconnect solutions.

Services Web Sessions

Newsletters

– General Sales (BP eNews)

– E-Notification (Info on PCN, End-of …)

4. Learn

Avaya Insiders, Web sessions NewslettersAvaya University

Page 44: 7-Step Technical Sales Enablement

44Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Avaya University – Learning Center

• Product and Solution Training• Product Authorisation• Professional Certification• Reporting Tools • Help and Information• and much more……

www.avaya-learning.com

Page 45: 7-Step Technical Sales Enablement

45Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

AU - Registration Details

• Complete all areas of the form

• Remember the ‘LINK ID’ – it’s important

• Click ‘Register’

• You will normally receive your ‘Log-On ID’ and ‘Password’ within 1 or 2 business days

• Now you’re ready to begin……

Page 46: 7-Step Technical Sales Enablement

46Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Avaya Learning Navigator

• Simply click on the Solution & Product Training you need

Page 47: 7-Step Technical Sales Enablement

47Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Avaya Product Authorisation (PA)

Product Authorisation (PA) is the entry point for Designing, Selling, Implementing and Supporting ALL Avaya communications systems, applications and services

Product Authorisation is the first step to becoming an Avaya BusinessPartner

Product Authorisation ensures that our partners have a minimum level of expertise and infrastructure to be able to support selling Avaya Products and Services

Training is a key component of Product Authorisation

Page 48: 7-Step Technical Sales Enablement

48Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Avaya Professional Certification

Avaya Professional Certification enables the partner to continue developing their relationship, through progressive product training

Generic industry knowledge is also a requirement – voice and data convergence, multiple-site networking implementation…..

Ensures highly qualified individuals support Avaya products, applications and solutions

Provides global consistency for implementation and support

Enables partners to exceed their customer’s expectations

Enables partners to differentiate themselves in a competitive market

Page 49: 7-Step Technical Sales Enablement

49Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

AU - Other useful areas

Learning Programs – ‘Course Catalogue’ – find out all of the courses listed for every Avaya product

Learning Partners – ‘Certification Learning Partners’ – find out about Avaya’s training partners

Reporting Tools – ‘Available Sessions by Region’ – find out quickly where courses are being delivered in your area

My Account – ‘Edit My Profile’ – keep your contact details and passwords updated

Help & Information – ‘Self Help’ – download a Learning Centre User Guide

Page 50: 7-Step Technical Sales Enablement

50Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

AU Contact Information

Avaya UniveristyHelpdesk Agents arecompletely familiar with ALL Avaya Training and Certificationprogrammes

ALL telephone calls and Emails are ‘tracked’ toensure the highestCustomer Satisfactionstandards

Page 51: 7-Step Technical Sales Enablement

51Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

What?– Web based Knowledge Transfer Program.

– 2 topics per week

– Audience – Sales and Presales

– Offering technical topics on Avaya Applications, and Solutions.

When? – Weekly , 2 topics per week

– See Global

How to attend? – go to: https://webconferencing.avaya.com/ and enter 159338 and code 514528. 

– For audio dial: 001 720-356-2090; Participant Code 514528. 

Insider Sessions

Page 52: 7-Step Technical Sales Enablement

52Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Insider Sessions - PlaybacksSessions are recorded for replay 

EMEA Insider

US Insider

Page 53: 7-Step Technical Sales Enablement

53Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Partner Newsletters

PARTNER NEWS FLASH

– Global Partner New flash.

– Registration at

– https://secure.avaya-news.com/ats/show.aspx?cr=122&fm=23

SalesForce.Com is used as the master data file for all contacts. Partners can ask their “Admin” contact to add them to the list, or they can approach their local Avaya contact to be added to the database

Page 54: 7-Step Technical Sales Enablement

54Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Avaya E- Notifications

Go to support.avaya.com and on the right of the screen under “Online Service Manager” click on “My E-Notifications”.

  Avaya Support E-Notifications Service subscription:

– Product Support Notices - High Priority – Product Correction Notices – Security Advisories – End of Sale Notices – Services Support Notices – Choose from the Product list

Page 55: 7-Step Technical Sales Enablement

55Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Event & Sessions Schedule

EMEA Sales & BP Forum Webinars : View other EMEA Webinars & Events

Global Event Schedule : View All Global Webinars & Events

Partner Portal landing Page

– Events/Forums

Page 56: 7-Step Technical Sales Enablement

56Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Step 6 –Helpdesk

Get Help and Contact the Avaya Helpdesks

Page 57: 7-Step Technical Sales Enablement

57Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Step 5 : Technical Helpdesk

Technicenter is THE Helpdesk for the presales community

Pre-sales who design, propose and sell Avaya solutions. 

Provides technical system feature, function and design support

Questions mostly answered on first Contact

Contact Media are Voice, Web form or email

Technicenter also supports you on specific Avaya maintenance services

5. Technical Helpdesk

Technicenter Product supportGlobal Support Services & Tools

Page 58: 7-Step Technical Sales Enablement

58Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

https://atac.avaya.com/Technicenter.htm

EMEA Q&A and Design hot-line11:00 AM – 7:00 PM CET

[email protected]

Voice

EMEAAvaya AssociateBusiness Partner

IVR

https://collaboration.avaya.com

Web site

ExchangePlace

Global ATACContact center

: +31 70 414 8099

India ATAC

EMEA ATAC

US ATAC• Natural languagespeech portal

• Validates HRID or BPID

• ID-based priority• ID-based reporting

email

web

TechniCenter Global View

Page 59: 7-Step Technical Sales Enablement

59Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

How to Contact EMEA TechniCenter?

Technical, Pre-Sales Support Center– Open 11:00 AM – 7:00 PM CET

Support Options– Voice BPs : +31 70 414 8099– Web Form: https://atac.avaya.com/Technicenter.htm – E-Mail: [email protected]*– Exchange Place (knowledge forum):

Technical Queries– Product related questions, upgrade details, licensing information, and much

more.

Registration is required for Business Partners

Call us!

Email us!

Ask us!

Page 60: 7-Step Technical Sales Enablement

60Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

How to use TechniCenter Web-Email?

Using Web form :

Submit your question using your web browser... simple and FAST! https://atac.avaya.com/Technicenter.asp

Using Email :

E-mails must contain a recognizable keyword to be correctly routed.

Add the keywords below in the email subject line for routing to the appropriate subject matter expert.

"design" : ASD, GES, Design, or Configuration

"communication manager" : Communication Manager, IP Telephony, Media Servers, SIP

"integrated management" : Integrated Management (VisAbility)

"telephones" : Telephones and Endpoints

"call center" : Call Center, Vectors, CRM

"call management system" : Call Management System  

"cti" : CTI

"interaction center" : Interaction Center

"operational analyst" : Operational Analyst 

"IVR" : Self-Service, Speech, Natural Language (IR, Conversant, Voice Portal)

"predictive dialer" : Predictive Dialing System

"witness" : Witness Call Recording and Quality

"data":  Data, Cajun, Extreme, Juniper, Routers, PSAX, CAN

"unified messaging": Unified Messaging

"voice messaging" : Voice Messaging

"ip office": IP Office

"tenovis" : Tenovis

"services" : Services, Maintenance, SSU

"suggestion" : Suggestion, Comments, or Other

Page 61: 7-Step Technical Sales Enablement

61Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

BP Registration for TechniCenter

Submit the online application form: https://atac.avaya.com/BP_Reg.htm.

You will be asked to provide the following information: – BP Company Name– PRM Link ID– Your preferred 9-digit secure ID– Sales/Pre-Sales Contact Name(s), E-Mail Address and Telephone Number.

BP user will receive a unique code

Use this unique code when sending questions to ATAC.

Page 62: 7-Step Technical Sales Enablement

62Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Global Support Services Helpdesk

Technical support on maintenance services A maintenance contract is required to access this organisation. For remote support on basic implementation enquiries the support organization is also available. The following are the

requirements to be eligible for this type of support:– One engineer will need to have achieved the Avaya Certified Specialist level (part of the Avaya University Certification training)– A special helpline has been established for new partners without the need for the certification level above. This is valid for the first 6 months

of your relationship with Avaya.

The Global Support Services Organization (GSS) contacts numbers are accessible via http://support.avaya.com/japple/css/japple?PAGE=OpenPage&temp.template.name=Directories

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63Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Global Support Services Tools

A new set of tools has been created to provide you with access to the Avaya’s intellectual property know-How that the GSS Organization utilizes on a daily basis.

– Insite Knowledge Management: Provides access to Avaya’s know-how through a “State of the Art” search/spider technology enabling access to recommended problem re-solution paths and key documentation from multiple sources

– Case Status Alerts: Provides proactive updates related to Trouble Tickets for Major and Minor Alarms and Service Requests for your Communication Systems to your email or mobile phone.

– HealthCheck: HealthCheck is a Proactive Online Tool which provides detailed reports on your system’s configuration/health. These reports provide key information on areas within your system administration that can be changed to enhance your system’s performance.

Page 64: 7-Step Technical Sales Enablement

64Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

GSS Tools - InSite Knowledge Management

You can access InSite by typing in a natural language question in the query box located on http://support.avaya.com

You can ask troubleshooting questions or search for documents related to:

– Problem resolution

– Administration and Technical Guides

– Information and accessto Service Packs

– Installation, Migrations, Upgrades and Configuration Guides

– Information on Training and Certification Programs

– Tutorials to Online Service Manager and eBilling

– Links to Other Related Information

Page 65: 7-Step Technical Sales Enablement

65Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

By providing email or SMS text message updates to specific contacts within your business or to your business partner

By sending information on the latest update as to what is action is taking place to resolve your system problem

At no charge to you, saving you time and energy

Provides proactive updates related to Trouble Tickets for Major and MinorAlarms and Service Requests for your Communication Systems:

Based on Sold To locations

Case Source

Case Severity

Status / Event Changes (part on order, tech dispatch, being monitored, etc)

Enables the Customer or Partner to customize their Case Status Alerts:

What is Required? Go to http://support.avaya.com

Obtain an Avaya Single Sign On (SSO) Login

Sold To Administration, which associates your SSO Login to specific Sold To IDs, must be performed

Scroll to the section titled “Related Links”, Click on “Manage Case Status Alerts”

Follow the steps to Create an Alert

GSS Tools - Case Status Alerts

Page 66: 7-Step Technical Sales Enablement

66Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Step 2:Pick product family or select “all products eligible for

HealthCheck Reports for this location”, “add”, “delete” and “Create Report”

Step 1: Go to http://support.avaya.com >scroll down to “Related Links”,

click on “Health Check” and enter your “Sold TO” number

HealthCheck

GSS Tools – Health Check

Page 67: 7-Step Technical Sales Enablement

67Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Step 6 – Demonstrate

Demonstrate and Show the Avaya Solutions

Page 68: 7-Step Technical Sales Enablement

68Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Demonstrate

Provide our Partners Best-in-Class Demo material to create a WOW effect on end-customer and show the

added value on the Avaya Solutions

Full Range of Tools and Access– Different Roles– Different Tools and Resources– Standard, Custom and Integrated Solutions

Different Types of Roles– Commercial Sales - Account Manager– Sales Specialists – Consultants– Technical Sales – Presales– Engineers

Different Types of Use– Bring Customer to the Life Experience Environment - Executive

Briefing Center– Show Video’s during Customer visit - Off-Line – Show Solutions on Customer Premises - Mobile Kits, Proof of

Concept– Show Solutions to Customer at Partner Demo Room

6. Demonstrate

Try Avaya, Demo AvayaBriefing CentersSnapshots, Video’s

Page 69: 7-Step Technical Sales Enablement

69Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Avaya Demo Tools & Programs

Functionality

High Level Full Experience

System Engineer

Sales

Tech

nic

al C

om

pete

nce

SnapshotVideos

Virtual Briefing Center (Web)

UC KnowledgeBase

DemoAvayaMobile Kit

TryAvayaPOC

Demo Equipment

FlashDemos Executive Briefing

Center

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70Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

What?

– Full Features Executive Briefing Center.

– Focus on Business Users – Experiential Environment

– World where you can experience first hand what is possible in a day in the life of your employees and customers.

– Interactive discussions and demonstrations are tailor-made to specific business needs.

– Industry, company size, current issues and opportunities are all taken into consideration to gain a full understanding of what is possible for the customer business

When to Use?

– Show Real Life Experience to End-Customer

– To influence or respond to an opportunity or RFP

– As part of an on-going account strategy to influence a greater Avaya footprint

– Virtual briefings & demonstrations (Avaya Meeting Exchange)

– Analyst and Press days

Contacts:

– Your Avaya Channel Account Manager

– Or Email: [email protected]

Executive Briefing Center

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71Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Available demos

Available Demos EBC

EMEA

Avaya Communication Manager

Avaya Integrated Management + CNA

Contact Management System (CMS)

Avaya IQ

Avaya one-X Communicator

Avaya one-X Mobile Telephony & UC

Avaya one-X Portal

Contact Center Express 3.02

CSI Desktop Wallboard

CSI Phone Applications

Extreme Epicenter

IBM Sametime

IC7.1 + IVVR

Meeting Exchange

Microsoft Office Communicator (MOC)

Modular Messaging - Exchange

Modular Messaging - Lotus Domino

Avaya one-X Speech Domino

Avaya one-X Speech Exchange

Polycom HDX video endpoints

SmartFinder Flash

TMDC Phone Applications

Voice Portal - GelsonWitte

Voice Portal - Lacenture Prescription

Voice Portal - Orchid Hotels

Voice Portal - Password Reset

Voice Portal - SmartConference

Voice Portal - SmartFinder

Voice Portal - SmartScheduler Multi-Language

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72Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

What?

– Purchase Avaya Solutions at a reduced price.

– Discount of

• 100% on Avaya Software + 80% on SSU

• 70% on Avaya Hardware

• Maximum licenses for demo is 100 user, for own use is 250 users

When to Use?

– Equip your demo room with Avaya Solutions

– Combine Demo purpose with own use.

Contacts:

– Your Channel Account Manager, and the BusinessPartner Portal

– Request Material via BP Dashboard

Demo Equipment Program

Page 73: 7-Step Technical Sales Enablement

73Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

What ?– Proof of Concept on Customer Infrastructure– Only for Qualified opportunities “Proposed” in Sales Process – Provide Trial Equipment and Services– Standard kit configurations are available– Trials are available for 30 or 60 days.– Material must be returned

When to use?– Customer requires a “Bake-off” with multiple vendors– Existing Customer that requires trial of new technology prior to purchase– New Business Customer that requires a trial before purchase decision– Customer that requires a trial as prerequisite to replace current vendor’s solution

Contacts:– Partners website – Customer Experience Programs:

https://partner.avaya.com/ptlWeb/bp/spCP/CS20080321194121496943

– Local account manager

TryAvaya – Program

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74Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

What ?– Added Value Custom Applications on Avaya Solutions– Build on Best Practices by Avaya Professional Services– Used by End-Customers World-Wide– Analyze needs by Avaya Professional Services– Support during Installation and Follow-Up

When to use?

– Equip your demo room with Avaya Custom Solutions

– Show more Added value and the power of customized customer solutions

Contacts:– Avaya Professional Services – Pieter Jordens : [email protected]

Custom Applications

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Custom Solutions

Page 76: 7-Step Technical Sales Enablement

76Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

What ?– Provide a Portable Toolkit to Demonstrate Live the Avaya Solutions– Hosted Demo Solution delivered over Internet – Avaya provides and maintains Data Center – Gold – Platinum Partners– Free Training Sessions

When to use?– Show Customer the real stuff – the look and feel– On-site with End-Customer– During Exhibitions, Tradeshows– Anywhere a mobile kit is needed

Contacts:– [email protected]– Local Channel Account manager

DemoAvaya – Program

Internet

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77Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

DemoAvaya Solutions

IPT - UC Application

– Communication Manager

– Modular Messaging

– One-X Communicator, Portal, Mobile

– MOC integration

– Meeting Exchange with Adobe

– Meeting Exchange with Lotus Sametime

Contact Center

– Core Contact Center

– Contact Center Express

– Voice Portal

– CMS Reporting

– IQ Analytics

Page 78: 7-Step Technical Sales Enablement

78Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Avaya Flash Demos

Avaya flash demos are videos which explain an demonstrate in easy and short way the value proposition of selected Avaya products & applications. They are a great tool to use with your customers

21 Avaya Flash Demos, 6 Avaya Flash Demos localised in EMEA for a total of 33 localisation !

Available in offline format for to use during events, meeting or simply to post into web site

Where to Find?

English Avaya Flash Demo on the “Avaya Resource Center”

Localized version on the “Collaterals, demos and videos in your language

For more info please contact Monica Scotto d’Antuono

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82Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Avaya SnapshotsWhat?

Short and Funny Videos

Gives an entertaining look at Avaya Solutions at work – A Day in the Live

Available in multiple Languages

– English, French, German, Spanish, Italian, Swedish, Danish, Dutch and Russian

When?

Use as entertainment during presentations 

May be shared with customers

Available on public avaya.com

English Video’s also publish in youtube.com

Where:

Collateral, Demos and Videos on Partner landing page, under sales tools

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83Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Virtual Briefing Center

What?

Web base tool provides the essentials on the Avaya solutions in 15 minutes (audio&video)

Hear about the different ways Intelligent Communications can transform Business and give it a competitive edge.

Each Briefing come with bonus material to explore further. 

When?

18 Virtual Briefings grouped into 4 Categories

– Intelligent Communications

– IP Telephony

– Contact Centers

– Unified Communication 

Available in Off-line Format to post in your website

Share Multi-Media Content with Customers

Contact:

Contact Monica Scotto d’Antuono

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84Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

 

Virtual Briefing Center Presentation in Offline Format (only in English)Available for BPs

IP TelephonyAvaya IP Telephony - The foundation for Intelligent Communications

 Y

Contact Centers Avaya Contact Centers - Making the Enterprise Ready to Serve Customers Y

Unified Communications

Avaya Unified Communications for Small and Medium Enterprises - New Ways to Boost Productivity and Profits Y  Avaya Unified Communications Solutions for Mobility Complete Enterprise Communications Wherever You Are  Y

Why should I post a Virtual Briefing Presentation on my web site?• To provide to your web’s visitor the essentials on the Avaya solutions in 15 minutes or less!• To track your web’s visitor and potential leads. In fact, Virtual Briefing Presentation are ALWAYS behind a registration online form.• Provide them of a complete material kit that will allow to explore the topic further!

How can I receive the offline format? What I will receive?• Contact Monica Scotto d’Antuono for requesting your offline file• You wil receive a packege of flash file codes + a “Read me” document that will guide you

What Avaya request to me?Only to approve your implementation once you are ready to go live with the Avaya Brifing Presentations

Virtual Briefing Center – Cont’d

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85Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

What?

Highlight and clarify the advantages of the business user experience of the UC Clients applications

Web based tool that provides access to learning materials for the Avaya UC products. 

The content is focused on the end user and therefore covers the key UC Clients that deliver business user experience. 

6 Languages (select in Myinfo)

When?

Position the value of the UC Clients applications with your customers. 

To convince end-users during sales phase

To train end-users

Share Multi-Media Content with Customers (flash)

Use it ALWAYS

Registration on

http://avaya.level0help.com/login_bare.asp

- Partner : Use your Business Email + LinkID as site code

- Avaya : Use Business Email + avayaemea as site code

UC Knowledgebase (UC Sales Tools)

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86Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Demo Programs – Where to Find

Partner Portal Landing Page – Sales Tools

Page 84: 7-Step Technical Sales Enablement

87Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Step 7 – Consultancy

Engage Avaya Presales and Business Consultants

Page 85: 7-Step Technical Sales Enablement

88Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Step 7 : Consultancy

Local and EMEA Presales Consulting

Subject Matter Experts

Key Sales projects

Customer-facing Focus

– Solution Architects

– Business practice

– Positioning Avaya Solutions

– Avaya Value proposition

Business Consulting (Services)

Custom Application Design (Services)

7. Consultancy

Presales (Local & Regional) Business Consulting (Services)

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89Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Who - What ?– Recognized “evangelists” in region or country– Deep expertise in IP Telephony, Customer Services and unified Communication – Provide consultative, customer-facing support for key sales opportunities– Experts in articulating Avaya’s value propositions

– Deliver presentations for customers, trade shows and other industry events. When to Engage?

– A complex sales opportunity to discuss appropriate sales strategies.– An important presentation to a key decision maker, – A large, in-country, industry event, where an “ambassador” from Avaya is required.– A need to deliver a knowledge transfer to the in-country, pre-sales Associates on a new

product launch

Don’t use them for :– Technical questions on feature functionality, upgrades or RFA; (use TechniCenter)– Quotes or design request– Implementation Issues

Contacts:– Local SE Manager or Channel Account manager

Presales Consulting

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90Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Who - What ?– Business Communication Consultants– Work with you to help your customers’ in

• strategy, optimization• migration opportunities & needs.• Technical Assesments (Technical Account Service Offer)

When to Engage?They will help address questions such as:– Is my business strategy aligned with my technology strategy?– How can I better serve my customers?– What is the optimal timing of key communications investments?– How should I integrate multimedia into a voice-only contact center?– What communications functions are best outsourced?– Are you leveraging IP Telephony?– Carrier Cost?– Do you know your environment?– Do you have a mobility strategy?– Is your solution overly complex?

Contacts:– Channel Account manager or Services Navigator (www.avaya.eu/psn)

Business Consulting (Services)

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Other Media

Find Avaya on other Media

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Avaya in other Media

Use the Avaya RSS feeds in News Reader

Info and Newsflashes on Facebook

News feeds on Twitter

Latest Video’s on Youtube

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93Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

The 7 StepTechnical Sales

Navigator

4

Learn

2

Strategy

Com

petition

1Solutions& Offers

5Helpdesk

6

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the marketplace

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Find Details onSolutions and Services Offers

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Contact the Helpdesks

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The 7-Step Technical Sales Navigator

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Thank You