7 September 2000IWMW 2000 - e-commerce session1 SELLING MUGS to MASTERS’ E-commerce for Higher Education Andrew Aird Goldsmiths College with John Williams

7 September 2000 IWMW 2000 - e-commerce session 1

SELLING MUGS to MASTERS’

E-commerce for Higher Education

Andrew AirdGoldsmiths College

withJohn Williams

Trustmarque PLC


GOALPOSTSE-commerce at my place:

• Do I need it?• How do you do it?• Who’s going to do it?• How much?


SHOPPING LIST Introductions

Small group activity - What’s for sale?

E-commerce: the unmissable opportunities - JW

The E-commerce survey – results revealed

Case Study - How we do it at Goldsmiths

Tea break?

Presentation from John Williams - How the professionals do it!

Group activity – design a good e-commerce site and be rewarded!

Questions and discussion


group activity 1- What’s for sale?

• Divide into groups of 2-3• Introduce yoursleves• Make a list of things your institution

could sell online under two headings:– Those able to be fulfilled online– This requiring concrete fulfillment

• Elect a spokesperson


E-commerce: the unmissable opportunities

John Williams


E-COMMERCE SURVEY

• 76 responses – about 50% of HE community

• 31 web staff• 38% (20) have e-commerce

systems now• Additionally 44% (34) plan to set

up systems

Categories of goods/services Now* Plans* Total %

Publications 10 13 23 30

Conferences 5 10 15 20

Fees 3 14 17 22

Alumni goods 2 15 17 22

Art gifts 1 1 1

Digital objects 1 1 1

Information 1 1 1

Printing from PCs 1 1 1

Advice/consultancy 2 2 3

Concert/Cinema/theatre tickets

2 2 3

Membership fees, library search fees, general

2 2 3

Sport centre fees 1 1 1


Payment systems• 2 have online payment systems• 12 plan to• 2 have outsourcing• 7 plan to• 40% planned expect to be running

in next 6 months

Role Now* Plans* Total % (of 30 replies)

Web / IT staff 8 10 18 60%

Academic departments 3 1 4 13%

Finance dept 1 1 2 6%

External company 1 1 2 6%

Project officer 1 1

MIS unit 1 1

Marketing dept. 1 1

Bookshop 1 1

WHO DOES IT?


SECURITY

• 38% (20) have secure server• 18% (14) have x508 certificate

PERSONAL USE of ECOMMERCE (1)

Have you ever bought or paid for any of these online: Items No. of

mentions% of mentions

Books or magazines 64 25.30%Music CDs, DVDs etc. 45 17.79%Computer hardware/software 37 14.62%

Accommodation 27 10.67%Conference registration 26 10.28%Food 14 5.53%Car Hire 12 4.74%Drink 8 3.16%Travel tickets 6 2.37%Garden products 3 1.19%Theatre / concert tickets 3 1.19%Clothes 2 0.79%


PERSONAL USE (2)• 47% use ecommerce every month• 81% are likely to buy on line in the

next month• 98% are satisfied with transactions• 92% regard it as safe• 52% - institutional use of

ecommerce

NOMINATIONSCan you nominate an 'e-commerce' web site that you regard as particularly good?

% (of 57 responses)

Amazon 28 62%

Easyjet 5 11%

Go-fly 2 4%

Expedia 2 4%

Tesco 2 4%

Other travel 3 7%

Other bookshops 3 7%


Case Study - How we do it at

Goldsmiths

• Online conference registration – so far used for three conferences

• Plans for selling College publications


JOYCE 2000


JOYCE 2000•Entail less paperwork for the organiser

•All conference documentation produced from one (accurate) source

•Handle overseas delegate registrations – time differences, etc.

•Allow credit card payments (as well as invoices)

•Convenience attracts more delegates


THE SYSTEM• Web site, registration forms• PHP database on UNIX server• View in Access• Encrypted email for financial

information• Manual CC processing








•Authenticates the server operator and server software

•Indicates that SSL encryption is being used

•Won’t work on non-compatible (insecure) browsers


how did it go?

• 260 out of 350 delegates booked online -74%

• Of these, 65% used CC payment, 5% cheque, and remainder on invoice

• Value of on-line transactions: about £30,000, or half the total amount.


What went wrong?

• Decision not to use an automated payment system created most problems

• Still need for paper confirmations

• Cancellations and changes were time consuming and tricky


How could we improve it?

• Include e-commerce in early stages of planning conference

• Ensure everyone involved is fully trained

• Organising conferences is always going to be hard work – don’t expect miracles.


OUR PLANS – PUBLICATIONS

Tutors' subject guides Training Materials Journals Alumni materials Pamphlets


OBJECTIVES • Maximise income generation

• Simplify stock control, reduce costs

• Enlarge range of publications and other goods on sale

• Encourage independent publication of academic research, etc.


TEA BREAK

15 minutes


Presentation from John Williams

Trusted e-Commerce:

What Does It Really Mean?


Group activity 2 –LET’S DO IT!

• In groups of about 4 – devise a simple e-commerce site selling product/service of your choice.

• Sketch each screen. Think hard about the perspective of the user and what the objective of the transaction

• Groups elect spokesperson – prizes for the best!


CONCLUSIONS• Do I need it?• How do you do it?• Who’s going to do it?• How much?• Recommendations to our

community – report back tomorrow and publication


COMMUNITY ISSUES• Training• Kitemarking• Portals• Statistics• Best practice• Outsourcing deals

Documents

7 September 2000IWMW 2000 - e-commerce session1 SELLING MUGS to MASTERS’ E-commerce for Higher Education Andrew Aird Goldsmiths College with John Williams