A sponsorship programme hasbeen launched to fund convertingLiverpool’s historic WilliamsonSquare in to a Wonderland with:•A huge 8m long ice bar•A world-class maze with the

theme of Alice in Wonderland

Wonderland @ WilliamsonSquare will provide great PRpotential for sponsors withexposure to an audience in excessof 1.5 million people throughextensive media partnerships andvarious publicity events.

Wonderland @ WilliamsonSquare also presents the coolestexperience in the heart of Liverpoolthis Christmas for you to entertaincustomers, clients and staff.To get involved in this uniqueand exciting opportunity, please

contact Helen Latham,Sponsorship Consultant to CityCentral BID on 0777 564 3353helenlathampromo@aol.comOr call City Central BID on0151 233 2212 to receivea sponsorship pack.

Wonderland @ Williamson Square

Williamson Square could be hosting a uniqueIce Bar this Christmas like the one pictured.

City Central BID are planning to create a fantastic UK Christmas ‘first’, this December.

sceneJULY 2011The newsletter for businesses and employees in the City Central BID area

Win a FREESpray Tan

Rapid’s securityofficer gives a silverservice with awinning smile.

Liverpool’s newmap plots out citycentre’s growing UKretail offer.

£2m fund to aidteenagers on toemploymentladder.

No summer sun?Never mind, get atan thanks toUrban Calm.

Employee ofthe Month

City maps outretail therapy

Apprenticeshipscheme hired

what’sinside

thisissue

Name: Dave JonesJob: Director, CavernCity Tours

For most people August is atime to take a break and goon holiday.But Dave Jones is notmost people.For Dave, August meansInternational Beatles Week,thousands of tourists making apilgrimage to The Cavern,taking a trip on the MagicalMystery Tour and of course,co-organising the MathewStreet Music Festival.So it goes without saying thatDave, and his team, areconstantly working around theclock – 8 days a week youcould say – in preparation.Of course, they’re use toworking many a Hard DaysNight now!It is 20 years since Dave andbusiness partner Bill Hecklere-opened The Cavern and18 years since they set up whatis now Europe’s largest annual,free, city centre music festival.Just five years ago they also setthe wheels in motion for what isnow The Hard Days Nighthotel and along the way havebeen major players in helpingto turn The Beatles into a£600m a year industry forthe local economy.Dave, whose Beatlesconnection began whenworking at the council’s touristoffice in the 1980s, says henever tires of booking acts,dealing with Apple, arrangingtravel arrangements fromacross the globe and handlinginternational media inquiries.He added: “I feel privilegedthat we’re in this amazingposition to give somethingback to our city.“It’s very demanding, so muchso we’ll start planning for nextyear’s Beatles week andMathew Street Music Festivalimmediately after thisyear’s event finishes. But therewards are fabulous. Thefact we’re able to employabout 100 people gives usimmense satisfaction.”

A school traders market,set up by Land Securitiesand City Central BID, hasproved such a big hit, talkshave already begun tomake it an annual event.Liverpool’s Big Go and Growcampaign saw 10 schoolsgrow and sell their ownproduce in Williamson Square– with the winning schoolselling more than £200worth of fruit, veg andflowers in just over an hour!Pupils at Blessed Sacramentwon various prizes includinga school disco from Juice FM,with the Big Go and Growmarket attracting more than2,000 people to the square.

Having received gardeningequipment and seeds frombusinesses such as Rapidand Aldi, as well asprofessional mentoring insetting up an allotment intheir schools’ grounds, thechildren dressed for the daywith special aprons and hatsand Liverpool's street tradersoffered helpful support andadvice on how to sell goodsto the public.Lord Mayor of Liverpool,Councillor Frank Prendergast,also paid the children a visitto see the results of theirhard work and to presenta number of prizes fortheir efforts.

A very special prize wasawarded to Jasmine Robertsfrom Barlows RC primarywho thought about howtravelling by public transportcan help the environment bydesigning some greenthemed artwork. Her winningdesign will be adapted to fiton the back of an Arriva Busand will be seen travellingaround Merseyside.Ian Ward, centre director forSt Johns and Clayton Square,said: “The aim of thecampaign was to helpchildren learn about theenvironment and how to growtheir own fresh and tastyproduce. We were all veryimpressed with their effortsand the square lookedfabulous, so much sothat talks have alreadystarted about doing it againnext year.”

It’s often said, you don’t get asecond chance at making agood first impression.When it comes to Bernard Neary,it’s a good bet he’s never beenreminded of this saying.For exactly 20 years, this July,he’s been welcoming hundredsof people everyday with his warmsmile and friendly nature, firstwith Dillons and for the past 12years at Rapid.Indeed for many people he is theface of Rapid, ensuring they findwhat they’re looking for and whoto speak to.Considering ‘Bernie’ started outdrilling countless car panels atFords, his customer servicespeaks volumes for his naturalway with people.Carolyn Ford, Director of Sales atRapid, said: “Bernie is brilliant atdoing the little things, things thatlargely go unnoticed but go along way to making ourcustomers feel at home. I’m surethere’ll be countless peopledelighted to know he’s beenrecognised as City Central’sEmployee of the Month.”The 55-year-old from Anfield,said: “I’m very humbled. I enjoymy job, speaking to so manydifferent people every day. I wasbrought up that good mannersare important and if you smile atpeople they generally smile back.If that makes a difference to theirday, then I’m happy.”

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Employee ofthe Month:Bernard Neary

As July’s City CentralEmployee of the Month,Bernie has won:Two tickets for We Will RockYou at Liverpool EmpireA meal for two at The LimeLounge in The Holiday InnA £50 voucher atGreenwoods on Ranelagh St.

Do you know a colleaguewho deserves to beAugust’s City CentralEmployee of the Month?If so, email:citycentre.pr@liverpool.gov.ukor call us on 0151 233 2213.

Come together for music festivalLiverpool City Council isinviting businesses to takeadvantage of the MathewStreet Music Festival.More than 250,000 festivalgoers will be in the citycentre over Sunday-Monday,28-29 August and the councilhas developed a raft ofopportunities for businessesto support the festival and

to provide ways ofconnecting with the hugefestival audience.The benefits for supportingbusinesses include freepublicity in the media and onthe internet as well as on-sitepromotion during the festival.Look out for more detailsabout a range of additionalfeatures and attractions

taking place for this year’sfestival in the local media.If your business wouldlike to take advantageor learn more, pleasecontact Neil Petersonat Culture Liverpool on0151 600 2945 or email:neil.peterson@liverpool.gov.ukor Colin Bordley at:colin.bordley@liverpool.gov.uk

Green fingered showoff fruits of labour

Kids show off their produce at Big Go and Grow market

Over 250,000 music lovers expectedthis August Bank Holiday

IN BRIEF

Invista Foundation PropertyTrust has exchangedcontracts with Aviva on 88-94Church Street and is currentlyhome to Lloyds TSB.The eight storey property islet to Lloyds TSB for a term of25 years, and expiring on24 December, 2014.The bank occupies thebasement to second floors

and the third to seventhfloor offices are sub-let to alegal firm until Lloyds’lease expires.Invista says that although therent paid currently exceedsthe market rent, theprominent position and theplanning consent for abank should assist futureletting prospects.

A building in the heart of City Central is aboutto change hands in a £5.55m deal.

A total of 739apprenticeships for out ofwork young people will becreated in Liverpool regionover the next year.A report to Liverpool CityCouncil’s Cabinet isrecommending acceptance ofa European Social Fund (ESF)grant of just over £2 million.It will be used to target14-24 year olds who are notin education, employmentor training (known asNEETs), or those onJobseekers Allowance.Liverpool will receive fundingto support 426 young peoplewhile Sefton will help 185

individuals, and Knowsleywill create opportunities for128 people.The idea is to developapprenticeship opportunitieswith employers in the lowcarbon, visitor, superport andknowledge economies.The aim is for more than halfof the young people to be stillin work six months afterleaving the programme.Councillor Nick Small,Liverpool’s cabinet memberfor employment and skills,said: ”This scheme willprovide fantasticopportunities for manyhundreds of young people,

giving them a foot on theemployment laddercombined with high-qualitytraining. At a time when cutsin funding are being madeacross the board it is reallyimportant that we supportour young people so they areable to obtain employment.”

Any City Central businesseswishing to find out moreshould contact: AnthonyBaines, 16-19 Manager atLiverpool‘s EmploymentSkills Department –0151 233 8167 or email:anthony.baines@liverpool.gov.uk

Liverpool has launched the UK’s first‘retail therapy’ map.Developed by Liverpool City Council thenew guide is a complete one stop guideto hotels, attractions and shops in thecity centre.It is the first in the city for almost adecade, and serves as the perfectcompanion for sightseers in the city – aswell as providing a complete guide toLiverpool’s retail offering, reflecting thecity’s meteoric rise back into the topfive UK shopping destinations.With the largest selection of museumsand galleries anywhere outside London,it also highlights the great culturalheritage that Liverpool has to offer.Liverpool City Council’s cabinet memberfor culture and tourism, CouncillorWendy Simon, said: “This new map

shows just how easy it is for tourists tomake the most of their time in the cityand see as many of Liverpool’s greatattractions as possible. “We also hope this will give a majorboost to businesses by pointingthousands of people towards our manywonderful shops.”Liverpool Cathedral, theUniversity of Liverpool,The MerseyPartnership andLiverpool ONE inpartnershipwith City CentralBID, Merseytravel, StJohns and Clayton Squareshopping centres and theMetquarter all contributedto the map.

• Half a million copies have beenpublished and are being distributedthroughout Merseyside and theNorth West, and will initially beavailable from 08 Place andAlbert Dock Information centre.

City maps out retail therapyA big hearted CityCentral welcome to:• Sweet Quarter on Parker St. • Cash Generator on

Williamson St.• Foot Locker on Church St.

Be bold and partyThe annualBold StreetFestival islooking fortraders to

promote their business for the2011 edition.Celebrating its fourth instalment,this year’s festival will span notjust one day but two – on 24 and25 September – with the focus onindoors on the Saturday andoutdoors on the Sunday.To participate in the 2011festival and get your eventlisted in the publicity, pleaseemail: rich@anothermedia.org

Get on board latenight rail offer

Merseyrail havelaunched aSummer Nightscampaign tosupport the

city’s night time economy.And your business could benefitby virtue of participating in anonline voucher scheme at:www.merseyrail.org/summernightsIf you need to know more,please ask Joan Nice atMerseyrail at:JNice@MERSEYRAIL.org

Marathon opportunityWith 10,000runnersthe firstLiverpoolMarathon

this 9 October is going to bea very big event.And City Central businesseshave a unique opportunity topromote themselves to this UKand Europe wide audience.Organisers Run Liverpool arecurrently putting the MarathonRace Packs together and arelooking to pass on promotionalmaterial to participants.For example, 10,000 insertsbased on A5 size flyer wouldcost £500.Deadline for inserts is Friday,26 August.To find out more contactrace organiser Alan Rothwellon: alan@runliverpool.org.uk

City targets teenagers inapprenticeship drive

Church Streetbank deal

COMPETITIONH H

Urban CalmInner CitySpa is offering one luckyScene reader a luxuriousexperience away from thehustle and bustle of city life.Urban Calm, situated on theupper floor at Metquarter, offersthe best treatments for skin,nails and body using renownedbrands such as Dermalogica,Leighton Denny Expert Nails,Lash Out! lashes and Fake Bake.Their ground floor is home to anexclusive Dermalogica Skin Bar,run by specially trainedtherapists who use FaceMapping (TM) techniques toanalyse your skin and prescribethe perfect skin products toobtain maximum results.You can also relax in their luxurypedicure spa chairs that willsoothe away the stresses.The upper floor is designed forpampering, allowing you toindulge in massage, facials,waxing, spray tanning, nail andlash treatments all performed ina soothing environment.And now you can win a FREEspray tan at Urban Calm.All you have to do is emailyour name, number to:info@urbancalmuk.comThe winner will be chosen onFriday, August 9.

The Mathew Street MusicFestival is due to takeplace in the next fewweeks, and I thoughtI would share a factabout The Cavern notgenerally known.Bob Wooler, its resident DJin the 1960s would greetthe audience with “Hi there,cave dwellers!”The audience and Bob werenot aware that The Cavernhad a secret that wouldremain hidden until the1980s – and still remainsunexplained today.During the excavation ofThe Cavern site in 1982,

a shaft was discovered andon looking down, thebuilders could see water atthe bottom.

In due course the siteagent and the architectdecided to take torches anda rubber dingy andinvestigate further.

Much to everyone’samazement they came backwith the information thatthe shaft opened up into acellar, 36.57 meters long by21.33 meters wide filledwith water 2.43 metersdeep and was man made; acave under a cave youcould say.

To this day nobody hasgiven a satisfactoryexplanation for whom, whyor what the cellar wasmade or used for or howthe water got there.There could be a hint inGore’s Liverpool Directoryfor 1766.Mathew Street was thenknown as Pluckington’sAlley and the directoryreveals that at various timesthere has been a TallowChandler and Soap Boiler,Sugar Bakers and after the1850’s, fruit warehouses.The cellar could have beenas a form of cold storage for

fruit such as apples.Of course the appleconnection would come fullcircle over a century latercourtesy of four young ladswho would shake the world.

To compensate for thenot so great BritishSummer, Urban Calm atMetquarter kindlyprovide tips for theperfect safe tan!

ExfoliateWe’re sure you’ve heard thisone many times before, butwe can’t stress enough justhow important it is to gentlyscrub skin before you tan, to

lift all those dead skin cellsand reveal revitalised, ready-to-tan skin beneath.MoisturiseWrists, elbows, ankles, kneesand feet – any areas that canget dry and need extramoisture as these areas cango darker than the rest andcan be quite unsightly.Latex gloves/Applicator mittThe tell-tale sign you’ve beencheating is so often theorange-tinted palms which,unless you want to don glovesin summer, are impossible to

hide. To avoid that beaconglow and grubby fingernails,get into the habit of applyingtan wearing latex gloves.Wear loose, dark clothingafterwardsSelf-tan RemoverIf it all goes horribly wrongand you are left with distinctlyorange palms, don’t panic,there is a solution available inmost shops.Moisturise to maintainTo keep the tan lookingglowing, keep it moisturisedand hydrated.

HHHStar Event HHHSurf’s up ...in Liverpool!

Coming up...

City Central BID, c/o Rapid, Williamson Square, Liverpool L1 1EATel: 0151 233 2213 Fax: 0151 233 2218 www.citycentralbid.comEmail your latest news, views and pictures to: mike.doran@liverpool.gov.ukYou can now follow City Central on and

Send usyour views TM

Terry AllenCity Central CommunicationsOfficer and part-time qualifiedLiverpool City Guide.

• Helter SkelterChurch StreetUntil 5 September

• Summer SkillsMetquarter27 July-18 August

• Liverpool PrideThroughout city centre7-8 August

• Lora Byrne – book talkthe Bluecoat8 August, 7.30pm

• Simon Day – book talkWaterstones, Bold Street11 August, 7pm

City Wave Williamson SquareUntil 5 SeptemberWilliamson Square will be asurfer’s paradise this summer –thanks to a machine thatreplicates the motion of the ocean.Operating from 11am-10pm,7 days a week, City Wave riders will

be encouraged to challenge friends and family to seewho can stay on their feet for the longest time and sharetheir experiences in City Wave’s Facebook Hall of Fame! City Wave, which costs £3.50 a ride, will even providethe cool tunes, with their very own DJ playing the latesthits – and riders and spectators will able to grab ahealthy snack and smoothie in the cool beach bar café.

Terry’s times past

• Dunk the FiremanWilliamson Square13 August

• We Never Walked AloneThe Bluecoat14 August onwards

• Liverpool ShakespeareFestivalSt George’s Hall25 August-10 September

• Mathew Street MusicFestivalWilliamson Square and citycentre wide28-29 August

IN BRIEFGed Gibbons, Chief Executive ofCity Central BID, would like tothank all those who supportedhis recent ‘6 peaks’ challenge.Ged, who is a veteran of 25marathons, climbed 6 of the UK’shighest mountains – including BenNevis, Scafell Pike and Snowdon –covering 60 miles and ascendingover 21,000 feet, in just 6 days.Ged has passed his £1,000 totalto raise funds for the RonaldMcDonald Appeal at Alder Hey butcontributions are still gratefullyaccepted here:www.justgiving.com/Ged-Gibbons

WIN

A FREE

SPRAY TAN

How to get the perfect tanSummer’s here…but sadly the sun doesn’t always shine.