7 Functions of Marketing

By Steven Jessee and Mitchel Mallach

Marketing-information management

• Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.

Product/Service Management

• Recurring activities to manage a product or service.

• Product/Service management includes a wide range of management activities, ranging from the time that there's a new idea for a product to eventually providing ongoing support to customers who have purchased the new product.

Financing

• The general areas of finance are business finance, personal finance, and public finance.

Pricing

• Pricing is a fundamental aspect of financial modeling.

Promotion

• Promotion involves disseminating information about a product, product line, brand, or company

Selling

• Selling is trying to make sales by persuading someone to buy one's product or service.

Distribution

• An organization or set of organizations involved in the process of making a product or service available for use or consumption by a consumer or business user.