7-Eleven JapanVenturing into e-Tailing

Presented

by:

Angela Copeland Claire Kao Jolie McCuistion Sarah Todnem Sabrina Yuan

• Remove shoes• Questionnaire• Snacks• Whistle

Activity

Facts

• 7-Eleven is the largest chain stores in convenience retailing industry.

• Approximately 26,000 7-Eleven franchise stores are operating worldwide, generated total sales of more than $36 billion in 2003

Facts

10,3895,791

Number of Stores:

Japan vs. China

Similarities• Religion• Confucius

Differences• Sensitive History• Concentration and Development• Government Policies

Japan vs. China

Similarities• High market demand• Low confidence in online payment Telecom

hurdles

• Outmoded shopping concepts

Differences• Bottom up vs. Top-down• Level of IT diffusion

Activity

• Join Your Team For Some Fun!

Japan vs. United States

Similarities– Developed Countries– GDP

• Differences– Individualist Culture– Cash vs. Credit– Technology– eCommerce Trust

Japan vs. United States

Japan vs. United States

U.S. Centric Thinking

• eCommerce• eBay

– No Human Contact– Trust

Bridging the Gap

• Technology• Culture

Bridging the Gap

• Strategies – Use existing distribution system – Creating new market– Low cost to consumer– Convenience– Is plan Short Sighted?

Bridging the Gap

• Moving in a new direction– Cash Payments– Human Contact

Bridging the Gap

• Examples– AOL– ???

Conclusion

Unique use of Unique use of existing technology existing technology applied to cultureapplied to culture.

• 45 minutes total• -----------------

• 7 minutes• - discuss wistle at beginning (jolie)• - introduce team mates• - remove shoes• - questionnaire• - snacks

• 5 minutes• - facts (claire)

• 5 minutes• - china vs. japan (sabrina)

• 5 minutes• - us vs japan (angie)

• 5 minutes (jolie)• - us centric culture

• 5 minutes (sarah)• - bridging the gap

• 5 minutes (angie)• - briding the gap examples• (aol - use pen)• (backup ideas -

• 5 minutes• If extra time, backup questions: (angie)• - How do you feel about Japan being a cash based society?• - Do you feel 7dream.com will have an impact on the Japanese culture?

• 1 minute (jolie)• - conclusion statement