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7 continents
7 deserts
We have a water crisis
Food and Agriculture Organization of the UN, global Water Scarcity Trends1
#1 risk to global society1
In 2015, the water crisis was ranked
Business as usual isn’t an option
by 2030, global water
demand will be 40% greater than supply
2
2030 Water Resources Group - Charting Our Water Future (2009)2
We need to do
something big To capture the
World’s attention
And build a grassroots community of
water heroes
So we came up with a plan…
We challenged our founderTo do something really extreme
To Run across
A desertOn every continent
…In just 7 weeks!
To highlight
water scarcityAnd set a
world record
Australia
ASIA
EUROPE
AFRICA
Antarctica
South america
North america
1 reason7 continents
7 deserts
water
XX
X
X
XX
StartFinish
SimpsonDesert
KarooDesert
Tabernas Desert
atacama Desert
Death Valley
What will this look like?
X
TharDesert
Antarctic desert
*All photos are examples, we haven’t actually done it yet!
2015 - 23/1/2016
23/1/2016 - 12/3/2016
27/11/2016 - 31/3/2016
23/1/2016…
15/6/2015 - 30/10/2015Planning & Logistics
22/6/2015 - 27/11/2015Fundraising
6/7/2015 - 28/8/2015Planning Media Campaign
Mina's Training
7 Deserts Run
Launch Media Campaign
Launch Water Heroes Campaign
When is it happening?*
Simpson Desert
23/01/2016
Thar Desert
31/01/2016
TabernasDesert
08/02/2016
Antarctica Desert
15/02/2016
Karoo Desert
21/02/2016
AtacamaDesert
28/02/2016
Death Valley
3/5/2016
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7
* Provisional and subject to change
Who would be crazy enough? Meet our founder…
An Adventurer, entrepreneur, innovator
A Young Global LEaderAthletic career was born when she was told:
“You’ll never be able to run again”
after fracturing a vertebrae
2012, Mina founded Thirst
Dedicated to delivering a water sustainable future for all
…and who are we?
250 million online impressions
Guinness World Record
#1 On sina weibo (China’s version of Twitter)
100,000 Graduatesfrom our education program
300,000 people have been reached by our
events, workshops and activities
We are looking for partners to
share our journey
Join us…
We are thirsty for
change
See you on the [email protected]