7 Cs of Effective Communication - New

7/25/2019 7 Cs of Effective Communication - New

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7 Cs of EectiveCommunication


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Introduction

For transmitting eective written or oral messages,certain principles must be followed.

These principles tells us how your messagebecomes eective for your target group, arecommonly nown as 7 Cs of eective

communication.


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1.Completeness

Every communication must be complete andade!uate.

"ncomplete messages eep the receiver guessing,create misunderstanding and delay actions.

Every person should, therefore, be provided withall the re!uired facts and #gures.

For e$ample, when factory supervisor instructsworers to produce, he must specify the e$actsi%e, shape, !uality and cost of the product. &nyassumptions behind the messages should also beclari#ed.


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2. Conciseness

In business communication, youshould be brief and be able to saywhatever you have to say in fewestpossible words

Benets of Conciseness'. & concise message saves time and

e$pense for both sender and receiver.

(. Conciseness contributes to emphasis) byeliminating unnecessary words, you letimportant ideas stand out.


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*ow to achieve the conciseness+

For e.g. instead of using due to the fact you can just use because.

For e.g. if your customer requested for name of clients of the company in

reply you should simply provide list of client, rather then providing all detail

of clients.

Some time repetition is necessary for focusing some special issue.

But when the same thing is said without two or three reasons than it

become boring.

&void wordye$pression

"nclude only relevantmaterial

&void unnecessaryrepetition


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3. ClarityClarity means getting your message across so

the receiver will understand what you aretrying to convey.

ou want that person to interpret your words

with the same meaning you have in mind.-e should always choose precise words.

&lways choose familiar and easy words

Construct eective sentences andparagraphs.


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4. CorrectnessThe term correctness as applied to business

messages means right level of language andaccuracy of facts, #gures and words.

"f the information is not correctly conveyed,

the sender will lose credibility.Transmission of incorrect information to

outsiders will spoil the public image of the#rm.

To convey correct messages, grammaticalerrors should also be avoided.ou should not transmit any message unless

you are absolutely sure of its correctness.


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5. Consideration

Consideration means To consider thereceivers "nterest/"ntention."t is very important in eective

communication while writing a messageyou should always eep in mind yourtarget group.


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hree Specific !ays to "ndicate #onsideration

$%ample&' (" attitude)We are going to

extend our shop closing

timing from 7.00 pm to

8.30pm.

'(*ou attitude)You will beable to shop evening with

the extended hours.


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6. Courtesy0nowing your audience allows you to use

statements of courtesy) be aware of yourmessage receiver.

1 Courtesy stems from sincere you2attitude.

"t is not merely politeness with mechanicalinsertions of 3please4s3 and 3than2you4d.5

Tactless communication Tactful communication

Stupid letter; I cant understand I should understand it, as there is no

confusing word in this letter, couldyou please explain it once again ..?

Its your fault, you did not properlyread my latest FAX

Sometimes my wording is not precise;let me try again


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7. Concreteness "t means that message should be speci#c

instead of general.

6isunderstanding of words creates problemsfor both parties sender and receiver8.

-hen you tal to your client always use factsand #gures instead of generic or irrelevantinformation.

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7 Cs of Effective Communication - New