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INTERNORGA. FRESHER THAN EVER! 17 – 21 MARCH 2017 INTO TOMORROW HHM-IN17_Ausstellerakquise_BRO_EN_210x297_H1619004_F39.indd 1 13.05.16 13:31

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Page 1: 7 – 7 - INTERNORGA...corporate restaurants, canteens and large-scale professional catering with topics spanning the latest customer needs. INTERNORGA Forum School Catering Responsibility

INTERNORGA.

FRESHER THAN EVER!

17 – 21 MARCH 2017

INTOTOMORROW

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Page 2: 7 – 7 - INTERNORGA...corporate restaurants, canteens and large-scale professional catering with topics spanning the latest customer needs. INTERNORGA Forum School Catering Responsibility

F O R E W O R D

INITIATOR. TREND FACTORY.MEETING POINT.

Fresh ideas and loads of inspiration – INTERNORGA is where the future of the

catering market is shaped.

Trendsetter. Highlights in Hamburg: INTERNORGA brings together the latest new products, high-level conferences, stimulating live formats and very latest themes – coupled with tomor-row’s innovations. With its all-round view, it has been setting new standards for years and is the foremost annual event for decision- makers in the catering market.

A unique mix of exhibitors at INTERNORGA reflect the wide interests of around 95,000 trade visitors. Only INTERNORGA offers so much breadth and depth, which makes it the industry’s highlight of the year.

Come to where the future has already begun.

The industry is in constant, ever-accelerating motion and the catering trade has to confront new challenges as they arise.

Products, trends and new developments converge at INTERNORGA. Visitors from across the catering market have the opportunity to find out what’s new.

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93 %of visitors considered their

expectations fulfilled.

94 %of visitors make

new business contacts.

V I S I T O R S 2 0 1 6

Origin of visitors:88,000 from Germany:● 24 % Lower Saxony● 18 % North Rhine-Westphalia● 17 % Hamburg● 13 % Schleswig-Holstein ● 28 % other Federal States7,000 international visitors

Areas of interest to visitors:● 79 % food and drink● 53 % kitchen equipment and technology● 46 % furnishings and fittings● 36 % bakery and confectionery/shop fitting● 26 % computerised cash register systems and communication● 19 % other fields(multiple responses allowed)

40 %of visitors travel more than 300 kilometres to get there.

around

Industry of visitors:● 27,550 restaurateurs● 16,150 hoteliers● 14,250 bulk consumers/caterers● 9,500 bakers/confectioners● 5,700 specialist retailers/planners● 2,850 food retail/drinks wholesale buyers● 19,000 retail managers – e.g. kiosks/snacks/petrol

stations/food/non-food/butchery

Source: INTERNORGA 2016 trade fair survey carried out by independent market research institute Geiszus Messe-Marktforschung GmbH.

99 %of visitors were satisfied with

INTERNORGA 2016.

PROFESSIONAL VISITORS – INDUSTRY CONTACTS.

Visitor feedback 2016Where brands meet decision-makers: INTERNORGA is the foremost meeting point for key players in the catering market. Opinion leaders find out here about the major trends and developments for the coming business year.

• Around 95,000 trade visitors from 41 countries• 25 % first-time visitors• 70 % wait until INTERNORGA before deciding what to buy• 98 % make their investment and purchasing decisions at the trade fair

84 %of visitors are involved in

corporate decision-making processes.

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C O N G R E S S E S 2 0 1 6

NEW IDEAS.NEW CONTACTS.NEW BUSINESS.Unique across Europe – INTERNORGA congresses are the foremost draw for decision-makers from across the world.

INTERNORGA congresses

Where the culinary industry converges – high-level speakers from Germany and abroad discuss the industry’s latest topics together with business professionals.

International Foodservice-ForumThe International Foodservice Forum is the brainfood and networking platform for the industry, and with 2,300 delegates it is Europe’s biggest professional catering conference.

German Large-Scale Catering CongressThe year’s most important meeting for corporate restaurants, canteens and large-scale professional catering with topics spanning the latest customer needs.

INTERNORGA Forum School CateringResponsibility meets business. Industry experts present the latest trends in chil-dren’s and school catering, as well as ground-breaking concepts for the can-teens of tomorrow.

INTERNORGA Future Award:Innovation. Sustainability. Returns. Changes in social attitude bring plenty of profitable business opportunities. INTERNORGA rewards pioneering, innovative and sustainable concepts in four different categories with its Future Award.

“These congresses have long been part of INTERNORGA’s DNA. They underline its leading

position and highlight the unique place it occupies in the central European

hospitality trade fair landscape. The city of Hamburg, INTERNORGA and its specialist

congresses together make for an irresistible combination.”

Gretel Weiß, publisher of ‘food-service’ and ‘FoodService Europe & Middle East’

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H I G H L I G H T S 2 0 1 6

“INTERNORGA was to us the perfect platform from which to launch

our creative beer onto the German market. Every major drinks wholesaler and their decision-makers were there and we

could link up with them. We will gladly come again.”

Michael Schmitzberger, Export Director, Stiegl

NEXT CHEF AWARD with Johann Lafer Launching the careers of talented cooks: in our exciting, live cooking contest, young, talented chefs compete against one another and present their creations to an expert jury. The winner claims a sensational, career- boosting reward.

Culinary start-up competition with the Leaders ClubInspiration for new business ideas and new contacts for trade visitors. Finalists present their business concept in a live pitch at INTERNORGA. Visitors elect the winner live.

FRESH THEMES. NEW OPPORTUNITIES. WINNING FORMULAS.The heart of INTERNORGA – highlights.

We see ourselves as a partner to and barometer for the industry. As a first mover, we demonstrate pioneering spirit by providing constant new impetus and showcasing social developments and the latest themes in ground-breaking formats and events for our visitors.

CRAFT BEER Arena – with even more space for creativity Craft beer – an unbroken trend whose momentum brings a stream of exciting new products onto the market each year. A meeting place for anyone who wishes to extend their range to include craft beer.

Pink Cube – trend forum for the catering industryTrend forum for restaurateurs and bakers. Renowned trend researcher Karin Tischer presents global culinary trends and snacking news. Inspiration and new business incentives make the Pink Cube a key draw every year.

Food Truck Village featuring ‘Truckers’ Talk’ Food trucks mean mobile cuisine and the best of street food, and they attract visitors outside the entrance of the exhibition centre. At ‘Truckers’ Talk’, trade visitors can garner useful knowledge from mobile gourmets.

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H I G H L I G H T S 2 0 1 6

“We launched our product at INTERNORGA last year and this

year it’s going very well for us too. We won the INTERNORGA Future Award

and got a fantastic media response. We love INTERNORGA and love coming

back. It’s worth it.”

Vasco Emmanuel Kulke, Managing Director, Cucumis

BACK StageIntroducing pioneering baking and creative confectionery. New ideas, new production techniques, new industry contacts – live inspiration for future bakery and confection-ery bestsellers.

Baker’s Blue BoxRecognise trends, utilise sales opportunities, open up new markets – these are key tasks for which every forward- looking bakery, whether big chain or small retailer, needs its own solution.At Baker’s Blue Box, the latest trending themes such as the coffee and snack business, as well as how to improve sales, are discussed with experts in a relaxed setting.

SKYWALK TablePure inspiration … The spectacular 30-metre-long board brings you Table Top news.

Newcomers’ AreaSuccess has made this a classic in record time. A platform for inspiration, collaboration and sales, it’s THE market-place for newcomers to the industry, featuring exception-al business opportunities. Numerous currently successful brands started up in the Newcomers’ Area.

GLIMPSING THE FUTURE – INTERNORGA 9.0

To mark its 90th birthday, INTERNORGA asked the GDI Gottlieb Duttweiler Institute in Zurich to sketch out a future vision for catering.

They came up with seven trend theses entitled ‘INTERNORGA 9.0: Glimpsing the future – Restaurant 2025’. By publishing these theses,

INTERNORGA has provided an enlightening look into the future of the catering market, once again demonstrating

its status as an industry barometer and partner.

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P R E S S C O M M E N T SM A R K E T I N G M I X

ADVERTISING FOR YOUR SUCCESS.As the leading international trade fair, we attract a qualified trade audience from every sector of the catering market.

We motivate top decision-makers in the catering market and attract potential new customers for you by addressing target groups specifically:

• Visitor newsletter sent to around 80,000 German and international hoteliers, restaurateurs, caterers, bakers and confectioners

• Comprehensive media campaign in every relevant print and online trade medium

• Close collaboration with northern regional German Hotel and Catering Association offices

• Intensive PR: round-table talks with selected trade media, high-level blogger events

PRAISE THAT SPEAKS FOR ITSELF …

“INTERNORGA IS THE TREND BAROMETER!”

Allgemeine Hotel- und Gastronomie-Zeitung,

19.03.2016

Superior Hotel, 01.03.2016

“Where future trends are born”

DBZ magazin, 05.03.2016

“DEPENDABLY UPMARKET”

Getränke Zeitung, 31.03.2016

“Leading trade fair does

it again!”

Lebensmittel Zeitung, 17.03.2016

“INTERNORGA: WHERE THE TRADE DISCOVERS

CULINARY TRENDS”

food-service, 03/16

“The traditional industry initiator”

“Incentivising the bread and snack business: INTERNORGA

once again lives up to its reputation as the leading catering market trade

fair with trends, ideas and animating impressions.”

Allgemeine Bäcker Zeitung, 14.03.2016

• Mailings for specific industries• Active social media work• Visitors from abroad carefully targeted,

e.g. Hamburg Special featuring 40 top culinary concepts

• INTERNORGA app with special themes• Advertising material for inviting your

customers

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R E G I S T R AT I O NH A M B U R G

HAMBURG – INTERNORGA CITY.

Hamburg – culinary hotspot and the ultimate in popular destinations. This port city offers more culinary diversity and newly opened eateries than any other city in Germany. The sheer quantity of top food outlets makes it an absolute must for catering market visitors. Hamburg – the ideal place to discover new trends.

INTERNORGA – INTO TOMORROW! REGISTER NOW.

Go straight to the registration form at internorga.com.

Even easier for our regularcustomers.• Receive your log-in details by e-mail.• Your booking form is completed for you.• Simply change selected details or repeat

your booking for the previous year.

Participation fees in 2017.Type of stand Net price per sq. mRow stand (1 open side) € 169 Corner stand (2 open sides) € 180 Front stand (3 open sides) € 185 Island stand (4 open sides) € 192 Open-air site € 101

Contributions Net priceCompulsory media package per main exhibitor € 195 Compulsory media package per co-exhibitor € 195 Co-exhibitor fee per co-exhibitor € 475 AUMA fee per sq. m € 0.60 Minimum exhibition area: 12 sq. m

Our complete stand offer Net price per sq. mStand including exhibitionlevies and construction € 284

REGISTER ONLINE TODAY AT

INTERNORGA.COM/ REGISTRATION

NEW IN 20175 days of pure success!

Fri 17 – Tue 21.03

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Up

dated

May 2016

17 – 21 March 2017internorga.com

Matthias BalzDeputy project manager

+49 40 [email protected]

Alexander StarkProject manager

+49 40 [email protected]

Kristina HagemannProject manager

+49 40 [email protected]

Claudia JohannsenBusiness unit director

+49 40 [email protected]

Who to contact about INTERNORGA 2017:

Hamburg Messe und Congress GmbHMesseplatz 120357 HamburgFax +49 40 [email protected]

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