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North Six Group is a collective of producers, content creators, publicist and

strategists who build impactful brand narratives across the beauty,

design, fashion and lifestyle industries.

We leverage talent, ideas, and resources with the flexibility to answer

briefs that encompass strategy, creative, production, and amplification.  

Our capacity for full-service support enables us to execute multi-channel campaigns

while creating budget efficiencies and maintaining the utmost creative integrity.

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6UP engages audiences by creating

strategically driven and beautifully executed

live experiences.

6º develops and amplifies engaging

campaigns to build meaningful relationships

between brands and their audiences.

N6 is a content production company.

northsix.net sixup.net www.6degrees.group

www.instagram.com/northsixproductions www.instagram.com/6upproductions www.instagram.com/6degrees.group

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With offices in Los Angeles, New York, London,

Paris, Milan, and Madrid our reach is both local

and global.

MADRID

LONDON

PARIS

MILAN

NEW YORK

LOS ANGELES

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6up

EVENTS + EXPERIENCES

Fashion Shows / Pop-Up Retail / Influencer Events

Product Launches / Dinners / Galas / Conferences / Experiential Stunts

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6up

6UP is a full-service event production company specializing in

strategically driven, creatively executed, fully immersive live experiences.

Our bespoke, visually dynamic activations include fashion shows, pop-up

retail, product launches, influencer events, dinners, galas, conferences

and immersive environments.

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HERMÈS

WAIKKI STORE OPENING AFTER PARTY

6up Productions created a dream-like Hawaiian luau for Hermés at the

Royal Hawaiian as an after party to the Hermes store opening in Waikiki,

Hawaii where guests had to chance to explore and discover a multitude of

different environments including an outdoor amphitheater, a fruit and

flower room, a raw seafood room among others - all in which invigorated

the five senses.

Surprise pop-up performances happened throughout the evening

featuring HIRIE, Playtronica and a trio of breakdancers who performed

with smoke grenades on their feet which were flown in from Paris.

Between a mixture of LED and beautiful lighting, combined with a custom

culinary experience and fabricated build outs, this event truly provided

Hawaiian top-tier Hermès clientele an unforgettable experience.

LOCATION / Waikiki, Hawaii

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BIRKENSTOCK

BIRKENSTOCK SS19

6up Productions designed, produced and fabricated a summer oasis for

Birkenstock within Pitti Uomo to showcase its latest collections of footwear,

accessories, beds and natural cosmetics.

Architectural spaces and forms were softened by integrating greenery, dappled

light and natural materials. Together these intrinsic elements created an

environment where visitors could relax, connect and explore the space.

White cubes were central to the design, offering vignettes for specific products,

while being part of the Birkenstock brand world. 

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LOCATION / Florence

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TOMMY HILFIGER

TOMMY HILFIGER X LEWIS HAMILTON

For Tommy Hilfiger’s SS19 launch of Lewis Hamilton’s collaborative

line, the brand wanted to celebrate the collection’s “Create X Unity”

inspiration with an inclusive brand experience.

6up created the TH X LH CoLab in an iconic raw space, where the

event brought Berlin-centric creatives together in the spirit of creative

collaboration and unity.

The overall event brought precise audio, visual and performance as

well as a plant based kitchen, each reflecting Lewis’s passion points.

Guests could shop the collection onsite and personalize their

purchases, cutting and sewing items to create unique pieces and

applying custom embellishments using a printing gun.

LOCATION / Berlin

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VIKTOR&ROLF

FLOWERBOMB MIDNIGHT PRODUCT LAUNCH

To launch the new addition to the Viktor&Rolf flowerbomb family,

Flowerbomb Midnight, guests were invited to the historic Welsh Chapel in

the heart of London’s Soho for an evening of visual spectacle and unexpected

moments. An immersive set built by 6up Productions celebrated the darker

identity of this new fragrance and its star ingredient, night blooming

jasmine; a never before seen ingredient that blooms only at midnight.

Guests were taken on a journey to discover the new fragrance through a

series of sensory installations and digital content culminating in an explosive

Midnight moment that cemented the concept of transformation and

surrounded guests in the world of V&R Flowerbomb.

DJs played from the Chapels alter and lasers danced above the guests as

they moved around the three experiential cubes.

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LOCATION / London

IRIS VAN HERPEN

FW19

Iris van Herpen studied the movement of birds' wings to create her Syntopia

collection, which she presented at Le Trianon, for Paris Haute Couture fashion

week. She explored the new worlds that arise within synthetic biology and the

intertwining relationships between the organic and the inorganic to highlight the

convergence of natural biology and manmade technology. 

6up Productions collaborated with Studio Drift who created an abstract

representation of flight through a spatial kinetic installation constructed of 20

delicate pieces of glass wings. The glass bird moved in sync with the models as

they walked down the runway. Their delicate interaction emphasized the fragility

of new worlds living and soaring together.

LOCATION / Paris

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ACNE STUDIOS

RUSSELL WESTBROOK SS19

Creating buzz for the upcoming Acne Studios’ Russell Westbrook

collaboration, 6up Productions took over a basketball court in Venice

Beach, California and recreated the campaign imagery by hand via a

notable LA based graffiti artist.

Collaborating with the local LA based street artist, the full size court was

painted over six days leading up to a day-long open court activation for

local consumers.

For this campaign, content capture was extremely important so capturing

footage of the court being created via overhead shots were key, as all

content captured and created was used across Acne Studios various social

media platforms.

LOCATION / Venice Beach

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INTERMIX

SPRING ACTIVATION

6up Productions brought Intermix’s Spring campaign to life with a

disruptive installation outside their flagship store in Soho. One morning, a

retro car bursting with flowers popped up outside of the store in order to

create a photographable moment for any guest who walks by. The

activation was live for four days, passers-by posted and shared pictures

and videos of the installation, helping Intermix spread the word that

spring has arrived. The flowers were inspired by their spring campaign

that was featured in the store windows and together they created a

vibrant splash of color. 

To give more context to the guerrilla style activation, two tablets were

displayed in the trunk of the car showing Intermix's Spring

campaign video.

LOCATION / New York

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HERMÈS

HERMÈSMATIC

Leveraging consumers’ growing desire for customization, Hermèsmatic

was created to breathe new life into the fashion house’s iconic silk

scarves.

Modeled after a laundromat and executed in the brand’s signature

orange, 6up Productions fabricated an interactive multi-city pop-up that

invited guests to either purchase a one-of-a kind scarf from the vintage

dip dye collection, or give their existing Hermès scarf a fresh new look

using a dip dye washing technique.

6up executed the activation in New York, Washington DC, Nashville,

Los Angeles & Austin. All components of the Hermèsmatic were built

once and then traveled.

LOCATION / New York, Washington DC, Nashville, Los Angeles & Austin

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ADIDAS

ADIDAS X ALEXANDER WANG

As part of the adidas Originals x Alexander Wang collaboration, a guerrilla marketing activation was first unleashed in New York directly after the Alexander Wang show, followed by London and Tokyo simultaneously the following week.

Alexander Wang partnered with adidas Originals on a limited-edition range of looks and styles that was sold off the back of a truck in a subversive twist. The activation was seeded on social channels along with fly postings in the various cities, with crowds lining the streets to get their hands on the cult favorite product.

LOCATION / New York, London, Tokyo

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KVADRAT / RAF SIMONS

MILAN DESIGN WEEK

Long-time Kvadrat collaborator Raf Simons, celebrated his sixth fabric, upholstery and

accessories collection with the Danish brand by art directing a large-scale installation

entitled No Man's Land during the annual Salone del Mobile.

 

Vintage furniture from Simons' private collection were recovered in Kvadrat x Raf

Simons textiles and shown inside three Jean Prouvé wooden houses. One house was

set up as an atelier, where staff in custom made red Raf Simons x Kvadrat jackets were

on hand to shed light on the story behind the current and previous collections.

Running the entire central space of the show was a custom-built 16-metre long garden

conceived by renowned landscape designer Mark Colle. The wild, meadow-like

garden, was the perfect centre piece for the two exclusive dinners that were hosted in

the space.

Chef Margot Henderson and her partner Melanie Arnold of London's revered Rochelle

Canteen also set up a week-long restaurant residency in the space, welcoming local

and international guests each day for breakfast, lunch and the aperitivo moment.  

 

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LOCATION / Milan

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DELFINA DELETTREZ

FLAGSHIP STORE OPENING PRIVATE DINNER

To commemorate the opening of Delfina Delettrez’s flagship store on

Mount Street in London, 6UP designed and produced a dinner at

Marian Goodman gallery inspired by the interior of her store. The

central feature was a painted malachite carpet and tablecloth. 

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LOCATION / London

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RAG & BONE

A LAST SUPPER

Rag & Bone invited sixty guests to gather under the domed ceiling of the

Weylin in Brooklyn for a candelabra-lit dinner filled with bleeding-edge

technology showcasing the bridge between human and machine learning.

While guests enjoyed a custom menu from famed Estela chef, Ignacio

Mattos and a surprise performance by a set of contemporary dancers

directed by Belgo-French choreographer, Damien Jalet, overhead, a series

of projection displayed a 3-D point cloud of guest’s actions as processed

by an artificial intelligence system.

At key points throughout the evening, guests would hear the

disembodied voice of Thom Yorke as they saw his words mysteriously

appear above them on an oversized custom made projection screen.

LOCATION / New York

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CARTIER

CARTIER HIGH JEWELLERY

The Shoreditch Townhall in East London was transformed into an opulent

space with multiple rooms for guests to explore and discover hidden

gems from Cartier. Iconic Bellboys greeted guests as they arrived, entering

the world of Cartier. A Bellboy rang the dinner bell to invite guests upstairs

into the main dining room for dinner where tables were  adorned with

beautiful wild flowers bathed in light.Dinner was served by the acclaimed

Clove Club, presenting British classics with a twist.

Post dinner, Beth Ditto took to the mirrored stage, shifting the pace of the

night. Her performance ended with a playful interaction with Mimi Xu where

guests were invited to the after party downstairs. 

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LOCATION / London

WWD

WWD BEAUTY CEO SUMMIT

At the 2016 WWD Beauty CEO Summit, Themed See

Change, Be Change, 250 global retail and brand executives

came together to consider issues and offer answers to benefit the

industry as a whole. Selecting The Breakers in Palm Beach as a

location, 6up Productions designed, produced and programmed an

engaging two days of talks and lunches, culminating in an evening gala

with special speeches.

LOCATION / Palm Beach

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MALARIA NO MORE

FUNDRAISING GALA

6up Productions designed and produced the annual

Fundraising Gala in support of the Malaria No More

foundation, followed by a panel discussion. In 2017, Malaria

No More tasked 6up to create an event concept that

transported the audience in an immersive way. We found a

location that we were able to suspend 360 feet of LED

screens around the dinner tables. 6up also worked with

existing Malaria No More content to create an atmosphere

at each moment throughout the dinner.

LOCATION / New York

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WWD

CEO SUMMIT

6up Productions designed and executed the WWD CEO

Summit which offered invited guests a new perspective on the issues

and trends influencing fashion and retail for two decades. To

mark their 20th year, WWD brought the industry together for a

landmark Summit in New York City. The program focused on how to

reframe fashion and retail for the new consumer.

LOCATION / New York

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BUICK

LIFESTYLE INFLUENCER INSTALLATION

Lifestyle influencers were invited to a two-day Installation in the Hamptons to

introduce the new Buick SUV. The space was designed to bring to life the Buick

design values of calm and comfort, and to appeal to their female target

audience. The experience incorporated a media drive, wellness activations

inspired by Buick Envision, premieres of content created by key collaborators

and a closing dinner. 

LOCATION / New York

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JEAN PAUL GAULTIER

ESSENCE DE PARFUM, MALE & CLASSIQUE

For the launch of two new Jean-Paul Gaultier essences, 6up designed and

fabricated a perfumer's laboratory in the brand’s famed headquarters. All

guests were given Gaultier laboratory coats to wear and at distinct stations

they explored the different steps in the scents' conception, playing with

smell, sight and touch. A dynamic menu created by interactive Danish chef

duo I’m A Kombo completed the experimental atmosphere. 24

LOCATION / Paris

CLI

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ACNE STUDIOS

ADIDAS

ALEXANDER WANG

BALMAIN

BANANA REPUBLIC

BARNEYS NEW YORK

BARON & BARON, INC.

BBDO

BEATS BY DRE

BELSTAFF ENGLAND

BIRKENSTOCK

BOSS HUGO BOSS

BOTTEGA VENETA

BUICK

BVLGARI

CALVIN KLEIN

CARTIER

CHLOÉ

CHRISTIAN LOUBOUTIN

COACH

COS

COTY

DENIHAN

DIESEL

DIOR

DKNY

DVF

EQUINOX

ESTEE LAUDER

FARFETCH

FENDI

FRIEZE

GAP

GIORGIO ARMANI

LOEWE

LOUIS VUITTON

LOVE MAGAZINE

MAC

MANGO

MARC JACOBS

MICHAEL KORS

MIU MIU

MOËT HENNESSY

MONCLER

MOTHER

MULBERRY

NETFLIX

NIKE

OFF-WHITE

OGILVY

OLD NAVY

P&G PRESTIGE

PAUL SMITH

PIAGET

PRADA

PUBLICIS GROUPE

PUMA

RAG & BONE

ROLEX

ROSEWOOD

ROYAL COLLEGE OF ART

SAINT LAURENT

SAMSUNG

SHISEIDO

SWAROVSKI

T MAGAZINE

TARGET

THE JAMES HOTELS

GIVENCHY

GMC

GOOGLE

GUCCI

H&M

HBO

HERMES PARIS

ILLY

INTERVIEW

JEAN PAUL GAULTIER

KATE SPADE NEW YORK

KENZO PARIS

KVADRAT

L’ORÉAL PARIS

LANVIN PARIS

LAIRD + PARTNERS

LLOYD & CO

TOMMY HILFIGER

TIFFANY&CO.

TOM FORD

UNILEVER

UNIQLO

VALENTINO

VOGUE

W HOTELS WORLDWIDE

W MAGAZINE

WALL STREET JOURNAL

WWD

YARD

ZARA

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