6B - Magazine Conventions (Students)

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    Charlotte Walkett

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    What you get on front covers

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    1.

    2.

    3.

    4.

    5.

    6.

    8.

    9.

    10.

    12.

    13.

    14.

    15.

    16.

    Masthead

    Menu strip

    Cover Line

    Secondary Lead

    Plug

    Graphic

    Feature or

    Puff

    Selling Line

    or Banner

    Tagline

    Feature

    Article Photo

    Anchorage

    Flash

    kicker

    Bar Code

    Date Line

    11. Headline

    Caption7.

    Web-links?

    Ears?

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    The masthead tells you that the magazine is a music magazine, and

    specifically a rock one. The meaning added with the interaction between the

    anchorage and photos, is that the anchorage gives away what the main article

    will be about, as its a quote from the band in the images interview. The

    lifestyles hinted by the taglines and kickers, are that music is all you need in

    your life , the same goes for the kickers, they are all listed bands, suggestingthat again all you need is music, as they dont specify what the article is about

    with the band, just that they are in the magazine this month. The language

    used is mostly quotes or bands featured in the magazine, this suggests that the

    magazine content will mostly be to the point, as they kind of give away what the

    issue will be about. I think that the most important thing on the cover is the

    feature article photo, this is because it gives you some insight to what themagazine is about, for example if you had an image of some clothes, this would

    suggest that the magazine is about fashion. The feature article image will also

    help to get people to buy the issue, as if they see something that seems

    interesting, they are likely to buy it. The tone/type of language used throughout

    the magazine, is informal, as it uses words that a teenager may use.

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    How front covers are conceived and laid out

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    Direct mode of

    address can appear

    in yer face, serious,warm

    Indirect mode of

    address can be

    mysterious,lively, sombre

    Creates a wacky, fun

    image, sharing an

    identity with thereader that offers

    the independence of

    indie music.

    Enigma what arethey getting up to

    now?

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    There is no colour scheme used on the house design, it changes according to the image. The only colour pattern seen is theone on the free cd case. It appears that the colour has no meaning, as it just looks like the colours were chosen to make the

    text stand out against the background. About 5 different fonts have been used on the magazine, the font can be linked with

    the conventions as it seems like the text is kind of in your face, as its in a font large enough to read, and all written in capital

    letters. The look and feel created by the home design, is that the magazine will be informative, as there are a lot of things that

    will be features in the magazine on the cover, giving the impression that there are a lot of things to read about. The

    photographic techniques seen throughout the magazine covers, seem to be either a full body shot or a mid shot, with the

    frontman of the band in the middle of the shot, followed by the other band members stood behind them, but next to the

    frontman. The overall look presented throughout the covers is enticing, this is because of the quotes seen around the page,

    this makes you question what has been asked or said before in order for the quote to be said, so it entices you to want tocarry on reading. The theme used seems to be more modern, as the colours and the way the magazine is set out would

    suggest this. Also the type of bands seen on the cover would suggest, as they are newish bands with young members. The

    enigma causes the reader to ask questions, this is because not much is given away with certain images or kickers, as to why

    the band is featured in the magazine, it is just listed that there is an article with them in it. The rule of thirds is not consistent

    throughout the magazine covers, this is because of the different shot positions that the bands have been in for the image to

    be taken, but the general shot seems to have the frontman/woman in the centre third, followed by the band members in the

    right third mostly, and maybe one person in the left third. The mastheads position is consistent throughout the magazine

    covers, which is at the top, across the width of the page. The headline is usually positioned in the middle third or the right

    middle third. There doesnt seem to be a lot of dead/white space on the cover, as it covered with an image or some text. The

    items on the cover are spread out, but they are blocky, this is because of the colours used, as they are block colours because

    they dont have any shading or texture. The magazine is designed as it is because I think that the publishers are trying to

    entice you to buy the magazine, and to entice you they put as many names of popular bands on the cover as they possibly

    can without the magazine looking tacky or messy. I think that the magazine is poster style, this is because of the large image

    used of the main feature article, as it takes up most of the page, and because of the overall layout. The style of the magazine

    does not follow the typical conventions such as the name of the magazine being in the top left corner, and the main feature

    article being spread across the width of the page and in the centre, but it does have the typical conventions of the kickers

    followed by a quote or explanation underneath it.