Something More – Brief 6 OUGD603 Adam Garbutt Leeds College of Art – BA (Hons). Graphic Design

floBrief

This brief set by Design something more called Ministry of Wonderful, set the task of designing something to be better, in tone of voice, identity, interaction. I received water supplier to design for.

Concept

My concept began with the idea for a private water company with a difference: ‘everything flows smoothly.’ This came from the very product they sell, water. I wanted this to be reflected throughout all aspects of the brand and identity.

I investigated current existing water companies from around the UK to identify places for creating something more. The areas I identified for critical improvement was tone of voice. A lot of the companies had good visuals they just lacked character other than simply being a service.

To create a connection between the customer and the water they actually drink to educate them on the journey it’s taken to give the bigger idea how the process that’s gone into it. This involved researching the flow and cycle of water, these two areas are what informed my work the most because of the area of improvement being so big.

Something More – Brief 6 OUGD603 Adam Garbutt Leeds College of Art – BA (Hons). Graphic Design Research

Iconography

The icons featured on the website and on the mobile website were designed to be quick and easy to read, so much so you don’t have to give them any thought into what they could possibly mean. Allowing the user to flow experience the website with ease.

The previous ideas of a lighthearted laid-back company were incorporated into the illustration style, simple and to the point while still at the same time conveying the attitudes of the company. It was also to show the journey of the water has to take, from cloud, river, dam to tap.

Something More – Brief 6 OUGD603 Adam Garbutt Leeds College of Art – BA (Hons). Graphic Design Development

Mobile

The responsive mobile website takes in the idea of flow again, using 3 of the possibly most used tabs tobe displayed when you open the website on your phone. As well as updates in your local area, quick guide to reading your metre to then submit your reading.

Van

One main point of advertising/ interaction with the company would be the business van used for call- outs

Web

Flo on the web would be the main interaction point for people who use it, using the idea of ‘everything flows smoothly’ to design the websitewas essential. Using a simple layout and eye catching graphics to guide your eyes for quickly doing what you need to do.

Something More – Brief 6 OUGD603 Adam Garbutt Leeds College of Art – BA (Hons). Graphic Design Final Images

and maintenance. It needed to be eye catching and show it’s difference from the rest. Hence, the coloured back and illustrated bottom half.

Stap Lines

Interchangeable straplines to accompany the logo for different regions of the UK was a primary idea for the identity of flo, it was intended to personalize the company and convey a less conventional tone of voice as seen within the other water companies.