• 64% of 100.3 WNIC’s listeners are between the ages of 25-54

• 70% Female and 30% Male

• On a four-book average WNIC-FM shows its leadership with Women 35-54, ranking #1

• They come from all over Metro Detroit

Source: Su07/SP07/WI07/FA06

100.3 WNIC is Detroit’s “Kid Safe and Family-

Friendly” Radio Station!

The 100.3 WNIC audience loves to get out of the house and have

FUN!

Events!

The 100.3 WNIC “Ladies Day on the Links” women-only golf tournament sells out for

both the Spring and Fall events!

The 100.3 WNIC listener has a very active lifestyle!

Valentine’s BallEach year, 100.3 WNIC throws one of

the biggest parties in Detroit with our Valentine’s Ball! Great food and

fantastic entertainment!

The 100.3 WNIC Breakfast Club is the perfect show to get your workday started!

All the information you need, Chuck Gaidica’s weather, time-saver traffic, your favorite

music, and even a laugh or two!

But we still have FUN!

Lisa Barry is a life-long Detroiter, and grew up in Livonia where she graduated from High School. She has worked in Detroit radio nearly her entire career, spending more than a dozen years working at newstalk and country stations here in Detroit. She has received a number of awards including Outstanding Woman in Communications from the Detroit chapter of Women in Communications.

Chris Edmonds began his WNIC career in September of 1988 and has become a host of the WNIC Breakfast Club, heard Monday through Friday 5am to 9am and also Saturday mornings. Chris came to Detroit after working in various radio positions in Columbus, Chicago and Minneapolis (he likes to call it the "Rust Belt Tour").

Chris' wonderful sense of humor and outgoing, friendly demeanor has made him a true favorite of WNIC listeners, putting him constantly in demand for public appearances at station events and local charity functions. Chris is also in demand by many local advertisers as a voice-over talent. You may have heard him on local TV commercials.Dave Lockhart is a veteran of the WNIC Breakfast Club and has had the pleasure of talking to WNIC listeners since 1984. He has grown deep roots with the WNIC family, where he met his wife Tamie! They were married in 1995 and have two children, Jake and Carly, who are doing great!

Chuck Gaidica joined the WNIC family in September of 2001 - returning home, where he was a weather forecaster from 1982-1992. When Chuck turns off his microphone at WNIC, he continues on to his other job: Director of Meteorology at Local 4, where he brings you the weather every weekday at 5, 6, and 11p.m.

100.3 WNIC is Detroit’s Workday Station

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Summer 2007, Spring 2007, Winter 2007, Fall 2006Daypart: Monday-Friday 9a – 5p

Demo: Women 12+

More Women spend their workday with

100.3 WNIC than any other Detroit radio station!

After a long day at work, Detroit unwinds at night

with the legendary Alan Almond and Pillow Talk!

More Adult Women listen to Alan Almond’s Pillow Talk

than any other show in Detroit!

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Summer 2007, Spring 2007, Winter 2007, Fall 2006Daypart: Monday-Friday 7p – 12m

Demo: Women 35-54

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And the FUN is just getting started on the Weekends!

More Adult Women listen to 100.3 WNIC Flashback Weekends than any other show in Detroit!

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Summer 2007, Spring 2007, Winter 2007, Fall 2006Daypart: Saturday-Sunday 6a – 12m

Demo: Women 35-54

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Yes, there is a Santa Claus!

Each year, 100.3 WNIC becomes Detroit’s Official Christmas Station,

and WOW does Detroit LOVE it!

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Detroit – Fall 2006 Phase 3Daypart: Monday-Sunday 6a – 12m

Demo: Women 25-54

100.3 WNIC is a haven for clean and safe programming.We will never play a song with

inappropriate lyrics and our personalities will never talk about

anything that would make a parent uncomfortable with

children in the car.

Our Pledge:

• Professional

• Own Homes

• Have Families

• Between the ages of 25-54

• Have Household Incomes over $75,000

ON 100.3 WNICYOUR WORKDAY STATION!

ATTRACT WOMEN WHO ARE: