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7/31/2019 63486188 Nokia Final Report
1/4
A
STUDY ON
CUSTOMER SATISFACTION LEVEL WITH REFRENCE
TO NOKIA MOBILE
AS COMPARED TO OTHER (LG, SAMSUNG, SONI ERICSSON, MOTOROLA) MOBILES
SHORT- TERM RESEARCH PROJECT SUBMITTED FOR THE
PARTIAL FULFILLMENT OF MASTER`S DEGREE
IN
BUSINESS ADMINISTRATION
SESSION: 2009-2011
MODI INSTITUTE OF MANAGEMENT & TECHNOLOGY, KOTA
SUBMITTED TO: SUBMITTED BY:
Mrs. Ramneet Kaur & Shweta Sharma Rupesh Mishra
ASST. PROF. MIMT MBA, 4th SEM
2009-2011
MODI INSTITUE OF MANAGEMENT & TECHNOLOGY
(Affiliated to Rajasthan Technical University, Kota )
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PREFACE
The project revolves around the Kota NOKIA Mobile market, where the objectives are to
understand the satisfaction level with reference to Nokia mobile, reason for selecting or
rejecting Nokia mobile phones.
Basic aim of the project was to understand the concept of mobile phone, history of mobile
phone, what features are coming in mobiles phones in future.
I take the sample size of 120 customers and 30 dealers; I have used questionnaire method for
collecting the data and for the detail study of my project report. The analysis was done with
help of data collected.
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ACKNOWLEDGEMENT
A project usually falls short of its expectation unless guided by the right person at the right
time. Success of a project is an outcome of sincere efforts, channeled in the right direction
efficient supervision and the most valuable professional guidance.
This project would not have been completed the direct and indirect help and guidance of suchluminaries. They provide me with the necessary resources and atmosphere conductive for
healthy learning and training.
At the outset I would like to take this opportunity to gratefully acknowledge the very kind and
patient guidance I have received from my project guide Mrs. Ramneet Kaur & Shweta Sharma
faculty of management studies, MIMT, Kota. I also give my thanks to Ms. Suruchi Sharma for
her valuable guidance.Without her critical evaluation and suggestion at every stage of the
project, this report could not have reached its present form.
Lastly, I would like to thank my colleagues and friends who gave me fruitful information to
accomplish my project.
Rupesh Mishra
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