63486188 Nokia Final Report

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    A

    STUDY ON

    CUSTOMER SATISFACTION LEVEL WITH REFRENCE

    TO NOKIA MOBILE

    AS COMPARED TO OTHER (LG, SAMSUNG, SONI ERICSSON, MOTOROLA) MOBILES

    SHORT- TERM RESEARCH PROJECT SUBMITTED FOR THE

    PARTIAL FULFILLMENT OF MASTER`S DEGREE

    IN

    BUSINESS ADMINISTRATION

    SESSION: 2009-2011

    MODI INSTITUTE OF MANAGEMENT & TECHNOLOGY, KOTA

    SUBMITTED TO: SUBMITTED BY:

    Mrs. Ramneet Kaur & Shweta Sharma Rupesh Mishra

    ASST. PROF. MIMT MBA, 4th SEM

    2009-2011

    MODI INSTITUE OF MANAGEMENT & TECHNOLOGY

    (Affiliated to Rajasthan Technical University, Kota )

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    PREFACE

    The project revolves around the Kota NOKIA Mobile market, where the objectives are to

    understand the satisfaction level with reference to Nokia mobile, reason for selecting or

    rejecting Nokia mobile phones.

    Basic aim of the project was to understand the concept of mobile phone, history of mobile

    phone, what features are coming in mobiles phones in future.

    I take the sample size of 120 customers and 30 dealers; I have used questionnaire method for

    collecting the data and for the detail study of my project report. The analysis was done with

    help of data collected.

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    ACKNOWLEDGEMENT

    A project usually falls short of its expectation unless guided by the right person at the right

    time. Success of a project is an outcome of sincere efforts, channeled in the right direction

    efficient supervision and the most valuable professional guidance.

    This project would not have been completed the direct and indirect help and guidance of suchluminaries. They provide me with the necessary resources and atmosphere conductive for

    healthy learning and training.

    At the outset I would like to take this opportunity to gratefully acknowledge the very kind and

    patient guidance I have received from my project guide Mrs. Ramneet Kaur & Shweta Sharma

    faculty of management studies, MIMT, Kota. I also give my thanks to Ms. Suruchi Sharma for

    her valuable guidance.Without her critical evaluation and suggestion at every stage of the

    project, this report could not have reached its present form.

    Lastly, I would like to thank my colleagues and friends who gave me fruitful information to

    accomplish my project.

    Rupesh Mishra

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