8/19/2019 61840878 Questionnaire for Biscuits

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Questionnaire for biscuits

Please give us your valued preferences for biscuits by filling in this questionnaire

* Required

Name * 

 Are you a? * 

• Working Professional

• Student

What is your age? * 

• !"

• !"#$"

• $"#%"

• %"#&"

• &"#'"

• ('"

What is your current monthly income? * 

• Nil

• !"k#$"k

• $"k#%"k

• %"k#&"k

• &"k#'"k

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• ('"k

)o often do you purchase biscuits? * 

•

+aily

• ,nce in $#% days

• ,nce a eek

• ,nce a month

When do you generally consume biscuits? * 

•

-reakfast

• .ea -reak/Snacks

• 0n beteen meals

• Whenever )ungry

• While studying/orking

• While travelling

Rate the folloing attributes in biscuits * 

.aste

-rand

Price

Packaging

 Advertisements

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1ariety

 Availability

+ifferent Si2es/Packages

3reshness

)ealth 4uotient

Would you try a ne brand brought out by an unknon player? * 

• 5es6 0t could have a really great taste

•

7aybe only if the packaging is very attractive

•  Absolutely No

What attracts you most to a ne untried brand of biscuits? * 

•  Advertisements

•  Attractive Packaging

•

-iscuit Name/Picture

• .aste described

• 8heaper Price

• ,ther9s opinion

Rank the folloing types of biscuits on ho much you like them * !# 7ost :iked '# 7ost +isliked

8ream

Salted

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Neutral .aste

;lucose

With nuts

Wafer -iscuits

Where do you generally buy biscuits from? * 

• :ocal <irana Shop

• ;eneral Stores

• Super 7arkets like Reliance 3resh6 7ore

• Wholesale 7arkets

 According to you hich is the most effective media for advertising a biscuit brand? * 

• Nespapers

• .elevision

• 7aga2ines

• )oardings

• Radio

Rate the folloing biscuits as per your preference * !# 7ost liked '# 7ost +isliked

-ritania 8ream .reat

Parle 7onaco

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Parle#;

Parle )ide n Seek

-ritannia Nutri8hoice

Sunfeast +ark 3antasy

-ritannia ;ood+ay

-ritannia Pure 7agic

-ritannia 7arie

Rate the folloing companies on Price * !# Not Satisfactory '#)ighly Satisfactory

Parle

-ritannia

Sunfeast

-isk3arm

Priyagold

Rate the folloing companies on .aste * !# )ighly Satisfactory '#not Satisfactory

Parle

-ritannia

Sunfeast

-isk3arm

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Priyagold