6,122 Media Hits for key words that include

• Campaign for Grade-Level Reading

• Summer Learning Loss

• Chronic Absence

• School Readiness

Where do we stand now:Media outreach

Tools:Social Media Twitter: Followers up 43%

(2,376 to 3,404)

Facebook: Fans up 10%

(2,201 to 2,298)

Successes include:

• Chats

• Live tweeting events

• Connection to Casey/KIDSCOUNT

We’re not in it alone • Connection to Casey amped up our

Facebook and Twitter presence with release of report in January.

We can make a difference • Tweets using #GLRHuddle: 608

• Reached 77,000 users• Left 860,000 possible impressions

Tools:Social partners • 79 of 89 partners on Twitter

• 75 on Facebook

• 40 on YouTube

• 23 on LinkedIn

Who’s On Top in Twitter Facebook

• PBS 1.92M 1.94M

• Save the Children 1M 789K

• Scholastic 105K 300K

Tools:Website

Monthly page views: Up 54%

Monthly unique visitors: Up 70%

Website:What Gets the Most Hits?

• Statisticks Video: 8,104

• About Us/Overview: 6,127

• Healthy Reader Guides: 4,370

• Our Network List: 2,994

• Summer Learning Page: 2,432

• Bright Spots: 1,993

• Volunteer Week/Tutors: 1,284

Tools:Newsletter Subscribers up 59% (4,623-7,362)

Engagement:

Open rate     ClicksApril       25.8%       6.69%       May       25.2%        7.7% June       24.4%         6%     

Industry Averages:

Education & 22.5% 3.4%TrainingNonprofit 21.1% 3.3%