Understanding and Analyzing the Online Presence, Visibility and Identity of the University of Maryland

Understanding and Analyzing the Online Presence, Visibility and Identity of the University of Maryland

The plan!Overview

Place your screenshot here

Presence, Visibility, Identity?

Behind every successful post...

is a LOT of work!

Organizational StructureHow does it work?

835Marketing and CommunicationsUniversity Communications

University Communications- Public Relations- Crisis Communications- Public Affairs- Social Media

Reputation Management

Social MediaLikes, Tweets and more..

Channels - Facebook - Twitter (Official UMD + UMD President)- LinkedIn (Handled by Alumni)

What about Instagram, YouTube, Pinterest, Flickr.?

Plan of ActionPlanning

Meetings- Marketing and Communications (1/Month)- University Communications (2/Month)- Stand-Up (1/Week)

Employee Assessment- Set expectations- Mid-year check- Year-end review

Leader Among UsLeading

What is the strategy?- Employee Responsibilities - Post schedule- Platform- Best practices (not rules)- Tactics and key initiatives

Lets organizeOrganization

Content matters, platform matters more. Team Building once a quarter Social Media Analytics and Trends (Hootsuite) Budgeting New social platform? Not yet!

Takeaways

Communications a challenging task Almost no margin for error Interconnected web a cog in the wheel More onus on current followers Work environment was great

Recommendations

New social platforms (e.g. Instagram) Resource Management Increase student involvement Engage more with online audience Try implementing a flatter organization structure

Thank You!