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2
610,000 people in the trade area
Companies within the trade area include: Tesla Motors, Logitech, LAM, Pacific Research and Cisco along with streamline access to
Silicon Valley.
1.1 Millionsquare feet of superb space
270,000 cars pass the center daily
4
5
conceptual rendering
92
82
1
35
61
13
24
92
84
238
82 237
G6
G4
17
8285
G2G5
35
84
1
80
980
880
880
580
580
680
680
880
280
280
280
101
101
101
Pacifica
South SanFrancisco
San Bruno
Brisbane
Millbrae
Burlingame
Foster CitySan Mateo
Half Moon Bay
Belmont
San Carlos
Redwood CityEast Plo Alto
Melno Park
Woodside
Palo AltoStanford
Los AltosMountain View
LoyolaCorners
Cupertino
Milpitas
Newark
Union City
Pleasanton
Livermore
Dublin
San Ramon
Danville
Castro Valey
San Leonardo
LafayetteAlbany
Alameda
PiedmontEmeryville
Sausalito
Saratoga
Campbel
Burbank
Daly City
Freemont
Hayward
Berkley
OAKLAND
SAN JOSE
SAN FRANCISCO
SunnyvaleSanta Clara
Bay Streetemeryville
Broadway Plazawalnut Creek
StoneridgeShoPPing Center
45 Min. Drive Time3.8 Million People$115,553 HHI
1 Hour Drive Time5.5 Million People$112,782 HHI
hillSdaleShoPPing Center
Stanford ShoPPing Center
greatmall
valley fair ShoPPing Center
30 Min. Drive Time2.5 Million People$107,556 HHI
San Francisco is Cushman & Wakefield’s ranked top retail cities in the United States.
4th
7
Homes in East Bay cities are seeing dramatic price gains far greater than homes in San Francisco, according to ZipRealty, an online real estate brokerage.
7
Bay area Market
8
Silicon Valley tecH coMpanieS Map
9
conceptual rendering
10
neW experience
NewRetail NewRestaurants
11
NewTheatre NewLook
12
neW experience
1313
14
15
neW experience
Sophisticated Modern Finishes• Light Toned Porcelain Tile Flooring Featuring Polished Accent Pieces
• Curbless Glass Guardrails with Stainless Steel Accents
• Modern Upholstered Soft Seating
• Decorative Accent Lighting
16
MuSic experience
to enhance the common area experience
CustomizedPlaylists
allows customizers to play their favorite songs
RouseApp
17
Newly integrated Sonic Notify technology allows retailers to reach customers via their smart devices with customized messages.
digitally enHanced enVironMent
17
18
local HoMe ValueS
1 Canyon Heights 2 Glenmoor 3 Mission Hills 4 Mission San Jose 5 Mission Valley 6 Parkmont
1 2 3
4 5 6
“In San Francisco, 25% of the house sales in the past quarter went 20% or more above asking price, so we’re talking ferocious competition between buyers.” Patrick Carlisle, chief market analyst for Paragon Real Estate Group in San Francisco
$100,000 $200,000 $300,000 $400,000 $500,000 $700,000 $900,000 $1,000,000
680
680
880
880
880
NILES C
ANYON R
D
Don EdwardsNational Wildlife
Refuge
Don EdwardsNational Wildlife
Refuge
City of Newark
City of Milpitas
City of Hayward
ARDENWOOD
NORTHGATELAKES
ANDBIRDS
BROOKVALE
CABRILLO
GLENMOOR CENTRAL/DOWNTOWN
CENTERVILLE
PARKMONT CHERRY/GUARDINO
NILES
CANYON HEIGHTS/VALLEJO MILLS/
NILES CREST
KIMBER/GOMES
MISSIONVALLEY
MISSIONSAN JOSE
MISSION HILLS
VINEYARDS/AVALON
WARMSPRINGS
EASTINDUSTRIAL
BAYLANDS
GRIMMER
BLACOW
NEWARK
FREMONT
WEIBEL
CAMERONHILLS
IRVINGTON
SOUTH/SUNDALE
SUNDALE
28 PALMS
NIMITZ FWY
CHERRY ST
BLACOW RD
FREEMONT BLVD
MOVR
Y AV
ENUE
STEV
ENSO
N BL
VD
CENT
RAL A
VE
THORT
ON AV
E
City of Union City
UnincorporatedAlameda County
$100K $200K $300K $400K $500K $700K $900K 1 Million+
BELOW $70,000 $80,000 $90,000 $100,000 $110,000 $130,000 $150,000 $180,000 ABOVE $200,000
680
680
880
880
880
NILES C
ANYON R
D
Don EdwardsNational Wildlife
Refuge
Don EdwardsNational Wildlife
Refuge
City of Newark
City of Milpitas
City of Hayward
ARDENWOOD
NORTHGATELAKES
ANDBIRDS
BROOKVALE
CABRILLO
GLENMOOR CENTRAL/DOWNTOWN
CENTERVILLE
PARKMONT CHERRY/GUARDINO
NILES
CANYON HEIGHTS/VALLEJO MILLS/
NILES CREST
KIMBER/GOMES
MISSIONVALLEY
MISSIONSAN JOSE
MISSION HILLS
VINEYARDS/AVALON
WARMSPRINGS
EASTINDUSTRIAL
BAYLANDS
GRIMMER
BLACOW
NEWARK
FREMONT
WEIBEL
CAMERONHILLS
IRVINGTON
SOUTH/SUNDALE
SUNDALE
28 PALMS
NIMITZ FWY
CHERRY ST
BLACOW RD
FREEMONT BLVD
MOVR
Y AV
ENUE
STEV
ENSO
N BL
VD
CENT
RAL A
VE
THORT
ON AV
E
City of Union City
UnincorporatedAlameda County
BELOW$70K $80K $90K $100K $110K $130K $150K $180K $200K+
21
BELOW $70,000 $80,000 $90,000 $100,000 $110,000 $130,000 $150,000 $180,000 ABOVE $200,000
680
680
880
880
880
NILES C
ANYON R
D
Don EdwardsNational Wildlife
Refuge
Don EdwardsNational Wildlife
Refuge
City of Newark
City of Milpitas
City of Hayward
ARDENWOOD
NORTHGATELAKES
ANDBIRDS
BROOKVALE
CABRILLO
GLENMOOR CENTRAL/DOWNTOWN
CENTERVILLE
PARKMONT CHERRY/GUARDINO
NILES
CANYON HEIGHTS/VALLEJO MILLS/
NILES CREST
KIMBER/GOMES
MISSIONVALLEY
MISSIONSAN JOSE
MISSION HILLS
VINEYARDS/AVALON
WARMSPRINGS
EASTINDUSTRIAL
BAYLANDS
GRIMMER
BLACOW
NEWARK
FREMONT
WEIBEL
CAMERONHILLS
IRVINGTON
SOUTH/SUNDALE
SUNDALE
28 PALMS
NIMITZ FWY
CHERRY ST
BLACOW RD
FREEMONT BLVD
MOVR
Y AV
ENUE
STEV
ENSO
N BL
VD
CENT
RAL A
VE
THORT
ON AV
E
City of Union City
UnincorporatedAlameda County
local HouSeHold incoMeS
21
22
tHe people
22
Within a 20 minute drive time over 60% of households are classified into the following two categories:
1. Money & Brains • High incomes
• Advanced degrees
• Sophisticated tastes
• Married couples with few children
• Live in fashionable homes
2. Young Digerati • Tech-savvy singles & couples
• Living in fashionable neighborhoods on the urban fringe
• Affluent, highly educated
• Ethnically mixed
• Live in trendy apartments and condos
• Enjoy fitness clubs & clothing boutiques
• Casual restaurants & all types of bars— from juice to coffee to microbrew.
23
TRADE AREA PROFILE
CURREnT PoPULATion 610,000
2018 PRojECTED PoPULATion 640,000
CURREnT HoUSEHoLDS 192,811
2018 PRojECTED HoUSEHoLDS 203,156
CURREnT MEDiAn AGE 36.37CURREnT AVG. HH inCoME $102,939
2018 PRojECTED AVG. HH inCoME $108,968
Almost one-HAlf tHe PoPulAtion is of AsiAn Descent
The median age in The Trade
area denoTes a younger consumer*
114,754 workers wiThin five miles of
The cenTer
*two-thirds (66.6%) of those age 25 years are employed in white-collar occupations in the defined trade area and a substantial 39% of the trade area residents hold a college or higher degree.
23
24
NewPark MallNewark, CA
Stoneridge MallPleasanton, CA
Bay StreetEmeryville, CA
Braodway PlazaWalnut Creek,
CA
Stanford TCPalo Alto, CA
Westfield Valley Fair
Santa Clara, CA
Great MallMilpitas, CA
PoPuluaTIoN GroWTH 2014-2019
6.12% 8.45% 4.84% 3.67% 5,47% 5.98% 6.82%
MedIaN aGe 37.3 38.3 38 44.4 36.9 37 36.3
BaCHelorS deGree + 86,855
45.2%60,48453.6%
16,23655%
80,46355.7%
100,94655.8%
176,44145.4%
84,72541.2%
Cy aVeraGe HouSeHold
INCoMe$109,956 $141,647 $89,160 $114,548 $141,133 $106,745 $112,005
WHITe Collar 98,592
71.5%66,71678.8%
155,46375.3%
74,8355.9%
92,21270.4%
198,51970.1%
97,82567%
dayTIMe PoPulaTIoN 122,889 109,011 280,730 111,486 183,439 350,183 312,593
ToP 5 PrIzM SeGMeNTS Money & Brains
29.9%Upward Bound
33%Bohemian Mix
20.1%Upper Crust
17.1%Money & Brains
31%Money & Brains
34.4%Money & Brains
19.6%
Young Digerati 20.3%
Brite Lites, Li’l City 30.6%
Urban Achievers 15.8%
Money & Brains13.6%
Young Digerati15.5%
Bohemian Mix19.5%
Movers & Shakers
15.5%
Bohemian Mix 13.1%
Second City Elites 11.8%
Money & Brains 15.8%
Bohemian Mix10.9%
Bohemian Mix9.4%
Young Digerati17.4%
Young Digerati13.7%
American Dremas 7.2%
Movers & Shakers 6.4%
American Dreams 8.7%
Movers & Shakers
8.3%
Upper Crust7.5%
American Dreams
7.1%
American Dreams
10%
Blue Blood Estates 5.9%
Winner’s Circle 4.5%
Urban Elders 7.1%
American Dreams
6.3%
Movers & Shakers 5.4%
Urban Achievers6%
Bohemian Mix8%
tHe reSearcH
A Comparison of a 5 Mile radius of NewPark Mall Compared to 12 Other Successful San Francisco Bay Area and comparative malls
NewPark MallNewark, CA
Hillsdale SCSan Mateo, CA
Serramonte Center
Daly City, CA
Menlo Park MallEdison, NJ
Westfield Santa anita
Daly City, CA
Paseo ColoradoPasadena, CA
university Vil-lage
Seattle, WA
PoPuluaTIoN GroWTH 2014-2019
6.12% 5.98% 5.05% 2.53% 3.22% 3.3% 6.14%
MedIaN aGe 37.3 41.2 40.1 38.7 40 39.3 37
BaCHelorS deGree + 86,855
45.2%92,39652.2%
107,27535%
78,66837.3%
114,79036%
150,96640.9%
223,12562%
Cy aVeraGe HouSeHold
INCoMe$109,956 $137,585 $100,839 $92,046 $83,169 $88,109 $93,068
WHITe Collar 98,592
71.5%97,91475.7%
134,86261.1%
101,41668%
146,94967.6%
178,36069.4%
219,12577.5%
dayTIMe PoPulaTIoN 122,889 154,356 120,930 168,630 168,473 181,010 416,638
ToP 5 PrIzM SeGMeNTS
Money & Brains 29.9%
Money & Brains35.8%
Money & Brains38.1%
Home Sweet Home 9.9%
American Dreams14.7%
Bohemian Mix14%
Bohemian Mix19.2%
Young Digerati 20.3%
Young Digerati15.7%
American Dreams
11.1%
Movers & Shakers
8.4%
Bohemian Mix11.5%
American Dreams12.6%
Urban Achievers16.5%
Bohemian Mix 13.1%
Bohemian Mix14.8%
Bohemian Mix9.9%
Blue Blood Estates 6%
Cosmopolitans10.6%
Money & Brains10.5%
Money & Brains15.7%
American Dremas 7.2%
Movers & Shakers
9.5%
Cosmopolitans8.8%
Kids & Cul-de-Sacs 5.9%
Money & Brains9%
Urban Achievers9.4%
American Dreams13.8%
Blue Blood Estates 5.9%
Upper Crust8.8%
Young Digerati5.2%
Upper Crust5.7%
Urban Achievers7%
Cosmopolitans7.5%
Young Digerati11.5%
NewPark MallNewark, CA
Stoneridge MallPleasanton, CA
Bay StreetEmeryville, CA
Braodway PlazaWalnut Creek,
CA
Stanford TCPalo Alto, CA
Westfield Valley Fair
Santa Clara, CA
Great MallMilpitas, CA
PoPuluaTIoN GroWTH 2014-2019
6.18% 6.16% 4.84% 3.8% 5.76% 5.85% 6.16%
MedIaN aGe 36.6 38.2 38.3 43.7 38.5 37.1 36.2
BaCHelorS deGree + 213,284
44.3%178,92243.8%
484,57448.9%
175,55951.6%
250,45357.3%
447,57844.4%
355,45841.9%
Cy aVeraGe HouSeHold
INCoMe$113,416 $119,652 $95,201 $118,440 $141,184 $117,823 $108,598
WHITe Collar 239,176
69%213,35671.7%
483,71670.5%
179,80875.1%
240,13375.8%
533,99569.3%
409,20867.1%
dayTIMe PoPulaTIoN 418,281 223,448 873,850 200,762 381,335 775,492 688,372
ToP 5 PrIzM SeGMeNTS Money & Brains
25.8%Upward Bound
13.9%Bohemian Mix
16.7%Upper Crust
14.6%Money & Brains
31.1%Money & Brains
29.2%Money & Brains
28.8%
Young Digerati16.4%
Brite Lites, Li’l City
12.8%
Young Digerati15.3%
Money & Brains10.5%
Young Digerati20.2%
Young Digerati16.8%
Young Digerati18.8%
Movers & Shakers 9.1%
Second City Elite6.4%
Money & Brains13.8%
Movers & Shakers
9.6%
Bohemian Mix11.3%
Bohemian Mix12.7%
Bohemian Mix14.2%
Bohemian Mix9%
Money & Brains6.2%
Urban Achievers9.1%
American Dreams
5.9%
Upper Crust7.5%
American Dreams
8.3%
American Dreams
9.3%
American Dreams 7.4%
Movers & Shakers
6%
Urban Elders7.5%
Bohemian Mix5.5%
Movers & Shakers
7%
Movers & Shakers
6.2%
Movers & Shakers
4.5%
A Comparison of a 10 Mile radius of NewPark Mall Compared to 12 Other Successful San Francisco Bay Area and comparative malls
27
NewPark MallNewark, CA
Hillsdale SCSan Mateo, CA
Serramonte Center
Daly City, CA
Menlo Park MallEdison, NJ
Westfield Santa anita
Daly City, CA
Paseo ColoradoPasadena, CA
university Vil-lage
Seattle, WA
PoPuluaTIoN GroWTH 2014-2019
6.18% 5.92% 5.21% 2.37% 2.86% 3.28% 5.98%
MedIaN aGe 36.6 40.1 40.1 38.1 36.9 37.6 38.3
BaCHelorS deGree + 213,284
44.3%168,42048.5%
431,17347.7%
275,63834%
284,47227.1%
402,06829.9%
440,53854.7%
Cy aVeraGe HouSeHold
INCoMe$113,416 $133,281 $106,404 $93,656 $76,017 $70,119 $95,949
WHITe Collar 239,176
69%177,74370.7%
449,10070%
380,81964.4%
429,85159.6%
546,68460.4%
457,86874.6%
dayTIMe PoPulaTIoN 418,281 289,119 113,776 490,357 565,331 906,499 817,000
ToP 5 PrIzM SeGMeNTS
Money & Brains25.8%
Money & Brains28.1%
Money & Brains26.6%
Money & Brains8.3%
American Dreams16.9%
Urban Achievers11.9%
Bohemian Mix9.5%
Young Digerati16.4%
Young Digerati12.4%
Young Digerati20.5%
Movers & Shakers
6.6%
Cosmopolitans10.4%
Bohemian Mix9.8%
Urban Achievers8.7%
Movers & Shakers 9.1%
Bohemian Mix12.4%
Bohemian Mix17.6%
Upward Bound5.8%
Bohemian Mix8.8%
American Dreams
9.7%
Brite Lites, Li’l City 8.6%
Bohemian Mix9%
Upper Crust9.3%
American Dreams
6%
Brite Lites, Li’l City 5.7%
Money & Brains8.7%
Low-Rise Living9.4%
Money & Brains8.6%
American Dreams 7.4%
Movers & Shakers
8.5%
Urban Elders5.9%
Home Sweet Home 5.4%
Urban Achievers6.8%
Urban Elders9%
American Dreams
8.1%
tHe reSearcH (continued)
28
NewPark MallNewark, CA
Stoneridge MallPleasanton, CA
Bay StreetEmeryville, CA
Braodway PlazaWalnut Creek,
CA
Stanford TCPalo Alto, CA
Westfield Valley Fair
Santa Clara, CA
Great MallMilpitas, CA
PoPuluaTIoN GroWTH 2014-2019
6.01% 6.04% 4.69% 4.69% 5.83% 5.79% 5.82%
MedIaN aGe 37.2 38.2 39.5 39.3 38.1 37.3 37.2
BaCHelorS deGree + 600,644
45.8%327,60940.3%
776,32345.9%
492,14943.7%
552,38952.1%
590,75446.5%
653,14646.1%
Cy aVeraGe HouSeHold
INCoMe$116,644 $109.293 $98,269 $97.904 $128,719 $121,767 $119,731
WHITe Collar 657,332
70%394,03268.3%
808,46569%
545,68069.3%
561,85573.7%
641,63070.4%
713,56770.2%
dayTIMe PoPulaTIoN 1,069,817 444,857 1,331,626 632,329 907,654 919,758 979,973
ToP 5 PrIzM SeGMeNTS Money & Brains
24.7%Money & Brains
12.1%Money & Brains
18.3%Money & Brains
10.7%Money & Brains
30.4%Money & Brains
29.1%Money & Brains
29.6%
Young Digerati16.4%
American Dreams
7.7%
Bohemian Mix14.3%
Bohemian Mix9.5%
Young Digerati18.6%
Young Digerati16.3%
Young Digerati17%
Bohemian Mix10.9%
Upward Bound7.1%
Young Digerati 12%
American Dreams
7.2%
Bohemian Mix12%
Bohemian Mix11.6%
Bohemian Mix11.9%
American Dreams 7.2%
Brite Lites, Li’l City6.6%
American Dreams
7.5%
Urban Achievers7%
Movers & Shakers
7.3%
American Dreams
7.3%
American Dreams
7.8%
Movers & Shakers 5.9%
Young Digerati6.1%
Urban Achievers6.7%
Upper Crust6.7%
Upper Crust5.1%
Movers & Shakers
6.3%
Movers & Shakers
5.8%
tHe reSearcH (continued)
29
A Comparison of a 15 Mile radius of NewPark Mall Compared to 12 Other Successful San Francisco Bay Area and comparative malls
NewPark MallNewark, CA
Hillsdale SCSan Mateo, CA
Serramonte Center
Daly City, CA
Menlo Park MallEdison, NJ
Westfield Santa anita
Daly City, CA
Paseo ColoradoPasadena, CA
university Vil-lage
Seattle, WA
PoPuluaTIoN GroWTH 2014-2019
6.01% 5.58% 5.39% 2.01% 2.95% 3.18% 6.13%
MedIaN aGe 37.2 38.9% 40.3% 38.2 36 35.5 38.6
BaCHelorS deGree + 600,644
45.8%374,534
40%549,76847.4%
546,98533.9%
576,05125.1%
737,35625.8%
609,54749.7%
Cy aVeraGe HouSeHold
INCoMe$116,644 $114,075 $106,784 $94,261 $69,229 $66,080 $95,954
WHITe Collar 657,332
70%443,89764.7%
576,44970.3%
734,76964.4%
899,51556.8%
1,106,93655.9%
667,80872.1%
dayTIMe PoPulaTIoN 1,069,817 619,735 743,115 921,575 1,449,199 1,730,287 1,079,616
ToP 5 PrIzM SeGMeNTS
Money & Brains24.7%
Money & Brains28.1%
Money & Brains26.5%
Money & Brains9.5%
American Dreams12.3%
Low-Rise Living12.4%
Brite Lites, Li’l City 7.3%
Young Digerati16.4%
Bohemian Mix10.2%
Young Digerati18.2%
American Dreams
5.9%
Low-Rise Living10.7%
Bohemian Mix10.9%
Bohemian Mix6.5%
Bohemian Mix10.9%
Young DIgerati10.2%
Bohemian Mix16.9%
Movers & Shakers
5.6%
Urban Achievers9.1%
Urban Achievers10.2%
Urban Achievers5.9%
American Dreams 7.2%
American Dreams
9.1%
Urban Elders5.8%
Brite Lites, Li’l City 4.4%
Urban Elders7.8%
American Dreams
10.1%
Money & Brains5.8%
Movers & Shakers 5.9%
Cosmopolitans5.9%
American Dreams
5.4%
Upper Crust4.3%
Bohemian Mix7.7%
Urban Elders8.4%
Movers & Shakers
5.5%
30
tHe reSearcH (continued)
5 MiLE RADiUSEST. UniSEx ExPEnDiTURE Cy
NewPark Mall $74,813,000
Stoneridge Mall $51,856,000
Bay Street $111,131,200
Broadway Plaza $56,649,100
Stanford TC $80,875,800
Westfield Valley Fair $155,689,600
Great Mall $77,031,900
Hillsdale SC $78,320,700
Serramonte Center $106,138,100
3131
32
2086 Newpark Mall | Newark, CA | 94560
1114 AVEnUE oF THE AMERiCAS
SUiTE 2800
nEw yoRK, ny 10036-7703