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Facebook Likes for Cash!
1. What will Facebook allow you to do? Do we care?
2. What do the advertisers really want?
3. You have to go beyond the FB interface to get serious ROI.
4. There is a path to repeatable success.
Facebook Likes for Cash!
Facebook Likes for Cash!
Facebook Likes for Cash!
Data to enhance sales proposals.
1. B2b or Consumer, Lead gen is a critical piece to improving ROI for advertisers.
2. Set realistic expectations.3. eBooks, white papers and
research offer the best results.
Data to enhance sales proposals.eBooks, white papers and research
offer the best results. This is not just for B2B.
Lead Gen Ideas
CONSUMER IDEAS:
Top 10 Gardening Tips5 Ways to Save Your Marriage6 Ways to Save Energy TodayTop 5 Parenting Tips
B2B IDEAS:
Top 10 Tips To A Great Web Site5 Ways to Save Your Business6 Ways to Save Marketing DollarsTop 5 Management Tips
LOOK FOR WAYS TO MARRY LEAD GEN TO ALL AD CAMPAIGNS!
LOOK FOR WAYS TO MARRY LEAD GEN TO ALL AD CAMPAIGNS!
Revenue From Video
1.Creating a series prior to selling sponsorships.
2.Creating a series from scratch with a sponsor.
3.Creating a video channel with the editorial team.
Using your CRM to drive digital sales.
1. Set time aside to clean up the CRM.2.Find and use training. More training equals better results.3.Creating effective mass campaigns.4.Tagging of clients is critical.
It will take 12 touches to get a response from an advertiser.
Most reps stop after _________ ?
Marry video with your emails.
You need a TON of material.
Hi Bob. I have a really unique way to put ACME in front of
35,000 potential clients next month. Here is a 2 minute video that explains it all.
http://YouTube.com/87384.83ur
Selling your web site’s value.
1. You have to translate what your web traffic means to an advertisers.
2. What are you going to offer that is different or unique?
3. What does the advertiser actually want from you?
4. What can you prove or replicate?
Do you have a web story? Really? Lets write it together…
Each month 12,000 unique readers visit RazzleMag.com. These are totally unique people
that have come to our site for a reason. People don’t surf. They Google for a topic. While on
our web site they look at over 20 pages. On each page is an ad for a business just like yours.
What if only 1% of those visitors saw your ad? What if only ½ of 1% clicked on your ad? What
would that mean to you?
Advertisers don’t buy banner ads! They buy the ability to connect with your readers. You have to sell them on that value! On
that connection!
BONUS: eMarketer.com reports, Banner ads that link to a video increase clicks by
up to 44%!
Paid Content Play
1. Get on the same page with editorial or agree to a middle ground.
2. Label for an ethical future.3. Paid content is not just digital.4. What can you offer that is unique.
Stop being a “Me too” magazine.
Online Product Pavilions
Marry with an Email Blast and
and several FB posts.
![Era Up Sell Cross Sell Presentation[1]](https://img.pdfslide.us/doc/110x75/5462372daf7959d6408b4fd9/era-up-sell-cross-sell-presentation1.jpg)
