Ferris State UniversityRacquet Center

6 Month Buying Plan

Background

• Sponsored by Head/Penn• Previously hosted one of the largest Nike

camps in Michigan. They now hold one of the best, if not the best tennis camps in Michigan.

• Make purchase orders twice a year and make special orders as well.

Background cont.

• Average age of Purchaser: 35 (clinics)• Average Household Income: $38,580.20• Customer base is from Cadillac, Reed City,

Stanwood, Greenville and Big Rapids.• The majority of our customers are from Big

Rapids and consist of mostly faculty and students of Ferris State. The club is not necessarily high class and offers a relaxed atmosphere.

Background cont.

• Members as well as non-members use this facility recreationally as well as competitively. For the most part the facility users are moderate spenders, but are willing to purchase tennis related equipment for the purpose of long term use.

• Tennis industry is on the rise especially among young women. Programs like cardio tennis, little tennis and quickstart have more people playing tennis and at a younger age as well.

Merchandise• Racquets• Tennis• Racquet ball• Balls• Grips• Bags• Socks• Sunglasses• Dampeners • Shot-glasses and Drinking Glasses• String

Clothing Classifications• Sweatshirts (Regular and hooded)• Sweatpants• Dry-fit shirts (collared and regular)• Shorts/Skorts• T-shirts• Warm-Ups

Brands

• Nike• Head• Prince• Gamma• Balle De Match• Havana Bobs• Bolle’

Increase and Decrease

• 27% overall increase in sales• From $13,217.71 to $16,808.94• $3,591.23 increase from last year• Avg Stock: 21,138.06 Avg Stock to Sales: 8.19 • Markup percentage 41%

JulyPlanned Sales : $2891.62

Planned Purchases : $36,271.68

Planned Markdowns : None

Planned Increase: 35%

Stock To Sales Ratio: 12.54

August

Planned Sales : $3,391.94

Planned Purchases : None

Planned Markdowns : None

Planned Increase: 35%

Stock To Sales Ratio: 8.96

September

Planned Sales : $3,456.29

Planned Purchases : None

Planned Markdowns : None

Planned Increase: 35%

Stock To Sales Ratio: 6.94

October

Planned Sales : $3263.40

Planned Purchases : None

Planned Markdowns : $89.30

Planned Increase: 23%

Stock To Sales Ratio: 5.37

November

Planned Sales : $880.22

Planned Purchases : None

Planned Markdowns : $17.60

Planned Increase: 23%

Stock To Sales Ratio: 12.80

December

Planned Sales : $2,925.47

Planned Purchases : None

Planned Markdowns : $125.8

Planned Increase: 23%

Stock To Sales Ratio: 2.53

Conclusion

• With the tennis industry on the rise and more communities implementing programs, the racquet facility can plan on increases in the following year. Purchases semi-annually make it difficult for the facility to determine specific orders and it would be easier if they made purchase orders more often. A more in depth inventory system would also be beneficial.