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6 March 2008
Digital Industries: Fabchannel&Cultureplayer project
Lyon, 6th of March, 2008City of Amsterdam
Jan Heeren
Strategic Policy Advisor on Arts and Culture
6 March 2008
Digital Industries: presentation
Sites Broader picture Focus on the projects Questions: Is this project an example of succesful
creative industry policy? What is the role and value of the Art policy for digital
industry?
6 March 2008
Websites
www.fabchannel.com www.cultureplayer.nl
6 March 2008
Broader culture strategy
Restructuring of economy: Amsterdam Metropolis top 5
European city; a.o. creative industry Long Term Strategy 2015: spearhead Programme Creative Industry 2007-2010
6 March 2008
Creative Industry
The creative industry: the business environment for
innovative, creative companies should be improved Broad Definition: “a specific form of activity which
produces products and services that are the result of
individual or collective, creative labour AND
entrepeneurship. Content and symbolism are the main
elements of these products and services. They are
purchased by consumers and business because they
are considered meaningful. Their meaning creates an
experience. “
6 March 2008
Creative Industry 2
Three main sectors: Arts, Media and entertainment and
Creative Business Services. Main focus in Netherlands in Amsterdam 2005: 7 % of total employment; 31.207 jobs. Compare
ICT: 9% 39.720 7.000 overlap. 8732 Companies Includes the Arts: 9.000 job In districts; integral part, esp. housing companies 2007: roughly the same; 32.000 jobs. ICT 10%
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Creative Industry results 2007
Focus in Policy and Strategy: meeting, networking Growth studios and physical space Support institutes Support festivals
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Program Creative Industry 2007-2010
1. A better connection between Creative industry and
education.
2. A better use of the cultural diversity of Amsterdam for
broadening and growth of the creative industry.
3. Stimulation of creative entrepeneurs (start and growth)
6 March 2008
Program Creative Industry 2007-2010
4. Constant renewal through connections between
Creative Industry and other sectors, and through the
links between (new) media, culture and ICT.
5. Deliviring of enough physical space for the growth of
Creative Industry.
6. Promotion of Amsterdam as creative top-city through
city marketing
6 March 2008
Fabchannel
2000-2004 and 2004-2008: cultural institute. Art Plan.
€ 25.000 “off spring” Paradiso Broadband connection cultural institute Succesfull negotiations with Industry and Copyrigth 2006: Webby Award
Conclusion: safe environment of the art institute but in
constant connection with cultural commercial
environment
6 March 2008
Cultureplayer
2006; growth: 5 pilots (a.o. Van Gogh Museum,
Muziekgebouw aan ‘t IJ) International (Spain, US) Partners: Music Industry Ciommercial participation: max, 5 million. Commercial
partners and City of Amsterdam 1,5 million.
Conclusion: Growth to a cultural commercial company.
Shift in participation
6 March 2008
Reflection
Success tastes for more: laboratory as new spearhead in main
policy. But: dependent on unique developments: task is to discover
and act swiftly Traditional art policy (quality) fails Ne financial instruments are needed
