T r e n d s R e p o r t

Fa l l 2 0 1 6V o l u m e 4

TARGET NEWCOMERSBEFORE SHOPPING LOYALTIES DEVELOP

Become a sponsor of the Community Welcome Service program through the Champaign County Chamber of Commerce. Promote yourself to new Champaign County residents and receive essential demographic data that can be used for strategic and targeted marketing for your business. These residents receive gift boxes within a few weeks of arrival with information about the area, as well as coupons, free gifts and brochures provided by the program’s sponsors.

“The Champaign Park District strives to serve all members of the community through programming, events, and open spaces. It is especially important to reach out to new members of the

Champaign area who may not know the vast offerings we provide! The Community Welcome Service helps us expand our

reach and better serve C-U.” - Champaign Park District

HOW DO I GET SIGNED UP?To take advantage of this program, contact Karly Combest at the

Chamber, 217.359.1791 or KarlyC@champaigncounty.org.

Hear from a current sponsor...

Dear Chamber Members, Table of Contents:Population..................................4-5Demographics.............................6Income.............................................7 Workforce.......................................8 Education.......................................9Economy......................................10Economic Development.......11Real Estate...................................12Tourism.........................................13Top Employers..........................13Political Association................14Transportation...........................15Agribusiness...............................16Economic Gardening.............17Recognitions...............................18

This publication was compiled by Cass Gardner, intern to the Champaign County Chamber of Commerce.

We are pleased to provide your company with the fourth annual Trends Report. This publication is designed to provide our members with information and data that can be used in your daily business decision making.

One of the biggest challenges facing all business owners and managers is making the right decisions to grow your companies; expand your products and/or improve your services.

Using data, understanding trends, understanding the local marketplace and local demographics can be helpful to your company as you strategically plan for the future of your business.

Please take time to review the information provided. Our goal is to provide our members with data on an ongoing basis to help your company. Please take time to reach out to us and let us know if we are we missing information that would be invaluable to your particular industry?

We want to know what you need in order to help support those gut-made decisions – backed with data. Your feedback is encouraged to LauraW@champaigncounty.org.

We hope you find the Trends Publication helpful to your company.

Sincerely,

Laura WeisPresident & CEO

4

Source: US Census Bureau 2012-2015

Champaign

DeWitt

Douglas

Ford

McLean

Piatt

207,133

2014 2013 2012204,897 203,276

16,284 16,420 16,463

19,889 19,887 19,853

13,688 13,832 14,008

174,061 174,647 172,281

16,431 16,433 16,504

Champaign

+2.7%

DeWitt

-1.3%

Douglas

-0.01%

Ford

-1.9%

McLean

+0.05%

Piatt

-0.07%

POPULATION BY COUNTY

POPULATION PERCENT CHANGE 2012 - 2015

*WHAT THIS MEANS: While many communities in Central Illinois and statewide have seen population decreasing, more residents are moving to and staying in Champaign County. In fact, according the NerdWallet, Champaign County is the third fastest growing community in Illinois.

2015208,861

16,247

19,823

13,736

173,166

16,387

Population

203,276

16,463

19,853

14,008

172,281

16,504

5

0

1000

2000

3000

4000

5000

0

1000

2000

3000

4000

5000

2013-2001

2001-201320132010200720042001

1,000

2,000

3,000

4,000

POPULATION BY COUNTY CHAMPAIGN COUNTY STUDENTS AT UIUC

Source: University of Illinois at Urbana-Champaign Division of Management Information; Sage Publishing 2016 Sage Stats; Sperling’s Best Places 2014

2,5672,775

3,164

4,014

2,593

30000

40000

50000

30,000

40,000

2005 2010 2012 2014

38,454

41,94942,883

43,60344,880

UIUC TOTAL STUDENT POPULATION

2016

POPULATION QUICK FACTSMigrant’s Entering

Champaign County

7,259Average

Household Size

2.32Population

Density

202Persons per square mile

6

RACE

AGE

SEX

70%

13%

10%

7%

50%50%

65%

10% 6%

19%

White

Black

Asian

Hispanic

2010 DEMOGRAPHICS

18 - 65

Under 18

Under 5

Over 65

Women

Men

Source: US Census Bureau 2014, Sperling’s Best Places: 2014

Race:White - 75%Black - 12%

Hispanic - 4%Asian - 9%

Sex:Women - 50%

Men - 50%

29.7overall median age,making Champaign

County the youngest out of all 102 Illinois counties.

MARITAL STATUS

Divorced/Separated

Never Married

Married

Widowed

35%

53%

9% 3%

Demographics

IncomeSources: US Census Bureau (2010-2014); Bureau of Labor Statistics (2013)

$ 46,680Median Household Income

$ 26,087Champaign Per Capita Income

*Income measured by annual mean wage

QUICK FACTS

I lli n o i s A n n ua l M ea n Wag e By O cc u pat i o n:Occupation

Management

Sales & Related OccupationsOffice & Administrative Support

Personal Care & ServiceBuilding & Grounds MaintenanceFood Preparation & ServingProtective ServiceHealthcare SupportHealthcare Practitioners/TechniciansArts, Design, Ent. Sport & MediaEducation, Training & LibraryLegal OccupationsCommunity & Social Service

Business & Finance

Life, Physical & Social Sci.

Computer & MathematicsArchitecture & Engineering

ProductionTransportation & Material Moving

Installation, Maintenance & RepairConstruction & ExtractionFarming, Fishing & Forestry

$108,920

$41,370$37,100

$26,440$29,080$22,310$50,040$30,000$74,650$55,330$55,550

$102,510$48,280

$72,640

$71,790

$82,540$78,570

$36,370$36,590

$48,520$61,070$30,960

$104,410

$40,720$35,680

$25,770$27,120$21,590$47,640$28,260$72,200$53,480$52,480

$102,020$46,820

$71,780

$69,110

$78,260$75,460

$35,390$34,730

$47,050$57,550$31,620

2015 2013

Workforce

68

Sources: US Census Bureau, OnTheMap Application and LEHD Origin-Destination Employment Statistics, US Chamber of Commerce, Sperling’s Best Places: 2014, Buzzfeed.com, Forbes

Labor Force

104,416Recent Job Growth

3.49%

Outside Commuters:

32,800 Startups

158Job Opportunities

87,367

CHAMPAIGN COUNTY STATISTICS

Work and Live in

Champaign

54,489

2015 2014 2014

2014 2014

2006 - 102,215

2000 - 100,969

**From statistical abstract

Forbes listed Champaign-Urbana as one of its top 12 business incubators that is

changing the world.

This is due to the large amount of entrepreneurial resources on hand in the

area including:

• Top ranked tech and engineering programs and talent from UIUC

• 3.2x the national per capita average of venture capital first fundings

• A cost of living 9.7% lower than the national average

Nationally, in 2012 an estimated 3 million jobs went unfilled due to skills

gap. By 2018, it is expected to be 7 million jobs.

For every job that requires a master’s degree, there are two professional jobs that

require a university degree, and seven jobs that require a one-year

certificate or a two-year degree.

*WHAT THIS MEANS: There is a direct correlation between jobs and workforce readiness to population growth. A strong economy and skilled workforce lead directly to more population in Champaign County.

Education

RELATIVE INCOME & UNEMPLOYMENT

Median Weekly Earnings Unemployment Rate

All Workers:

$860

All Workers:

4.3%

DoctoralDegree (5.04%)

professionalDegree (2.38%)

Master'sDegree (13.85%)

Bachelor'sDegree (20.95%)

Associate'sDegree (7.89%)

Some CollegeNo Degree (20.09%)

High SchoolDiploma (23.14%)

No High SchoolDiploma (6.67%)

$1,623

$1,730

$1,341

$1,137

$798

$738

$678

$493

1.7%

1.5%

2.4%

2.8%

3.8%

5.0%

5.4%

8.0%

Source: US Bureau of Labor Statistics: 2015; Sperling’s Best Places: 2014; US Census Bureau 2014 & 2010; 2013-2014 Illinois At-A-Glance Report Card;

(%) = Percentage of ChampaignCounty Pop. educated to this level***

9Cha

mpa

ign

Uni

t 4

Mah

omet

-Sey

mou

r Sch

ool D

istr

ict 3

Rant

oul S

choo

l Dis

tric

t 137

Tolo

no C

USD

7

St. J

osep

h Sc

hool

Dis

tric

t 169

Urb

ana

Scho

ol D

istr

ict 1

16

9,439

2,980

2,4211,386

4,077

1,731

NUMBER OF STUDENTS (2013-2014)

Pupil/Teacher Ratio: 13.9

National Average: 15.3

Educational Expenditure per student: $12,411

NationalAverage:$10,495

02000400060008000

10000120001400016000

Stud

ents

Major Area of Study

Common UIUC Majors

Sources: Sperling’s Best Places (2014), City of Champaign (2013), Tax-Rates.org (2014), Bureau of Economic Analysis (2012)

10

Sales TaxProperty Tax 2 Percent

CityUrbana

ChampaignRantoul

OgdenSavoy

Saint Joseph

1.501.50

1.00

0.500.50

1.25

Total9.009.008.758.508.008.00

$revenue source

Cham

paign

County’s largestCOST OF LIVING: SURROUNDING COUNTIES 2014 *The United States is the index. It serves as a reference point.

CHAMPAIGN COUNTY TAXES

*WHAT THIS MEANS: Based off one dollar ($1.00) of what an average American spends on goods and services, The Cost of Living Index tells how much that same dollar will get you in your area. Say a gallon of milk costs $4.00 on average in America, that same gallon of milk will cost $3.64 based on the Cost of Living Index in Champaign County.

United States: $1.00 Champaign: $0.91

McLean: $0.96 Vermilion: $0.83

Peoria: $0.87 DuPage: $1.18

Income Tax 5 Percent

State(6.25%)

&County (1.25%)

Add

Illinois Average Sales Tax: 8.13%

(12th Highest Avg)

US Average Sales Tax: 9%

Chicago Sales Tax:

9.75%

Economy

11

Economic Development

FOREIGN DIRECT INVESTMENT (FDI) LOCATION DRIVERS IN US:

ATTRACTIVE COMMUNITY WORKFORCE ATTRIBUTES:

Source: The Site Selectors Guild 2015 Membership Survey; SmartAsset.com (2016)

0 10 20 30 40 50 60

attributes that best indicate an area’s ability to provide and sustain a skilled and su�cient workforce

Competitive stregnths expcted to drive domestic and FDI location investment to the US

0 10 20 30 40 50 60 70 80

*Competitive strengths expected to drive domestic and FDI location investment to the US

0 10 20 30 40 50 60

attributes that best indicate an area’s ability to provide and sustain a skilled and su�cient workforce

Competitive stregnths expcted to drive domestic and FDI location investment to the US

0 10 20 30 40 50 60 70 80

Market Access/Logistics

Availability of Skills/Technical Talent

Energy Costs

Total Operating Costs

Low Business Risk

IP and Legal Protection

Quality Infrastructure

Tax Climate

Real Estate

*Attributes that best indicate an area’s ability to provide and sustain a skilled and sufficient workforce

Ability to Develop Skills Locally

Quality of Local Community/Vo-Tech

Presence of Other Companies with Similar Skill Sets

Ability to Attract Talent from Outside the Local Market

Living Conditions that attract and retain talent

Diversity of Companies and Job

Training Programs and Incentives

Quality of Local Universities

Champaign Cook Illinois Avg.Will$282

$922

$8,909GDP GROWTH IN MILLIONS

$215Champaign Cook

Illinois Avg.

MoultrieWill

BUSINESS GROWTH

0.7%

-1.3%

5.2%4.7%

2.3%

NEW BUILDING PERMITS

Champaign Cook Illinois Avg.MoultrieWill

(PER 1000 HOMES)13.6

2.75

7.8

3.6

Champaign Cook MoultrieWill

INCOMING INVESTMENT INDEX

30.8126.44

38.53

25.33

12

Sources: Champaign County Association of Realtors (2013-2016); Sperlings Best Places: 2014;TheIllinoisRealtor.org Housing Price Forecasts, 2016; SAGE Statistics

CHAMPAIGN COUNTY HOUSING STATS

Real Estate

$127,000

2013

$1,287 (2013)

Property Tax Rate

$21.62per $1000

of home value

2016 YTD Home Sales

1,479 Homes

$130,000

2014

$150,250+0.23%

from 2015

2016

MED

IAN

HO

ME

SALE

PRI

CE

Champaign County’s housing market has been on a steady incline on par with the rest of the nation recovering from the 2008 housing bubble crash. Median prices are forecast to continuously grow in 2016 but within a narrower range than 2015.

+9.23% from 2015

Avg. Mortgage Pmnt.

Less Than $100K: 18.83%

> $750K: 1.13%

$300K - $749K: 10.70%

$100K - $149K:30.41%

$150K - $199K: 23.47%

11.83%

$200K - $299K15.47%

Va l u e o f O w n e r O c c u p i e d H o u s i n g

Homes Rented: 47.69%

Homes Owned: 43.72%

Homes Vacant: 8.60%

Vacant For Rent: 2.56%

Vacant Rented: 2.48%

Vacant Other: 1.91%

Vacant For Sale: 1.16%

Vacant Sold: 0.49%

% o f H o u s i n g O w n e d / R e n t e dvs Va ca n t

13

Carle19,8444,500

Champaign Community Unit 4 School District

Carle Physician Group 1,920

1,500Presence Covenant Medical Center

Champaign County

Christie Clinic

Urbana School District #116

850810750700

650563

Plastipak Packaging

Health Alliance

Top Chamber employersUniversity of Illinois at Urbana-Champaign

2,520 jobs created

2,650 jobs created

$306.6M in DVS

$330.8M in DVS

$4.9M brought in

$5.6M brought in

Champaign County’s visitor industry brings in local tax revenue.

Tourism supports local jobs and puts money

into the pockets of residents

Visitors create millions in direct visitor

spending (DVS)

Increases Revenue

GeneratesPayroll

Increases spending

2015

2013

Source: Visit Champaign County

Tourism

Political Association

3,734,000 Persons Voting Statewide

41.7% of Eligible

VotingPopulation

DemocratRepublican

Independent/Other

CHAMPAIGN COUNTY PRIMARY VOTERS

52.11%

2.83%

45.06%

Total Champaign County Presidential Primary Votes Cast:

32,291Democratic

58,743Total

26,452

Republican

Republican Vote Totals

Trump7,713

29.16%

Cruz9,725

36.76%

Rubio2,958

11.18%

Kasich5,230

19.77%

Others826

3.12%

Democratic Vote Totals

Clinton10,72133.20%

Sanders21,44066.40%

Others129

0.40%

Sources: SAGE Stats; Champaign County Clerk; Sperling’s Best Places: 2014

14

17,680

in 20127,642in 2012

18

*WHAT THIS MEANS: Transportation and infrastructure are vital to a robust economy. Locally, our transportation system has seen exponential growth, with mass transit ridership increasing every year the past five years and our commute time being well below the national average. In fact, according to Obrella.com, the City of Champaign is the 7th best commuter city in Illinois and Urbana is the 8th best commuter city in Illinois.

Sources: Willard Airport, CUMTD, bestplaces.net

15

COMMUTE TIMENational Average: 25 minutes

MIN SEC

TIME

MASS TRANSIT - 5.84%

CAR POOL - 8.38%

BIKE - 2.69%

WALK - 12.09%WORK AT

HOME - 4.87%

AUTO (ALONE) - 65.62%

COMMUTE MODE

C-U MTD RIDERSHIP

FY10

RID

ES P

ER F

ISC

AL Y

EAR

10,134,194

10,54912011,107,631

12,028,17213,309,332

13,551,784

FY11 FY12 FY13 FY14 FY15

6,813

5,2352008

2010

2012

20154,664

4,614

ANNUAL FLIGHTS out of Champaign-Urbana Willard Airport

12,764,157

FY16

Transportation

15 : 29

Sources: US Census of Agriculture; Illinois Society of Professional Farm Managers & Rural Appraisers

*WHAT THIS MEANS: Agriculture is a thriving industry in Champaign County with land values on a steady incline while farm sizes are growing and yields are increasing. In fact, according to the USDA, corn and soybean yields in Illinois are the highest ever on record.

16

AVG. FARM SIZE

2002: 449 2007: 3962012: 470

in acres

ES

T. MARKET VALUE2002: 130,928

2007: 224,2352012: 323,295

in dollars

of agricultural products

so

ld4000

6000

8000

10000

12000

2014 2015

Excellent

Good

Average

Fair

LAND VALUES SUMMARY BY CLASS

FarmlandClassification

Total Value per Acre

Change from prior yr.

Avg. Rent Cost per Acre

Change from prior yr.

Excellent $9,500 - $13,000 5-10% $340 10%

Good $7,000 - $10,000 10-20% $300 10%

Average $5,600 - $8,200 10-15% $250 10%

Agribusiness

2010 2011 2012 2013 2014 2015$4,000

$6,000

$8,000

$10,000

$12,000

TOTAL FARMS

2002: 1,2852007: 1,3892012: 1,312

ES

T. MARKET VALUE

2002: 132,373 2007: 176,4442012: 376,927

in dollars

of m

achinery and equipm

en

t

Sources: US Census of Agriculture; Illinois Society of Professional Farm Managers & Rural Appraisers

17

TOTAL STARTUP ESTABLISHMENTS:

-536

3343

-4312

1323

3142

2009 2010 2011 2012 2013

-4,000

-2,000

0

2,000

10773593

770 812 865

20112010 2012 20132009

WHAT IS ECONOMIC GARDENING?

• Helps existing companies in the community grow larger

• Offers those companies critical strategic information that is customized to their needs

• It is about leveraging research using sophisticated business intelligence tools and databases that growth companies either aren’t aware of or cannot afford

WHY IS IT IMPORTANT?

Between 1995 and 2012, second-stage companies represented only

11.6 percent of U.S. establishments, but

generated nearly

34.5 percent

of jobs and about

34.5 percentof sales

according toYourEconomy.org.

BOTTOM LINESupporting these growth entrepreneurs means positive payoffs when it comes to economic growth and prosperity. Economic

Gardening also provides a key balance between company attraction and small business support, and growing from within

and supporting existing second-stage businesses.

STARTUPS JOB GROWTH:

20112010 2012 20132009

NEW STARTUPS TO JOBS CREATED:

2.53 2.291.69 3.80 7.66

Sources: Edward Lowe Foundation, YourEconomy.org

in Champaign County

in Champaign County

Net: 53 new

Net: 1819 new

-536

3343

-4312

1323

3142

2009 2010 2011 2012 2013

-4,000

-2,000

0

2,000

20112010 2012 20132009

3000

0

-4000

-536

3343

1323

3142

-4312

Economic Gardening

Other RecognitionsLumosity ranked Champaign-Urbana the smartest metropolitan area in Illinois and thirteenth in the country Reboot Illinois

Forbes listed the U of I Research Park in the the top 12 incubators changing the world Forbes.com

According to the Illinois Department of Commerce’s Office of Tourism travelers spent $37 billion in Illinois in 2015. WANDTV.com

Parkland College ranked 6th among top community colleges in Illinois for student success rate. Reboot Illinois

#11Urbana

School District ranked

most diverse in Illinois

#40Champaign-Urbana

nationally ranked

Best Small Place For Business

#8Champaign County

ranked

For Clinical Care

Sources: Computer Science Degree Hub; Forbes; CountyHealthRankings.org; University of Illinois; American Institute for Economic Research; City of Urbana; Reboot Illinois; Buzzfeed.com; k12.niche.com

2ndUniversity of Illinois

ranked

best UndergraduateEngineering

Science & Physics degree

#26Champaign County

Ranked

Overall Health Index (Illinois)

#6Champaign-UrbanaNationally Ranked

Best College TownPop. Under 250,000

Recognitions

busey.com 217.365.4500 Member FDIC

4,500

customer surveys distributed to gather your feedback and make

meaningful improvements

17,000 social media followers and growing

13,000

volunteer hours and $1 million+ donated annually to the communities where

we live and work

over

230

associates participated in our new Increasing Volunteerism Initiative,

encouraging associates to give back to the places they care about

over

honored to be among the 2016 Best Places to Work in Illinois and the 2016 Best

Banks to Work For by American Banker magazine and Best Companies Group

9.56

average associate tenure–nearly double the industry average

years

OUR STREGTH IS IN OUR NUMBERS

6,000

SERVICE PLUS™ hours of service training through more than 200

certified Busey coaches