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Uncovering Potential
Social Network Analysis at Work
Facilitating smarter change management
People analytics made actionable
What is social network analysis?
Mapping and measuring of relationships and information flows between people
What do we learn from social network analysis?Brokers
Connectors
Listeners
Sensors
Change Agents
Leaders
Bridges
Innovators
What can you do with social network analysis?
● Identify high potential leaders● Successfully implement new initiatives● Identify untapped strengths in employees● Address organizational challenges● Improve communication
What do we learn from social network analysis?
Brokers
Connectors
Listeners
Sensors
Change Agents
Leaders
Bridges
Innovators
Brokers Brokers hold together sub-networks
Bridges connect internal networks
Provide strong connections between groups
Silo busters
Bridges / Connectors
Sensors / ListenersClosely connected to many different groups
Likely to hear information before anyone else
Change AgentsInfluential early adopters
Key to successfully launching change initiatives
InnovatorsChallenge the way things have always been done
Creative
Hustlers
LeadersPeople whose peers look to them for inspiration & advice
What are you?
Broker
Sensor / Listener
Change Agent
Leader
Bridge / Connector
Innovator
How does this work?
Identify Leaders
Identify Change Agents
Identify Listeners
Identify Innovators
Identify Bridges
Meet AllisonManager of Professional Development
With the organization for 8 years
304 connections on LinkedIn
Get to know Allison
Implementation● Focus groups
● Leadership level discussions
● Strategic engagement
Application● Alignment-- shared understanding of success
● Communication-- transparency & equal voice
● Recognition-- a new definition of leadership
Risks● Data quality● Privacy● Accurate interpretation● Augments decision making but does not
replace it
What can you do with social network analysis?
● Identify non-traditional high potential leaders● Successfully implement new initiatives● Identify untapped strengths in employees● Address organizational challenges● Improve communication
